Executive Director’s Message The 2021 Texas Auto Body Trade Show: All about the Location
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Preparations are in full swing for the like SEMA and the NORTHEAST® 2021 Texas Auto Body Trade Show, and Automotive Services Show. We I am more excited than I have ever been brainstormed ideas to bring in more and for this year’s event. Not only do we have more attendees and vendors each year. so much in store, but we also have so The one thing the other two big shows many new things to be excited about! Last possess is the destination factor – SEMA month, I wrote to you about the woes in Las Vegas and NORTHEAST just of finding a new facility, so I thought it across the river from New York City. Of would be the perfect time to tell you a course, in Texas, we have no shortage of little more about our new location for the confidence in our great state. I’m sure show, the Irving Convention Center’s you’re me1 in thinking that we are a Wheel Technologies Ad_TXA0319.qxp_Layout 1 2/26/19 11:00 AM like Page Toyota Music Factory. destination just for being Texas – and we We have always had lofty goals are. We just have to deliver on the fun for the Show, including that it would when they get here. Our previous venue someday gain the notoriety as one of was great in so many ways, but it lacked the biggest shows in the country – just in the experience department.
Enter Toyota Music Factory… Toyota Music Jill Tuggle Factory opened ABAT Executive Director in September 2017 and was a city-planned entertainment and music district slated to be named Irving Music Factory. It was expected to entertain over 2.5 million guests per year. Before its opening, naming rights were changed, and Toyota entered into a 10-year agreement with the city, furthering its ties to the community after moving its headquarters here to North Texas. It’s continued on pg. 19
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6 MAY 2021 Texas Automotive
