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EXECUTIVE DIRECTOR’S MESSAGE by Jill Tuggle

Executive Director’s Message

The 2021 Texas Auto Body Trade Show: All about the Location

PPreparations are in full swing for the like SEMA and the NORTHEAST® Enter Toyota 2021 Texas Auto Body Trade Show, and Automotive Services Show. We Music Factory… I am more excited than I have ever been for this year’s event. Not only do we have brainstormed ideas to bring in more and more attendees and vendors each year. Toyota Music Factory opened ABAT Jill Tuggle Executive Director so much in store, but we also have so The one thing the other two big shows in September many new things to be excited about! Last possess is the destination factor – SEMA 2017 and was a month, I wrote to you about the woes in Las Vegas and NORTHEAST just city-planned entertainment and music of finding a new facility, so I thought it across the river from New York City. Of district slated to be named Irving Music would be the perfect time to tell you a course, in Texas, we have no shortage of Factory. It was expected to entertain over little more about our new location for the confidence in our great state. I’m sure 2.5 million guests per year. Before its show, the Irving Convention Center’s you’re like me in thinking that we are a Wheel Technologies Ad_TXA0319.qxp_Layout 1 2/26/19 11:00 AM Page 1 opening, naming rights were changed, Toyota Music Factory. destination just for being Texas – and we and Toyota entered into a 10-year We have always had lofty goals are. We just have to deliver on the fun agreement with the city, furthering its for the Show, including that it would when they get here. Our previous venue ties to the community after moving its someday gain the notoriety as one of was great in so many ways, but it lacked headquarters here to North Texas. It’s the biggest shows in the country – just in the experience department. continued on pg. 19

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