2012 NKPR Credentials Deck by NKPR INC

NEW BRANDS AND PARTNERS WE’RE WORKING WITH

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BRAND EXPERIENCE

WE LOOK FORWARD TO WORKING WITH YOU IN 2012 ON OUR NEW AND EXISTING BRANDS.

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Stratusphere Living Logo

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CLIENT ROSTER HEALTH & BEAUTY

FASHION Anne Klein

Classic Creations

Ardell Lashes

Fila

essie

Hi-Tec

Goody

Jones New York

Kiehl’s

lia sophia

ObusForme

Mendocino

Preven’s

M for Mendocino

Stila Cosmetics

RACHEL Rachel Roy

Stratusphere Living

RW&CO

Teva

ENTERTAINMENT, EVENTS & ASSOCIATIONS Bloor-Yorkville BIA

LIFESTYLE Baker Street

DAVIDsTEA

Fongo

Gogo’s Crazy Bones

House of Marley

CONTACT Photography Festival 28

PMA

INK Entertainment

• Aperol

IT Lounge

• Campari

• Frangelico

• SKYY Vodka

• Wild Turkey

Toro Magazine

We-Vibe

NKPR GIVES BACK Artists for Peace and Justice

Camp Oochigeas

Partners for Mental Health

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NKPR BRANDS

FOR EACH BRAND, WE HAVE INCLUDED A BRIEF DESCRIPTION, THE MAIN POINT OF CONTACT AND WHAT WE ARE MOST EXCITED ABOUT FOR 2012. ENJOY!

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HEALTH & BEAUTY

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A favourite of make-up artists and Hollywood A-listers, Ardell Lashes are no longer reserved for Hollywood – they’ve become part of many women’s morning routine. Ardell Lashes are made of 100% natural hair, making them feather-light and comfortable for all-day wear. For natural or glamorous looks, Ardell offers a variety of styles for all eye shapes. AIMEE KEANE | AIMEE@NKPR.NET | 416.365.3630 X244

BRAND NEW LASH STYLES LAUNCHING THIS SPRING WILL REVOLUTIONIZE CANADIANS BEAUTY ROUTINES.

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essie cosmetics was founded 30 years ago in New York City by Essie Weingarten, the colour obsessed authority on colour, and the namesake for the nail polish brand. Essieâ&#x20AC;&#x2122;s eye for nail trends and wearable colours has made essie cosmetics a top brand, available at salons and drug stores in 101 countries worldwide. Inspired by vacation, travel, city life and fashion, essie launches four seasonal collections yearly. With over 250 nail colours and nail care products on the market, essie cosmetics is a favourite among beauty professionals, industry insiders, celebrities and consumers. To Essie, lacquers are the easiest way to add personality, and manicured nails are essential to any complete look. BUNMI ADEOYE | BUNMI@NKPR.NET | 416.365.3630 X226

NKPR IS VERY EXCITED TO SEE ESSIE WEINGARTEN WHEN SHE VISITS TORONTO THIS SPRING TO REVEAL AN EXCITING FASHION COLLABORATION FOR 2012!

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With over 100 years of innovation, Goody Products Inc. portfolio of personal care brands have made Goody the most widely recognized manufacturer of hair accessories and styling tools in the world. Through proprietary brands such as Ouchless, Goody Simple Styles, Luxe accessories and GLAM trend collections, Goody has introduced patented technologies such as the Plasmium Gel Grip handle for brushes and the StayPut Hold tread for accessories. With products inspired by the hottest designer trends and the latest technologies, Goody delivers style to consumers without sacrificing function. SARAH FLINK | SARAH@NKPR.NET | 416.365.3630 X242

WE ARE EXCITED TO LAUNCH AN ALL NEW HEATING PRODUCT COLLECTION FOR GOODY IN 2012! WHY NOT USE A BLOW DRYER MADE BY YOUR FAVOURITE HAIRSTYLING COMPANY? ALSO, LOOK OUT FOR GOODY CANADA SOON ON TWITTER AND FACEBOOK!

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Kiehl’s since 1851 was founded over 160 years ago as an oldworld apothecary in New York City’s East Village. Throughout the years, Kiehl’s has remained dedicated to providing patrons uniquely efficacious skin and hair products through the most attentive, personalized service. Kiehl’s unique and extensive background represents a blend of cosmetic, pharmaceutical, herbal and medicinal knowledge developed and passed on through the generations. REBECCA KOGON | REBECCA@NKPR.NET | 416.365.3630 X236

THIS SUMMER, KIEHL’S WILL TAKE PART IN A NATIONAL CHARITABLE INITIATIVE TO BENEFIT CHILDREN, RAISING FUNDS AND AWARENESS FOR A VERY IMPORTANT CAUSE.

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As a cornerstone brand within HoMedics’ wellness group, ObusForme represents a global passion for developing innovative consumer products that are engineered to enhance people’s lives by delivering comfort and support to the human body. Since 1980, the ObusForme team has achieved success by applying the science of ergonomics and a professional understanding of the human body to every product developed. ObusForme’s design resource group is comprised of Chiropractors, Physiotherapists, Industrial Designers and others who all offer insight into the human form and the environment, in order to support the development process of all products. This combination of ergonomic and anatomical expertise with rigorous research into the needs and desires of consumers enables ObusForme to create therapeutic products that enhance the quality of everyday life. BUNMI ADEOYE | BUNMI@NKPR.NET | 416.365.3630 X226

WE’RE EXCITED TO RELAX, REJUVENATE AND RECUPERATE IN 2012 WITH OBUSFORME’S GREAT RANGE OF PRODUCTS.

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Dermatologically and ophthalmologically tested, Preven’s Paris is a pioneer and leader in cosmetic care products. The Preven’s Paris line includes 100% biodegradable antiseptic, makeup remover, deodorant, intimate and refreshing wipes in full size and travel pack sizes. In-depth expertise in skincare research has made Preven’s Paris products a favourite among leading international makeup artists. AIMEE KEANE | AIMEE@NKPR.NET | 416.365.3630 X244

WE’LL BE SHOWCASING THE BEST-KEPT SECRET WEAPON OF THE WORLD’S LEADING MAKEUP ARTISTS AND STYLISTS TO CANADIANS NATIONWIDE IN 2012.

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Created in 1994 by a top celebrity makeup artist, Stila is known for its modern, sophisticated, non-intimidating approach to beauty. The brand’s innovative, multi-tasking formulas, eco-friendly packaging, and fashion-forward colours have cemented its place on must-have lists of top beauty editors around the world. The prestige colour brand is a regular on the pages of magazines and frequents the runways of top designers during New York Fashion Week. Stila’s goal is to help every woman celebrate her own unique beauty; to look and feel like the best version of herself; and to have fun doing it. LAUREN MICHAELS | LAUREN@NKPR.NET | 416.365.3630 X224

STILA’S SPRING COLLECTION IS ALL ABOUT BOLD COLOUR. SUMMER WILL FOCUS ON NEW PRODUCT INNOVATION THAT WILL TRANSFORM EVERY WOMAN’S BEAUTY ROUTINE!

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Fitness icon, entrepreneur and seven-time WWE Women’s Champion, Trish Stratus, has teamed up with HoMedics Canada to produce her own line of unique yoga and fitness gear, Stratusphere Living Logo

Stratusphere Living , following the success of her Stratusphere Yoga Studio. The Stratusphere Living line of yoga and fitness products includes weighted Fitgloves – a first for yogis, an eco-friendly TPE yoga mat, an ultra-absorbing yoga towel, yoga block, and an all-inclusive yoga kit incorporating a yoga mat, Trish’s Total Mind Body Workout DVD and her nuTrishion journal. BUNMI ADEOYE | BUNMI@NKPR.NET | 416.365.3630 X226

WE’RE MOTIVATED TO STAY IN SHAPE, KEEP HEALTHY AND WORK ON OUR FITNESS LEVELS WITH STRATUSPHERE LIVING’S NEW, INNOVATIVE AND EXCITING PRODUCTS IN 2012.

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FASHION

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Savvy. Sophisticated. Confident. American luxury at its very best. Anne Klein New York is a respected fashion resource for the modern woman who knows exactly what she wants in stylish, versatile essentials for her round-the-clock wardrobe. From superbly tailored suit separates and flirty, feminine dresses, to a multitude of key pieces that build mileage into her wardrobe each season, the look is always utterly now. BUNMI ADEOYE | BUNMI@NKPR.NET | 416.365.3630 X226

BUILDING FROM THE MOMENTUM OF 2011, WE’RE EXCITED TO TAKE ANNE KLEIN’S IMPORTANT RELATIONSHIP WITH WOMEN AGAINST MS TO THE NEXT LEVEL IN 2012.

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Classic Creations is Toronto’s best kept secret in custom-made fine jewellery. For 27 years, the jeweller has been a destination for both local and international customers seeking custom designed exquisite pieces. Experts on diamonds, Classic Creations are also an aficionado in engagement rings, bridal jewellery, and integrating loose diamonds and vintage gems into contemporary styles. In addition to their extensive diamond collection, Classic Creations houses a spectacular selection of fine timepieces from elite international brands such as CHANEL, Montblanc, Zenith and Bell & Ross. Classic Creations is the premier source for luxury watches in Toronto. AIMEE KEANE | AIMEE@NKPR.NET | 416.365.3630 X244

STARS WILL BE WEARING CLASSIC CREATIONS’ GORGEOUS PIECES ON THE BIGGEST RED CARPETS IN 2012.

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Fila was founded in 1911 by the Fila brothers in the shadow of the Italian Alps. Its original focus was on making fine fabrics in the early century materials capital of Biella, Italy. The brand grew from fabric production into making undergarments and ultimately sportswear. Fila established itself early on as a producer of high-end, high-quality sportswear and grew into a successful and iconic global brand which just celebrated its 100th anniversary. The quality and luxury of its products attracted the likes of Bjorn Borg, Tom Watson, Reinhold Messner and Alberto Tomba. In Canada, Fila products are distributed by R.M.P. Athletic Locker Inc. LAUREN MICHAELS | LAUREN@NKPR.NET | 416.365.3630 X224

AFTER CELEBRATING FILAâ&#x20AC;&#x2122;S 100TH ANNIVERSARY YEAR, FILA WILL CONTINUE TO SHARE THE LATEST STYLES, NEWS AND CELEBRITY BUZZ WITH FANS ON FACEBOOK AND @FILA_100!

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Hi-Tec is a collection of comfortable, lightweight, high quality products for sports and footwear enthusiasts. Using cutting edge technology, Hi-Tec takes you from the golf green to the racetrack to the highest peak. KALEY STUART | KALEY@NKPR.NET | 416.365.3630 X239

KEEP YOUR EYES PEELED FOR HI-TEC KEEPING THE FEET OF OUR CANADIAN MUSICIANS WARM AND DRY AT THE JUNOS IN MARCH.

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Elegant but not pretentious. Polished and perfected. The embodiment of modern American style, Jones New York Collection offers impeccably designed clothing and footwear that define a womanâ&#x20AC;&#x2122;s wardrobe. JNY Collection takes her from the 9am conference call to the midnight hour. Life is an event - so wear it! LAUREN MICHAELS | LAUREN@NKPR.NET | 416.365.3630 X224

THE 2012 WOMAN WILL FEEL EMPOWERED WEARING JONES NEW YORK - SOPHISTICATED, STYLISH AND MOST IMPORTANTLY, CONFIDENT.

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lia sophia is a unique direct-selling company offering fashion jewelry through personalized in-home demonstrations. Its goal is to improve the lifestyles of its Advisors, Hostesses and Customers with products and opportunities. lia sophia connects women to their dreams, from obtaining beautiful jewelry to empowering their financial futures. REBECCA KOGON | REBECCA@NKPR.NET | 416.365.3630 X236

LIA SOPHIA’S FASHION JEWELS WILL SPARKLE AND SHINE ON THE NECKS AND HANDS OF CANADIAN’S TOP INFLUENCERS AT MAJOR RED CARPETS ACROSS THE COUNTRY.

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Mendocino is a collection of boutiques across Toronto that has been shaping the city’s fashion scene and serving stylesaavy women since 1987. With an uncompromising approach to bringing the freshest of-the-moment designs to Toronto, Mendocino has become a style essential for women seeking the best of the season’s must-haves in clothing and accessories. LAUREN MICHAELS | LAUREN@NKPR.NET | 416.365.3630 X224

FROM THE RUNWAY TO YOUR CLOSET, MENDOCINO BRINGS CUTTING-EDGE TRENDS TO TORONTO’S STYLE ENTHUSIASTS.

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M for Mendocino, Mendocino’s little sister, evolved in 2009 to provide women looking to achieve runway-inspired style at an accessible price point in an exciting, innovative boutique atmosphere. Inviting the women of Toronto to experience “fastfashion” alongside fabulous finds from around the globe, M for Mendocino is a must stop shop for building a wardrobe of the season’s top trends. LAUREN MICHAELS | LAUREN@NKPR.NET | 416.365.3630 X224

M FOR MENDOCINO IS TORONTO’S LEADING “FAST-FASHION” SPOT WHERE WOMEN ON ANY BUDGET CAN REFRESH THEIR WARDROBES WITH THE SEASON’S MOST SOUGHT-AFTER TRENDS.

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The RACHEL Rachel Roy collection is the redefinition and exploration of cool. One foot uptown, one foot downtown with a dash of daring. RACHEL Rachel Roy captures the cultural and individual essences of an urban-inspired lifestyle. Rachelâ&#x20AC;&#x2122;s goal is to create clothing for women who embrace fashion and dress with an effortless coolness and confidence. LAUREN MICHAELS | LAUREN@NKPR.NET | 416.365.3630 X224

FOR A FRESH, TIMELESS AND POLISHED WARDROBE EACH SEASON, RACHEL RACHEL ROY IS A STYLE ESSENTIAL FOR THE COSMOPOLITAN WOMAN!

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Canadian retailer RW&CO. has been dressing style-conscious men and women since 1999. With more than 65 stores across Canada, RW&CO. offers active, casual and urban clothing and accessories at moderate prices while never sacrificing quality. With hundreds of easy-to-wear, versatile designs to choose from in an enjoyable and innovative shopping environment, RW&CO. provides a unique fashion destination where consumers can find incomparable, trendy fashions that reflect their own personal style. RW&CO. interprets the trends for the Canadian customer and creates clothes that can go from the boardroom to the boardwalk. REBECCA KOGON | REBECCA@NKPR.NET | 416.365.3630 X236

RW&CO. IS SPONSORING THE JUNO AWARDS THIS YEAR IN OTTAWA, KEEP A LOOK OUT FOR THE RW&CO. CELEBRITY OUTFITTING SUITE!

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Today the demands of the outdoor adventurer are as rigorous as the elements themselves. The concept of “adventure” varies but everyone understands an adrenaline rush and staggering sense of wonderment. From canyoneering and kayaking to trail running and trekking, Teva® has moved off-shore and up-range as the natural evolution in footwear for the spontaneous athlete. AIMEE KEANE | AIMEE@NKPR.NET | 416.365.3630 X244

TEVA’S HEADING TO WHISTLER THIS SUMMER TO LAUNCH A COOL NEW LINE OF BIKE SHOES AT CRANKWORX!

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EVENTS & ASSOCIATIONS

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The Bloor-Yorkville neighbourhood is bordered by Scollard Street to the north, St. Mary Street to the south, Avenue Road to the west and Church Street to the east. Since entrepreneur Joseph Bloor founded the Village of Yorkville in 1830, Bloor-Yorkville has distinguished itself as a premiere shopping, dining and cultural destination and host to key annual events including: Holiday Magic, Bloor-Yorkville’s official holiday lighting ceremony; IceFest, the area’s annual winter celebration; and Beautylicious, a district-wide bevauty and wellness event created by NKPR and inspired by Toronto’s popular Winterlicious and Summerlicious culinary events. The Bloor-Yorkville BIA initiates and funds many neighbourhood improvements, including the newly improved Bloor Street trees, gardens and granite sidewalks. For the latest information on stores, events and parking facilities, visit www.bloor-yorkville.com. NICOLE MANES | NICOLE@NKPR.NET | 416.365.3630 X228

FOLLOW @BLOORYORKVILLE ON TWITTER AND FACEBOOK TO BE IN THE KNOW ABOUT TORONTO’S PREMIER SHOPPING, DINING AND CULTURAL DESTINATION.

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CONTACT is an annual festival of photography in Toronto, during the month of May, with over 1000 local, national and international Scotiabank CONTACT Photography Festival Celebrating its 16th year as the world’s largest photography festival, CONTACT 2012 continues the tradition of presenting powerful imagery that reflects the face of our changing world. With past renowned artists including David LaChapelle, Edward Burtynsky, Barbara Kruger and Robert Longo, CONTACT will once again highlight accomplished photographers in primary exhibitions and public installations that explore the concept of “Public.” From street photography that captures the pulse of the city to conceptual projects exposing issues of common interest, this year’s festival explores how images influence social perspective. I’d be happy to provide high-res images and arrange interviews with CONTACT’s featured artists and/or program organizers. Looking forward to hearing from you! All the best,

artists exhibiting at more than 200 venues. Founded as a notfor-profit organization 16 years ago, the festival is devoted to celebrating, and fostering the art amongst a diverse audience that has grown to over 1.5 million. CONTACT is the largest photography event in the world, and a premiere cultural event in Canada.

Kaley kaley@nkpr.net Scarlett Hooft Graafland, Polar Bear, 2007, Courtesy of Michael Hoppen Gallery, London. Edward Burtynsky, Recycling #10, 2001, Chittagong, Bangladesh. Edward Burtynsky, SOCAR Oil Fields #1a #1b, 2006, Baku, Azerbaljan Suzy Lake, Extended Breathing While Light Travels, Performance/photography, 2008, Courtesy of Paul Petro Contemporary Art. Giorgio Barerra, Battaglia di Solferino e San Martino 24 Giugno 1859, 2006

KALEY STUART | KALEY@NKPR.NET | 416.365.3630 X239

FOR THE 16TH YEAR, AVANT-GARDE FEATURES AND PUBLIC INSTALLATIONS PUSH BOUNDARIES AND TAKE OVER TORONTO CITY STREETS!

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INK Entertainment sets the trend in social style, hospitality and entertainment with A-list talent, world-class music and sound, forward design, mouth-watering food and a diverse clientele that includes celebrities, musicians, artists, professionals and corporate partners alike. Headquartered in Toronto, INK is the parent company of some of the most successful complexes in the entertainment and hospitality industry. Helmed by innovator Charles Khabouth, INK attracts enthusiasts from all over the world to enjoy the best of everything nightlife has to offer. INK currently owns Guvernment and Koolhaus Entertainment Complex, This is London Nightclub, Dragonfly Nightclub, La Société and Tattoo Rock Parlour. INK has teamed up with Lifetime Developments with the launch of Bisha. NATASHA KOIFMAN | NATASHA@NKPR.NET | 416.365.3630 X223

FOUR NEW, AND EXCITING INK LOCATIONS WILL OPEN IN 2012 INCLUDING THE FORMERLY ULTRA, NOW CUBE. GROUND WILL ALSO BREAK FOR THE MUCH ANTICIPATED BISHA HOTEL AND RESIDENCES, A PARTNERSHIP WITH LENNY KRAVITZ, AND THE NEWEST PRIVATE LABEL HOTEL AND RESIDENCE BRAND TO ORIGINATE IN THIS CITY SINCE FOUR SEASONS IN THE 1960S. @NATASHANKPR

Created by NKPR, the IT Lounge is a gifting suite with a purpose. Welcoming celebrities such as Ed Norton, Jennifer Garner and Queen Latifah, the IT Lounge connect stars with brands while raising awareness and funds for significant causes. With hundreds of national and international media outlets converging in the city for one of the worldâ&#x20AC;&#x2122;s premiere cultural events, TIFF, the IT Lounge harnesses the power of celebrity to significantly raise band and product profile. BUNMI ADEOYE | BUNMI@NKPR.NET | 416.365.3630 X226

THE IT LOUNGE WILL CELEBRATE ITS 7TH YEAR IN 2012. EXPECT EXCITING ADDITIONS AND EXPERIENCES!

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LIFESTYLE

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Love dessert, and eat it too!

As the leading Canadian manufacturer of gourmet desserts Baker Street has the unparalleled capability to produce premium cakes, cheesecakes, pies, tortes and flans that are hand crafted and created with only the finest, quality ingredients.Baker Street offers an extensive line of delicious desserts including: Raspberry Blast, White Chocolate Mousse, Butterscotch Brownie Cheesecake, Crème Brûlée Cheesecake and the award winning Carrot Cake. Baker Street has captured the taste of love in each of their gourmet desserts! BUNMI ADEOYE | BUNMI@NKPR.NET | 416.365.3630 X226

BAKER STREET HAS SOME EXCITING COLLABORATIONS IN THE WORKS FOR THIS YEAR AROUND FAMILY DAY AND BYBIA’S ICEFEST!

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Founded in 2008 with the philosophy that “tea is fun,” DAVIDsTEA offers more than 150 varieties of teas, including traditional straight teas, unique exclusive blends and limited edition seasonal collections. DAVIDsTEA passionately develops innovative, premium teas with ingredients sourced from around the world. KALEY STUART | KALEY@NKPR.NET | 416.365.3630 X239

THE SWEETHEART COLLECTION LAUNCHING IN TIME FOR VALENTINE’S DAY, THE PERFECT EXCUSE TO WARM UP AND GET CLOSE.

@NATASHANKPR

Fongo offers the first truly free mobile calling service ever: A free mobile number, free local calling, free domestic long distance. Fongo offers everything you expect in a phone, except the bill. Back by a national telco network, Fongo functions through a variety of channels, including a free desktop app that resides on a customer’s computer and a free mobile app that resides on the customer’s mobile phone. Fongo has a huge cost advantage over other VOIP providers, passing the savings on to consumers. JORDAN MOORE | JORDAN@NKPR.NET | 416.365.3630 X227

FONGO, A FIRST-TO-MARKET TECHNOLOGY, WILL REVOLUTIONIZE CALLING FOR CANADIANS THIS SPRING! IT OFFERS EVERYTHING THAT YOUR CURRENT PHONE PROVIDER DOES AND SO MUCH MORE, BUT FOR FREE.

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Gogo’s Crazy Bones are small, unique figurines with endless gaming, collecting and learning possibilities. Each character has its own unique name, sticker, design, personality, strength, power and score to enhance collectibility. As they play, battle and trade, children learn social and counting skills while having tons of fun. Gogo’s Crazy Bones are the biggest selling toy collectable in the UK, Spain, Germany, Belgium, Luxembourg, The Netherlands, South Africa and Australia/New Zealand. Jonic Distribution North America (JDNA) became the official North American distributor for Gogo’s Crazy Bones in October 2010. SARAH FLINK | SARAH@NKPR.NET | 416.365.3630 X242

EXCITING NEW PRODUCT EXPANSIONS ARE COMING FROM JDNA THIS YEAR, AND WE CAN’T WAIT TO SHARE THE NEWS ACROSS NORTH AMERICA.

@NATASHANKPR

Bob Marley put every bit of himself into his music. Now you can hear it the way it was meant to be heard. House of Marley audio equipment is designed for clarity and a full, resonant bass sound. Just as Bob Marley’s music had a mission, House of Marley products have a purpose. And that makes them sound that much better. All House of Marley products are of superior quality, to produce the highest quality sound. They are eco-friendly, created in the most ethical and environmentally positive way. They are also cause-minded, with the Marley family’s 1Love organization partnering with local charities and donating a portion of all sales to help locals. House of Marley Canada has partnered with local charity, MusiCounts, working together to help bring music education to all Canadian children and continuing Bob Marley’s vision of hope and unity. BUNMI ADEOYE | BUNMI@NKPR.NET | 416.365.3630 X226

NKPR CAN’T WAIT TO CHILL OUT IN 2012 WITH HOUSE OF MARLEY CANADA’S NEW BAG OF RHYTHM AND OTHER MARLEYINSPIRED PRODUCTS, CREATED BY THE MARLEY FAMILY TO SOOTH THE SOUL AND BRING MUSIC, PEACE AND LOVE.

AVAILABLE AT

FALL 2011

The House of Marley’s mission is to create a better world and spread Bob Marley’s vision of one love, one world through eco-conscious products that embody the values of equality, unity, authenticity, charity and sustainability. Satisfy your soul with the new Marley audio collections. Visit us at www.thehouseofmarley.ca for more information.

1Love.org

A portion of the proceeds from every Marley product supports 1Love.org, the Marley family charitable organization.

@NATASHANKPR

Aperol is Italy’s #1 spirit and a favourite across Europe. Aperol was created in 1919 by the Barbieri Brothers - liqueur production specialists that established their reputation in 1880 - in Padova, Italy. New to Canada, Aperol has a unique bitter-sweet taste deriving from a secret recipe that has remained unchanged since its creation - a perfectly balanced combination of herbs and roots, with the distinctive aroma and taste of sweet orange and bitter orange. This versatile spirit allows for great mixability thanks to its colour, aroma, taste and a low alcohol content of 11%. NICOLE MANES | NICOLE@NKPR.NET | 416.365.3630 X228

APEROL’S CLASSIC CREATION, THE “APEROL SPRITZ”, WAS RECENTLY ADDED TO THE INTERNATIONAL BARTENDERS ASSOCIATION’S (IBA) OFFICIAL DRINKS LIST.

@NATASHANKPR

A unique and unmistakable recipe has characterized Campari, the aperitif par excellence, for over 150 years. The inimitable Campari recipe, used as the basis of many cocktails served worldwide, has been kept the same since its inception and has remained a closely guarded secret, passed down over the years. Bitter Uso Olanda, as Campari was initially called, was the result of Gaspare Campari’s experiments in concocting new beverages. It is still produced today with the same ingredients and following the confidential recipe which remains a secret known only to the very few people in charge of the production process. Campari is the result of the infusion of herbs, aromatic plants and fruit in alcohol and water; these last two being the recipe’s only known ingredients. NICOLE MANES | NICOLE@NKPR.NET | 416.365.3630 X228

CAMPARI WILL BE THE FEATURED APÉRITIF SPIRIT AT TWO OF CANADA’S TOP CONSUMER COCKTAIL EVENTS - THE 2ND ANNUAL TALES OF THE COCKTAILS TAKING PLACE IN VANCOUVER AND MADE WITH LOVE - THE CANADA-WIDE MIXOLOGIST’S COMPETITION TAKING PLACE IN TORONTO. @NATASHANKPR

Frangelico is a traditional hazelnut liqueur - enjoyed neat, over ice, with coffee or in a wide variety of stylish cocktails. Produced in the Piedmont region of northern Italy, its origins date back more than 300 years to the presence of early Christian monks living in the hills of the area. Their skills in fine food and drink would have included the art of distilling, especially the use of the wild hazelnuts and other local ingredients to create a liqueur on which Frangelico is based today. Frangelico’s name is also part of the same local legend - an abbreviation of Fra. Angelico, a hermit monk believed to have inhabited the magnificent Piedmont hills during the 17th century. NICOLE MANES | NICOLE@NKPR.NET | 416.365.3630 X228

FRANGELICO’S INDULGENT HAZELNUT LIQUEUR WILL TEMPT YOUR LOVE’S SENSES ON VALENTINE’S DAY, WHILE A DASH OF FRANGELICO IN HOT CHOCOLATE IS A HEART WARMING TREAT FOR THE WINTER HOLIDAYS!

@NATASHANKPR

SKYY Vodka was first conceived in 1992 by a San Francisco inventor looking to create the world’s smoothest vodka. SKYY Vodka revolutionized the spirits industry with its proprietary state-of-the-art quadruple-distillation and triple-filtration process that consistently ensures exceptional quality. Distilled in America with grain from the Midwest and 100% pure filtered water, SKYY Vodka is the leading domestic super-premium vodka in North America and one of the most recognized brands in the world. NICOLE MANES | NICOLE@NKPR.NET | 416.365.3630 X228

AS THE OFFICIAL VODKA OF THE 2012 TORONTO INTERNATIONAL FILM FESTIVAL, SKYY VODKA’S SUPPORT OF FILM AND ENTERTAINMENT WILL EXTEND THROUGHOUT THE YEAR THROUGH A NEW PARTNERSHIP WITH ALLIANCE FILMS. SKYY VODKA’S @SKYYVIP FANS CAN LOOK FORWARD TO HAVING THE CHANCE TO WIN EXCLUSIVE YEAR-ROUND FILM-RELATED EXPERIENCES!

@NATASHANKPR

Wild Turkey Bourbon is America’s best-selling, super-premium bourbon produced by Master Distiller Jimmy Russell. Carefully crafted in Lawrenceburg, Kentucky, Wild Turkey is produced by Austin, Nichols & Company and is one of America’s favorite premium bourbons. NICOLE MANES | NICOLE@NKPR.NET | 416.365.3630 X228

WILD TURKEY IS LAUNCHING WILD TURKEY 81 KENTUCKY STRAIGHT BOURBON WHISKEY ACROSS CANADA IN SPRING 2012. A MASTERFUL BLEND OF SIX, SEVEN AND EIGHT YEAR OLD WHISKIES MAKES WILD TURKEY 81 THE LONGEST-AGED BOURBON OR TENNESSEE WHISKEY IN ITS CLASS. THE RESULT IS A WHISKEY WITH A DEEP, RICH AMBER COLOR, AND A NOSE FULL OF FRUIT, BUTTERSCOTCH, TOFFEE AND TOASTED OAK.

@NATASHANKPR

TORO Magazine reflects modern-day culture with a crisp, sometimes cynical, always intrepid, viewpoint. From women to film, food to music, style to sports, TORO’s on it … with a twist (yes, they cover drinks too). One thing is certain in the often-dubious digital age: TORO is no bull. BUNMI ADEOYE | BUNMI@NKPR.NET | 416.365.3630 X226

@TOROMAGAZINE HAS BECOME KNOWN FOR TORO AFTER DARK DURING TIFF - 2012 WILL BE HOTTER THAN EVER! #TOROAFTERDARK

@NATASHANKPR

Because the holidays are about

giving

an d sharing.

In 2008, Standard Innovation Corporation launched the acclaimed We-Vibe ® , the world’s first vibrator created for couples to enormous

This holiday season grab a blanket, perhaps some mulled wine and curl up by the fire. Add the perfect gift and you won’t want to do anything else.

success. Currently it is the world’s most popular rechargeable vibrator for couples, with over 2 million people using it in more than 50 countries to inject more fun and intimacy into their loving relationships. Using 100% medical grade silicone, this vibrator is designed like no other and is basically the Mercedes of sex toys. Standard Innovation Corp. has a mission. They aim to create

$149

innovative products that are safe, high quality, eco-sexy aids that

CAD

® Introducing the We-Vibe 3 , the cutting-edge third generation of the world’s most popular vibrator for couples.

The innovative C-shaped device is designed to be worn by the woman during sex, providing stimulation to both the G-spot and clitoris, while also leaving enough room for a man to share the pleasure of the six different vibrating modes. New features like a fully waterproof design and a wireless remote control offer exciting new ways for partners to satisfy each

$139 USD

other without breaking the mood or momentum.

Talk about sharing the joy.

@ms_wevibe

facebook.com /officialwevib e

www.we-vibe.com

pr.net | 416.365.3630 x 230 For more information, please contact: Andrea Cooper | NKPR | andrea@nk

enhance love making experiences. Standard Innovation’s products are also exceptionally designed and intended to be mainstream and approachable. The We-Vibe ® is already on every continent available through thousands of drug stores, luxury boutiques and adult stores. But they are not resting. Standard Innovation Corp. are rapidly expanding the availability of innovative, body-safe and eco-friendly sexual health products to every corner of the globe, including the sexy Touch and Tango vibrators.

JORDAN MOORE | JORDAN@NKPR.NET | 416.365.3630 X227

THIS YEAR IS GOING TO BE BIG, FUN AND SEXY FOR WE-VIBE. DON’T KNOW WHAT I MEAN? FOLLOW @MS_WEVIBE AND YOU WILL SOON..... @NATASHANKPR

NKPR GIVES BACK

@NATASHANKPR

Artists for Peace and Justice (APJ) is a non-profit organization founded by Paul Haggis and friends in 2009 that encourages peace and social justice, and addresses issues of poverty around the world. APJ’s immediate goal is to serve children and their families in the poorest communities in Haiti by supporting programs focused on education, health and dignity through the Academy for Peace and Justice, the first free secondary school in Haiti. APJ board members include: Diane Lane, Josh Brolin, Oliver Stone, Madeline Stowe, Maria Bello, Olivia Wilde, James Franco, Natasha Koifman, Jimmy Jean-Louis, Ben Stiller, and Charlize Theron. APJ is unique in that 100% of all public donations go towards APJ efforts in Haiti.

JORDAN MOORE | JORDAN@NKPR.NET | 416.365.3630 X227

WE’RE EXCITED TO BE PART OF APJ’S DEVELOPMENTS AND PROGRESS IN HAITI IN 2012 – WHERE THEY WILL CONTINUE TO GROW THE ACADEMY FOR PEACE AND JUSTICE, PROVIDE ONGOING HEALTH CARE TO HAITIANS, AND WILL BE PARTNERING WITH THE WE ARE THE WORLD FOR HAITI FOUNDATION TO BUILD A STATE-OF-THE-ART QUINCY JONES AND LIONEL RICHIE SCHOOL OF MUSIC.” @NATASHANKPR

Since 1984, Camp Oochigeas has been providing kids with cancer and kids affected by childhood cancer with a unique opportunity for growth through challenging, fun, enriching and magical experiences. Camp Oochigeas residential camp is located on 400 acres of beautiful lake side property in Muskoka and offers chemotherapy and dialysis treatment on site. Ooch also offers year-round programming at SickKids Hospital, and in 2011 officially opened its doors to Ooch Downtown, located in downtown Toronto, where kids can go to camp without having to go far from home. Ooch programming ensures children affected by cancer can get back to what really matters - being kids! Receiving no government funding, children are able to experience Camp Ooch programs at no cost their families thanks to the generosity of the donors and volunteers.

SARAH FLINK | SARAH@NKPR.NET | 416.365.3630 X242

SUPPORTING CAMP OOCH FUNDRAISING INITIATIVES IS AN IMPORTANT PART OF THE NKPR CULTURE, AND IN 2012, WE ARE LOOKING FORWARD TO THE SUMMER DREAMS GALA, OOCHâ&#x20AC;&#x2122;S BIENNIAL FORMAL FUNDRAISING AFFAIR. @NATASHANKPR

Partners for Mental Health (PMH), an independent not-forprofit affiliated with the Mental Health Commission of Canada is a grass-roots advocacy movement committed to repositioning mental health on the national agenda. A national social movement, PMH is focused on redefining what it means to have a mental illness using the voices and actions of ordinary Canadians. PMH comes to life through an annual national event promoting the power of mental well-being. These activities will be supported using web-based social media to create an online community of communities that will advocate for profound change in the policies, programs and supports that exist for mental health and mental illness; it will also challenge beliefs we have held about mental illness as individuals, families, communities, organizations and society. JORDAN MOORE | JORDAN@NKPR.NET | 416.365.3630 X227

THIS SPRING, PARTNERS FOR MENTAL HEALTH WILL ENGAGE CANADIANS IN A MOVEMENT DEDICATED TO ADDRESSING ONE OF THE NATIONâ&#x20AC;&#x2122;S MOST CURRENT AND CRITICAL ISSUES. @NATASHANKPR

THANK YOU

Thank you.

WE LOOK FORWARD TO WORKING WITH YOU IN 2012!

@NATASHANKPR