Aptos Life March 2, 2022

MARCH 2, 2022 • VOL. 9, NO. 8

Sights Unseen The Watsonville Film Festival celebrates 10 years of focusing on community and untold stories

BY JOHANNA MILLER

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COVER

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MARCH 2, 2022 | APTOS LIFE

n my conversations with Consuelo Alba over the last decade, I’m continually surprised by how incredibly down-toearth and humble she is. I don’t want to say that’s not how you expect the executive director of a film festival to be, but … it’s not, right? You expect arty, maybe a little flighty, maybe even a little pretentious, and you figure that’s what it takes to have some vision for an event like this. But Alba has all of the vision with none of the silliness.

And the best part is that she’s shaped the Watsonville Film Festival with the same values. It almost seems unfair to think of the WFF as just a film festival— it’s a community organization that never forgets the community.

I go to as many of their events as I can, because they are a total blast. In fact, their Frida Fest and Day of the Dead celebrations say as much about what the WFF is and why it’s important as their film screenings do. If you’ve never been, I encourage you to do so at your first opportunity.

This month, though, it’s all about the films, and a still from one of those films, Tesoros, is on the cover of this issue. You can see images from several of the movies that will be shown this year, and read all about the WFF (which runs from March 11-20) in Johanna Miller’s cover story. And don’t forget to register for their in-person opening-night celebration!

— Steve Palopoli, Editor

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Ask Nicole

10 Word from a Friend CEO & Executive Editor

Dan Pulcrano Vice President

Lee May Publisher

Jeanie Johnson Editor

Steve Palopoli Contributing writers

John Hibble Zach Friend Johanna Miller Soren E. Croxall Photography

Tarmo Hannula Editorial Production Manager

Phaedra Strecher Advertising Director

Debra Whizin Advertising Sales

Tiffani Petrov Kate Kauffman Ilana Packer Lisa Buckley Sue Lamothe Production

Rob Chalhoub Hon Truong

Aptos Life is published monthly. All rights reserved, material may not be reprinted without written consent from the publisher. Aptos Life made every effort to maintain the accuracy of information presented in this publication, but assumes no responsibility for errors, changes or omissions. Aptos Life is a division of the Pajaronian. Publishing in Santa Cruz County since 1868.

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On

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After two years of all-virtual screenings, the Watsonville Film Festival marks its 10th anniversary with an in-person celebration

MARCH 2, 2022 | APTOS LIFE

MARCH 2, 2022 | APTOS LIFE

By JOHANNA MILLER

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own streaming platform in 2021.

In the process, WFF’s reach has expanded exponentially.

“We are reaching more than ever,” Alba says. “Beyond Santa Cruz County, beyond Monterey Bay, even beyond California. Our program is attracting a lot of attention.”

Virtual screenings will continue to be a part of this year’s festival, which will be held March 11-20.

More than 30 films will be available to watch for free online.

One of these films, Fruits of Labor is centered in Watsonville.

The acclaimed 2021 documentary follows a teenager named Ashley who is balancing school,

applying for college, and personal life while also working in the fields and local factories to help support her family.

Directed by Emily Cohen Ibañez, the film had its world premier at South by Southwest in Austin, TX and has impressed audiences and critics across the U.S. “I love coming-of-age stories, but I didn’t see those afforded to women of color, especially working women of color,” Ibañez says. “I wanted Ashley to be her full self as a teenager. This is an unusual film about farm labor.

People are used to seeing historical icons, or a very issue-driven ➝6

MARCH 2, 2022 | APTOS LIFE

director Consuelo Alba. “And we keep saying that every year.

There is something very powerful and magical about bringing people together through film.”

The festival’s reach has continued to grow every year; a single festival has transformed into a year-round nonprofit that hosts events and works with other organizations, schools, and businesses.

WFF’s 8th annual festival was one of the first in-person events in Santa Cruz County to be canceled when Covid hit in March of 2020. So the group eventually shifted its focus to virtual events, creating its very

MARCH 2, 2022 | APTOS LIFE

A

decade ago, a small group of people gathered at the Henry J. Mello Center in Watsonville to enjoy films, promote filmmakers and celebrate the creativity of the local arts community.

The first annual Watsonville Film Festival was supposed to be a one-time event. But its success ignited interest in both organizers and South County residents who attended.

“All of us realized, ‘There is something here. We have to continue,’” says Watsonville Film Festival (WFF) executive

5 5

MARCH 2, 2022 | APTOS LIFE

ON LOCATION

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film that focused on social ills.

Sometimes what can happen is folks of color can become stand-ins for social problems.”

Ibañez said that Ashley and her family are excited that the film will be featured at WFF. “WFF is a wonderful festival, but it’s also the hometown of the film,” Ibañez says. “There is so much hometown pride with this festival, and we’re honored and excited to be part of it.”

Other films that will be available free online include The Mole Agent, an Academy Awardwinning documentary from Chile about an elderly person who takes a job as a detective inside an assisted-living facility; and Pressures, a film from Mexico about a family who moves from the city to a small fishing town, where they connect more closely with each other, the community and the environment.

“The selection of films is very strong this year,” Alba says. “And most of the films are directed by women–which is really exciting, because these are important stories we rarely see.”

But having an in-person component to the event was also important to organizers. On March 12 at 6pm, WFF will host an opening-night event at the Mello Center, screening the awardwinning film Real Women Have Curves, which is celebrating its 20th anniversary. It will include a special appearance by playwright and screenwriter Josefina López.

“It is a really important American indie film,” Alba says. “It was very influential.

It broke ground in 2002 by focusing on a young Latina immigrant in L.A., on her dreams, inspirations and self love. It challenged all Hollywood conventions at the time. Our hope is to introduce this film to a new generation of Latinas.”

WFF will also introduce its first cohort of Cine Se Puede fellows at the event. Cine Se Puede, launched last year, is a fellowship aiming to support emerging local filmmakers, assisting with funding of up to $1,000 per project.

Participants will learn to pitch stories and projects, improve

COMMUNITY ACTION Above: Consuelo Alba (second from left) with the the White Hawk Aztec Dancers at a WFF event.

Below: Audience members at a screening in 2019.

proposals, budgets, marketing and distribution plans. Fellows will have the chance to pitch projects to experts at the festival.

“I’m so excited about this inaugural cohort,” says Brenda Avila-Hanna, who works for WFF’s Artist Development and is a member of the Programming Team. “They are all incredibly talented and resilient. Many have been working here for many years, some have screened their work at the festival. We have seen them grow from students to this professional stage.”

Avila-Hanna says that the fellowship, as well as the fact that the festival is free and easily accessible, makes it stand out.

“Our hope is that we continue to shift the culture around film festivals,” she says.

“Reimagining what they could be, with a different audience who is not traditionally catered to by these events.”

The festival is also collaborating with PBS’ award-winning documentary series POV, which will help promote the festival within its networks.

“It’s really exciting,” Alba says. “It’s taking our work and exposure to another level.

Looking ahead, Alba said her hope is that WFF will help make Watsonville become a hub for filmmaking.

“We’ve always been about promoting the talent, the potential, the economic development of Watsonville,”

she said. “We want to put it on the map as a place to watch amazing films for years to come.”

The Watsonville Film Festival will be held March 11-20. To register for the March 12 event, find a full schedule or donate to the organization, visit watsonvillefilmfestival.org.

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COLD AS ICE The Santa Cruz Polar Plunge will take place on March 12 at Rio Del Mar Beach.

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Take a Plunge for Special Olympics The Santa Cruz Polar Plunge, supporting Special Olympics athletes, will take place at 10am on March 12 at Rio Del Mar Beach.

Individuals must raise a minimum of $125 for the opportunity to jump into the chilly waters of Rio Del Mar Beach to support the Special Olympics.

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Through March 11, public safety personnel from fire agencies throughout Santa Cruz County will conduct training for search-and-rescue and building ventilation techniques in the vacant Aptos Public Library, which is closed and will be demolished following the training exercise to make way for a new branch library.

Residents should expect to see emergency vehicles in the Aptos Library parking lot, as well as simulated emergency activities including forcible building entry, hose deployments and the use of non-toxic theatrical smoke, which is being deployed with the permission of the Monterey Bay Air Resources District. No actual fires will be included in this training exercise.

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ASK NICOLE

By Nicole M. Young, MSW

Healthy Screen Time Habits

W

wavebreakmedia/Shutterstock

hen I was young, my family had a TV, but no video games, Betamax player or VCR. When we weren’t doing chores, my siblings and I spent hours reading books, playing games, dancing to records, and building forts—always with lots of teasing, bickering, and laughter. Sometimes I wished my family could be more like those of my friends, with fewer TV restrictions and more cool gadgets, but my younger self didn’t know I’d have plenty of time to get hooked on screens as an adult. Now, I’m thrilled when my kids—who don’t know life without screens—initiate a conversation, a family game night, or anything that doesn’t involve staring at a screen. We will always be a screen-loving family, but finding a healthy balance is a worthy goal.

This monthly column provides tips for anyone who is helping raise children, based on the worldrenowned Triple P – Positive Parenting Program, available to families in Santa Cruz County.

If you have a question or idea for a future column, email me at triplep@first5scc.org.

MARCH 2, 2022 | APTOS LIFE

Dear Nicole,

8

Screen time helped my kids (14, 16) get through the pandemic.

Texting, social media and watching movies helped them stay connected to friends and prevented boredom. But now they’re on their devices all the time and we want to reinstate some limits. We’re worried they’ll think we’re being unfair or too restrictive. How can we bring up this topic with them?

— Victor Dear Victor, You’re not alone! It’s often difficult for parents and caregivers to set and follow through on screen time limits, but it’s important to teach children and teens

SCREEN TIMEOUT Technology has helped many kids through the pandemic, but it’s okay to set boundaries.

to use screens (social media, video games, movies, etc.) in healthy, responsible ways. This teaches them self-regulation skills and prepares them for responsibilities later in life.

Here are some tips to try:

Talk With Your Teens Have a family meeting about screen time. Acknowledge that you’ve been lenient about screen time rules because of the pandemic. Let them know that was temporary, and now you’d

like to create family agreements that provide a healthier balance.

Understand Their Screen Habits Before discussing limits, ask questions to better understand your teens’ screen time habits.

Remember that screen time isn’t always or automatically harmful.

For instance, watching a movie can be enjoyable and provide a break from schoolwork or other challenging tasks. And using technology to read, play active

games or exercise, connect with peers, or create art, music, or videos can be beneficial and even help kids develop useful skills for school and future jobs.

But too much screen time can contribute to physical health problems (headaches, lack of sleep) and mental health concerns (depression, anxiety), especially if it increases social isolation, decreases physical activity, or exposes kids to bullying or other inappropriate content.

Develop Family Agreements

a good example with your own screen time habits.

Keep them simple and realistic.

Consider setting weekly (versus daily) screen time limits, defining types of content or activities that are acceptable versus off-limits, and agreeing on rules about when and where screens can be used (e.g., “Put away phones while we eat,” or “Turn devices off by 10 p.m.”). Involve your teens in defining these agreements, how they will follow them, and what will happen if they ignore the rules. Remember that logical consequences, such as temporarily removing screen time privileges, are meant to be a teaching tool versus a punishment. Emphasize that the more your teens take responsibility for following the family agreements, the less you have to intervene to enforce the rules. Then focus on setting

Identify Other Activities

Encourage Behavior You Want to See When your kids do other activities or follow the family agreements on their own, show interest and give your attention.

It can be as simple as asking, “What music are you listening to?” or saying, “Thanks for putting away your phones. I really enjoy our dinnertime conversations.” This helps shift everyone’s attention to the things your teens are doing well instead of things you wish they would stop doing.

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Teaching kids about healthy screen time limits is one way to help them become confident, competent individuals. And who knows…parents and caregivers could benefit, too!

Nicole Young is the mother of two children, ages 18 and 21, who also manages Santa Cruz County's Triple P - Positive Parenting Program, the world's leading positive parenting program. Scientifically proven, Triple P is made available locally by First 5 Santa Cruz County, the Santa Cruz County Health Services Agency (Mental Health Services Act) and the Santa Cruz County Human Services Department. To find a Triple P parenting class or practitioner, visit http:// triplep.first5scc.org, http:// www.facebook.com/triplepscc or contact First 5 Santa Cruz County at 465-2217 or triplep@first5scc.org.

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Emphasize that the more your teens take responsibility for following the family agreements, the less you have to intervene to enforce the rules.

Find out what sports, art, music, and other activities are available (and COVID-safe) at school or in the community. Encourage your kids to pick a non-screen activity they’re interested in and that will fit your family’s schedule and budget. It could be an activity they do alone, together, or even as a family.

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WORD FROM A FRIEND

What’s on the June Ballot?

T

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this proposal would increase the TOT rate from 11% to 14%, generating approximately $700,000 in the first year and adding $1.9 million to the base for 2023-24.

The additional

By Zach Friend revenue would be treated as part of Santa Cruz County the General Fund Supervisor resources used to fund mandated Transient Occupancy Tax programs and critical services that are not fully funded, such A Transient Occupancy as public safety, parks and Tax (TOT) is imposed by most public health operations. cities and counties on hotels, motels, inns and similar lodging Single-Use Cup Funding establishments on persons staying overnight for 30 days or less.

The county currently imposes a single-use cup fee of 25 cents. This Typically, the lodging provider fee stays with the business that collects the tax from the guests collects it—none of the funding and turns the funds over to is provided to the county for the county or city. The county environmental or other programs. currently imposes an 11% TOT, The purpose of this ballot item which was approved by voters as is to propose splitting the fee a general tax. Together with local so that half would stay with the cities, TOT has been levied locally businesses and half would go for more than two decades. to the county. This would not The last increase to the TOT create a new or additional fee, was passed by voters in 2012. At but is simply asking voters if the time, it increased the TOT they support having 12.5 cents of in the unincorporated area from the 25 cent charge return to the 9.5% to 11%, a figure arrived at county for general environmental after discussion with the Santa purposes—including clean-water Cruz County Hospitality and protection, waste reduction, Lodging Association and the Cities wildfire prevention, trash and litter of Santa Cruz and Capitola. clean up, maintenance of parks Similar outreach was conducted and public areas, environmental this year to consider an increase in education, and other general the TOT. If approved by voters— services. The rest of the funding and with a start date of January would ensure the business receives 1, 2023—this proposal would adequate funding to more than increase the county’s TOT rate for cover implementation costs hotels, motels, and inns from 11% associated with the program. to 12%, generating approximately $160,000 in the first year and add Property Tax Revenue $440,000 to the base for 2023We often receive questions 24. Nearly all of these funds are about property taxes and how paid for by those visiting our much of your property tax dollar community from out of the area. stays locally. While this issue For vacation rental properties,

KanitChurem/Shutterstock

MARCH 2, 2022 | APTOS LIFE

his June, voters will have an opportunity to weigh in on a handful of funding measures for the unincorporated county (including Aptos). Here is an overview of the proposals, their purpose and estimated revenues it would provide to the county.

SPLIT DECISION Voters will decide in June whether the tax on single-use cups should be divided between the county and local businesses. isn’t on the June ballot, it helps provide context about the need for seeking TOT and other local revenue streams. Due to a Prop. 13 formula, the County of Santa Cruz retains some of the lowest property taxes revenues of any county in the state. Only 13% of your property tax dollars end up back with county government to fund our local services. On average, this equates to $463 of property tax dollars per resident. By comparison, Santa Clara County (under the Prop. 13 formula) retains $10,831 of property tax dollars per resident; San Mateo County, about $4,500; and Napa County, about $4,000.

Approximately 50% of residents live in the unincorporated county (compared to about 4.5% or so in Santa Clara County).

As you can imagine, we hear questions about why roads or services seem better in x or y county, and one of the simplest answers has to do with how much of your property tax money stays with County government. If the Prop. 13 formula were to change at some point in the future, unincorporated residents could see significant improvements to services and infrastructure without increased taxes by simply having more of your local property tax dollars stay with local County government.

As Prop. 13 was approved by voters as a state constitutional amendment, any changes to the formulation and distribution cannot occur at the local level.

As always, I’d love to hear your questions or feedback on this or any other county issue. Feel free to call me at 454-2200.

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