Dawgma

Sometimes, hard-working Huskies need a break and an ice-cold beer.

In the last year, Huskies enjoyed more of Dawgma, the NIUAA and Pollyanna Brewing Company’s collaborative Kölsch beer, than stores could stock.

By all accounts, the brew is a winner.

DA“It was exciting to see the overwhelming interest in Dawgma in cans last fall and, frankly, it far exceeded our expectations,” said Pollyanna co-founder Ryan Weidner, ’98, M.B.A. ’12. “It typically takes a few seasonal sales cycles to establish a new beer brand and Dawgma was strong right out of the gate. WGMA “Clearly there is pent-up demand for Dawgma.”