WINTER 2018
Published by News Media Corporation/California Edition
Published by News Media Corporation | WINTER 2018
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TABLE of CONTENTS
WINTER 2018 CONTENTS
NEWS BITS California Rodeo Salinas Economic Impact..................... 4
California Rodeo Salinas Commemorative Poster......... 5
California Rodeo Salinas New President........................... 6
FEATURE
Mudflat Mercantile...................................................................... 8
Harris Stage Lines.....................................................................10
BULLETIN BOARD...........................................................................14 SLO HORSE EXPO........................................................................... 17 FINDING THE RIGHT BULL.......................................................... 18
FROM THE COVER Before opening the Mudflat Mercantile, Deborah Hintergardt worked as a professional artist. One of her acrylic paintings, modeled from one of her horses, hangs above the boot display. Read more on page 8.
EQUINE E N T H U S I A S T ™
News Media Corporation/California Edition Published in conjunction with Paso Robles Press, Atascadero News, South County Newspapers and Register-Pajaronian. • www.ca.EquineEnthusiast.com
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WINTER 2018 | Published by News Media Corporation
EQUINE E N T H U S I A S T ™ EDITORIAL
Luke Phillips Editor (805) 466-2585 ext. 113 lphillips@atascaderonews.com
PRODUCTION
Jim Prostovich Production Manager (805) 466-2585 ext. 109 jprostovich@atascaderonews.com
ADVERTISING SALES SAN LUIS OBISPO SANTA BARBARA VENTURA COUNTIES:
Sheri Potruch Marketing Associate (805) 237-6060 ext. 123 spotruch@pasoroblespress.com
Adriana Novack Marketing Associate (805) 466-2585 ext. 115 anovack@atascaderonews.com Stan Angel Marketing Associate (805) 466-2585 ext. 108 sangel@atascaderonews.com SANTA CLARA & SANTA CRUZ COUNTIES:
Jazmine Ancira Marketing Associate (831) 761-7326 jancira@register-pajaronian.com MONTEREY COUNTY: Sheryl Bailey Marketing Associate (831) 385-4880 sheryl@southcountynewspapers.com
Tina Chavez Marketing Director (831) 761-7359 tchavez@register-pajaronian.com Mark Pezzini Marketing Associate (831) 761-7351 mpezzini@register-pajaronian.com
EQUINE E N T H U S I A S T ™
is a FREE quarterly publication. 15,000 copies are distributed throughout Santa Barbara, San Luis Obispo, Santa Clara, Monterey & Santa Cruz counties. It is available at feed and retail stores, event centers, hotels and other equine related businesses.
www.CA.EquineEnthusiast.com Published by News Media Corporation | WINTER 2018
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NEWS BITS
California Rodeo Salinas honored as 2017 Champion of Economic Impact in Sports Tourism
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CONTRIBUTED ARTICLE
SALINAS — Sports Destination Management, the leading publication with the largest circulation of sports event planners and tournament directors in the sports tourism market, has announced the 2017 Champions of Economic Impact in Sports Tourism. This year’s winners are responsible for contributing more than $400 million to the national economy over the past year. Among the winners was California Rodeo Salinas, produced in cooperation with the City of Salinas. The California Rodeo Salinas is one of the top 15 professional rodeos in the
Contributed Photo
California Rodeo Salinas has an estimated total economic impact of $11 million in Salinas. United States and the largest in California. Held annually in July at the Salinas Sports Complex, the four-day event draws over 600 contestants and 60,000 attendees. The Rodeo and other events held during what locals call “Big Week” contribute over $400,000 to local non-profits each year. The California Rodeo Association manages the Salinas Sports Complex, which is owned by the City of Salinas, and hosts numerous youth-focused events annually, such as softball tournaments, high school football and soccer games and more. Jim Slaten, general manager of Salinas Sports Complex and past president of
California Rodeo Salinas, said, “We are honored to be recognized for our contributions to the City of Salinas and sports tourism. The California Rodeo Salinas will celebrate 108 years of tradition in 2018 and we look forward to many more years of having a positive impact in our community.” All winners of awards have been recognized in a special feature published in the November/December 2017 issue of Sports Destination Management. The entire article with full details on the winners can also be found online at www.sportsdestinations.com along with a special feature on economic impact.
WINTER 2018 | Published by News Media Corporation
California Rodeo unveils 2018 commemorative poster
Artist John Cerney painted a mural to include in the poster
CONTRIBUTED ARTICLE SALINAS — Rodeo President Brent Eastman had a unique idea for the 2018 California Rodeo Salinas’ commemorative poster. Having a tie to local artist John Cerney, Eastman thought it would be fun to commission Cerney to create a unique mural for the California Rodeo Salinas that could be highlighted on the annual poster. It was quite an undertaking, but the Rodeo’s team, including the president, marketing staff and Designer Tracy Hopper of Hopperopolis, and Cerney were able to collaborate and create a traditional rodeo poster out of the larger than life artwork that he painted. The poster features a small crowd gathered near a bucking horse and rider, from a photo taken by Richard Field Levine, and fence. The original mural will be placed just south of the North Main Street exit on Highway 101; this will be a year-round marketing Published by News Media Corporation | WINTER 2018
Contributed Graphic
2018 California Rodeo Salinas commemorative poster by John Cerney. piece that really denotes the Rodeo as Salinas’ marquis event. The California Rodeo has worked with Cerney in the past to create large murals of the Past Presidents Sam Eastman and Doc Etienne that visitors may have seen around Salinas. Cerney was born in Carmel and grew up in Salinas. He worked in the produce industry before studying art at the College of San Mateo and then California State University, Long Beach. He became self-employed as an artist in 1985 and is the owner of John Cerney Murals in Salinas. His work can best be described as “giant cutout art,” ordinarily viewed from the comfort of an automobile. He would often convince farmers to let him use their barns as canvases and that evolved into cut-out paintings.
Cerney started working in giant scale in 1995, realizing that in order for the viewer to “take in” the figures from a quick moving car, they had to be more monumental in size. His projects are now located throughout the Midwest and Western United States and have been featured in numerous magazines, including National Geographic and Sunset. The posters are available for purchase for $15 at the California Rodeo Salinas Office, 1034 N. Main St. in Salinas, Monday through Friday from 9 a.m. to 5 p.m., except for Fridays when the office is closed from 11:45 a.m. to 1:15 p.m. for lunch. They can also be purchased online by clicking on About Us and Store (www.carodeo.com/p/about-us/store/371). They will also be available for purchase at the California Rodeo Salinas July 19 to 22.
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California Rodeo Salinas names new president New officer and director appointments also announced
Contributed Photo
Miss California Rodeo Salinas 2017 Lena Coulson with new Rodeo directors (from left) Justin Grainger, Dean Callender and Scott Houchin. SALINAS — Brent Eastman took over the reins of the California Rodeo Association on Oct. 19 at the annual Stockholders Meeting as the organization’s newest president. Eastman will oversee the Board through October 2019. He is a fifth-generation Salinas resident and graduated from Palma High School and later Saint Mary’s College. He began his rodeo career on the Director’s Patio at the invitation of his Uncle Phil Vincenz in 1986. In 1990 he joined the Announcing Committee following in the footsteps of his father, Sam Eastman, and Uncle, George Richardson. In 2001 Brent became the Chair of the Announcing Committee. In 2002 he became a director. He and his wife Maureen have five children. Eastman’s promotion to president means Mike Scarr moves into the role of immediate past president while Dave Pedrazzi advanced to the position of first vice president and Fred Hooker moved into the second vice president role. Former Secretary Steve Davis took the third vice president position and the new secretary is Director Bob Eggers. Tom Nielsen remains in the treasurer position to round out the six officer spots. Three new directors were also named to the Board — Dean Callender, Scott Houchin and Justin Grainger.
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Two directors moved to an Advisory Director role, Dr. Bert Tardieu and Pete Silacci.
Steve Davis, 3rd Vice President Steve Davis came to Salinas from Cal Poly San Luis Obispo in 1991 and attended his first Rodeo that year. He fell in love with the Rodeo and looked for an area where he could help out. His friends were involved in the Chili Cook Off so he started helping on that committee and ended up becoming chairman. He was then asked to chair the Gala/Dinner Dance Committee and still holds that position today. Davis joined the Sponsor Committee many years ago and serves as a director there under Chairman Neil Milburn. Besides becoming a director, his proudest moments at the California Rodeo were chairing the Spurs and Stilettos Centennial Gala and the Legendary Evening with Steve Young and Jim Tunney for Public Recreation Unlimited. His hometown is Santa Paula, Calif., but he lives in Salinas with his wife Shellie; they have three boys, Zachary, Kyle and Luke, and they will celebrate their 22nd wedding anniversary in April 2018. He works for Taylor Farms as the vice president of Business Development.
Bob Eggers, Secretary
Bob Eggers has been a volunteer at the California Rodeo for over 20 years. He not only dedicates time during Big Week but also at auxiliary events like Monster Trucks, CCMS and the Colmo Del Rodeo Parade. He now serves as the security chairman and crisis response chairman, and was chairman of the Communications Committee before his son Mitchell was appointed. His love for his community is a driving factor behind his love for volunteering at the California Rodeo and he is proud to be a part of an organization that truly gives back. His fondest moment was in 2003 when he received a call from Past President Mike Storm and was selected to be a director and now proudly accepts the position of secretary. Eggers retired as the Salinas Police Commander in 2011 and is now a director of human resources. He and his wife Kay recently celebrated their 26th wedding anniversary. They live in Salinas and have two children, Mitchell and Carly.
Dean Callender, Director Dean Callender has been a dedicated volunteer of the California Rodeo since 1978. He grew up watching his step-father Ron Johnson, along with Ron’s father and sister, riding in the horse parade for as long as he WINTER 2018 | Published by News Media Corporation
can remember. Since he became a volunteer he has worked his way up the ranks and has chaired the Horse Parade Committee for the past several years. Callender enjoys seeing the same riders participating year after year and making their experience a great one. He lives in Salinas and is married to his wife Kristin. He has shared his passion for the horse parade and the California Rodeo with his daughter Megan, who is also on the committee.
Scott Houchin, Director Scott Houchin has been a volunteer since 1985 and serves on the Crisis Response Committee and chairs the Medical Committee. He is proud to be a part of the teamwork between the highly skilled and diverse Medical Committee that integrates with public safety providers, contracted transport providers, the Justin Sports Medicine Healers, and numerous volunteers to make the Rodeo event as safe as possible for contestants and spectators. Houchin is honored to become a director and loves being an ambassador for the Published by News Media Corporation | WINTER 2018
California Rodeo. He and his wife Kim live in Salinas and have three children, Paige, Quinn and Michael. When he is not volunteering or spending time with his family, he enjoys golf and classic cars.
Justin Grainger, Director Justin Grainger has been a volunteer since 1997 and has served on the Track Committee and currently chairs the Scoreboard Committee. He is honored to be joining the prestigious group of California Rodeo directors, following in the footsteps of his grandfather, father and uncles. Grainger was born in Salinas, and currently lives in Gonzales with wife Jean and 2-year-old daughter Quinn. He graduated from California Polytechnic State University, San Luis Obispo, and is a pest control advisor at Tanimura and Antle. He enjoys deer and duck hunting.
Dr. Bert Tardieu, Advisory Director Dr. Bert Tardieu has been a volunteer since 1997 serving on the Medical Committee.
His involvement has been instrumental on the Medical Committee working with highly skilled medical professionals to treat inured rodeo participants when needed. The most memorable and unique part of volunteering at the California Rodeo has been working up close and personal with rough stock contestants and livestock. Tardieu is an esteemed orthopedic surgeon with the Salinas Valley Medical Clinic and lives in Salinas with his wife Catherine; they have two children, Jack and Lizzy, who are both big rodeo fans.
NEWS BITS
Contributed Photo
New Rodeo officers (from left) Bob Eggers, secretary; Fred Hooker, second vice president; Dave Pedrazzi, first vice president; Brent Eastman, president; Steve Davis, third vice president; and Tom Nielsen, treasurer.
Pete Silacci, Advisory Director Pete Silacci started volunteering at the California Rodeo in 1946. He has enjoyed working on the Arena Committee and his proudest moment was receiving the Gold Saddleman Award in 2001. Silacci, a Salinas native, is a rancher and lives there with his wife Veronica. He has three children, Melissa, Kevin and Cindy, who are all involved with the California Rodeo as well. His favorite hobby is hunting.
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FEATURE
by of
BETH GIUFFRE Equine Enthusiast
New, found, and created offerings include fancy cowgirl boots
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eborah Kyle Hintergardt, proprietor of the Mudflat Mercantile, devotes the entire back portion of her unique apparel and home decor boutique to racks of about 150 pairs cowboy boots. These are not your typical tractor supply boots. The boots are of the fancy, high-end kind — some leopard print, some name brand — with intricate, colored stitching and artistic, outgoing designs. Mudflat offers mostly women’s boots, but she does carry some men’s and a few children’s sizes, either new or pre-owned/true vintage. Most of her boots come from way yonder — from cities in Texas or Nashville or Las Vegas. “I tend to buy farther out,” said Hintergardt, though she’s open to looking at any pair of boots for resale.
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She diligently seeks artifacts that no one can find around town or at least items that cannot be found all in one place, and her wares are both aesthetic and functional. Hintergardt, an Illinois grain farm girl who has lived in Atascadero with her husband and children since 2004, said aside from being less expensive than a new boot, her vintage and pre-owned boots have their advantages. “They’re actually more comfortable because somebody did all the hard work breaking them in,” she laughed. The boots go for about $100 to $300 on average, with the tall, studded numbers going for $600 on up. Hintergardt’s boutique was named after the city it resides in: Atascadero, which comes from the Spanish word that roughly translates as “mudhole,” and the Chumash Indian name for “place of WINTER 2018 | Published by News Media Corporation
Photos by Luke Phillips
Hintergardt is a professional artist and owner of the Mudflat Mercantile. This painting is modeled after her horse “Tejon,” a retired header horse, who came from Tejon Ranch.
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much water.” Atascadero does have a lake, which can be muddy at times, but Hintergardt’s “Mudflat” was a nicer-sounding tribute to the entire town of Atascadero. The “Mercantile” name was chosen carefully on her part so as not to be “put in a box.” Her mercantile sells a variety of things — from new aprons, tea towels, sterling silver jewelry and semi-precious stone jewelry to vintage Coach bags (which she calls “buttery leathers”). She tends to sell what she loves, and Hintergardt adores quality leather. “The thing that drives me to the boots and the tooled leather purses is the artistic aspect of them,” she said. “Each one is a little work of art.” Mudflat’s merchandise is a bit of a steal: for instance an antique English armoire that should be $1,000 sells for half that, and signed Warren Kimble wall and floor cupboards sell for $135 and $220. Little ‘perfect gifts’ such as the original Williams shaving soap in an enameled cup for goes for $20. The idea is to keep things moving so that Hintergardt can replenish and refresh the merch often. Then, each time shoppers return, they find a whole new wagon load of unique items. At the time of our visit, she had quite the supply of treasures: thick leather bracelets made from old belts and headstalls — some adorned with metal spurs; a whole room of old technology: box cameras, vintage, working Remington typewriters complete with cases, a separate jar of vintage typewriter keys for sale (or those very keys made into bracelets), Tom Hanks’ new short story book involving typewriters and a shiney, retro Mickey Mouse phone. She also has collections of enamelware, speckleware, and hard-to-find,
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Continued pg 12 Published by News Media Corporation | WINTER 2018
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FEATURE
by of
MADELINE VAIL Equine Enthusiast
Harris Stage Lines: Experience the West the way it was
PASO ROBLES — Harris Stage Lines is many things, but one thing it isn’t is your traditional stables where you can rent a horse for a couple of hours and go on a trail ride. “Hey!” said owner Tom Harris, “your tagline should be…’If you ain’t been to Harris Stage Lines you need to go there because it is your horse riding, driving and party event headquarters.’” And that it is, and then some. Besides horseback riding, carriage driving lessons, fully catered barbecues with a live band, stage coach rides, carriage driving lessons and a live western show called, “Real Horsepower.” There’s even a monumental, old Wurlitzer in the barn with over 50 songs programmed to play.
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And back to that stage coach ride, according to Tom Harris, this is no gentle, slow cruise around the ranch. “Oh no, we go all out,” Tom Harris said. “Full on. Full speed, just like the old days. We want the guests to get a real feel for what it was like travelling in California back then.” Debby and Tom Harris purchased the ranch on Riverside Road over 20 years ago after working for several years as equestrian experts for a resort in Monterey County. The couple actually met in college, both being on the rodeo team, and decided to partner up and make a life out of their passion for horses, Tom Harris said. “We started building all the crazy stuff that we did in Carmel Valley,” he said. “We had a rodeo, the
stagecoach rides, the driving lessons, and when we put it all together we decided, well instead of having people come and stay they can visit for the day and we can still travel. We go all over the United States.” According to Debby Harris the busy season at the ranch is from March 20 through November 1 but the Harris’ manage to keep busy during the rest of the year with huge events all the way from the Rose Bowl Parade Pasadena to the Macy’s Thanksgiving Day Parade in Manhattan. There are several ways to visit Harris Ranch, the first and most popular being to experience the thrill of an authentic stage coach ride around the property. The day starts with a tour of the carriage collection and a little history lesson. Although the collection appears WINTER 2018 | Published by News Media Corporation
to be museum worthy, they are all actual working vehicles--besides the original Wells Fargo Stagecoach — that the Harris’s use for anything from an authentic Chuckwagon, a glass carriage for weddings, to an ornate, glossy, black and glass hearse from the 1860s. The guests are then treated to a one hour horse lesson which entails the basics of grooming, saddling, and a general education on horsemanship. Then the Harris’s will take you over to the livery stable to see the various breeds of horses including what they refer to as their “gentle giants,’ six massive Belgian Draft horses. Moving on to the actual ride, Harris lets the guests watch them hitch the horses up to the stagecoach, which is a feat in and of itself, and hop on for a full speed stagecoach ride. Afterward, guests are encouraged to kick back with a bottle of wine and a picnic lunch on the oversized patio and reminisce over the good old Published by News Media Corporation | WINTER 2018
days and Hollywood westerns with Tom Harris. On the other end of the spectrum, the Harris’s can provide a custom experience for you in almost anything regarding horsemanship. One extreme example, according to Debby Harris, was an American Airlines pilot who had a dream of being able to drive a stagecoach. Over the course of several days, Tom Harris took his client from one horse, eventually leading up to six on the final day culminating with a solo drive of three full laps around the property. And then there is the actual horse training where clients can either have their horses made ready for pulling their own carriages for business or pleasure or even have the Harris’ hand pick the animals then train them to suit their clients’ needs. “We have had clients that want to put together four or six horses. They buy them but that doesn’t necessarily mean it’s going to work out. They might
all be leaders or followers. There’s a whole lot to that,” said Tom Harris. “What makes it easier is for me to go hand pick the horse because now you’re getting into personalities, breeding traits, characteristic traits and the horses head. Ninety-nine percent of the time, you can tell if he’s going to be hard to train or easy.” As for their location the Harris’ feel they are very fortunate to have made Paso Robles their homebase for their multi-faceted business. “It was really fortunate,” said Debby Harris,”We had no idea Paso would turn into the booming wine region it is today. Now we have friends and clients that want to come and stay and we have the hotels to house everyone.” For more information, visit SRYcoaches.com, wwwHarrisStageLines.com, or call 805-237-1860.
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Continued from pg 9
Photos by Luke Phillips
TOP LEFT: Tejon, one of Hintergardt’s horses, is a retired header horse. TOP RIGHT: Will, whose registered name is “Silver Sonic Sonny,” is one of Hintergardt’s horses.
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funky 1930s and 40s Bakelite and Lucite bangles and bracelets. A coal miner’s enameled metal bucket (with pull-out tray) sits on the shelf. If shoppers are lucky and are able to catch Hintergardt as they browse, they get the story behind each piece. “You don’t see a lot of these around here because we don’t have any coal miners,” she said. Hintergardt has the most fun talking about a special glass case in the center of her boutique. In it is a collection straight out of the Great Gatsby’s attic — pocket watches, straight razors and steampunk-style aviator or motorcycle glasses. “I mean?! It’s just so cool! They’re amazing!” said Hintergardt as she held up a pair of old welding goggles and a few pairs of vintage glasses: one pince nez and the other, clearly hand-made and one-of-a-kind. “I’m not just an antique store,” she said. “I’m not just a cowboy store. I’m a mercantile. I have anything and everything.” Many of the metal pieces, like an old automotive rolling cart, she repurposes with seal coat or paint to make “perfectly chippy.” She suggested the cart be used next to a grill. Hintergardt’s background deserves a good three hours by the fireside with a warm blanket over your lap. She has a long list of interests that may take more than one telling. But first and foremost, she is an artist of masterful abstracts, graphites and representational works. Acrylic paintings of horses and graphite drawings of landscapes decorate her store walls. She has worked as a professional artist for years. She is a signature member of the International Society of Acrylic Painters and has exhibited locally and all over the state. She basically taught herself by experimentation and by watching her own mother paint as a child and she said her creativity is emotionally-based, as she is driven to paint when she feels inspired. As modeled on the walls of her mercantile, many things inspire her: rusted farm equipment, weathered structures, vineyards and ranches. And horses. Her vibrant horse paintings sit just above the racks of cowgirl boots and merchandise in her store. She said one of them is modeled after her own horse, “Tejon.” Hintergardt trail rides with her two horses, Tejon, a retired header horse from Tejon Ranch, a “gentle giant” as she calls him, and Silver Sonic Sonny as he was registered, a Paint Horse, whom she calls “Will.” “I don’t consider myself a horse woman, I consider myself a horse-lover,” she said. “I’m not the trainer and the ‘knowing what I’m doing kinda person’ but I’m just lovin’ on them and goin’ for rides.” She said one of the reason she and her husband moved to Atascadero from Los Angeles 14 years ago was because she loved horses and couldn’t board a horse in Southern California. “You can’t have horses unless you live in the Burbank Rancho [District] and we couldn’t afford the Burbank Rancho,” she said. The reason she chose Atascadero for her home is because she and her husband could buy a little house on some land in the small, North County city. The store would be just a five-minute commute from her house, and she liked that idea, rather than opening up in SLO, and having to drive everyday. In addition to her husband, who graduated from Cal Poly San Luis Obispo, her oldest daughter also graduated from the same college, and she currently has two sons studying at Cal Poly. When her sons graduate, she will have four Cal Poly alumni in the family. Hintergardt got her education back home in the Midwest and has both a B.A. and a Master’s Degree in vocal performance from the University of Illinois. She sings quite well, but that’s a whole other story. Mudflat Mercantile, at 5908 Entrada Ave. in Atascadero, just celebrated its first year of becoming a brick-and-mortar operation last November. Shopping hours are Wednesday, Thursday and Saturday 11 a.m. to 5 p.m. and Fridays from 11 a.m. to 7 p.m. Call 805-712-9015 or visit mudflatmerchantile.com for more details. You may reach Reporter Beth Giuffre at bgiuffre@atascaderonews.com for questions and/or feedback.
WINTER 2018 | Published by News Media Corporation
Chick Days
March 17th from 9am-4pm March 18th from 10am-3pm
We will have over
100 breeds of CHICKS between Bantam and Standard Breeds, along with DUCKS, GEESE, MEAT BIRDS, TURKEYS (Heritage breed turkeys will be coming soon!). We also have a full line of Poultry feeds including Natural, Complete, Soy Free, Organic and Show Feeds!
Plus, all your poultry supplies
( feeders, waters, heat lamps, supplements, bedding, etc.)
At Atascadero Hay and Feed we take pride in serving you with the best service as possible to help you with your animals needs. We carry a full line of livestock and pet feeds, along with livestock and pet supplies, Hay, Shavings, Straw and Fencing supplies. We also carry a complete line of Show feeds.
Located at 6155 Via Ave (off Traffic Way), we are just two miles from Hwy 101.
Or give us a call at 805-461-6411.
Hours: Mon-Fri 8:30am-5:30pm, Sat 9:00am-5:00pm, Sun 10:00am-3:00pm.
Also, Check us out on the web at www.atascaderofeed.com Like Us On Facebook @ Atascadero Hay and Feed.
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Top 10 country artist Blake Shelton to headline Rodeo Kick Off Concert
BULLETIN BOARD
Tickets for July 13 concert now on sale
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Contributed Photo
Blake Shelton will headline this year’s Kick Off Concert for the California Rodeo Salinas.
SALINAS — Blake Shelton is headlining the 2018 California Rodeo Salinas’ Kick Off Concert on Friday, July 13, at the Salinas Sports Complex. After 25 No. 1 singles, winning the Male Vocalist of the Year award five times, being named the 2012 Country Music Association’s “Entertainer of the Year,” and coaching on the Emmy Award-winning television show, “The Voice,” Shelton is a household name with mega talent. One of his hits from his current album “Texoma Shore” is “I’ll Name the Dogs,” but Shelton has a long list of fan favorites to perform when he plays in Salinas this summer. Produced by the California Rodeo Salinas and David Drew Productions, the Kick Off Concert is presented by Taylor Farms. Concert tickets went on sale Jan. 18. Ticket prices are $40 for grandstands, $90 for box seats, $90 for reserved floor seats and $80 for standing floor tickets. All tickets are subject to applicable fees. Tickets are available online until the day of the show or until tickets sell out. The Salinas Sports Complex Box Office opens for the 2018 season on Monday, March 26, and will be open Monday through Friday from 10 a.m. to 6 p.m. for walk up and phone sales. On Friday, July 13, gates will open at 5 p.m. and music will start at 7 p.m. Visit www.carodeo.com/ events/2018/blakeshelton/ for more information as the event nears. Opening acts will be announced in the near future. The 108th California Rodeo Salinas will take place July 19 to 22. The California Rodeo Association is a not-forprofit organization that strives to preserve and promote the traditions of the California Rodeo Salinas and the West. For more information about the California Rodeo Salinas, go to www.CARodeo.com or call the California Rodeo Office at 831775-3100.
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Madonna Expo Center
Save The Date!
Exclusive educational event and trade show for Central Coast horse enthusiasts
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WINTER 2018 | Published by News Media Corporation
SLO Horse Expo Returns to Madonna Expo Center Expo will be the gathering place for diverse, local horse community
Contributed Photo
A veterinary presentation at the 2017 SLO Horse Expo, held at the Madonna Inn Expo Center. BETH BOLYARD Equine Enthusiast The second annual SLO Horse Expo will take place at the Madonna Expo Center Tuesday, March 13, from 4-8:30 p.m. The expo is a free event for horse lovers of all kinds with food, shopping, live entertainment and educational sessions throughout the evening. Dr. Darci Robertson Agin, Human Sports Medicine Specialist with the Platinum Vet Advisory Team, said the expo was created with the area’s diverse, eclectic horse community in mind and will provide a space for local horse lovers of all kinds to mingle, shop, eat, and attend educational sessions. Agin said California’s Central Coast has a diverse group of horse lovers and no one discipline or interest defines the area. She and her partners recognized the need for a local expo to cater to all horse interests. “We’re such an eclectic area, we thought it would be really neat to get an event together for horse enthusiasts of all disciplines where they can hang out and see what the industry has to offer,” Agin said. “There’s so many horse enthusiasts, professional riders, weekend warriors, and people who are on their horses every day. It’s not like we have a single demographic. It’s not like we’re in the middle of Kentucky where it’s mainly thoroughbred race horses, or the East Coast where it’s predominantly English, or an English discipline.” It was with this diverse group in mind, and the desire to provide an expo locals could easily access, that the expo was started. “My company has partnered with the Pomona Horse Expo and the Sacramento Horse Expo and they’re so fun,” Agin said. “But for everybody right here on the Central Coast, it’s a decent drive to go to either one of those and there’s really no other horse expo in this ara.” The first SLO Horse Expo took place in 2017 at the Madonna Expo Center and had a much larger turnout than Agin, or her partners, expected. “We didn’t know what kind of a turnout we would have but we put it together,” Agin said. “We didn’t know if we would have 100 people show up, or 300 people. We were really blown away because we only had 350 swag bags last year and they were gone in the first 30 minutes. So it was far beyond our expectations.” The SLO Horse Expo will showcase the best the local equine industry has to
Contributed Photo
An expo attendant practices rope throwing at the 2017 SLO Horse Expo.
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offer, from national equine health and nutrition companies, to local equestrian clubs and handcrafted specialty items. Hosted at the largest indoor event center on the Central Coast, the Madonna Expo Pavilion will provide an eclectic setting for a tradeshow atmosphere with vendors from all aspects of the horse industry including veterinary medicine, nutrition, clothing, tack and farriers. Agricultural suppliers, equestrian artists and clubs representing breed/discipline associations will also be hosting activities and displays. The evening will be highlighted by presentations from local veterinarians discussing important healthcare issues. The San Luis Obispo Equine Practitioners Alliance, Platinum Performance and Zoetis Animal Health are hosting the event. For more information, including the speaker line-up, list of exhibitors and wineries, as well as information on how to become an exhibitor, visit www. SLOHorseExpo.com
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Finding the Right Bull Choosing the right bull for your cattle operation isn’t easy. There are many factors to consider to make sure you’re adding a quality specimen to the mix. What is the breed’s compatibility with your cow herd? How old is the bull? What is the bull’s pedigree?
The Samuel Roberts Noble Foundation in Oklahoma assists farmers and ranchers in achieving agricultural productivity. The group recommends you critique many different factors before making your purchase, whether it’s from a production sale or a performance test sale. Just like with other purchases for your farm or ranch, the more research you can put in on the front end, the more likely it is you will end up with a great investment.
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Age and Pedigree How old should your bull be at the time of purchase? This is an age-old question that has no definitive answer. The Samuel Roberts Noble Foundation points out that purchasing yearling bulls seems to offer some initial economic advantage because of a lower initial cost. The foundation also reports that 2-year-old bulls can be more expensive but are usually able to service more cows and require less supplemental feed. Consider these important trade-offs when making your decision. Pedigree comes into play when you’re investing in the future of your cattle operation. The more attention you pay to pedigree, the more confident you can be in your bull producing predictable offspring. A reputable breeder or association will be able to provide you with the information you’re looking for when it comes to your bull’s pedigree.
Performance There are many ways to test a bull’s performance against others his age and size. Some of these tests include feeding large numbers of similar-age bulls at a single location and then making comparisons between test stations. A few metrics that testers are looking for include average daily gain and weight per day of age. These factors will help you understand a bull’s potential for both short- and long-term growth. The Samuel Roberts Noble Foundation urges buyers to compare ratios or indices only between bulls from a specific test, as comparisons will not be valid if they are made between tests starting at different times or between different test stations.
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