INTODUCTION IN THIS PROJECT I WILL COLLABORATE WITH JAPANESE BRAND COMME DES GARCONS, TO CREATE A COLLECTION BLENDING MY ARTISTIC VISION WITH COMME DES GARCONS SIGNIFICANT STYLE OF DESIGN, FEATURING WITH SURFACE DESIGN, ILLUSTRATION,VISUAL MERCHANDISING, AND MARKETING STRATEGY. THIS IS A CHALLENGING PROJECT AS MY STYLE IS EXTREMELY DIFFERENT FROM COMME DES GARCONS’S STYLE. COMME DES GARCONS HAS BEEN ALWAYS EXTRAVAGANT, PLAYFUL AND AVANTGARDE IN DIVERSE WITH MY ELEGANT, MINIMALISTIC STYLE. THIS PROJECT HELP ME STEP OUT OF THE SAFE ZONE.
Japanese fashion label founded and headed by
Rei Kawakubo in 1969 (Tokyo). Comme des Garcons is known for anti-fashion clothes, independence from mainstream fashion with complicated pattern, avantgarde and non-commersal design.
Comme des Garcons has wide product range from women’s wear, men’s wear, perfume, shoes and accessories for both high-end to ready-to-wear. Rei Kawakubo launched different subline in order to spread the brand value in simplier way and The play line is so far the most recognize line of Comme des Garcons with iconic red heart with eyes by illustrator Filip Pagowski.
Custumer profile Name:
Christine Wiston Age: 31
Lives in London Occupation:
Fashion influencer Model Life style: She is very
sociable and spontaneous independent.
She enjoys going to fashion shows, art galleries and theatre in her free time with her friends. Hobbies:
Photography, shopping, drawing, travelling
to Paris, New York,Barcelona
VOLUME CONTOL
DUALITY
SURFACE DESIGN
LINE-UP
FLATS
SPEC SHEETS
B C
D
E K M N O P Q R S
T W
Fabric 1 Swatch
Measurement
Chest (2cms under armhole) Hips Dart length/pleat Tolerance +/- 2mm Across shoulders Arm hole length Cuff width Cuff depth Zipper length Hem length Back neck Tolerance +/- 2mm Back neck drop Tolerance +/- 2mm Front neck drop Tolerance +/- 2mm Length to first button No. Buttons Quality, weight & source
Silk Sensation
Composition
100 % polyester
Spec cms 54 93
N/A 17 30 26 3 30 2 25 47 15 8
N/A N/A
Pantone colour ref:
PANTONE 11-0601 TCX
Measurement
B C
D
E K M N O P Q R S
T W
Fabric 1 Swatch
Chest (2cms under armhole) Hips Dart length/pleat Tolerance +/- 2mm Across shoulders Arm hole length Cuff width Cuff depth Placket length Hem length Back neck Tolerance +/- 2mm Back neck drop Tolerance +/- 2mm Front neck drop Tolerance +/- 2mm Length to first button No. Buttons
Quality, weight & source Satin
Composition
90 % cashmeer 10 % polyester
Spec cms 81 93 10
19 30 N/A N/A 20 4 25 47 15 8 2 3
Pantone colour ref:
PANTONE 19-4052
RANGE PLAN
EVALUATION THE PROJECT IS TO COLLABORATE WITH ONE OF THE FASHION BRAND IN DOVER STREET MARKET AND CREATE A COLLECTION. I PICKED JAPANESE BRAND COMME DES GARCONS BECAUSE I WANT TO STEP OUT OF MY SAFE ZONE AND CHALLENGE MYSELF. THE PROJECT STARTED WITH MY VISIT IN DOVER STREET MARKET TO GET PRIMARY RESEARCHES AND ANALYSE THE BRAND, FOR SECONDARY RESEARCH I MOSTLY USED VOGUE CATWALK TO UNDERSTAND MORE ABOUT THE BRAND VISION AND STYLE. I CHOSE THE CONCEPT ‘DUALITY’ AS A CONTINUATION OF COMME DES GARCONS’S 2006 ‘PERSONA’ COLLECTION, EVERY PERSON HAS A PERSONA AND EGO AS DUALITY. I FIND THE CONCEPT VERY INTERESTING AND CHALLENGING TO EXPRESS IN CLOTHES. THROUGHOUT THE PROJECT I DEVELOP MY RESEARCH SKILLS AS WELL AS DIGITALS SKILLS, I ALSO LEARNED MORE ABOUT MARKETING AND HOW TO DEFINE CUSTOMER TARGET AND IDENTIFY UPCOMING TRENDS. IN MY OPINION, I MANAGE TO SPLIT UP THE WORKS IN SCHEDULE QUITE WELL, BUT THERE IS ALWAYS UNEXPECTING ELEMENT AS I DID NOT SAVE MY WORKS PROPERLY I HAD TO REDO HALF OF MY PORTFOLIO AND THIS HAS SLOWED MY WORKS AND TOOK ME A LOT OF TIME. I HAVE IMPROVED MY ILLUSTRATION SKILLS AS WELL AS PHOTOSHOP SKILLS. I BELIEVED THAT I HAVE FOUND MY STYLE IN DIGITAL ILLUSTRATION AS I TRY TO NOT INSPIRE BY ANY ILLUSTRATOR. OVERALL, I AM NOT SATISFIED WITH MY PROJECT AS WELL AS MY PORTFOLIO. I THINK THAT I STILL LACKS A LOT IN EVERY AREA, MY LAYOUT IS EXTREMELY DULL, THE ILLUSTRATIONS ARE VERY STIFF, MY PRINT IDEA IS REPETITIVE AND NOT INNOVATIVE, THE SILHOUETTES ARE UNVARIED, THE COLOUR PALLETS ARE MONOTONUS. IN MY OPINION IN THIS PROJECT I HAD ONLY IMPROVE MY DIGITAL SKILLS A LITTLE BIT, BUT MY PRINT, DESIGN IDEA, AND DEVELOPMENT IS STILL NOT GOOD. I HAVE A STRONG DESIRE TO BREAKTHROUGH MY SAFE ZONE AND I WANT TO IMPROVE MY DESIGN SKILLS IN THE TERMS OF SILHOUETTES, PATTERNS AND COLOUR STORIES, IN MY POINT OF VIEW THEY ARE MY WEAKEST POINT. I AM QUITE DISAPOINTED IN MY WORK AND PERFORMANCE. I AM STILL NOWHERE, WHERE I WANT TO BE. IN THE FUTURE I HOPE THAT I WILL REACH TO THE TOP, BREAK MY LIMITS AND BE MORE DARING AND DIVERSE.
REFERENCE http://www.comme-des-garcons.com/ https://www.vogue.com/fashion-shows/fall-2006-ready-to-wear/comme-des-garcons https://www.vogue.com/fashion-shows/spring-2020-ready-to-wear/comme-des-garcons https://www.doverstreetmarket.com/ https://www.instagram.com/commedesgarcons/ https://www.google.co.uk/search?source=hp&ei=6kTGXsLiDMeEaaq8t7gI&q=comme+des+garcons&oq=comme&gs_lcp=CgZwc3ktYWIQARgBMgIIADICCAAyAggAMgIIADICCAAyAggAMgIIADICCAAyAggAMgIIAFDpBFjqCmCtFmgAcAB4AIABnQKIAbMIkgEFMC4yLjOYAQCgAQGqAQdnd3Mtd2l6&sclient=psy-ab https://www.instagram.com/p/BrYWVR_hcEf/ https://www.galeriemagazine.com/chiharu-shiota-mori-art-museum/ https://www.crossconnectmag.com/post/107690589554 https://www.timeout.com/london/things-to-do/the-city-of-london-area-guide https://pngtree.com/freepng/social-media-logos-neon-style-with-black-brick-wall-background_4815350.html?share=3 https://www.trover.com/d/1LygU-toledo-museum-of-art-toledo-ohio