DAWGMA Sometimes, hard-working Huskies need a break and an ice-cold beer. In the last year, Huskies enjoyed more of Dawgma, the NIUAA and Pollyanna Brewing Company’s collaborative Kölsch beer, than stores could stock. By all accounts, the brew is a winner.
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“It was exciting to see the overwhelming interest in Dawgma in cans last fall and, frankly, it far exceeded our expectations,” said Pollyanna co-founder Ryan Weidner, ’98, M.B.A. ’12. “It typically takes a few seasonal sales cycles to establish a new beer brand and Dawgma was strong right out of the gate. “Clearly there is pent-up demand for Dawgma.”
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