Published by the Paso Robles Press
August 2015 – Paso Robles Olive Festival Guide
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Paso Robles Olive Festival Guide – August 2015
Published by the Paso Robles Press
and Present the…
Olive Festival 12th Annual
P a s o
R o b l e s
Saturday, August 15, 2015 — 10:00am to 5:00pm A Downtown Paso Robles Main Street Event
Table of Contents Welcome to the Paso Robles Olive Festival 5,6 General Information 7 Vendor Map 9 Vendor Directory 10-13 Olive Oil Tasting People’s Choice 14 Meet the Judges 15 Public Recipe Contest and Form 16,17 Olive Festival Artists 19 Head-to-Head Chef Cook-off 20 Festival Sponsors 22 Olive Facts 23-26 Growers & Producers 27 Committee and Volunteers 28 Olive’s Well that Ends Well 29
This Official program of the Paso Robles Olive Festival is a Publication of the
Published by the Paso Robles Press
August 2015 – Paso Robles Olive Festival Guide
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Paso Robles Olive Festival Guide – August 2015
Published by the Paso Robles Press
Welcome! 12th Annual Olive Festival spices up downtown Paso Robles
P
aso Robles is well known for its award-winning wines. But on Saturday, Aug. 15, 2015, its award-winning olive oil producers will be in the spotlight at the 12th annual Paso Robles Olive Festival under the trees of the Downtown City Park. The festival will once again celebrate the olive crop not only for its health benefits but for its varied uses and unique range of applications. The daylong festival has expanded and is expected to attract an estimated 20,000 visitors, many of whom return year after year because they have such a great time. Paso Robles Main Street Association Executive Director Norma Moye said this year’s festival offers more than ever before for olive enthusiasts. “It’s a wonderful day. Bring the family. We will have things for kids to do,” Moye said. “You will learn all about olive oil. Make some friends and enjoy another great aspect of the Paso Robles community.” The event begins with a blessing of the Olive Festival, which is fitting because missionaries are credited with bringing the first olive trees to California. Along with the tried-andtrue crowd-pleasers like free olive oil ice cream, there will be olive oil tasting and food
demonstrations. For those ice cream, sprinkled on sweet who haven’t experienced 100 desserts or mixed with fruit percent virgin olive oil by extracts for baking, there’s United States standards, arguplenty to see — and taste — at ably much different this year’s festival. and better than Olive fun its European for the adults counterincludes part that olive oil adheres tasting, 12th Annual to less wine taststringent ing, headstandards to-head P a s o R o b l e s — they’re in chef competifor a real treat. tion, beer tasting, The festival will art galleries, olive tastfeature a locally made “mill ing, cooking contest, recipes, on wheels” amongst the large gourmet food vendors, olive variety of vendors ranging trees and garden items. from producers to artisans and Festival-goers are encourcaterers. aged to check out downtown’s Whether made into jams or variety of boutiques, restau-
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Olive Festival
rants, clothing and apparel stores, wine tasting rooms and much more that will be catering the olive enthralled visitors. Pre-Olive Festival Social Mixer The Main Street Association sponsored mixer is Friday from 6 to 8 p.m. at the Allegreto Vineyards at the new Ayers Hotel, 2700 Buena Vista Drive, Paso Robles. Attendees will be able to taste olive oil, eat small bites, taste wine and learn the results of the “People’s Choice Awards.” For more information or to reserve tickets, $25 per person, call Downtown Main Street at 238-4103.
August 2015 – Paso Robles Olive Festival Guide
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Olive Festival 12th Annual
P a s o
R o b l e s
Saturday August 15, 2015 Downtown City Park
www.PasoRoblesOliveFestival.com Public Cooking Contest 9:30am At The Bandstand Blessing Of The Festival 10am At The Bandstand Festival Opens At 10AM Olives, Olive Oils & More! Head-To-Head Chef Cook Off 11am At The Bandstand Mt. Olive Dancers 11:30am–12pm, Near booth #70/71 Free Olive Oil Ice Cream 12pm.-Until it runs out! We Olive booth #114/115. Dj Music 1pm-5pm
12th Annual Paso Robles Olive Festival The Paso Robles Olive Festival commences on Saturday, Aug. 15 from 10 a.m. to 5 p.m. in Downtown City Park and is open to the public for free. For more information about the festival or the events surrounding downtown, visit Main Street’s website at www. pasoroblesdowntown.org or call 238-4103. The Palate and the Plate A new educational event that will include olive oil tasting, food pairings and a cooking demonstration is Friday from 2:30 to 5:30 p.m. at Robert Hall Winery, 3443 Mill Road, Paso Robles. Cost of the Central Coast Olive Grower event is $35 per person.
Look for the Martini Girl! For a list of restaurants, wine-tasting rooms and retail shops with specials for the Festival Children’s Area Fun Free Activities Near Playground Information & Mercantile Event Memorabilia, Tote Bags, Drawing for Original Paintings, Booth #107 Wine & Beer Tasting Ticket Purchases. Booth #107 Music by Jim McNight Strolling while playing accordion and balakaika Olive Oil Tasting 10am-5pm
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Paso Robles Olive Festival Guide – August 2015
Published by the Paso Robles Press
General Information CHILDRENs Area If you love the fact that your children can have fun and a learning experience at the same time, then come to the paso robles olive festival kids area. Hands- on crafts and activities for boys and girls, ages 2 to 10, will be a memorable and fun day. Come and be a part of the fun.
Mercantile The Paso Robles Olive Festival is offering a variety of memorabilia for you to take home. Stop by the Paso Robles Main Street Association’s information booths for all the goods!
Olive Oil Event Posters
Olive Wreath Making
Tote Bags
Face Painting (Freckles The Clown) Obstacle Course
Drawing Tickets for Framed Original Paintings from Main Street Events
Sponsored by
Water
The Paso Robles Joint Unified School District
Paso Olives You! PasoOliveFestival.c om
A Downtown Paso
Robles Main Stre et Association
Event
artist:
Hellie Blythe
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Paso Robles Olive Festival Guide – August 2015
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SIDEWALK
2015 Olive Festival Vendor Map PINE ST. SIDEWALK
ENT
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SECURITY
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EN
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Gazebo
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SECURITY
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175
A
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38
174
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90
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Trash Bins—Dumpster
Horseshoe Pit & BBQ
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36
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89 89
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112
111
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106 107 108
110
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Enter Here
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Seating & Beer & Wine Tasting Area
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185
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99 100 101 102 103
SIDEWALK
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12th ST.
ER
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Vendor Hospitality
113
11th ST.
FOUNTAIN
tree
Enter Here M
115
114
D
A
Restrooms
E
87
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Playground
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N’S RE ILD AREA
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Food Court
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SPRING ST. Published by the Paso Robles Press
August 2015 – Paso Robles Olive Festival Guide
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Vendor Directory Aron Hill Vineyards Wine Tasting 3745 W. hwy 46 Templeton, CA 93465 805-434-3066 aronhillvineyards.com Space 181
Blue Olive Olive Oil/Balsamics 1815 E. 11th Street Long Beach, CA 90813 949-467-0919 beautifulolive.com Space 57A
Artesarias Batyah Crochet Arts 8555 San Andres Ave., Atascadero, CA 93422 805-458-5307 Space 113
BoccaBella Farms Co. Olive Oil 6340 Hawkridge Pl. San Miguel, CA93451 650-669-0149 boccabellafarms.com Space 37
Artistic Woodcrafts Wood Crafts 2840 Abraham Ave. Riverside, CA 92503 951-785-0629 Space 117 Asuncion Ridge Vineyards Wine Tasting 725 12th Street Paso Robles, CA 93446 805-237-1425 asuncionridge.com Space 174 AZAGAR Moroccan Art Argan Oil 10 Rossi Cir. #231 Salinas, CA 93907 831-261-4037 Space 36 Big Al’s Shave Ice Shaved Ice ONLY 5035 Via Colonia Ct. Atascadero, CA 93422 805-458-5917 bigalsshaveice.com Space F Big Paw (Olive Oils/Balsamic Vinegars) Oil/Vinegar 1046 Dell Ave. Suite O Campbell, CA 95008 408-464-9048 bigpawgrub.com Space 60 Bling in a Box Pendant Scarves 11101 Carlow Ct. Rancho Cucamonga, CA 91701 909-919-4503 Space 133 10
Bozzano Olive Ranch Olive Oil 6880 E. Navone Rd. Stockton, CA 95215 530-514-4006 BozzanoRanch.com Space 47 & 48 Brecon Estate Wine Tasting 7450 Vineyard Drive Paso Robles, CA 93446 805-239-2200 breconesate.com Space 178 California Balsamic Olive Oil/Vinegars PO Box 2980 Ukiah, CA 95482 707-367-0155 tresclassique.com Space 96 Central Coast Olive Growers Information PO Box 1151 Paso Robles, CA 93447 408-314-6490 centralcoastolivegrowers.org Space 9 Chaparrel Gardens Vinegars, etc. 16422 Morro Road Atascadero, CA 93422 805-461-1722 chaparralgardens.com Space 8
Paso Robles Olive Festival Guide – August 2015
Cheryl Carlsen Designs Jewelry 714 Glenhaven Pl Nipomo, CA 93444 805-929-5500 Space 51 Christian Lazo Wines Wine Tasting 7235 Non Pariel Rd. Paso Robles, CA 93446 805-727-1803 christianlazowines.com Space 183 Coldani Olive RanchCalivirgin Olive Oil Olives/Oil 1806 W. Kettleman Ln. Ste J Lodi, CA 95242 209-334-0527 calivirgin.com Space 80 & 81 Colina Vista Ranch (Calabrese Olive Oil) Olives/Oil 3790 Sky Ridge Dr. Paso Robles, CA 93446 805-239-1045 colinavistaranch@att.net Space 106 Colinas de Garzon (c/o SMP Logistics) Olives/Oil 4 Waterway Square Pl.#900 The Woodlands, TX 77380 281-296-1561 smplogistics.com Space 79 CP Farms, Inc. Olive Oil/Vinegars/etc. 9669 Nacimento Lake Dr. Paso Robles, CA 93446 805-226-9528 cpfarmsinc.com Space 92 Custom Toe Rings & Jewelry Toe Rings/Jewelry PO Box 720 Paso Robles, CA 93447 805-286-8870 Space 21
Cutco Cutlery Cutlery 322 Houghton Ave. Olean, NY 14760 716-790-7181 cutco.com Space 19 Derby Wine Estates Wine Tasting 525 Riverside Ave. Paso Robles, CA 93446 805-238-6800 derbywineestates.com Space 184 Diane Griffin Greeting Cards/ Backpacks Greeting Cards/Backpacks 1774 Miller Ct. Paso Robles, CA 93446 805-238-6338 Space 125 Earl’s Gone Wild BBQ Sauce/Jams PO Box 1174 Ventura, CA 93001 818-621-4111 earlsgonewild.com Space 43 EVENT BOOTH Space 107 & Space 108 Fandango Organic Olive Oil Olives/Oil 3575 Mustang Springs Rd. Paso Robles, CA 93446 805-238-4456 www.fandangooliveoil.com Space 103 Fine Wine and Brush Strokes Painting Information 869 Newport Ave. Grover Beach, CA 93433 916-869-7150 finewineandbrushstrokes.com Space 46 Fusano California Valley Olive Co. Olives/Oil 4295 Union Rod Paso Robles, CA 93446 805-975-5613 Space 121
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Vendor Directory Gardenesque Soap Soap P.O. Box 3172 Paso Robles, CA 93447 805-239-1193 Space 41
Hygieia LLC Natural Bobdy Products 4580 San Jacinto Ave. Atascadero, CA 93422 408-202-8369 Space 100
Golden State Snacks Nuts, Dried Fruits 29225 Revis rd. Coarsegold, CA 93614 559-676-6501 Space 65
Indp. Grape Growers Paso Robles Area Wine Tasting PO Box 599 Paso Robles, CA 93447 805-712-1082 pasowinegrapes.com Space 185
Haggan Gold 49 Discovery, Suite 150 Irvine, CA 92618 714-514-5914 haggen.com Space 99 Hansen Enterprises Aebleskiver/Drinks 3291 Glengary Rd. Santa Ynez, CA 93460 805-688-0632 Space E Harmony Lavender Prepkg’d Jellies/Lavender 7045 Sycamore Rd. Atascadero, CA 93422 805-423-6763 harmonylavender.com Space 7 Homemaid Italian Marketplace Prepackaged Ravioli 2210 Villa Ln. Paso Robles, CA 93446 805-444-6690 Space 1 Horse Thief Canyon Soap Co. Soaps, etc. 19518 Flint Ave. Lemoore, CA 93245 559-360-1643 Space 127 House of Bread Bread (Prepackaged) 299 Marsh St. San Luis Obispo, CA 93401 805-592-0255 houseofbread.com Space 101
J. Dusi Wines Wine Tasting 1401 Hwy 46 West Paso Robles, CA 93446 805-226-2034 jdusiwines.com Space 179 Jason Stinchfield Jewelry Silver Coin Rings 5135 Chaparral Road Paso Robles, CA 93446 805-296-0725 Space 120 Jeff Stuebing Jewelry Gemstone/Abalone PO Box 1923 Morro Bay, CA 93443 805-296-0955 Space 93 Jessie’s Girl Couture Handmade Child’s Clothing 360 N. Florence St. Burbank, CA 91505 818-726-4515 Space 27 Josh Kimbal Photography Photography Prints 160 S. Linden Ave. Suite 222A So. San Francisco, CA 94080 805-540-4594 joshkimbal.com Space 134 Julietta’s Natural Olive Oil Lotion/Soaps PO Box 1855 Pismo Beach, CA 93448 805-714-3833 Space 76
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Kiler Ridge Olive Farm Olives/Oil 1111 Kiler Cyn Rd Paso Robles, CA 93446 805-400-1066 kilerridge.com Space 59
Lynmar Estate Winery Wine Tasting 3909 Frei Rd., Sebastopol, CA 95472 707-829-3374 lynmarestate.com Space 188
La Bella Olives & Gourmet Foods Olives/Oil 3010 Templeton Rd. Templeton, CA 93465 805-610-0032 www.labellaolives.com Space 72 & 73
Mailbu Olive Company LLC Olive Oil/Vinegars/etc. 75-550 Calle Del Sur Indian Wells, CA 92210 310-456-3052 malibuolivecompany.com Space 91
La Marinera Fish Tacos/Cheviche/ 8075 El Camino Real Atascadero, CA 93422 805-712-8171 LaMarinera.com Space D Le Vigne Winery Wine Tasting 5115 Buena Vista Dr. Paso Robles, CA 93446 805-227-4000 levignewinery.com Space 176 & 177 Legacy Olive Oil Olive Oil 77955 Hog Cyn. Rd. San Miguel, CA 93451 805-467-3172 legacyolivecompany.com Space 42 Limerock Orchards Walnut Oil 6996 Peachy Cyn. Rd. Paso Robles, CA 93446 805-610-8767 limerockorchards.com Space 57 LuLaRoe Jame Cheney Clothing Paso Robles, CA 93446 805-975-3177 Space 118
Marble Designs Jewelry Jewelry 2773 Stonebrook Circle Paso Robles, CA 93446 805-835-6334 Space 86 Mason’s Creations Jewelry 1113 E. Carnoustie Ave. Fresno, CA 93730 559-473-6086 Space 130 Meadow Oaks Farm & Nursery Olive TREES 1845 Lupine Lane Templeton, CA 93465 805-434-2000 villafranolives@hotmail.com Space 49 & 50 Mike’s Trains & Hobbies Birdhouses P.O. Box 1400 Lompoc, CA 93438 805-588-5180 mikestrainsandhobbies.com Space 139 & 140 Moonshadow Grove Olive Oil 8972 Palermo Honcut Hwy Oroville, CA 95966 530-282-9094 moonshadowgrove.com Space 4
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Vendor Directory Mt. Olive Co. Olives/Oil 3445 Adelaida Rd. Paso Robles, CA 93446 805-286-6396 mtoliveco.com Space 70
Olive U Olive Oil Co. Olives/Oil/Honey 21255 Hwy 41 E. Cholame CA 93461 805-463-2366 oliveuoil.com Space 55 & 56
Paso Wine Barrels Wine Barrel Furn. 1633 Riverglen Dr. Paso Robles, CA 93446 805-221-5135 pasowinebarrel.com Space 75
Ranchita Canyon Vineyard Wine Tasting 3439 Ranchita Canyon Road San Miguel, CA 93451 805-467-9448 ranchitacanyonvineyard.com Space 182
Native Herb & Honey Honey & Herbs 1882 9th St. Los Osos, CA 93402 760-549-3532 Space 94
Oliveto Ranch Olive Oil PO Box 1316 Templeton, CA 93465 805-423-1881 olivetoranch.com Space 175
Pasolive Olive Oil Olive Oil 8530 Vineyad Dr. Paso Robles, CA 93446 805-227-0186 pasolivo.com Space 44 & 45
Rock Solid Jade Jade Jewelry PO Box 1258 King City, CA 93930 831-385-2835 Space 128
Organic Roots Olive Oil Olive Oil PO Box 625 Maxwell, CA 95955 530-520-6930 organicrootsoliveoil.com Space 119
Peachy Canyon Winery Wine Tasting 1480 N. Bethel Rd. Templeton, CA 93465 805-239-1918 peachycanyon.com Space 180
Over a Barrel Oak Barrel Furiture 261 Nutwood Cir. Paso Robles, CA 93446 805-239-1777 Space 102 Papa Joe’s Spicy Products Spicy Olive/ etc. 179 Niblick Rd. #201 Paso Robles, CA 93446 805-835-5182 Space 105
Perla’s Jewels Beaded Jewelry 12780 Rogge Village Loop Salinas, CA 93906 818-633-0154 Perlasjewels.estsy.com Space 88
Nature’s Tech Organic Skincare 611 S. Harrison #213 Clearwater, FL 33756 727-641-2493 naturestechusa.com Space 123 Novavine Catalogs, brochures 6735 Sonoma Hwy Santa Rosa, CA 95409 707-539-5678 novavine.com Space 116 Olea Farm Olives/Oil 2985 Templeton Rd. Templeton, CA 93465 805-610-2258 www.oleafarm.com Space 109, 111 & 110 Olica Olive Products 7885 State hwy 16 Brooks, CA 95606 707-480-0551 olicaproducts.com Space 126 Olimila Gourmet Emporium Olive Oil, Balsamic, Salts 11923 Ventura Blvd. Studio City, CA 91604 818-397-9149 olimila.com Space 124 Olivas de Oro Olive Company Olives/Oil 4625 La Panza Rd. Creston, CA 93432 805-227-4223 olivasdeoro.com Space 89A, 89 & 90 12
Paso Bamboo Farm & Nursery Bamboo Trees 5590 N. River Rd. Paso Robles, CA 93446 805-712-1759 pasobamboo.com Space 20 Paso Jules Jewelry, Fine Art 1050 Par Ave. Paso Robles, CA 93446 785-569-1381 Space 86 Paso Robles Public Library Information 1000 Spring St. Paso Robles, CA 93446 805-238-2436 Space 28
Paso Robles Olive Festival Guide – August 2015
Pomar Ridge Olive Farm Olives/Oil 3465 S. El Pomar Rd. Templeton, CA 93465 805-434-5618 twinpines@thegrid.net Space 98 Pot-O-Gold Kettle Corn Kettle Corn 28765 Avenue 22. Madera, CA 93638 559-674-6811 Space 18 Pur Brand Honey Honey & Candles PO Box 1400 Lindsay, CA 93247 559-972-5300 purbrandcandles.com Space 39 Pur Brand Honey Honey & Candles PO Box 1400 Lindsay, CA 93247 559-972-5300 purbrandcandles.com Space 40
Sait John’s Sponge & Soap Sea Sponge, Lava Stones 9461 Charleville Blvd. Beverly Hills, CA 90212 916-439-4731 Space 82 San Miguel Olive Farm Olive Oil/Lotion PO Box 776 San Miguel, CA 93451 805-467-1950 smolivefarm.com Space 135 San Paulo Olive Farm Olive Oil 7550 San Palo Rd. Atascadero, CA 93422 805-468-9733 sanpauloolivefarm.com Space 38 Saraba Art Wood Carvings/Baskets 360 Vernon st. #211 Oakland, CA 94610 510-457-5805 Space 136 & 137 Shanni Imports Arts/Crafts 926 A Diablo Ave. #103 Novato, CA 94947 650-430-8500 Space 84 Sierra Olive Oil Company Olives/Oil 21051 Crystal Falls Dr. #1 Sonora, CA 95370 209-352-0329 sierraoliveoil.com Space 104
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Vendor Directory Simply All You Need Tapenade 225 Simi Village Dr. #941996 Simi Valley, CA 93094 805-991-6451 Space 85 Talley Farms CSA Produce Boxes PO Box 360 Arroyo Grande, CA 93420 805-489-5401 TalleyFarmsFreshHarvest.com Space 58 Templeton Olive Oil Co. Olives/Oil 6710 El Pomar Dr. Templeton, CA 93465 805-704-5090 templetonoliveoil@me.com Space 78 The Groves on 41 Olive Oil 4455 Highway 41 East Templeton, CA 93465 805-466-1542 thegroveson41.com Space 95
Vista Del Rey Vineyards Wine Tasting 7340 Drake Rd. Paso Robles, CA 93446 805-467-2138 vdvineyards.com Space 175 We Olive Bronze Partner 1400 Railroad #104 Paso Robles, CA 93446 805-238-2900 weolive.com Space 114 & 115 Winning Soles Hip-Hops, Socks, etc. 1109 Pebble Ln. Modesto, CA 95355 209-380-0782 Space 66 Wristy Business Accessories 5019 Queen Victoria Rd. Woodland Hills, CA 91364 818-999-5628 Space 83
Tlo Wines Wine Tasting 7105 Topaz Lane Bakersfield, CA 93308 661-747-8683 tlowines.com Space 187 Trabia Farms, Inc. Olives/Oil 38505 Cherry St. Ste. C Newark, CA 94560 510-745-8180 TrabiaFarms.com Space 52 & 53 Trendy Salon Purses, Wallets 1450 S. mercey Spr. Rd. #102 Los Banos, CA 93635 209-587-2571 Space 112 Valerya G. Designs Jewelry 7260 Hillside Ave. #307 Los Angeles, CA 90046 323-388-6471 valeryagdesigns@gmail.com Space 97 Published by the Paso Robles Press
August 2015 – Paso Robles Olive Festival Guide
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Olive Oil Tasting People’s Choice Tasting Extra Virgin Olive Oil
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xtra Virgin Olive Oil is the best of the best. It’s high in heart healthy omega-3 fatty acids and full of antioxidants in the form of polyphenols to bolster a healthy life style. A shot of EVOO a day is good for the body. It’s also a food enhancer. Drizzle a little extra virgin olive oil on pretty much anything and it will enhance the flavor of that food. But what is Extra Virgin? Aren’t all cold pressed olive oils extra virgin? The answer to that question is NO and here’s why. It takes more than cold pressing an olive for it to become extra virgin. The olive has to be in good condition and fresh. The mill has to be clean. The olive oil has to be stored properly throughout its journey to your kitchen. It needs to settle so that the sediment can be removed for storage and before bottling. It needs to meet certain chemical criteria established by USDA. In California, we’ve adopted even more stringent criteria for certifying extra virgin olive oil through the California Olive Oil Council. In addition to all of that, it has to pass a sensory evaluation for flavor and smell. There are only three positive sensory attributes of extra virgin olive oil: Fruity – Perceived either through the front of the nose by smelling or retro-nasally through the back of the nose when tasting. The oil should smell and taste olive fruity. Bitter – This taste sensation occurs ½ to ¾ back on the tongue. An EVOO with a high polyphenol (a naturally occurring antioxidant within olives that help preserve
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flavor and freshness of the oil) content will be more bitter. Pungent – “Picante” or a biting tactile sensation in the back of the throat. An extra virgin olive oil has to be fruity. It does not have to be bitter or pungent, although most have some bitterness and pungency. An extra virgin olive oil cannot be defective at all. There are many defects, but the most common are: Fusty - Characteristic flavor of oil extracted from olives that have been stored in fermenting piles and have undergone an advanced stage of anaerobic fermentation. Musty – Moldy flavor from olives that have been stored too long
Paso Robles Olive Festival Guide – August 2015
before processing. Rancid – Old oils which have started oxidizing due to exposure to light or air, they will have a very high peroxide level. Let’s explore how to taste olive oil. To really get the flavors of olive oil you don’t want to taste it with bread. Just taste the olive oil. Pour some into a plastic cup or a wine glass. Take the cup of oil and place it in the palm of one hand and place the other over the top. Now gently warm it by rubbing your hand around the cup to coax the oil to release its aroma. After about 30 seconds take your hand off the top and put the cup to your nose and
inhale the aroma, the oil should smell fresh and olive fruity. Next slurp some oil into your mouth and make a smacking sound to get oxygen into your mouth as you move it around. You’ll be able to pick up some of the bitterness of the olive oil by doing this. The flavor may be described as grassy, tomato leaf, or artichoke. When you swallow it, you should be able to pick up whether there is any pungency or pepper. Once you have tasted the olive oil, it should evacuate your mouth cleanly and it shouldn’t leave a heavy oily feeling. That’s another sign that the olive oil is fresh. Make a log of the tastes you experience, list the producer, olive cultivar, and any differences good and bad. Remember; go with the olive oil that tastes good to you. Listen and ask questions when tasting a producer’s olive oil.
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Meet the Judges… Santos MacDonal -Chef, Il Cortille Melanie Blankenship -Natures Touch Victor Hugo- Victor Hugo Winery Clotilde Julien - Olea Farm Julie Simon - Chef, Foremost Wine Co. Rebecca Still Hellie Blythe - Artist Lisa Subject - Chef, Cahoots Catering
Head-to-Head Chef Cook-Off Winners
Paso Robles Olive Festival Olive Oil Tasting People’s Choice 2014 Winners ITALIAN
GOLD Calivirgin olive oil SILVER Trabia farm BRONZE Moon shadow
SPANISH
GOLD Kitehawk SILVER Templeton olive company BRONZE Fandango
BLEND
GOLD (2) Pomar ridge & Pasolivo SILVER (2) Atypical place & San paulo olive oil
OTHER
2005 Shawn’s on Main 2006 Jeff Jackson – The Range 2007 Matthew Riley – Matthew’s 2008 Matthew Riley – Matthew’s
GOLD Pomar ridge
MONO CULTIVAR SILVER Legacy BRONZE The Grove on 41
2009 Giancarlo Cuamo – Giancarlo’s 2010 Giancarlo Cuamo – Giancarlo’s 2011 Alexander Martin – Level 4 2012 Alex Martin – Crush Catering 2013 Kirk Sowell – Embassey Suites San Luis Obispo 2014 Kirk Sowell – Embassey Suites San Luis Obispo
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August 2015 – Paso Robles Olive Festival Guide
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Best Olive Dish Public Recipe Contest
The Olive Festival starts at 10am with the Public Recipe Contest
T
his contest is open to the public. ANYONE can enter a dish (or dishes) as long as it has Olive oil or olives in it. Entry forms are available online at Paso Robles Olive Festival’s web site, www.pasoroblesolivefestival.com All entries must be accompanied with their recipe and
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entry form. Entries need to be brought to the park gazebo between 9:00 and 9:30am on the day of the festival, Saturday, August 16th. The Paso Robles Fire Station #1 judges the entries and gift certificates to downtown businesses are given to the first, second and third place winners in both categories: Olive
Paso Robles Olive Festival Guide – August 2015
Appetizer and Olive Main Dish. Following the Public Recipe Contest (around 11am), we get ready for the Head-toHead Chef Cook-Off. The past year’s winner battles for their position against a new local chef for the prestigious “FUSTI.” The Cook-Off winner is awarded our famous Olive FUSTI to be placed in
their restaurant or place of honor until they defend their title the following year. Both contests have become great crowd pleasers, so please plan to participate and join us at this year’s 11th annual Paso Robles Olive Festival.
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the Paso Robles Olive Festival presents. . .
public olive festival cooking contest saturday - august 15, 2015 10 am - 5 pm A DOWNTOWN PASO ROBLES MAIN STREET event in the DOWNTOWN CITY PARK, PASO ROBLES, CA entries must be received (at the City Park Gazebo) 9 am - 9:30 am-no exceptions Share your favorite olive dish with the rest of us, and win an award! Bring your own favorite olive-inspired dish between the hours of 9 am to 9:30 am on Saturday, August 15, 2015, to the downtown City Park Gazebo in Paso Robles, CA. PRIZES: First, Second and Third place winners receive Gift Certificates to Downtown Businesses (restaurants, etc)
NO ENTRY FEE PLEASE CHECK ONE (use separate form if entering more than one category) olive appetizer: _____________________________________________________________ olive main dish: _____________________________________________________________
NAME ______________________________________ PHONE ______________________ ADDRESS _________________________________________________________________ CITY __________________________________ STATE _____ ZIP _________________ RECIPE MUST BE INCLUDED WITH THIS APPLICATION. I give my permission to publish my name and recipe in the media if I am a winner. I agree to indemnify, defend, waive, release and hold the Paso Robles Main Street Program, and the City of Paso Robles harmless from any and all liability, claims and causes of action for injuries to person or property arising out of or related to this Olive Festival event, specifically including, without limitation, injury or damages to booth and contents, merchandise, employees contractors, guests, customers, invitees, and all other third parties. SIGNATURE _________________________________________DATE ________________________ sent to: Paso Robles Main Street, 835 12th St, Suite D, Paso Robles, CA 93446 fax: 805 238 4029 ph: 805 238 4103 info@pasoroblesdowntown.org
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August 2015 – Paso Robles Olive Festival Guide
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N IS EW Y Friday August 14th EAR th August 14 ! 2:30-5:30p.m. 2:30 -@5:30 Robertp.m. Hall Winery TH
Friday August 14th 2:30-5:30p.m. @ Robert Hall Winery
Robert Hall$35/$50 Winery TICKETS: if bundled Tickets: $35 or $50 includes Main Street Mixer & Awards
TICKETS: $35/$50 if bundled
Enjoy amazing FOOD DEMONSTRATIONS Experience wonderful WINE & OLIVE OIL FOOD PAIRINGS Friday August 14th 2:30-5:30p.m. Join Industry Expert @ Robert Hall Winery Alexandra Kicenik Deverenne $35/$50 ifevent bundled for a fun, threeTICKETS: hour educational with Central Coast Olive Oils
TASTEJoin an array of Central Industry ExpertCoast olive oils as the experts do Alexandra Kicenik Deverenne
for a fun, three hour educational MEET the Growers event with Central Coast Olive Oils To Purchase Tickets Visit:
To Purchase Tickets Visit:
localwineevents.com/events/detail/597568
For More Information Visit:
centralcoastolivegrowers.org
localwineevents.com/events/detail/597568
For More Information Visit:
centralcoastolivegrowers.org
Join Industry Expert Alexandra Kicenik Deverenne for a fun, three hour educational event with Central Coast Olive Oils
Savor the
To Purchase Tickets Visit:
localwineevents.com/events/detail/597568
For More Information Visit: centralcoastolivegrowers.org
Set to a backdrop of rolling hills, Paso Robles is an oasis rich with orchards, vineyards and wineries, boasting hundreds of award-winning wines and culinary creations. Farmers grow produce of such high quality that chefs around the world move here to craft their masterpieces inspired by these local ingredients. Experience the flavors of this beautiful getaway—where guests become fast friends and vacationers become locals.
DISCOVER THE PASOBILITIES, VISIT TRAVELPASO.COM 18
Paso Robles Olive Festival Guide – August 2015
Published by the Paso Robles Press
Olive Festival Artists Hellie Blythe
Laure F. Carlisle
local artist
local artist
Hellie Blythe spent all of her childhood, teen years, and adulthood creating things two and three dimensional, and has sauntered into the forth dimension to write several books. Hellie is the youngest of three children raised by their parents on a farm and at the ocean during World War II. Her education was long, serious, and excellent, encompassing arts, math, history, language, philosophy, agronomy, trapeze work, boat handling, cartography, hunting, shooting, stalking and fishing. She is aquainted with metal-working, glass torchwork, glass blowing, and can play “Happy Birthday” in Japanese on the violin. She recently retired from set and scene painting for Pioneer Players’ stage productions. Swinging from and dangling on ladders is precarious for old bones. Every year Hellie travels to Limoux, France to study art. Hellie’s most serious dilemma is a lack of time to accomplish everything she would like to create. There are never less than 6 paintings in various stages of development haunting her studio. Hellie and her husband Hye have been married over 60 years. 50+ have been spent here near Paso Robles, raising their own 4 children, 4 grandchildren, and one great grandson.
Paso Olives You! PasoOliveFestival.com
Published by the Paso Robles Press
Laure Carlisle grew up in Vista, CA just north of San Diego. She and her husband moved to Paso Robles about ten years ago. Laure has a B.A. and M.A, in art from San Diego State University. She has a California teaching credential and taught high school art in Poway, CA for 16 years. She left teaching to sell her work wholesale to galleries by participating in the American Craft Council shows and the Buyers Market of American Crafts. ärt/ Gallery, Studios and Classes in Atascadero, is a joint venture with 2 other artists and is where Laure’s studio is currently located. Laure teaches adult classes at the studio. She is the Art Liaison to the Main Street Association in Paso Robles and designs the posters for both the Lavender and Olive Festivals. She is a signature member of the International Society of Acrylic Painters and Central Coast Watercolor Society. She is also a member of the National Watercolor Society, and the California Watercolor Association. Laure has studied painting with Judy Betts, Dale Laitenan, Christopher Shink, Mike Bailey, Betsy Dillard-Stroud, Pat Dews, and Virginia Cobb. Laure’s philosophy of art would be to do what you love and try as many things as possible! She often says “I don’t know what drives me to create but I do know that if I am not creating something then I am not a happy person! Creating is as much a part of me as breathing!”
Laure F. Carlisle Designs (805) 286-2432 laurecarlisle@hotmail.com www.LaureFCarlisle.com
A Downtown Paso Robles Main Street Association Event
August 2015 – Paso Robles Olive Festival Guide
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Head-to-Head Chef Cook-off MC of Head to head chef Cook off from culinary academy Phillip is the Executive Chef and Culinary Arts Instructor at the Paso Robles Public Schools Culinary Academy and Cuesta College. Phillip holds three national certifications, Certified Executive Chef, Certified Executive Pastry Chef, and Certified Culinary Educator. He is a graduate of the Culinary Institute of America in Hyde Park, New York. Phillip has over 50 years of experience in food service starting at the age of only 13 working in his father’s restaurant as salad prep. He then moved around the business as needed, learning all aspects of the business. His family business expanded from one to three restaurants including a retail butcher shop, bakery, and full service catering. Phillip came to the Central Coast in 1985 taking an Executive Chef position at the San Luis Obispo Golf and Country Club. Two years later he moved to the newly built Park Suite Hotel (now currently Embassy Suites), as the Executive Sous Chef. A few years later he moved into consulting, sales and marketing. Phillip also received
his Cal State Teaching Credential. Phillip began at the Paso Robles Public Schools Culinary Academy in October, 1998. He wrote and implemented the program and curriculum for the two year program. The inception of the two year program was in January of 1999. Phillip’s desire is to teach his students as much as possible in the field of Culinary Arts. He plans on training each student in all forms of food preparation, as well as Baking, Butchering, and Table Service and also giving them the skills to cost menus. Students will leave this program with skills and knowledge which will afford them greater employment opportunities. Phillip’s students have won several national competitions which afforded students full scholarships to the most prestigious culinary schools in America.
2015 Head-to-Head Chefs Greg Wangard A mid-westerner born and bred, Gregg Wangard was inspired to cook by endless hours in the kitchen with his Ukrainian Grandmother. Imbued with his grandmother’s passion for cooking, Gregg decided to pursue a career in cooking and hospitality. From her, he learned the basic fundamentals of layering flavors and understanding balance. He continues with the mantra to keep food simple, straight forward and cook with products that are grown or made close to where you live. He began to cook professionally at the age of 15 in a small town diner and then was accepted into the prestigious American Culinary Federation accredited apprenticeship program at the AAA 5 diamond and Mobil 4 star resort called The American Club in Kohler, Wisconsin. It was here that he mastered the foundation of French cooking technique with hands on approach. He spent endless hours working overtime at all of the outlets in the resort such as the renowned PGA Golf Course Whistling Straits restaurant, Black Wolf Run, high volume banquet preparation and execution and fine dining at The Immigrant Room. During the winter, he would travel 20
Paso Robles Olive Festival Guide – August 2015
Kelly Wangard Growing up in wine country, Kelly Wangard developed a profound appreciation for fine food and fresh ingredients at an early age. When her family moved to Paso Robles at the age of 11, Kelly was not only surrounded by bountiful fields and fr esh harvests , she was immersed in all things agricultural. Kelly learned from her mom how to grow her own herbs and vegetables while raising her own lambs and caring for horses. Her family home was bordered by a l mond trees, herb gardens, loads of pigeons , pheasants, ducks, an d chickens running around. This proved to be the source for her career in the culinary arts. Upon graduating from high school, Kelly worked at Cahoo ts Catering in Paso Robles. I t was t here that she began to realize that her pas sion for food could soon translate into a successful career. She began working as a server then moved her way into the kitchen. Kelly would volunteer to work extra hours at the various wine events and banquets at the local wineries. Kelly followed her passion and enrolled in the famed California Culinary Academy. She began honing her culinary skills under Published by the Paso Robles Press
Greg Wangard (continued) to the Island of St. John in the Caribbean to continue is education at the prestigious Caneel Bay Resort. As a Chef de Partie he had opportunity to create and cook cuisines highlighting Asian, Caribbean, Mediterranean and European cuisine. He was mentored by Chef Hans Schadler an American Culinary Federation Certified Executive Chef and American Academy of Chefs. As Gregg continued his education the door opened with opportunities. He became the Chef de Cuisine at Cucina Bistro one of the American Club Restaurants and then was asked to be the Chef de Cuisine at the award winning 4 star, 4 diamond American Club Restaurant The Immigrant Room. He quickly inspired his staff to assist him to execute menus that were inspired by the local produce and products he could find like morel mushrooms, wild onions and artisan cheeses. He created a serviced cheese locker with interactive menu housing over 30 local cheeses. He would share stories with the staff and guests the cheese makers, their farm and the milk it was made from. Gregg is also an Ambassador for the Wisconsin Milk Marketing Board. Santa Monica, California was his next big move and his wife, Kelly a co-conspirator of the culinary arts helped make the transition seamless since California is her home state. He took lead of the Ocean and Vine Restaurant at the Loews Santa Monica Beach Hotel. He was then promoted to the Executive Chef managing a 12 million dollar food and beverage operation. He quickly gained national attention for his farm to table inspired cuisine and was Award Rising Star Los Angeles by Star Chefs International. He worked with high end publications such as Elle and Gourmet Magazine. He also filmed a cooking show on Canada’s Fine Living Network. Gregg and his wife began their family and had their heart set on a slower pace of life. Gregg was offered the Chef de Cuisine at the Cliff’s Resort in Shell Beach, California. He again explored the central coast for artisan products and produce. He has developed relationships with over 30 resources on the central coast. He continues to promote these vendors on his menus and has done weekly television appearances on the local news KCOY to help with awareness of the great product that is grown locally. He was then promoted to Corporate Chef of Boutique Hotel Collection overseeing 4 Executive Chefs and managing the restaurants garden that supplies all the restaurants with their own produce. He has daily visits of local fisherman and ranchers that show him the freshest product. Gregg’s other passion is to share what he has learned throughout his culinary career. His children attend Georgia Brown Elementary School in Paso Robles, a dual-language immersion magnet school. He leads a team of parent volunteers weekly. He reaches out for donations from the local community and teaches the children how to grow produce, how to harvest and how to prepare. He also commits to the annual Nutrition Month and cooks a nutritious lunch for the 550 students. In addition, he leads a cooking demonstration and all the students receive a take home gift of ingredients with a recipe to cook with their families. He hopes to expand this program and help develop it throughout the community. Gregg and Kelly live in Paso Robles, California with their daughter Elle, 8 and son Mason, 5.
Published by the Paso Robles Press
Kelly Wangard (continued) the close mentorship of legendary Bay area Chef Hubert Keller at Fleur de Lys restaurant. Kelly’s first responsibility at the restaurant was to s eat guests and take reservations. A fter much persistence and proving her ambition, she convinced Keller to put her to work on the kitchen line. While at Fleur de Lys , Kelly closely studied Keller’s technique. I t was here that Kelly developed a true under standing of what it takes t o run a successful restaurant. T races of her early beginnings in Keller’s kitchen can be found today on her menu at Lot 1224. While completing her culinary training, Kelly also worked in the Admissions department at the Cal ifornia Culinary Academy . Also, she worked for Kimpton Hotels at the Grand Cafe restaurant at Hotel Monaco and the Monticello Inn at Puccini and Pinetti . Kelly graduated with High Honors from the Culinary Academy , and received the prestigious Daniel Carl isle Walker Award . S he was offered a position as the Chef Garde Manger at the Turtle Bay Restaurant at Caneel Bay Resort on the Island of St. John in the Virgin Islands . It was there that she met her husband , Gregg Wangard , who is Chef De Cuisine at Maris ol at The Cliffs Resort in Shell Beach. When Kelly married Chef Gregg Wangard in 2002, she packed her bags and moved with him to his home state of Wisconsin . Kelly soon obtained a position as Executive Chef at Cucina Restaurant; one of Kohler’s finest restaurants. W hile at Cucina Restaurant, Kelly took the kitchen by storm using farm fresh ingredients and retooling the menu to reflect her unique style. Later , Kelly was recruited to serve as Executive Chef at Riverbend, a private member ship club that lies on 40 acres at the horseshoe bend of the Sheboygan River. Soon thereafter , Kelly returned to Cucina to serve as Di rector of Food and Beverage. Under her direction , the restaurant became one of the most successful restaurants in the Mid - west. In 2004, Kelly to ok the reigns in the kitchen at the newly renovated Lot 1224 Restaurant at Loews Beve rly Hills Hotel. Kelly oversaw the daily operations of the kitchen, menu development , and inventory , while also serving as Director of Food and Beverage f or the hotel. The menu at Lot 1224 features Kelly’s take on California cuisine with farm fresh ingredients. Gregg and Kelly began a family and had a little girl named Elle. It was at this point when Paso Robles called her to come home. She was offered the Executive Chef position at the Paso Robles Inn where she took the Steakhouse to a whole new level. She introduced the concept of farm to table cuisine, as well as offering more than just steaks. Since this time, the Steakhouse has been recogn ized by Food & Wine media and served as Ultimate Chef Central Coast, 2009, top 5. She was then offered a position as Executive Chef of Summerwood Winery and Inn . Kelly as Executive Chef was promoted to oversee the operations as Inn manager. With the support of the owners, Kelly tackled the challenging 2 million dollar renovation of all 9 guest rooms and common areas and did all of the interior design. Kelly was the champion of popular Cutthroat Kitchen television show on the Food Network “The Undertater” , whi ch aired on the Food Network on Sunday, October 26, 2014. Kelly and her husband and co conspirator in the culinary arts, Gregg Wangard live in Paso Robles, with their daughter Elle 8, their 5 year old son Mason, and dog Libby . August 2015 – Paso Robles Olive Festival Guide
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Festival Sponsors Pasolivo
We are producers and purveyors of the finest specialty food, kitchen, bath, and body products available. From our beginnings as a producer of award-winning olive oil, we have built a business based on hand crafting and discovering exceptional products that delight the senses. Our products are unique. Whether you are looking for great flavors, lux-
urious textures, or award-winning quality, Pasolivo’s products use the finest and healthiest ingredients and materials. At Pasolivo, offering all-natural, organic, and seasonal products is our passion. From our ranch to you - come experience the magic of Pasolivo.
Travel Paso Robles Alliance Welcome to Paso Robles – or simply “Paso” as the locals call it. In addition to rolling hills, vast olive orchards and more than 250 wineries, Paso is home to incredible farm-to-table restaurants, comfortable hotel accommodations, a plethora of outdoor activities and more. Whether interested in relaxing in the hot mineral springs, visiting the historic downtown or enjoying the flourishing art scene, Paso has something for everyone. For more information about Discovering
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the Pasobilities and to start planning your next getaway, visit TravelPaso.com or follow us on Facebook, Twitter, Instagram and Pinterest.
Travel Paso Robles Alliance 1000 Spring Street Paso Robles (805) 227-PASO www.travelpaso.com
Paso Robles Olive Festival Guide – August 2015
Haggen was founded on the belief that servicing the community is what’s most important. While we’re new to your neighborhood, we’ve been around since 1933. We believe that a grocery store should be more than just a grocery store. We believe the place that nourishes your family should offer homegrown quality, heartwarming experiences and helpful people inspired to do right by guests, the community and the world. At Haggen, we cherish the strong community bonds and friendships we create in the cities and towns we serve.
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Olive Facts A staple of Mediterranean cuisines, olives are most often eaten out of hand, though cooks also use them to flavor everything from pizzas to martinis. Raw olives must be cured before they can be eaten, and the curing medium--usually lye, brine, or salt--affects their flavor and texture. So too does the olive’s degree of ripeness when it’s picked. Green olives are picked while unripe, which makes them denser and more bitter than brown or black olives, which stay on the tree until fully ripened. Olives become bitter if they’re cooked too long, so always add them to hot dishes at the last minute. Here’s a small representation of the many olive varieties throughout the world:
Mission Olive
Arbequina Olive
These are the common black ones that are ubiquitous in supermarkets, pizza parlors, and salad bars. Substitutes: Kalamatas (more flavorful)
These are tiny green Spanish olives with a mild, smoky flavor. They’re hard to find in the U.S. Substitutes: Manzanilla olives (much larger)
Nafplion Olive
Cerignola Olive
These are green, brine-cured Greek olives. They’re somewhat salty. Substitutes: Greek green olives. AKA: Nafphlion, Nafpelion, Naphlion
These Italian olives are very large and have a sweet flavor. Black Cerignolas are softer than green Cerignolas. AKA: Bella di Cerignola
Nicoise Olive
Kalamata Olive
Pronunciation: nee-SWAHZ Notes: A key ingredient in Salade Niçoise, these small purplish-black olives have a distinctive sour flavor. Substitutes: Kalamata (works well in a tapenade) or Gaeta (also works well in a tapenade) AKA: Niçoise olive
You can find these popular Greek black olives in most large supermarkets. They’re salty and very flavorful. Substitutes: Gaeta olive, smaller than a Kalamata; or Amphissa
Sicilian Olive
Manzanilla Olive These green olives are available in most supermarkets. They’re often pitted and stuffed with pimento or garlic. These are the olives that are often put into martinis. Substitutes: Caper berries (These are also used to garnish martinis.)
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These are large, green, sour olives that are usually marinated with herbs. They sometimes pitted and stuffed with pimento, garlic, or jalapeño pepper. Substitutes: Manzanillas
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Olive Facts Olive Oil isn’t just olive oil Wood furniture polish Whip with a teaspoon of Olive oil and a soft rag. Add a bit of vinegar or citrus juice to bulk up the cleaning power, and add a fresh scent. Fingernails Use a bit of Olive oil to moisten cuticles, or mix oil and water and soak your hand before a manicure. Shave Olive oil can provide safe and natural lubricant for a close shave. Rub in an extra teaspoon after washing your body or face once finished. Lip balm Mix Olive oil and melted beeswax in a 1:1 ration, with an essential oil for fragrance and say goodbye to dry and chapped lips. Stop snoring Take a sip of Olive oil before heading to bed. It might lubricate your throat muscles, and stop yourself, or your partner, from snoring. Exfoliate your face and hands Rub your skin with Olive oil, then scrub with sugar or coarse salt and rinse. Free a stuck zipper Use a cotton swab to apply Olive oil to the teeth of a zipper, then gently ease the tab down. Lubricate measuring cups and spoons Rib or spray Olive oil on your measuring tools for easy clean-up of sticky substances like honey, grain mustards and sugar syrups. Shine stainless steel and brass Rub a bit of Olive oil on a clean rag to prevent streaks, corrosion and tarnish. Fix a squeaky door Use a rag or cotton swab to apply Olive oil to the top of a problematic hinge in your home or automobile. Shoe polish Rub down your shoes with just a spray of Olive oil to maintain their shine.
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Paso Robles Olive Festival Guide – August 2015
Condition leather Rub Olive oil into worn leather, such as a baseball glove, and let set for 30 minutes, then wipe away any excess. Care for your kitty. Add a teaspoon of Olive oil to you cat’s food to help prevent hairballs, and provide a shiny coat. Easy clean up of garden tools Spritz some Olive oil on your tools to cut down on dirt buildup. Remove paint from your skin Rub on Olive oil onto messy hand and arms (or faces) and allow the oil to soak into the skin for five minutes, then rinse with soap and water. Cure diaper rash Gently wipe on Olive oil to your baby’s bottom to hope with the irritation of diaper rash. As a hair tonic Comb some Olive oil through your hard for the vintage look of pomade without the build-up, or add a bit to wet hair for grungy, but clean look. Treat lice Apply Olive oil to your youngster’s hair, leave on for at least 40 minutes. Shampoo twice, then apply a small amount as a preventative. Cure an earache Very carefully, use a cotton swab to apply Olive oil to the outside ear cavity to help with earaches and excess wax. Remove makeup Dab a bit under your eyes, on your cheeks and forehead, then wipe with warm damp cloth. As you bathe Add a few tablespoons of Olive oil to your running bath water. You’ll be amazed when you towel off. Control hair frizz Comb a bit of Olive oil through dry hair to tame the frizz and flyaways on humid days or in the winter.
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Olive Facts Growth Habits The olive is a hearty evergreen tree with gray-green leaves and small white fragrant flowers in the spring. A young olive tree has smooth gray bark, but as it gets older it gets very gnarled. They have a long life expectancy of well over a hundred years, sometimes thousands, and a grove can be rehabilitated from a period of long neglect. A mature tree can reach a height of 30 feet. They have small leaves with a protective coating and hairy undersides that slows transpiration, enabling them to survive in a hot and dry climate. An olive tree tends to grow dense, thin branches. To produce more fruit, the tree is pruned heavily. They begin to bear fruit between 4 and 8 years old. Climate & Soils Olive trees thrive in mild winters and dry summer subtropical climates, characterized as a Mediterranean climate. They can tolerate a wide range of soil conditions, preferring a neutral to alkaline soil. Well-drained, sandy loams are an excellent soil texture for olive trees, as they are moderately tolerant of drought and flooded conditions are deadly. Southern exposures produce better yields and protect from frost. Olive trees can accommodate steep inclines or terraces, the limiting factor being the feasibility of harvesting. Propagation Worldwide, rooting of cuttings is the most popular method of olive propagation. Due to the ease of rooting, most olives are grown on their own roots, from cuttings, suckers, or ovuli. Traditional olive groves are usually comprised of large trees, scattered at irregular distances from each other, as a result of tree mortality or grafting/rooting to fill in empty spots. More intensive orchards are typically planted at higher densities in organized rows. Olives naturally form large shrubs, with spreading canopies similar to citrus trees. Young trees may be headed to promote initial branching, and shoots below 2.5 to 3’ are removed to allow for mechanical harvest. Pruning cuts are designed to open the canopies to light, increasing the depth of canopy involved in fruiting and discouraging insects. Harvest Most table olives are harvested when they change from green to yellowish-green in color and are firm; this is usually mid-autumn. Oil olives are harvested in late autumn or winter,when the grower feels the ratio of green olive to black is right for his blend of olive oil. As the oil content increases, the olives change color from green to violet to nearly black. Green olives are harvested first. Olives can be hand picked, gathered with a special wooden rake-like tool, brought down by hitting the branches with long poles, or by mechanical means. Traditional hand harvesting is a process that is not only tedious and laborious, but represents the major proportion of the costs of production. Table olives are cleaned and transported to processing plants, where growers are paid based on fruit size, color, and total weight. The fruit are washed and may be stored temporarily before processing. Oil olives are brought to mills where they are crushed whole. Olive Oil Processing After picking, the olives must be processed in less than 24 hours to avoid oxidation. The period is short enough to prevent fermentation but enough to allow the olives to release their oil easily. The milled olives travel to vats in which slowly turning blades mash the olives into a homogenized paste, from which the oil is extracted. The term cold-pressing refers to the fact that the oil is extracted without heating the paste, furthering insuring the purity of the oil. The oil is extracted from the paste through a centrifuge. It separates the vegetable water and the olive pumice from the oil. This is the oil that receives the appellation of “extra-virgin” olive oil. Originally, the oil and water mixture was stored in vats until the oil rose to the top and was skimmed off. Today, the separation is accomplished by pumping the mixture into a centrifuge, which forces them apart and into separate receptacles. OLIVE OIL PACKAGING & LABELING The oil is stored in stainless steel tanks or food-grade plastic totes and drums. It must be racked to eliminate the natural sediment at the bottom of the tanks that could ferment and cause defects in the oil. For bottling, dark-tinted bottles or cans are preferred to keep out light and prevent oxidation. Look for an olive oil that is labeled with the date that the olive oil was harvested and where the olives were grown. Olive oil is a fruit juice that has natural preservatives, but it does have a shelf life. Use olive oils from the current harvest season to ensure freshness. Depending on how the olives were originally handled, stored, and bottled they may be used for up to 2 years after harvest and still meet the criteria for extra virgin olive oils.
Published by the Paso Robles Press
August 2015 – Paso Robles Olive Festival Guide
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Olive Facts
Cooking with Olive Oil (From Olive Oil, from Tree to Table, Peggy Knickerbocker, 1997)
Baking with Olive Oil Frying with Olive Oil The use of olive oil in baking dramatically cuts the cholesterol and saturated-fat content of a sweet or bread. It produces lighter tasting baked goods and allows the flavor of the other ingredients to shine. You need less olive oil than other fats in baking. Use the following conversion chart as a general guide for adapting recipes. BUTTER OLIVE OIL 1 teaspoon ¾ teaspoon 1 tablespoon 2 ¼ teaspoons 2 tablespoons 1 ½ tablespoons ¼ cup 3 tablespoons 1/3 cup ¼ cup ½ cup ¼ cup plus 2 tablespoons 2/3 cup ½ cup ¾ cup ½ cup plus 1 tablespoon 1 cup ¾ cup
• Use a deep-fat fryer with the thermostat set to 350 to 365 degrees F, or clip a thermometer onto the side of a non-electric pan. • Make sure you fry in oil at least 2 ½ inches deep and heat the oil slowly. • Do not add to many pieces of food to the oil at once, or the temperature of the oil will drop and you won’t get crispy, golden brown results. • If more oil is needed, add it to the hot oil and wait for the temperature to return to the original temperature before proceeding. • Lift food out with the spring-loaded tongs (slotted spoons hold oil). • Salt draws water out of fried food, rendering it soggy; let diners salt their own portions. • Drain fried foods on wire racks placed over paper towels. Foods drained directly on paper towels reabsorb the drained oil. • When you have finished frying, clarify the oil by frying a piece of bread, a strip of lemon peel, or a slice of potato in it. • Once cooled, strain the oil through cheesecloth or a paper coffee filter, then store in a refrigerator. Do not use the same oil more than 3 times, although olive oil experts say that between seven and ten times is safe. This is an exception to the recommendation not to store olive oil in the refrigerator.
How to Store Olive Oil Olive oil should be stored in dark glass or tins specifically coated for olive oil. For easier handling, if you purchase your olive oil in larger bottles or tines they can be decanted into smaller bottles for easier handling. These should also be a dark glass to protect the oil from light. Heat and light break down olive oil so do not store your olive oil in your kitchen window or next to your stove. Bottles of olive oil should not be refrigerated. Condensation can occur on the lid and drip water back into the oil, which could spoil the oil’s flavor and cause rancidity. Refrigeration also makes the oil cloudy, although it will clarify when it is brought back to room temperature. The best place is to store your olive oil is in a cool, dark place – like your kitchen cabinet. Oils mellow and change in density as they rest in bulk containers before bottling. Once they are bottled, the flavor can hold or change, and does not improve. They should be used quickly, ideally within a year, or two years at the most. After that, it is downhill.
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Paso Robles Olive Festival Guide – August 2015
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arm to table fresh. Thomas Hill Organics is dedicated to serving organic seasonal produce from local farms and highlighting wines from the Central Coast. Our menu changes weekly to reflect the best of what is available regionally.
1313 PARK STREET . PASO ROBLES, CA 93446 . 805.226.5888 WWW.THOMASHILLORGANICS.COM Published by the Paso Robles Press
August 2015 – Paso Robles Olive Festival Guide
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Olive Festival Committee Olive Festival 12th Annual
P a s o
R o b l e s
DOWNTOWN PASO ROBLES MAIN STREET ASSOCIATION STAFF: Norma Moye Susanne Anshen Carolyn Dildine Grace Pucci
Committee & volunteers
Anita Brooks Bill Reed Boy Scouts Troop 60 Brian Williams Bunny Quinn Carole DeMetri Carolyn Dildine Charles Themens Chris & Dodie Lynds Clotilde Julien Dale Gustin Danielle Brown Dorothy Johnson Emilie Platz Father Mark Dauphiné Fran Pritchard Gary Howard Grace Pucci Greta Hilde Hellie Blythe Eilene Higgins Isabella Bermingham Ives Julien Jack Greene Jack Marino Jan Hop Janice Nelson Jeanette Lopez
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Jeb Brown & Key Club Jeff Maines Jenni Cisco Jennifer Tallen Jerry Corbaly Jock Hansen Joe Friedling John & Jeannie Bork John & June Bertoni John Hawley John Perry John Warren Karen Ng Karli Twisselman Kathy Bonelli Kathy Schultz Laure Carlisle Linda Chimenti Lynn Newhouse Margaret Holstine Margo Lamb Mari Lenci Marisa Bloch Hillary Trout Mark Perry Melissa Saler Mo & Carl Kundert Nick Canigiula
Paso Robles Olive Festival Guide – August 2015
Nick Gilman Nikki Neuhaus Pam Alch Peggy & Chuck Talkovic Phillip Riccomini Ralph Rupe Randall Moos Robert Stevenson Roxanna Sale Roxanne Paris Sally Martinus Sandy Fielder Shirley Mankins Steve Cichorsky Steve Gregory Steve Von Dollen Sue Hubbard Suzie Grinley Tammy Motley Trish Boswell VIDO (Romi) Wendy McBane Whitney Schultz
OLIVE JUDGING COORDINATOR: Clotilde Julien HEAD-TO-HEAD COOK-OFF COORDINATORS: Melissa Saler Phillip Riccomini MEDIA COORDINATOR: Norma Moye Whitney Schultz WEBMASTER: Bill Reed
Thank You! Published by the Paso Robles Press
Olive’s Well that Ends Well! We hope you enjoy a great day today. thank you for your participation. We hope to see you next year!
The Paso Robles Olive Festival would like to thank its sponsors and volunteers for their hard work and dedication.
FESTIVAL SPONSORS Pasolivo Travel Paso Robles Alliance Haggen Idler’s Paso Robles Joint Unified School District Miller Drilling
IN-KIND SPONSORS Paso Robles Waste & Recycle Paso Robles Press Paso Robles Magazine New Times KPRL Laure Carlisle Designs We Olive North County Access Westways Magazine Howard Signery Dorothy LeFebvre Paso Robles Daily News Hellie Blythe, Artist F. McLintock’s Saloon
PRE-OLIVE SOCIAL MIXER SPONSORS: Park Cinemas CP Farms, Inc
Looking Ahead… Mark your calendar for Next Year!
4 13th Annual Paso Robles Olive Festival: August 20, 2016 4 Stay tuned at www.PasoRoblesOliveFestival.com and www.pasoroblesdowntown.org
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August 2015 – Paso Robles Olive Festival Guide
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Paso Robles Olive Festival Guide – August 2015
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CENTRAL COAST OLIVE GROWERS
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SUPPORT YOUR
Visit us at the Paso Robles Olive Festival August 15, 2015 43 Ranch, LLC 45945 Los Lobos Road San Ardo, CA 93450
GROWERS & PRODUCERS
Adobe Springs Olive Oil 60 McMillan Canyon Road Shandon, CA 93461 Almond Hill Vineyard 1760 Valley Quail Avenue Paso Robles, CA 93446 almondhillvinyrd@aol.com
KING CITY Cloud 9 Orchard
SAN ARDO
Andrade Olive Orchard 4960 Glenn Hill Lane Creston, CA 93432 (805)550-0595
43 Ranch
Barr Creekside Vineyard, LLC 6950 Union Road Paso Robles, CA 93446 BarrEstateWines.com
LOCKWOOD
Berardo Estates 3570 Las Tablas-Willow-Creek Rd Paso Robles, CA 93446 BerardoEstates.com
G1 8
Na
Jolo nR d-
Rancho Azul y Oro
Boccabella Farms 6340 Hawk Ridge Place San Miguel, CA 93451 BoccabellaFarms.com
Ca ny on Rd
- G1 8
Ra nc hit a
Jolon Rd
Counsel C ounse Oaks
SAN MIGUEL Cross Canyo n Rd
Nostro Sono
Lak eD r
46E
Marcum Olive
PASO ROBLES Niblick Rd
Kiler Ridge Olive Farm
Linne Rd
Central Coast Olive Company 6065 Vista del Paso Paso Robles, CA 93446 beth@centralcoastolivecompany .com
Geneseo Rd
We Olive
Peachy Canyon Rd
Olive U
Adobe Springs
Canto Sol Olive Farm 5055 Rancho La Loma Linda Dr. Paso Robles, CA 93446 CantoSol.net
Mt. Springs Olive Ranch Pasolivo
Bocabella Farms
Fandango Olive Oil
Cocavin Adelaida Rd
Calabrese Olive Oil Booth #106 3790 Sky Ridge Road Paso Robles, CA 93446 CalabreseOliveOil.com
Vista Lucia Farms
Jardine Rd
Chimney Rock Rd
Airport Rd
Plummer Vineyard
Rd arcos Almond Hill San M Vineyard Rockin Nacim U iento Lake Dr Calabrese
Ho gC an yo n
Estrella Rd
r Rd N Rive
CP Farms, Inc.
Solana Farms. Inc.
Rd
Terrace Hill Orchards
San Miguel Olive Farm Nac imie nto
Buttercup Farm 1210 Santa Rita Road Templeton, CA 93465 818-532-8818
Legacy Olive Company
Olivo Geneseo Staggering Hill Olive Company
Barr Creekside Vineyard, LLC
Cloud 9 Orchard King City, CA 93930 Cloud9Orchard.com
Cre ston Rd Olive Hill Farm
Berardo Estates
Templeton Olive Oil
Cripple Creek Rd
Olivetto Hill
41E
Creston Rd S El Pomar
r rd D eya Vin
Neal Springs Rd Three Oaks Farm Tuscali Olive OIl El Pomar Dr
Andrade Olive Orchard
Cocavin 5820 Adelaide Road Paso Robles, CA 93446 Cocavin.com
Simmons
Canto Sol Summerset Ranch Rancho Olive Farm Laraneta El Pomar Spanish Oaks Tem Olive Oil Villa Fran Olive Ranch Olea Farm ple Swan Olive Co. ton Rd Olio Nuevo La Bella Olives Foxdale Farm Buttercup Farm Pomar Ridge Central Coast Homestead Olive Ranch Olive Farm Olivas de Oro Olive Co. Olive Company Kite Hawk Farm The Groves on 41 Rolling JP Ranch
Counsel Oaks 6725 Ranchita Oaks Place San Miguel, CA 93451 CounselOaks.com
TEMPLETON
46W Odelay LLC
San Paulo Olive Farm
ATASCADERO
La P anza Rd
La Panza Ranch
229
Fandango Olive Oil Booth #103 3575 Mustang Springs Road Paso Robles, CA 93446 FandangoOliveOil.com
SAN LUIS OBISPO 41W
Foxdale Farm 6850 Highway 41 East Templeton, CA 93465 FoxdaleFarm.com
Pric e Ca nyo n Rd
227
SANTA MARGARITA
Olive the Good Life
Rd Orcutt
Buckley Rd
MO ORRO RRO BAY
CP Farms, Inc. Booth #92 9669 Nacimiento Lake Drive Paso Robles, CA 93446 CPFarmsInc.com
Homestead Olive Ranch 2550 Homestead Road Templeton, CA 93465 HomesteadOlive.com Santa Margarita Lake
1
Tiber Canyon Ranch
PISMO BEACH ARROYO GRANDE
We would love to have to visit. Check us out for hours or appointments.
We’re growers/ producers but we’re not open to the public.
Kiler Ridge Olive Farm Booth #59 111 Kiler Canyon Road Paso Robles, CA 93446 KilerRidge.com Kitehawk Farm 4150 Templeton Road Atascadero, CA 93422 KiteHawkFarm.com
La Bella Olives & Gourmet Foods Booth #72, 73 3010 Templeton Road Templeton, CA 93465 LaBellaOlives.com La Panza Ranch, LLC 5909 E. Pozo Road Santa Margarita, CA 93453 LaPanzaRanch.com Laraneta Olive Oil 2602 Templeton Road Templeton, CA 93465 Laraneta.com Legacy Olive Company 77955 Hog Canyon San Miguel, CA 93451 legacyoliveoilcompany @gmail.com Marcum Olive 1004 Vine Street Paso Robles, CA 93446 Mountain Springs Olive Ranch 2420 Mountain Spring Road Paso Robles, CA 93446 msoliveranch@live.com Nostro Sonno San Miguel, CA 93451 Odelay LLC 1475 Post Canyon Drive Templeton, CA 93465 OdelayOliveOil.com Olea Farm, LLC Booth #109. 110, 111 2985 Templeton Road Templeton, CA 93465 OleaFarm.com
Rockin U 5649 Mustard Creek Road Paso Robles, CA 93446 Rolling JP Ranch 5010 Cascabel Road Atascadero, CA 93422 San Miguel Olive Farm Booth #135 San Miguel, CA 93451 SMOliveFarm.com San Paulo Olive Farm Booth #38 7550 San Palo Road Atascadero, CA 93422 Simmons 4795 MeadowBrook Lane Paso Robles, CA 93446 Solana Farms, Inc. 6320 Von Dollen Road San Miguel, CA 93451 Spanish Oaks Rarnch 225 Spanish Oak Lane Templeton, CA 93465 service@spanishoaksranch.com Staggering Hill Olive Company 5045 Stagg Hill Place Paso Robles, CA 93446 norma@staggeringhill.com Summerset Ranch 1600 Lupine Lane Templeton, CA 93465 Swan Olive Company 5450 Baggins Hill Road Templeton, CA 93465
Olio Nuevo 6055 Vista Del Paso Paso Robles, CA 93446 OlioNuevo.com
Templeton Olive Oil Booth #78 6710 El Pomar Drive Templeton, CA 93465 (805) 704-5090
Olivas de Oro Olive Company Booth #89A, 89, 90 4625 La Panza Road Creston, CA 93432 OlivasDeOro.com
Terrace Hill Orchards 2620 California Poppy Lane San Miguel, CA 93451 terracehilloliveoil@gmail.com
Olive Hill Farm 1019 Pump Handle Drive Paso Robles, CA 93446 Olive The Good Life 1694 Upper Lopez Canyon Rd. Arroyo Grande, CA 93420 Olive U Olive Oil Company Booth #55, 56 21255 Highway 41 East Cholame, CA 93461 Oliveto Ranch Olivetto Hill Templeton, CA 93465 Olivo Geneseo 5015 Stagg Hill Place Paso Robles, CA 93446 Pasolivo Booth #44,45 8530 Vineyard Drive Paso Robles, CA 93446 Pasolivo.com Plummer Vineyard 1990 Wellsona Road Paso Robles, CA 93446 plummervineyard@yahoo.com Pomar Ridge Olive Farm Booth #98 3465 South El Pomar Road Templeton, CA 93465 805-434-5618
The Groves on 41 Booth #95 4455 Highway 41 East Templeton, CA 93465 TheGrovesOn41.com Three Oaks Farm 491 LP Ranch Road Templeton, CA 93465 Tiber Canyon Ranch 280 W. Ormonde Road San Luis Obispo, CA 93401 TyberCanyon.com Tuscali Olive Oil 595 Hollyhock Lane Templeton, CA 93465 Villa Fran Olive 1845 Lupine Lane Templeton, CA 93465 villafranolive@hotmail.com Vista Lucia Farms 6175 Buckhorn Ridge San Miguel, CA 93451 VistaLuciaFarms.com We Olive, LLC Booth #114, 115 1311 Park Street Paso Robles, CA 93446 WeOlive.com Central Coast Olive Growers Booth #9
Rancho Azul y Oro 74941 Ranchita Avenue San Miguel, CA 93451 RanchoAzulYOro.com Rancho El Pomar 4430 Rancho Road Templeton, CA 93465
WWW.CENTRALCOASTOLIVEGROWERS.ORG Published by the Paso Robles Press
August 2015 – Paso Robles Olive Festival Guide
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Carnaval Harvested in November 2014 E.V.O.O. Limited Edition By bottled August 2015
“CARNAVAL” Unbelievable Value!
Do yourself a favor and head over to the OLEA FARM booth (#109, 110 & 111) for a taste of what is sure to be your new favorite pantry staple. This special addition olive oil was made especially just for the Olive Festival
Only available the day of the Olive Festival
Tasting room open every Saturday & Sunday 10am-4:30pm
2985 Templeton rd. • TEMPLETON,CA, 93465 805-610-2258 WWW.OLEAFARM.COM
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Paso Robles Olive Festival Guide – August 2015
Published by the Paso Robles Press