3 minute read
Ahhh, Summertime!
Summertime is typically a time of year folks look forward to. For most, it is a time to kick back, relax and enjoy. For those of us in the collision repair business, it is a time of year that can be a bit unsettling and worrisome, especially after a winter that was unusually low in snowfall totals and other foul weather that typically leads to an increase in collision losses. When we come out of a winter which leads to a shorter backlog of work and future appointments, we have the tendency to change up what we have been doing in our business, but not always in a good way. What do you have planned for your shop in the next few months? Here are a few suggestions that could prove to be very beneficial and help you set the foundation for great success in the future.
Just as important as catching your breath when there’s a bit of a lull is using the “downtime” for some quality self-assessment to strategically prepare your business for greater success in the future. First on your list should be an assessment of the items we tend to complain about the most (and have the absolute power to change), but tend to fear the most to actually take action to correct. This statement does NOT apply to everyone. Obviously, this is a matter of the rates each shop chooses to charge for the work they perform and based on one’s own business expenses. As mentioned, this does not apply to everyone because more and more shops have been evaluating the effects of the historic
Staff
PUBLISHER
Thomas Greco | thomas@grecopublishing.com
VICE PRESIDENT/SALES DIRECTOR
Alicia Figurelli | alicia@grecopublishing.com
EDITORIAL/CREATIVE COORDINATOR
Alana Quartuccio | alana@grecopublishing.com
OFFICE MANAGER
Donna Greco | donna@grecopublishing.com
PRODUCTION COORDINATOR
Joe Greco | joe@grecopublishing.com
MANAGING EDITOR
Chasidy Rae Sisk | chasidy@grecopublishing.com
PUBLISHED BY: Thomas Greco Publishing, Inc.
244 Chestnut Street, Suite 202, Nutley, NJ 07110
Corporate: (973) 667-6922 / FAX: (973) 235-1963 www.grecopublishing.com
@grecopublishing rise in CPI we have experienced and have started adjusting their rates accordingly. These same shops have made the independent business decision, when insurance appraisers fail to negotiate based upon that individual shop’s posted labor rates, to charge the vehicle owner a copay, representing the failure of their insurer to fully indemnify them by covering the full cost of repairs.
Day in and day out, shops have been proving to themselves that they can get paid fairly and properly for the work they perform. Through an educational discussion with their customers, they know they can justify why a copay has become necessary. They prove to themselves that their customers understand and are willing to pay for a quality repair, even if their insurer will not cover the full cost. These same customers, armed with the knowledge provided to them by their shops, are successful in obtaining reimbursement from their own or the third-party insurer in many instances. Consider using the “summer lull” to fine-tune your salesmanship and that of your staff to promote safe professional repairs performed by well-trained and equipped technicians versus having your customers be steered to a shop that has elected to sign a contract potentially giving away some of the customer’s rights to the insurer regarding the cost of safe repairs. You may even want continued on pg. 40
ZONE
John Studer
Dan Wenzel
Affiliate Director
Al Correia
Brent Dabrosca
C.J. Ellis
Jimmy Kelsey
Russ Oagles
Begin
AASP/MA Executive Director
Evangelos “Lucky” Papageorg
Andrew Potter Brian Stone
Affiliate Directors Mike Nawrocki
McColl Rhodes
AASP/MA Administrative Assistant
Alana Quartuccio
ZONE 4 Kevin Kyes
Dean Luther
Jeff White
Affiliate Directors
J.R. Force
Simon Frietas
Jayce Mitchell
Gregg Tanguay
Scott Varney
P. O. Box 850210 Braintree, MA 02185 617-574-0741
Membership Application 2023-2024
Please complete this form and return to our office via mail, email or fax with your dues payment. Thank You!
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