MUNICIPAL
CLOTHING
NK Airplay Radio interviewed the CEO and Marketing Manager of MUNICIPAL, Mark Wahlberg’s clothing line, last month. We also held a charity drawing where four people, who donated to Alma Cares, were able to win hoodies donated by MUNICIPAL Clothing. All proceeds from the drawing were donated to Alma Cares, a non-profit charity started by Mark’s mom.
What is MUNICIPAL? When you hear the name Mark Wahlberg, what usually comes to mind? Music, award-winning movies, Wahlburgers, or possibly even the name of his brother, Donnie? You may need to add just two more words to that list: entrepreneur and co-founder. Anyone who has seen the HBO series, “Ballers,” may have gotten a small sneak peak of what to come for Mark Wahlberg. There was a hint of a fictionalized apparel company, a skating company if you recall, named “MUNICIPAL”.
You would think with the extremely busy lifestyle Mark lives, he would not have any time for MUNICIPAL; however, it is quite the opposite. With his keen sense and ideas, Mark is very handson. He will give his ideas on logo placements and, of course, the type of fabric he likes to wear. The three men wanted something that felt luxurious, but not too bulky, and for it to last a long time. When you purchase a garment of clothing from them, consider the price an investment.
The pandemic did have an impact with the start of MUNICIPAL, but it did not stop them from doing what they loved, leading to something h u g e . They were set back three months, but the ideas were just flowing. Although it was a stressful time, and they did not know what the future held, they knew they could do it. It was a slow growth, but they had help with outside funding. This made life more interesting for them. They had a marketing strateMark, along with his long-time friend, Stephen Levinson gy that consisted of a d e s i r e (Lev), had been partners in several businesses for over f o r a brand f o r people and two decades. Both grew up around playgrounds, basketball real situations. courts, pools, and golf courses. Both Mark and Lev knew What is in the future, what they wanted to do, and they already had a cool you ask? C onsidering name, but they also knew it had to have potential for MUNICIPAL has a something big down the road. large customer base While many companies shared endorsement opportunities of women, you can plan with Mark, he really wanted something more on his level. Both Mark and Lev took notice that there was no type of clothing made for people who started their days off in a gym, jumped to a meeting, or any other on seeing a women’s line, possibly place they needed to be, without havb y the end of the year. Do take into ing to constantly change each time. consideration that a piece of clothing Mark and Lev are no different from can take from 90 days to 10 months those who practically live out of their until the final product is ready for cars, from backpacks or their gym shipping. Another possible idea is a bags. So, Mark and Lev decided to shoe line, which will take a little loncreate what everyone lacked in gear. ger to create! Make sure you are Somewhere along this route, they keeping your eye out for new things to met their third co-founder, Harry Arcome for MUNICIPAL by visiting their nett. The three men teamed up website at www.MUNICIPAL.com. and began collaborating ideas, and the result was MUNICIPAL.
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