XIN SONG
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SOPHOMORE PORTFOLIO
XIN SONG
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THE IDEA OF THIS WALL IS BASE ON DETECTIVE BOARD. When I found out all my work have some blood and mystery elements, I decided to put all my process work during this year and use red line to connect it. Typography and design help each other and every project make me more understand what is DESIGN.
INTRODUCTION
I AM XIN SONG, who is a design major student in SVA. I love reading detective books since I was a child. I realize detective is very similar to design, begin with a lot of suspects and need find out which one is solutions. When I doing design, I always have many sketches for each step and enjoying push myself to have final result.
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LET’S GO
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C
GRAPHIC DESIGN
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N
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TYPOGRAPHY
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VISUAL LITERACY
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NEW YORK POSTCARD
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ETHAN COEN BOOK COVER
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SCENTSATIONAL BRANDING
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DEAD MAN FILM PACKAGING
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MASSIMO VIGNELLI ZINE
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FRAGMENT TYPEFACE
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PATTERN WINE BOTTLE
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GRID BOOK TYPOGRAPHY
112
NEW YORK TIMES
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VISUAL DIARY POSTER
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GEOMETRY SILKSCREEN
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SVA D ES I G N D E PA R M E N T
GRAPHIC DESIGN FALL 2016
S P RI N G 2 0 1 7
IN STR UCTOR : S COT T B US CHKUH L
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NEW YORK POSTCARD
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ETHAN COEN BOOK COVER
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SCENTSATIONAL BRANDING
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DEAD MAN FILM PACKAGING
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MASSIMO VIGNELLI ZINE
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I DESIGN A SERIES OF THREE POSTCARDS. The main concept is what’s I love or hate about New York. Many people live in New York with busy life, they eat fast food also be crowed in this city. I combine subways, sports and famous buildings with some signature fast food.
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NEW YORK POSTCARD
ME D I A: I l l u st rato r & Pr in t in g
NEW YORK POSTCARD 17
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NEW YORK POSTCARD 19
...............
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New York City, NY landmark Team Take away
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Number For more imformation on New York Tourism contact NYC Office of Parks and Recreation 679 Riverside Drive, New York, NY10031
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Signature
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Pizza ...............................................
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New York City, NY landmark Team Take away
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Hamburger ...............................................
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T y p e of sports For more imformation on New York Tourism contact NYC Office of Parks and Recreation 679 Riverside Drive, New York, NY10031
Signature NEW YORK POSTCARD 21
THE BACKGROUND of three postcards are some items match to the front. French Fries and ketchup, burger and burger stick, pizza and pizza saver.
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NEW YORK POSTCARD 23
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NEW YORK POSTCARD 25
ETHAN COEN BOOK COVER
ME D I A: Photo gra phy& P hotoshop
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A SERIES OF THREE BOOK COVERS BASE ON ETHAN COEN’S SHORT STORIES. I found the relationship around these three stories is blood and my main idea is violence. The final solution combine photographic material and ripped paper to show which part that be hurt. The back of covers have some image to show which place or which way that the stories happened.
ETHAN COEN BOOK COVER 27
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ETHAN COEN BOOK COVER 29
RIPPED PAPER represent the losing part of body, red inside represent the violence.
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ETHAN COEN BOOK COVER 31
Gates of Eden is a collection of short stories written by Ethan Coen.
The Blood In THE A FeverIN BLOOD A FEVER
to stories formatted more like a script.There is an abridged
version on audiobook which includes 11 of the 14 stories read by famous actors, many of whom have starred in Coen
"Red Wing," a husband's
explanation of just what led up to him beheading his wife. A man of equanimity that when his wife insults him, he deliberately assemblesa fantasy of Norm doing a strip-tease to test her thesis. Story tries to root weird abnormalitiesin weird normalities, is a bit too preciousto come off. It's a valuable portrait of the artistas a middle-aged neophyte.
Gates of Eden is a collection of short stories written by Ethan Coen.
The stories within the book range from traditional fiction (both of third and first person) to stories formatted more like a script.There is an abridged version on audiobook which includes 11 of the 14 stories read by famous actors, many of whom have starred in Coen brothers films. One story in the collection was adapted into a short film.
Coen brothers films.One story in the Ethan collection was adapted into a short film.
“A Fever In The Blood” about a private eye named Victor Shapiro, who gets his ear bitten off in an alley fight and then must readjustto working as “hearing impaired” detective was adapted from a darkly comic short story written by Ethan
Coen,one-half of the Coen Brothers. We’re happy to provide an excerpt from the original story with the kind permission of the publisher, HarperCollins.
Gates of Eden is a collection of short stories written by Ethan Coen.First published in 1998.The title comes from one of the stories in the book with reference to the biblical Garden of Eden. The stories within the book range from raditional fictionto stories formatted more like a script.
“Johnny Ga-Botz,”— The title
may refer to Eden, but the characters in Coen's first collection of stories seem to come from anyplace but. The writing half of acclaimed filmmaking duo (brother Joel directs) peoples his work with such wonderfully unsympathetic leads as a bumbling hit man, in "Johnny Ga-Botz," who gets himself exiled to Barbados.There is an abridg version on audiobook which includes 11 of the 14 stories read by famous actors, many of whom have starred in Coen brothers films.One story in the collection was adapted into a short film.
Ethan Coen
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Ethan
JOHNNY GA-BOTZ
Ethan Coen
RED WING
book range from traditional fiction (both of third and first person)
Ethan Coen
Ethan Coen
First published in 1998.The title comes from one of the stories in book with reference to the biblical Garden of Eden. The stories within the
GA-BOTZ
ETHAN COEN BOOK COVER 33
SCENTSATIONAL LOGO BRANDING
M EDI A : I l l u strator& P ri n ti n g
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A LOGO BASE ON CLASSMATE’S COMPANY. Each of us in class get a partner have individual conversation with him or her. My partner loves smelling different scent from candle, so I decided to make a logo for her candle company. She also prefer geometry, chemistry and minimalism so I use these elements.
SCENTSATIONAL LOGO 35
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SCENTSATIONAL SCENTSATIONAL SCENTSATIONAL SCENTSATIONAL SCENTSATIONAL SCENTSATIONAL SC SCENTSATIONAL SCENTS SCENTSATIONAL SCENTSATIONAL SCENTSATIONAL SCENTSATIONAL SCENTSATIONAL SCENS
SCENTSATIONAL SCENTSATIONAL SCENTSATIONAL
SCENTSATIONAL SCENTSATIONAL SCENTSATIONAL
SSS SSSSSSSSSSS S SSSSSSSS SSS S S S S S S S S SS S S S SSSSSSSS S S S S SS S SSSS SSSS SSSSSS S S SSSS S S S SS SSSS SSS SSS S S SS S S SSS SCENTSATIONAL S S SSSCENTSATIONAL S SSS SS S S
SS S
SS S SS
S
SCENTSATIONAL SCENTSATIONAL SCENTSATIONAL SCENTSATIONAL
S
SSS
SS SS SS S S S S S SS SSSS
S SS S S S
SCENTSATIONAL SCENTSATIONAL
SCENTSATIONALSCENTS SC SCENTSATIONAL SCENTSATIONAL SCENTSATIONAL
S SCENT
SCENTSATIONAL SCENTSATIONAL
SCENTSATIONAL SCENTSATIONAL
SCENTSATIONAL SCENTSATIONAL
SCENTSATIONAL SCENTSATIONAL
scentsati onal scentsational scentsational scentsati onal
SCENTSATIONAL SCENTSATIONAL
SCENTSATIONAL SCENTSATIONAL
SCENTSATIONAL SCENTSATIONAL
SCENTSATIONAL
T S AT I O N S T AT I O
SCE
N
N
SCENTSATIONAL
SCENTSATIONAL SCENTSATIONAL
SCENTSATIONAL
SCENTSATIONAL
SCENTSATIONAL scentsational SCENTSATIONAL
N
T S AT I O
N
E
S
SCENTSATIONAL S SCENTSATIONAL SSCENTSATIONAL SCENTSATIONAL
L
S
SS SS
SCE
S
S
SC SCE E
S
L N A N A LA L N
SCENTSATIONAL
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T S AT I O
NT I TSA O
NA
S S SS S S SS S S SS SS SS S S S SS S SS SS S SS SS S S S S SSS S SCENTSATIONAL S
SCENTSATIONAL LOGO 37
USE WHITE to black and burn element to represent the feeling of candle .
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SCENTSATIONAL LOGO 39
Dear customer, Name
Suyong yong
Address
75 Lexington Av, New York City
Website
Scentsational.com
Contact
Scentsational@gmail.com
Please accept my sincere apology on behalf of our company. I am very sorry to learn that your experience with Jane, our Customer Service Representative, was less than adequate. Please be assured that this type of situation will never happen again. We have put new procedures in place as of today, that will ensure that any customer who wants to speak with someone more senior, for any reason, will be transferred immediately.It's very important to us that our customers have access to anyone within the company, all the way up to senior management.We have issued a full credit on your account and a coupon for 30% OFF of your next order as a gesture of our gratitude.
T:949-223-8608
75 Lexington Av New York 10016
Scentsational.com
T:949-223-8608
75 Lexington Av New York 10016
Scentsational.com
If there are any other issues that need to be addressed, now or in the future, please don't hesitate to contact me personally by phone, email, or in person.
Sincerely, Suyong Yong
75 Lexington Av New York 10016 T:949-223-8608 Scentsational.com
SCENTED CANDLE BOUGIE PARFUME
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SCENTED CANDLE BOUGIE PARFUME
SCENTSATIONAL LOGO 41
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SCENTSATIONAL LOGO 43
DEAD MAN FILM PACKAGING
ME D I A: Ty p o g ra p hy & Pa cka g in g
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DESIGN A FILM PACKAGING after watching the film. “DEAD MAN” is a western film so I design a typeface by using western elements from the movie. My inspiration is the rotate “N” from main character’s face, then watch film over and over again to find all elements match to each letter.
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z
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DEAD MAN FILM PACKAGING 47
n film written and directed by many to be a premier modern literature such as n.
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DEAD MAN FILM PACKAGING 49
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DEAD MAN FILM PACKAGING 51
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DEAD MAN FILM PACKAGING 53
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DEAD MAN FILM PACKAGING 55
M EDI A : Typogra phy& P ri n ti n g
MASSIMO VIGNELLI ZINE
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A ZINE BASE ON 100 PRACTICE base on 100 practice about 5 essential typeface that a designer should use. I am trying to design a one page book, front is practice pages and back is the quotes from Massimo Vignelli.
MASSIMO VIGNELLI ZINE 57
1932 1921
1957 1766 1923
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MASSIMO VIGNELLI ZINE 59
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MASSIMO VIGNELLI ZINE 61
Victor Larden Ascender
Descender
Monotype
Times Serif Typeface Yes
Massim Vignelli 62 GRAPHIC DESIGN
1932
Times New Roman is a serif typeface commissioned by the British newspaper The Times in 1931 and created by Victor Lardent in collaboration with the British branch of the printing equipment company Monotype.Although no longer used by The Times, Times New Roman is still very common in book and general printing.
Baseline
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MASSIMO VIGNELLI ZINE 65
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MASSIMO VIGNELLI ZINE 67
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SVA D ES I G N D E PA R M E N T
TYPOGRAPHY FALL 2016
S P RI N G 2 0 1 7
INSTR UCTOR : OLGA ME Z HI B OVS K AYA
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FRAGMENT TYPEFACE
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PATTERN WINE BOTTLE
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GRID BOOK TYPOGRAPHY
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NO ONE IS PERFECT, there also have some pretty on incomplete things. So I want to create a typeface which is not perfect but show some differences from the other typefaces. I call it “ fragment�, mean incomplete sentence and unfinished feeling.
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FRAGMENT TYPEFACE
ME D I A: I l l u st rato r & B ra n d in g
FRAGMENT TYPEFACE 73
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FRAGMENT TYPEFACE 75
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FRAGMENT TYPEFACE 77
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FRAGMENT TYPEFACE 79
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ASCENDER LINE
EAR X-HEIGHT
LINK
BASELINE
LOOP DESCENDER LINE
FRAGMENT TYPEFACE 81
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,
,
:
’ , , : ;
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,
FRAGMENT TYPEFACE 83
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FRAGMENT TYPEFACE 85
$A d 2u l 0t . 0 0 94922288608147
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A
ROW
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SEAT
April 24th, 2017 6:00PM Monday
10 Lincoln Center Plaza, NYC 6:00PM Monday, April 24th, 2017
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PATTERN WINE BOTTLE
ME D I A: Ty p o g ra p hy & Pr in t in g
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I DESIGNED THREE WINE BOTTLES as a series by using type pattern. First choose typeface and change it to different patterns, then color it. I choose red and green as main color, triangle, circle and square as main idea to make label.
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Didot
Y S
Y S
Y S
Y Y Y S S S Y Y Y Y
Y S
Y Y YS Y YS Y S
S
Y
Y Y Y Y S S S S Y Y Y S S S
Baskerville
Y S Y S Y S Y S Y S Y S Y PATTERN WINE BOTTLE 91
Didot Didot
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PATTERN WINE BOTTLE 93
201 6 2016
7 5 0 m l B E R TA N I V E N E T O I TA LY 1 2 . 5 % a l c
DaTCapo u tti 2 01 6 B eAr tmaar ro os ne e F u gu e 2016 2016
750ml B E R TA N I V E N E T O I TA LY 12.5% alc BERTA N I VEN ETO I TA LY
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Chardonnay
12. 5% al c
12.5% alc
B E R TAN I V E N E T O I TALY
750ml
20Da 1 6 Capo Bertarose F ug ue 2016 B E R TANI V E NE T O ITALY 12.5% alc B E R TA N I V E N E T O I TA LY
Chardonnay 12.5% alc
A m a r o n Be e r t a r o s e
750ml
TuttDa i Capo
750m l
750ml
7 5 0 m l BERTAN I VEN ETO ITA LY 12.5% alc
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PATTERN WINE BOTTLE 97
GRID BOOK TYPOGRAPHY DESIGN
M EDI A : P hotogra phy& I l l u strator& I n Desi gn
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A BOOK DEPEND ON GRID SYSTEM. First, I use some type material to make some base pages. Then I find a lot of architectures to follow the grid system. The concept is a story of red and black dot and line.
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GRID
Rhythmical Structures of Typography and Architecture
GRID BOOK 101
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GRID BOOK 103
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GRID BOOK 105
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TO COMBINE ARCHITECTURE, calligraphy and typography, based on grid system.
GRID BOOK 107
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GRID BOOK 109
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GRID BOOK 111
SVA D ES I G N D E PA R M E N T
VISUAL LITERACY FALL 2016 I N STR UCTOR : R I CHAR D W I L D E
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VISUAL DIARY
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NEW YORK TIMES
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GEOMETRY SILKSCREEN
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VISUAL DIARY
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VISUAL DIARY 115
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VISUAL DIARY 117
NEW YORK TIMES
GEOMETRY SILKSCREEN
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GEOMETRY SILKSCREEN 121
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GEOMETRY SILKSCREEN 123
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GEOMETRY SILKSCREEN 125
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GEOMETRY SILKSCREEN 127
A SPEICIAL THANKS GOES TO THE PEOPLE WHO TAGUGHT ME A LOT!
RICHARD WILDE / VISUAL LITERACY SCOTT BUSCHKUHL / GRAPHIC DESIGN OLGA MEZHIBOVSKAY / TYPOGRAPHY JOHN RUGGERI / COLLAGE & DRAWING
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ALSO, I WOULD LIKE TO THANK EVERYONE WHO HELP ME DOING THIS PORTFOLIO. Thank you for pushing me to do the best I can, although it's a really hard time. Thank you for staying with me at late night, wakeing me up by morning call. I am so glad to have you all in my sophomore year.
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