Wisconsin Automotive News Fall 2019

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Fall 2019

PLUS:

WACTAL Board Member Mike Miyagawa Remembered Foundation of WATDA Awards 2,000th Scholarship

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2019 WACTAL BOARD of DIRECTORS President Larry Terrien, MJ Collision Center larry@mjcollisioncenter.com Vice President Mark Williams, Williams Auto Body mark@williamsautobody.com Secretary Ronnie Goss, Goss Auto Body, Inc. ronnie@gossautobody.com Treasurer Sue Black, Dean’s Auto Body suzieq@deansautobody.com Directors Eileen Haberman, Glen's Auto Body, Inc.

Fall 2019

Vol. 7, Number 1

CONTENTS PRESIDENT’S MESSAGE................................................................4 We Need Your Help

by Larry Terrien LOCAL NEWS..................................................................................6 WACTAL Board Member Mike Miyagawa Remembered

Ken Kempfer, Fox Valley Technical College Michael Taylor, Zimbrick ChevroletSun Prairie Tracy Black, Dean’s Auto Body, Inc. Association Administration Sue Peterson info@wactal.com (800) 366-9472 Lobbyist Jolene Plautz jplautz@aol.com

CELEBRATING 30 YEARS PUBLISHED BY: Thomas Greco Publishing, Inc. 244 Chestnut St., Suite 202 Nutley, NJ 07110 PHONE: 973-667-6922 • FAX: 973-235-1963

Foundation of WATDA Awards 2,000th Scholarship ..................................8 WACTAL Names 2019 Auto Technician Scholarship Recipient ....................10 National Collision Leader Addresses Indianhead Auto Body Association ........12 BUSINESS INSURANCE SAVINGS FOR WACTAL MEMBERS ..........................9 COVER STORY............................................................................14 Help for Help Wanted: Solving the Industry’s Human Resources Crisis

by Joel Gausten WACTAL MEMBER PROFILE ............................................................16 Poynette Auto Body, LLC – Poynette, WI

by Alana Bonillo

ADVERTISING: 973-667-6922 • alicia@grecopublishing.com

WACTAL MEMBERSHIP APPLICATION ................................................17 PUBLISHER Thomas Greco (thomas@grecopublishing.com) SALES DIRECTOR Alicia Figurelli (alicia@grecopublishing.com) CREATIVE DIRECTOR Lea Velocci (lea@grecopublishing.com) EDITORIAL DIRECTOR Joel Gausten (joel@grecopublishing.com) EDITORIAL / CREATIVE COORDINATOR Alana Bonillo (alana@grecopublishing.com) OFFICE MANAGER Donna Greco (donna@grecopublishing.com) www.grecopublishing.com Wisconsin Automotive News is published quarterly by Thomas Greco Publishing, Inc., 244 Chestnut Street, Suite 202 Nutley, NJ 07110. Distributed free to qualified recipients; $48 to all others. Additional copies of Wisconsin Automotive News are available at $5 per copy. Reproduction of any portions of this publication is specifically prohibited without written permission of the publisher. The opinions and ideas appearing in this magazine are not necessarily representations of Thomas Greco Publishing, Inc. or of WACTAL. Copyright © 2019 by Thomas Greco Publishing, Inc. Cover image © www.istockphoto.com.

ADVERTISER’S INDEX American Honda Motor Co.....................11

PAM’s Auto ..........................................6

Axalta Coating Systems ........................IFC

Reliable Automotive Equipment ..............OBC

Body Shop Supply Co. ..........................7

Sherwin-Williams ..................................5

Buerkle Hyundai....................................10

Straight and Square ..............................19

Dentsmart ............................................4

Zorn Compressor & Equipment ..............19

Morrison’s Auto Parts ............................13 Fall 2019

Wisconsin Automotive News

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PRESIDENT’S MESSAGE

We Need Your Help The new year will be upon us before we know it. WACTAL is already planning for 2020 and beyond; however, we need your help.

If you’re already a member, THANK YOU! You know the value of supporting the organization that supports you and the collision industry. We appreciate your commitment and support.

If you’re not a member, WHY NOT? Your reason(s) for not being a member are important. Is it time, money or family? Do you feel WACTAL isn’t doing enough? Are you getting industry information from other sources?

Ask yourself where you and your business would be if WACTAL didn't exist. What would happen if WACTAL didn’t have a lobbyist and a presence at the State Capitol? Without industry input, what laws and regulations might get passed that may be detrimental to your business? Who would bring your issues to the attention of legislators and government agencies? Do you realize that if it weren’t for WACTAL, replacing vehicle information labels would still be illegal in Wisconsin and consumers would not have the right, by law, to choose the repair facility?

Auto-Owners Insurance group offers discounts to WACTAL members, up to 10 percent. Office Depot/Office Max, KPA Environmental Services and TSYS Merchant Solutions also offer discounts to WACTAL members. Taking advantage of these discounts can help offset the cost of membership. Factor in the intangible benefits and the cost of WACTAL membership becomes not only a bargain, but a darned good value, too.

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Fall 2019

As for our associate members,

Also support the Wisconsin Automotive News advertisers. Without

THANK YOU for your continued support. Members (and non-members),

the advertisers, there would be no

please make sure to support and thank

magazine!

these businesses by purchasing from them.

Make being a member of WACTAL part of your budget for 2020. Don’t be a freeloader: support those who support you, including WACTAL.

Acuity Insurance Auto Data Labels Auto Industrial Color (AIC) BASF

Larry Terrien WACTAL President

Body Shop Supply Co. - Madison Body Shop Supply LaCrosse LKQ Smart Parts Motors Service & Supply New Marketing Group (NMG) Toyota of Brookfield Wisconsin Parts Advantage

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Wisconsin Automotive News

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LOCAL NEWS

WACTAL Board Member Mike Miyagawa Remembered On August 18, the WACTAL community lost one of its own when Mike Miyagawa, a member of the Board of Directors, passed away at the age of 60.

Miyagawa’s shop, M & M Auto Body of Madison, has been a member of the association since 1985. He served on the WACTAL Board since 2012.

“It was apparent that Mike saw the value in learning by being involved – not only by serving on the WACTAL Board, but also by attending WACTAL conferences,” recalls WACTAL Administrator Susan Peterson.

In addition to his work with WACTAL, Miyagawa was also a member of the Judge MATC Auto Association and the Madison Lions Club. He enjoyed restoring cars, a venture he began at the age of 16.

He is survived by his wife, Kotchakorn “Ning;” sons David and Nick Miyagawa; daughter, Kathaleya Miyagawa; mother, Mary; sisters Lynsett Miyagawa and LeaAnn Miyagawa (Scott Winter); nieces Jessica, Melissa, Mikaela and Cassie and many relatives and friends.

Wisconsin Automotive News and WACTAL extends our deepest condolences to the Miyagawa family.

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LOCAL NEWS

Brendan Franch is the recipient of The Foundation of WATDA’s 2000th scholarship.

Foundation of WATDA Awards 2000th Scholarship This past summer, the Foundation of the Wisconsin Automobile and Truck Dealers Association (WATDA), in partnership with WACTAL, proudly presented its 2,000th technician scholarship.

Brendan Franch, a student enrolled in the auto collision program at Madison Area Technical College, received a $4,000 tuition scholarship, a Snap-on tool set and a spray gun valued at $1,409 donated by Body Shop Supply, SATA and BC Marketing.

The Foundation was born in 1991, when it became evident to WATDA that something had to be done to address the technician shortage facing its dealer members.

They created a 501(c)(3) charitable organization to solicit young people into the industry and assist them on their career path with tuition assistance and employment placement. During the first year, 10 scholarships were awarded, and the number of scholarships they present has grown substantially since that time. In 1997, Snap-on Industrial partnered with the Foundation to provide a starter tool set to scholarship recipients.

All applicants go through a rigorous vetting process, including personal interviews conducted by a threemember team representing the Foundation of WATDA, a local dealership and a local technical college. The Foundation wanted the 2,000th recipient to be “someone who embodied all aspects of the Foundation of WATDA [and] a well-rounded student who was a youth apprentice, participated in SkillsUSA and could represent the industry.”

It came down to three students, and Franch came out on top with 3/10 of a point higher in rank.

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From left to right: Kara S. Nania of The Foundation of WATDA; Brendan Franch, scholarship recipient; Tom Hoppe, Body Shop Supply; Mark Behrens, Snap-on Corporation and Sue Peterson, WACTAL.

Franch graduated James Madison Memorial High School this past spring. He was presented with the scholarship at WATDA’s Summer Teacher Training Institute at Madison College in July. His parents, Mike and Deb Franch, were present, as was his high school automotive instructor, Miles Tokheim, who is also a Foundation scholarship recipient. Tokheim received a scholarship in 1996 for his education and became an automotive instructor in 1999.

“The success of the Foundation of WATDA and its professional development programs that have been offered to me through SkillsUSA and the summer development Team Wisconsin training prove that the Foundation of WATDA is bringing highly qualified, highly skilled technicians to the state of Wisconsin,” commented Tokheim. “[This is] a proven success model that can be hopefully duplicated throughout the country.”

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LOCAL NEWS

WACTAL Names 2019 Auto Technician Scholarship Recipient Tyler K. Mosely of Darlington has received a $500 tuition scholarship towards his automotive collision education sponsored by WACTAL through the Foundation of the Wisconsin Automobile and Truck Dealers Association (WATDA).

WATDA awards Wisconsin high school graduates and continuing education students with technician scholarships sponsored by WACTAL, local dealerships and other foundation partners. Scholarship recipients are selected based on completed applications, testing GPA and interviews. Mosely has been attending the auto collision program at Southwest Wisconsin Technical College and was on track to graduate this past summer. In addition to the scholarship, he also received a Snap-On tool set valued at $4,075.

Mosely tells WACTAL he is currently working in a small auto body shop in Fennimore. His dream is to one day own a body shop.

In a letter of appreciation to WACTAL, Mosely wrote, “Your scholarship has opened a door [to] the prospect of a brighter future and will play a key role in shaping me into a successful person in the future. Sponsors like you make life brighter for us, and I can only hope that one day I too will be in a position to bring a smile to another student in need.”

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LOCAL NEWS By Alana Bonillo

National Collision Leader Addresses Indianhead Auto Body Association The Indianhead Auto Body Association recently

involved and productive they are.

welcomed Aaron Schulenburg, executive director of the

They are even behind the Database

Society of Collision Repair Specialists (SCRS), a national

Enhancement Gateway (DEG). I thought

organization that represents dozens of state associations and

that had fallen from heaven! It’s a

thousands of collision repairers throughout the country, to

program that allows us to facilitate changes in the estimating

their recent meeting held in Barron.

systems we all use. It’s a fantastic way to clarify imbalances

Schulenburg introduced the group to a number of

in the system. Please look into it,” he advised.

worthwhile resources that collision repairers should be using to their advantage.

Schulenburg also gave attendees an “Operations Reference Handbook,” an easy to use guide listing all the

Among the many attendees was Steve Humblet of

operations in the repair process.

Quality Paint & Body, who was impressed with the amount of worthwhile information he took in by attending the event.

“Aaron presented a wealth of information on [SCRS] and what they do. I knew they existed but didn’t realize how

“I’ve certainly recouped my cost of time and travel with just a few estimates written since that meeting,” shared Humblet.

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COVER STORY by Joel Gausten

HELP FOR HELP WANTED:

Solving the Industry’s Human Resources Crisis It’s no secret that the national collision repair industry is quickly buckling under the weight of a worsening workforce shortage. This month, Wisconsin Automotive News explores some of the innovative ways that industry members – and the government – are working to bring people into the field and keep them here.

The Realities of Recruitment Kyle Holt, president of S/P2 (sp2.org), is one of a growing number of industry professionals standing on the frontlines of the employee dilemma. S/P2 serves collision repair shops and other trade employers by connecting them with the next generation of skilled workers through S/P2 Careers (sp2.org/careers), a recruiting platform of more than 50,000 résumés that businesses can use to recruit locally, regionally and nationally. S/P2 works with 2,300 collision, auto service and heavy-duty diesel shops nationwide. According to Holt, S/P2 has accumulated over 46,000 entry-level technicians across 2,700 high and/or post-secondary schools in the past two years. Currently, the company is working with over 900 businesses that have an S/P2 Careers account and actively recruit those entry-level technicians.

“There’s not some pile of experienced technicians in the corner that everybody can draw from. The only real source we have is to help the students we have in our career tech programs, encourage more students to join those programs and then help them transition into the industry with the right first employer, the right career path and incentives in place so they stay in the industry for the long term.”

Based on his experience working alongside so many repair/services and

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educational entities, Holt has some practical advice for any automotive business looking to entice and keep employees: Have a pay plan that makes sense. “If you want to put a young, entry-level technician on flat rate, you’re going to drive them out of the industry. They’ve got to be on an hourly wage or [have] some way that they are not going to starve while they’re learning.”

Have a tool plan in place. “More and more shops are purchasing tools so that none of their technicians need to bring their tools in.”

Keep employees’ expectations realistic.

It is very possible for an experienced technician to earn a respectable living in this industry, but the trick to getting them there is letting them know the road doesn’t always begin that way.

Sometimes, an entry-level tech earns $10 to $12 an hour.

“As an industry, we are not doing a good job of telling the students, ‘Here’s what you can expect; here’s the career path…These are the things you need to do to move from an entry-level technician to a C tech, a C to a B and a B to an A.’ Setting that kind of an expectation is incumbent upon the industry stepping up to the table, taking time out of their already busy schedules, going up to schools and

asking, ‘Can I come in and do a presentation?’”

CIC Solutions Earlier this year, the need for better lines of communication between the industry and potential employees led to the creation of the Collision Industry Conference (CIC) Talent Pool Committee (TPC). Chaired by David Luehr (Elite Body Shop Solutions), the TPC already boasts 52 volunteer industry members and is in the process of forming various task forces to address specific areas of need. Among the TPC’s ultimate goals will be to develop more collaborative efforts within the industry and incorporate the rise of technology into methods of attracting new employees.

Obviously, looping industry employees will be a critical factor in the TPC’s ongoing efforts.

“Without employer engagement, we don’t have apprenticeships and we don’t have career paths at all,” offered Committee member Amber Ritter (Collision Career Institute) during a recent CIC meeting in Indianapolis.

Holt, who serves on the TPC in addition to his work with S/P2, urged CIC attendees to look beyond the traditional paths to gaining new hires.

“We can’t just focus on the collision schools. While that’s where we should make our big push, we’d better start looking at automotive

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service and diesel students as well. If you haven’t already seen it, the diesel industry is coming for collision techs; they are not going to hesitate on that.”

As a way to build a greater sense of community between shops and young employees, the Collision Repair Education Foundation (CREF) recently announced its inaugural Top Tech Competition for mentors and mentees.

The one-day event took place in September at Ranken Technical College in St. Louis, MO. Companies and repair facilities with mentoring programs entered their mentor and mentee team to compete against each other on competencies the industry has deemed necessary for an entry-level technician.

Event sponsors included Axalta Coating Systems, Gerber Collision & Glass, Chief Automotive and Norton/Saint-Gobain.

“Each year, the collision industry faces a critical shortage in the number of new technicians entering the industry,” observes Christen Battaglia, CREF’s director of strategic partnerships.

“Worse, many repair facilities have been challenged delivering effective mentoring programs for these new technicians to grow their abilities and prosper in the industry. As a result, too many new technicians leave the industry after just a few years, exacerbating the shortage. This new competition is designed to recognize the accomplishments of successful mentors and technicians and also highlight how it is a strategy for employee retention.”

“The best training facility in the world” As the industry struggles to build its workforce, it might do well to take a closer look at a largely untapped well: Veterans. The US Department of Labor currently boasts a staggering array of resources – including a special Transition Assistance Program (TAP) – to help potential hires from the armed services connect with auto body shops

and other businesses.

“At the end of the day, most veterans want to help take your organization to another level,” offered recent CIC presenter and Department of Labor National Strategic Outreach Specialist Roxann Griffith, who added that the military is “the best training facility in the world” for technically skilled employees.

To illustrate just how fertile the military field truly is from an employment perspective, Griffith shared the enormous success enjoyed by Service King, which worked with the Department of Labor in a workforce initiative to hire 500 veterans in five

years. Thanks in large part to a Superbowl ad that featured a veteran discussing transitioning “from one family [the military] to another family [Service King],” the multi-shop auto repair chain has hired approximately 700 veterans in the past four years.

As indicated by various activities across the country, the greatest key to attracting new employees in this industry is getting out of your four walls and actively working with others to make it happen. As Griffith said at CIC, “If you want the talent, build your own pipeline.”

Earlier this year, the need for better lines of communication between the industry and potential employees led to the creation of the Collision Industry Conference (CIC) Talent Pool Committee (TPC).

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WACTAL MEMBER PROFILE by Alana Bonillo

Poynette Auto Body, LLC

Poynette, WI Twenty years ago, Luke Walz was fresh out of school with only a few months of full-time auto body shop work under his belt when he decided to go head-first into owning a shop.

Newly married with a baby on the way, Walz heard through a friend about an opportunity to purchase Poynette Auto Body. Financially it was not an option at first, but a barn fire on his parents' property – one that ultimately destroyed a Corvette Walz planned on restoring – actually wound up working in his favor. His parents handed him the small check they got from the insurance company for the damage and told him, ”Son, start your business.” From there, he took a leap of faith and grasped the opportunity to take over the shop in the rural small town of just 2,250 residents.

Today, the shop is a staple of the community. He can’t go to the grocery store without seeing several familiar faces.

He is affectionately known throughout Columbia County as “Luke the Auto Body Guy,” and he wouldn’t have it any other way.

“I just put my nose down, talked to a lot of people and went to work,” he recalls of the early days when he ran the shop with just one employee. In those days, his wife, Jennifer, ran the books while their baby daughter Grace sat in a playpen in the office.

“None of this would have happened without the community and my family.”

Walz worked hard to replace the old equipment that came with the shop when he bought it, pay off the bank loan (and his parents’ loan). He also came through and fixed the Corvette that had burned in that fateful fire.

As the business grew, so did his family. Luke and Jennifer now have five children, and the whole clan gets involved in all the related community activities they do.

The couple continues to work side-by-side in the office.

“We definitely made this our life. Our entire world revolves around this place.”

Good business led Walz to purchase and remodel the building, but the business was destined to outgrow its 4,000 square feet. In 2016, he purchased a 13,500-square-foot building just a quarter mile down the road. He is still in the process of remodeling the shop (doing much of the work himself), but the business is well underway at its new location.

“The building has a cool retro vibe. It will really be a place the people in our town will appreciate.”

Walz is proud to say that he built the business on

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Top photo depicts what the completed renovation of Poynette Auto Body shop will look like.

reputation and never went down the DRP route. Investing in marketing through radio advertisements and being a big part of the community is what has set his business apart. He believes it’s important to have a connection with people.

He’s grateful that this industry affords him the ability to be serviceable and volunteer, and he is extremely active in the community as a football and baseball coach. He also actively volunteers at school and church, speaks at career days and is the type of guy who will never turn away someone who just wants to pump up their bicycle tire with air.

Walz believes it’s important to keep his employees happy. In addition to paying them hourly instead of flat-rate, he is also willing to accommodate scheduling based on their lives outside of the shop. He’s found that workers appreciate him. In fact, he’s had some leave for other opportunities only to come back to him later on.

“We created an environment that makes them want to be here. It’s a great culture, and everyone here really works to the goal of making the customer happy.”

In an industry that certainly has its challenges, Walz believes one must stay focused on their goal to survive.

“Sometimes, the business treats you well; sometimes, you want to run away. You can’t get upset about the downs or overly optimistic about the ups, because it can change.”

He is proud to be a part of WACTAL and appreciates all that the association does to get the information out to the industry. He is grateful to those who put their time into it; he knows it can be a thankless job. Although he is not as active as he’d like to be, he always attends the Annual Conference and he hopes to one day be able to give back to the industry.

“Having an organization that represents your industry is good, because it gives your business some form of recognition. It’s not just a bunch of dudes doing their own thing. There’s an organization that pulls it all together.

There’s something about having WACTAL behind your business that makes it more legitimate.”

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