Pajaro Valley Business & Community Profile 2018 - 2019

2018 - 2019

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Pajaro Valley Chamber of Commerce and Agriculture

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CONTENTS Community Message..........................6 Chamber Awards...............................10 Business Expo.....................................12 Small Business Saturday....................15 Farmer of the Year.............................19 Things to do in the Pajaro Valley......22 Wine, Beer and Art Walk....................25 Wineries/Breweries ............................28 Schools................................................32 Chamber Directory............................35

W

ow! It sure has been exciting to see the City of Watsonville, Martinelli’s and the Register-Pajaronian celebrating 150 years! So much has changed in the past 150 years, yet this beautiful city has retained much of its historic charm. Located in the heart of the Monterey Bay, the Pajaro Valley holds some of the richest soil and beautiful land you’ll find anywhere. Our magnificent valley has grown everything from sugar beets, to apples, lettuce and the best berries in the world. Watsonville is full of generations of families who have called this their home and have made it a community of heritage, honor and character.

We invite you to be active in the community and be involved with all the amazing events and opportunities here in the Pajaro Valley. You’ll share the pride in being part of the many positive changes that are happening all around us. It’s the spirit and the people of the Pajaro Valley that have earned us the rating of “Second Happiest Place to Live in the United States” by a report in National Geographic.

If you would like your business to be part of our dynamic organization, we’ve made it easy to join online through our website, www.Pajarovalleychamber.com. Be sure to visit the website regularly to see what’s happening with the Chamber and in the community.

Shaz Roth

President/CEO

Cover Photo Courtesy:

Pajaro Valley Historical Association

The Pajaro Valley Business Profile is published by:

REGISTER-PAJARONIAN Publisher

Jeanie Johnson

Editor

Erik Chalhoub

Marketing Director

Tina Chavez 831-761-7359

Marketing Associates

Jazmine Ancira 831-761-7326 Bianca Madrigal 831-761-7351 Michael Thompson 831-761-7333

Art, Design and Layout Mike Lyon

Photos

Tarmo Hannula | Contributed The Pajaro Valley Business & Community Profile is published yearly. It is distributed by the Register-Pajaronian, 100 Westridge Drive, Watsonville, CA 95076. ©Register-Pajaronian 2018. No articles, illustrations, photographs and any other editorial matter or advertisements herein may be reproduced without written permission of copyright owner. Printed in the U.S.A.

REGISTER-PAJARONIAN 100 Westridge Drive | Watsonville CA 95076 831.761.7300 fax 831.722.8386

www.register-pajaronian.com

A Message from the City Manager Welcome to the City of Watsonville! Watsonville features an ideal Mediterranean climate and a wide variety of recreational activities thanks to its picturesque Pajaro Valley location in the heart of the Monterey Bay. Watsonville’s small town charm offers a diverse, rich cultural history written from the life stories of the waves of immigrants from around the world who have made Watsonville their home.

Watsonville celebrates year-round with festivities that include the Watsonville Independence Day Parade, Fire in the Sky, Watsonville Strawberry Festival, Monterey Bay Birding Festival, and weekly Certified Farmers Market. We are proud to offer community activities that provide annual traditions and bring residents, local businesses and visitors together.

Matt Huffaker

In addition to our rich cultural history, the City of Watsonville is also the hub of a vibrant, successful, diverse business community.

With countless activities for all ages and familyfriendly festivities all through the year, it’s easy to find something fun for everyone.

Emergency Phone Numbers Dial 911 for all emergencies Local area code is 831.

Toll-free calls begin with 800, 888, 877 and 866

Fire Districts

Law enforcement

Medical/Ambulance

Medical/Ambulance

Watsonville Fire Department: 768-3200

Watsonville Police Department: 768-3300

Watsonville Community Hospital: 724-4741

Palo Alto Medical Foundation: 458-5865

California Department of Forestry: 724-2446

Santa Cruz County Sheriff: 454-7600

Dominican Hospital: 462-7700

AMR Paramedics: 423-7030

California Highway Patrol: 662-0511

SUSTAI NABLY HANDCRAF TED I N CALI FORN IA

Smithsonian Glassware & Home DĂŠcor Studio Tours, Workshops, Wine Bar 831.761.2041 x121 Shop annieglass.com 310 Harvest Drive, Watsonville, CA

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Pajaro Valley Chamber of Commerce and Agriculture

U.S. Coast Guard: 647-7300

Chamber Awards Each year the Pajaro Valley Chamber of Commerce and Agriculture recognizes outstanding local businesses and citizens who are making a

LIFETIME ACHIEVEMENT John Kegebein

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he Kegebein name is almost synonymous with the Santa Cruz County Fairgrounds.

When John Kegebein was laid off from a job at Marinovich Cold Storage in 1963, he applied for a maintenance job at the fairgrounds, marking the beginning of a more than 50-year career.

Later, Kegebein served as fair manager for several years, a position his son, Dave, now holds.

Kegebein, who grew up on a dairy farm in Crystal Lake, Ill., now serves as the CEO of the Agricultural History Project, and was one of the founding members of the organization more than 30 years ago.

He said he was “totally surprised” when he found out he was chosen for the chamber’s Lifetime Achievement award.

“I just do what I have to do,” said Kegebein, who was also named Man of the Year by the chamber in the mid-1990s. “The community has been good to me, and I try to give back in any way I can.”

He praised his family and fellow volunteers, saying they make everything he does worthwhile.

“I try to keep busy and keep healthy,” Kegebein said.

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difference in the community through selects the Lifetime Achievement Award service and philanthropy. Community recipient. The awards are presented members nominate the winners. The during a gala in January.

Executive Committee of the Chamber

WOMAN OF THE YEAR Mary Bannister

M

ary Bannister retired as general manager in 2016 after 17 years with the Pajaro Valley Water Management Agency.

Bannister was a certified engineering geologist when she started at PVWMA in 1999, and helped the organization weather a storm of controversy, trouble and lawsuits.

This included financial difficulties and groundwater supply issues.

Bannister stabilized the agency even as she oversaw the adoption of a Basin Management Plan update and fee structure to support it, in advance of the state’s new laws regulating groundwater.

In addition, she worked with the City of Watsonville to develop a Recycled Water Facility that provides more than 4,000 acre-feet per year of irrigation supply to coastal growers.

When she announced her retirement, Bannister said she wanted to spend time with her family, grow dahlias and help at the Santa Cruz County Fairgrounds.

Bannister is involved with the Santa Cruz County Fair, and leads the Clydesdale horses with the Agricultural History Project during the fair and at special events.

Pajaro Valley Chamber of Commerce and Agriculture

MAN OF THE YEAR Harry Wiggins

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Boy Scout leader for 17 years, Harry Wiggins has mentored dozens of young men, many of whom have become Eagle Scouts.

A lifelong Eagle Scout, Wiggins began Troop 505 for the Boy Scouts of America in 1994 as a response to escalating gang violence in Pajaro, which culminated when three young people were shot to death.

He is an organizer of the Pajaro Emergency Response Board. For 15 years, he has been a member of Pajaro/ Sunny Mesa community services.

Wiggins is a member of the Pajaro Citizens Action Committee, which promotes safety improvements and sponsors a cleanup day.

He is a member of Friends of the Pajaro Park, and a member of the Oversight Committee to the Successor Agency of the Monterey County Redevelopment Agency.

Wiggins serves on the Pajaro Valley Water Management ad hoc Basin Management Committee.

He was named Veteran of the Year in 2012, and was named to the Watsonville High School Hall of Fame in 2005.

Pajaro Valley Chamber of Commerce and Agriculture 2 0 1 8 R ec i p i e n t s BUSINESS OF THE YEAR Pajaro Valley Printing

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or more than 25 years, Pajaro Valley Printing, located on the corner of Freedom Boulevard and South Green Valley Road, has provided a variety of digital printing, offset printing and other services.

Essentially, “anything on paper,” said Sean Parker of Pajaro Valley Printing.

The full-service printing and copying center also provides services for a number of local nonprofits, such as giving permanent signage to Jacob’s Heart Children’s Cancer Support Services, printing out the local Veterans Day program pro bono, and providing sandbags for seniors in Bay Village.

The business has served major corporations such as Granite Construction to students in elementary school working on their school projects.

“It is super exciting,” Parker said on Pajaro Valley Printing receiving the Business of the Year award. “We were surprised to find out. We are excited for the opportunity, and it will be a fun event.”

And they do it all with just three employees: owner Dan Carrillo, Nanette Nelms and Parker.

Carrillo, a Watsonville native who was named the chamber’s Volunteer of the Year in 2010, purchased Pajaro Valley Printing in 1989. He is a longtime Rotarian who is involved in many local causes, too numerous to list here.

ORGANIZATION OF THE YEAR Pajaro Valley Historical Association

D

uring its 77-year history, the Pajaro Valley Historical Association has served as a repository for Watsonville’s memories.

The organization’s volunteers spend hours categorizing and storing memorabilia such as photos, vintage clothes, newspapers, yearbooks and hundreds upon hundreds of other items; the flotsam and jetsam that tells the story of South County.

PVHA Board chair Judy DoeringNielsen said she was “shocked and amazed” when she learned of the award.

“I said, ‘Thank you so much,’” Doering-Nielsen said. “‘This is wonderful news, this is terrific.’”

“It’s a fabulous community organization, and it’s wonderful that its being recognized,” she added.

Doering-Nielsen said the award is a testament to the people who work there.

“The thing that makes PVHA work is the fabulous volunteers that put in countless hours,” she said.

EVENT OF THE YEAR Fire in the Sky

F

ire in the Sky began as an idea city officials had to get the public to the Watsonville Municipal Airport and highlight the role it plays in the region.

Watsonville did not have an official fireworks show in many years, and city officials did not know how the community would react.

As it turned out, the response was overwhelming.

More than 6,000 people attended the inaugural Fourth of July event, and about an hour before the fireworks began, officials had to shut down the airport to vehicles, as the parking area had reached capacity.

“We are thrilled to receive the Pajaro Valley Chamber of Commerce award for event of the year for the Fire in the Sky Airport Open House event,” Assistant City Manager Matt Huffaker said. “The whole community came together to make this event a success, with over 6,000 people in attendance.”

In the hours leading up to the 20-minute fireworks show, Fire in the Sky included formation flyovers, a screening of the film “Angry Birds,” food trucks, aircraft displays and more.

Pajaro Valley Chamber of Commerce and Agriculture

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Making connections at the Business Expo

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very year, the Pajaro Valley Chamber of Commerce and Agriculture holds its Business Expo at

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the Santa Cruz County Fairgrounds. Nearly 100 local businesses showcase their wares and services at the event.

Pajaro Valley Chamber of Commerce and Agriculture

Blackout Bingo is a staple of the event, where guests who visit every booth will get a stamp on their bingo card to win a prize. The

Chamber also awards the business who has the best decorated booth. A raffle is also featured.

Celebrating 7 Years of Providing Premium Cannabis Products to our Community!

9077 Soquel Drive, Aptos CA

SantaCruzNaturals.org 8 3 1 . 6 8 8 . 7 2 6 6 Santa Cruz County’s Only Certified Clean Green Dispensary Pajaro Valley Chamber of Commerce and Agriculture

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‘SMALL BUSINESS SATURDAY:’ SUPPORTING SMALL, LOCAL ESTABLISHMENTS While many shoppers in the United States eagerly await the day after Thanksgiving, dubbed “Black Friday” for sales and deals, others decide to wait an extra day to begin their holiday shopping. And they do so on a much smaller scale.

“Small Business Saturday: Shop Small,” a movement to get shoppers back into purchasing from local, often family-owned and -run businesses has gained momentum in recent years.

Even with the onslaught of large corporate stores and online retailers, many have reverted back to supporting small business.

“These are the people who support the community,” said Shaz Roth, CEO of the Pajaro Valley Chamber of Commerce and Agriculture.

“You support these shops, and they support the local schools, the local sports teams. When you spend your money here, you’re investing in your entire community.”

Sponsored by American Express, this year’s “Small Business Saturday” will take place on Nov. 24.

In 2017, East Lake Village Shopping Center in Watsonville held a “Small Business Saturday” event, with a good deal of the center’s business joining in on the festivities and urging shoppers into their stores with sales. Roth joined Think Local First’s Membership Director Andrea Konrad in live broadcasting the event through KSCO, interviewing attendees.

Pajaro Valley Chamber of Commerce and Agriculture

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Health Care

Watsonville Community Hospital 75 Nielson St, Watsonville, CA 95076 (831) 724-4741 • Licensed beds: 106 • Physicians: Active: 104; Courtesy: 40 • Accredited by The Joint Commission

Service Highlights • Birthing Center, Neonatal Intensive Care • Cardiac (CCU, Cath Lab) • Cardiopulmonary/ Respiratory • Emergency Department, Advanced Life Support Base Station • GI/Endoscopy Lab • Imaging (CT Scanner, MRI, Nuclear Medicine, Ultrasound) • Industrial/Occupational Medicine • Laboratory • Rehabilitation (OT, PT, Speech) • Senior Services • Surgery (Inpatient/ Outpatient) • Wound Treatment Center (Hyperbaric Medicine) 16

Specialties • Anesthesiology • Cardiology • Dermatology • Emergency Medicine • Family Practice • Gastroenterology • General Surgery • Geriatrics • Gynecology • Hematology • Infectious Disease • Internal Medicine • Neonatology • Nephrology • Neurology • Obstetrics • Ophthalmology • Oral/Maxillofacial Surgery • Orthopedic Surgery • Otolaryngology • Pain Management • Pathology • Pediatric Dentistry • Pediatrics • Plastic/Reconstructive Surgery • Podiatry • Psychiatry • Pulmonology • Radiology • Rheumatology • Thoracic Surgery • Urology • Vascular Surgery

Pajaro Valley Chamber of Commerce and Agriculture

$700,000,000 $600,000,000 $500,000,000 $400,000,000 $300,000,000 $200,000,000 $100,000,000 $0

Pajaro Valley Chamber of Commerce and Agriculture

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Pajaro Valley Chamber of Commerce and Agriculture

Bontadelli selected as Farmer of the Year

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teve Bontadelli has been selected by the Santa Cruz County Farm Bureau as the 2018 Farmer of the Year.

The award is presented annually to farmers who have contributed beyond their normal farming duties to help the community, according to the Farm Bureau.

Bontadelli was born and raised in Watsonville and graduated from Fresno State in 1997. He is a fourth generation farmer who began working for family farming operations in 1985.

Bontadelli helped create packing/shipping company Pfyffer Associates, which handles marketing of products produced by family farm and other area growers. He currently serves as general manager of the company.

He also currently serves as vice president of Brussels sprout company Bontadelli, Inc. The presentation was made during the Farm Bureau’s 101st Annual Meeting & Dinner, held at UCSC’s Cowell Ranch Hay Barn in Santa Cruz on June 21. The board of directors said they felt it was appropriate to honor Bontadelli because of his leadership in the Brussels sprout

industry, along with his involvement in the community, which includes countless volunteer hours, giving money and raising large sums of money for a variety of purposes.

Bontadelli is a former president of the Santa Cruz County Farm Bureau and president of the nonprofit educational organization, Agri-Culture. Last year, he started up a local scholarship program that raised approximately $60,000 for Community Foundation Santa Cruz County.

The theme of the meeting was “Agriculture – North to South, Keep Santa Cruz Thriving.” A presentation on this theme was made by Thomas Broz, president of the Santa Cruz County Farm Bureau, and Daniel Press, professor of environmental studies and executive director of the Center for Agroecology and Sustainable Food Systems at UCSC. Broz also highlighted some of the accomplishments of the Santa Cruz County Farm Bureau over the past year.

The Annual Meeting also included the election of new members of the board of directors.

Pajaro Valley Chamber of Commerce and Agriculture

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Lakeside Organic Gardens’ new facility in full swing

Busy business ships passels of pallets daily

A forklift operator lugs boxed produce to a loading bay inside the recently opened Lakeside Organic Gardens shipping and storage facility on Sakata Lane in Watsonville.

Photos by Tarmo Hannula

Bryant Hammer, marketing communications coordinator at Lakeside Organic Gardens, talks about the shipping process at the family owned and operated business.

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Pajaro Valley Chamber of Commerce and Agriculture

By TODD GUILD

T

wo giant trucks were being loaded with fresh produce at Lakeside Organic Gardens’ new shipping and storage facility, while three others waited their turn on a Monday morning in early May. This occurs daily from 10 a.m. until around 10 p.m. at the sprawling building.

An estimated 60 fully laden, full-sized trucks – about 3,600 full pallets – leave the facility per day, with produce shipped throughout the U.S. and into Canada, Lakeside Marketing and Communications Coordinator Bryant Hammer said.

“There is a lot of product moving through here,” he said. “Sales are very robust.”

Shipping is the final step of a process that typically begins no more than a few days earlier, when workers pick the produce at farm parcels throughout Watsonville.

From there, Lakeside’s 60 products are brought to the facility at 25 Sakata Lane, where they are washed, iced and boxed, and then brought into a massive chilled warehouse. There, the products wait their turn to be loaded and shipped.

“It goes from the farm to the cooler within three to four hours,” Hammer said.

“Some of this can be on a truck within five hours.”

The 50,000-square-foot facility was completed about six months ago, replacing the former one on Holohan Road that stood at 16,000 square feet.

The new building offers several loading docks to allow several trucks to be loaded at once.

The company recently saw an increase in business after people were sickened by romaine lettuce contaminated with e coli bacteria. That problem did not affect Lakeside, thanks to the company’s organic farming practices, Hammer said.

And so customers desperate for the lettuce contacted Lakeside, hoping it was in stock.

Still, all Lakeside employees recently went through a refresher course on keeping themselves and the products clean, Hammer said.

“You’re constantly paying attention to minor details,” he said.

Lakeside Organic Gardens, which is currently the largest family-owned and operated organic grower-shipper in the country, grows in both the Pajaro Valley and the Imperial Valley in Southern California.

Within a year, work will begin on another large building that will include administrative and sales offices.

Both buildings will feature 100,000 square feet of solar panels on their roofs, and will be home to Pajaro Valley Laser Leveling and Pajaro Valley Irrigation, both part of the Dick Peixoto Family of Companies.

W

ith its temperate climate, access to beaches and mountains and a business friendly environment, the Pajaro Valley is a wonderful place to live and work. It’s also a great place to start or relocate a business. Nationally recognized businesses such as Martinelli’s, Driscoll’s, West Marine and Fox Racing Shox call Watsonville their home. Agriculture and food processing is still a mainstay, but

Watsonville’s economy continues to diversify.

Non-agricultural manufacturing, design, electronics, fuel and service firms have located their headquarters in Watsonville.

Whether requiring a small retail space or large industrial site, businesses can find the perfect spot right here in the Pajaro Valley.

For more information contact the City of Watsonville at (831) 768-3087.

Pajaro Valley Chamber of Commerce and Agriculture

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Pajaro Valley

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2018 - 20

Calendar of events August 2018 Annual Award Nominations

Accepted August 1 – October 12

Annual Police Activities League Golf Tournament Aug. 3 - 9 Spring Hills Golf Course

August 2018

September 2018

Chamber Mixer

Aug. 9, 5-7 p.m.

Farmer’s Insurance|Matt Jones Agency 106 Airport Blvd #101

Pajaro Valley Open Golf Tournament Aug. 17 Pacific Golf Centers

Music in the Plaza:

Aug. 23 Back to the 70’s with Heart & Soul Band

Jacob’s Heart Kidrageous at the Watsonville Plaza Sept. 23, Noon to 5 p.m.

City Plaza in historic downtown Watsonville.

Watsonville Strawberry Festival Aug. 4-5, 2018, 10 a.m. to 7 p.m.

Watsonville City Plaza, Main, Peck and Union streets.

Come celebrate the stars of Watsonville — luscious, beautiful strawberries. Enjoy worldclass entertainment; eating contests, a carnival, arts and crafts and every kind of strawberry treat imaginable. Vendor booths.

Free admission. Historic downtown Watsonville.

Around the City Plaza on Main, Peck and Union streets.

Wings Over Watsonville will return in fall of 2019

September 2018

The annual Kidrageous Carnival celebrates and honors children with cancer. At this Jacob’s Heart’s event, all of the booths, activities, food and “Kidrageous” characters represent the favorite things of local children with cancer.

Family fun for everyone.

Chamber Mixer

Sept. 27, 5-7 p.m.

Pajaro Valley Health Trust

Santa Cruz County Fair & Horse Show

Sept. 12-16, 2018 Santa Cruz County Fairgrounds 2601 E. Lake Ave., Watsonville

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The 2018 theme is Bounty of the County! Even bigger entertainment this year! Attractions, carnival rides, horse show and livestock events, exhibits, food. Crazy races, such as seen at Music in the Plaza: the Wild West Turkey Stampede or with the All Aug. 9 Alaskan Racing Pigs. For more information visit Jazz with 7th Street Big Band santacruzcountyfair.com Pajaro Valley Chamber of Commerce and Agriculture

Monterey Bay Birding Festival Sept. 28-30, 2018

The Monterey Bay area is one of the best spots for bird watching and folks travel from around the world to attend this event that includes workshops, research presentations, field trips, water adventures and, of course, bird watching!

Visit montereybaybirding.org to learn more.

September 2018

November 2018

February 2019

Ag History Harvest Dinner Nov. 17 SC County Fairgrounds

Shop Small Saturday Nov. 24

Christmas Hayride and Caroling at the East Lake Village Shopping Center

Burrito Bash

Sept. 29, 2018, 11 a.m. to 6 p.m.

Santa Cruz County Fairgrounds 2601 E. Lake Ave., Watsonville

PV Chamber of Commerce Annual Awards Dinner Feb. 2 Santa Cruz County Fairgrounds 2601 E. Lake Ave., Watsonville

A day of fun for the entire family with burritos, brews, activities, arts and craft booths.

Jalapeno eating contest. Live music. For more information, visit Burritobash.com.

Gala night honors those who have given back to the community. The public is invited to visit the booths of Chamber member businesses to win prizes, play games, try new products and enjoy other activities. The expo takes place at the Santa Cruz County Fairgrounds. For information, visit www.pajarovalleychamber.com.

Mexican Independence Day T.B.A. Downtown Plaza

October 2018 Chamber Mixer

Oct. 11, 5-7 p.m.

Hospice of Santa Cruz County 65 Nielsen St.

Wine & Roses TBA

Heritage Holiday Craft Show Nov. 30, Dec 1-2, 2018 SC County Fairgrounds

March 2019

December 2018

State of the City

T.B.A. Watsonville City Council Chambers, 275 Main St., fourth floor

The State of the City address will be full of information about what’s been happening in the City of Watsonville in the past year, as well as some of the projects that are coming up. A reception will follow in the Community Room. For information, visit www.pajarovalleychamber.com.

SC County Fairgrounds Foundation Crab Feed

November 2018 Chamber Mixer Nov. 1, 5-7 p.m.

Haute Enchilada in Moss Landing

Heritage Holiday Craft Show Nov. 30, Dec 1-2, 2018 SC County Fairgrounds

March 2 Santa Cruz County Fairgrounds Held at the J.J. Crosetti Building at the Santa Cruz County Fairgrounds, 2601 East Lake Avenue.

Chamber Mixer Nov. 8, 5-7 p.m.

Forever Fly Skate 442 Main St.

Watsonville Film Festival March 28-31.

Weekend long event offers independent films and discussions with directors. It’s an exciting opportunity to see films out of the mainstream and relevant to our region’s culture and people.

Visit watsonvillefilmfestival.org for update.

Veteran’s Day Parade

Nov. 11, 2018 Downtown Watsonville, Main and E. Beach streets.

Watsonville Multi-Cultural Celebration and Tree Lighting Dec. 2 City Plaza

Pajaro Valley Chamber of Commerce and Agriculture

April 2019

PV Chamber of Commerce Business Expo and Job Fair

May 2019

July 2019

Down to Earth Women Luncheon T.B.A.

April 27

June 2019

May 2019

Watsonville Rotary Lobster Feed June 8 Santa Cruz County Fairgrounds

Fire in the Sky

July 4 Watsonville Municipal Airport

Air shows, parachute demonstrations, food trucks and vendors, fireworks and more. Call 831768-3575 or visit cityofwatsonville.org

Cinco de Mayo Celebration May 5 Downtown Plaza and Main Street, Watsonville

Every year in honor of Cinco de Mayo, people gather in downtown Watsonville to enjoy live music, food and a magic show to commemorate the Mexican army’s victory over French forces at the Battle of Puebla on May 5, 1862. Main Street is closed to traffic to allow for a large stage with music and other entertainment in the street. The plaza is filled with food vendors, games and a bounce house for children.

PAPAS Father’s Day Event

T.B.A. 19 West Lake Avenue, Watsonville Celebrating fathers and honoring families. Live music and performances, fatherhood awards, food, raffle prizes and more.

July 2019 Obon Festival

July 22 Watsonville Buddhist Temple

Day on the Farm

May 12 Annual event in conjunction with Agricultural History Project Santa Cruz County Fairgrounds 2601 East Lake Ave., Watsonville Family event. See and experience life on the farm. Ice cream making, hayrides, tractor driving and more.

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Spirit of Watsonville Parade

Pajaro Valley Chamber of Commerce and Agriculture

July 4 Downtown Main Street

Relay for Life T.B.A.

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2018 - 20

Pajaro Valley Ongoing Events

Open House at Watsonville Municipal Airport Ag History Project Second Saturday on the Farm

2nd Saturday of each month

Pajaro Valley Chamber Mixer

Throughout the Year Hosted at Chamber Member Businesses

2nd Saturday of each month

Every second Saturday of the month from 11 am to 3 pm, the Agricultural History Project sponsors a family event with a different theme. Milk a wooden cow or let your child drive a tractor. It is held at the Agricultural History Project Center and Museum at 2601 East Lake Avenue.

Call 831-724-5898 or 831-566-2817.

Visit aghistoryproject.org/2nd-saturday-on-the-farm

Pajaro Valley Historical Association Open House

2nd Saturday of each month 332 E Beach St, Watsonville, CA 95076

Ocean Speedway races

Summer Santa Cruz County Fairgrounds 2601 East Lake Avenue This track saw its first race on May 27, 1960 and still continues to have races. Call 855-410-7223 or email info@racepmg.com

Open Farm Tours Fall National Night Out Summer

Farmers Market

Every Friday 3–7 p.m.

For 20 years, Watsonville has joined with other places around the country to bring communities together with free dinners, give-aways and entertainment to encourage neighborhoods to support and participate in local anticrime efforts by working with each other and police to make their towns safer. Contact the Watsonville Neighborhood Services at 831-763-5678 or 831-724-4434.

A self-guided tour of farms that are committed to sustainable agriculture. One day a year, these family run organic farms invite the community to visit while they provide demonstrations of canning, fermentation and food preservation. Kids can pet friendly farm animals.

Visit www.openfarmtours.com

Pajaro Valley Chamber of Commerce and Agriculture

First Wine, Beer & Art Walk sells out Photos & Story by: TARMO HANNULA

The first-ever Wine, Beer & Art Walk took place in downtown Watsonville on May 12. The sold-out event drew at least 300 people to town for a taste of what the Pajaro Valley is about, from local wines, craft beers and non-alcoholic beverages to local businesses showcasing their wares and services in a casual, let’s-get-acquainted atmosphere.

Put on by the City of Watsonville and the Pajaro Valley Chamber of Commerce and Agriculture, the event also brought the public face-to-face with a variety of art and live music by local artists and musicians.

“I’ve never been to downtown Watsonville,” said Steve Bonner, who came to the event with his wife, Teresa, from Los Gatos. “I had no idea about the historic aspects of this place. I’ve always been curious and now I can see what great place this is. It’s a new adventure.”

City Councilwoman Nancy Bilicich, who showed up to lend a hand, said she was meeting

people from out of town that were curious about the city.

“We’ve had people come in from Los Gatos and San Jose, people that just want a taste of what we have here,” she said.

“Attendance has been good and people seem excited by this event.”

Indeed, packs of people set out around the Main Street corridor, after picking up their tote bag that included a walking map and a ticket book for all the venues.

“I am so happy with the turnout today,” said Deputy City Manager Tamara Vides.

“It’s just great that we sold out and that there are so many people that want to learn about our city. We have a lot to offer.”

Tom Lopez of Santa Cruz said he found it “well worth the drive” to check out the event.

“I usually don’t drive out to Watsonville but this sounded pretty interesting,” he said. “I thought the photos in the ticket booklet were really helpful. I learned a lot about the downtown

businesses and some of the cool history. There were a lot of businesses I never really knew about. We had a good time; it was worth it.”

With the price of admission, guests received a complimentary wine bag, wine glass and a passport that will allowed them to sample one pour at 17 different locations throughout downtown

Watsonville. Featured wineries and breweries included Alfaro Winery, Anatum Winery, Bargetto Winery, Beer Church, Elkhorn Slough Brewing Company, Fortino Winery, Fruition Brewing, Grocery Outlet, Integrity Wines, Jaliscos, Kirigin Cellars, Martin Ranch Winery, Martinelli’s, Pelican Ranch, Wargin Winery, and Windy Oaks Estate.

The band DIY performs on Main Street in downtown Watsonville during the first Wine Beer & Art Walk on May 12.

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Se Habla Español

STATE CONTRACTORS LIC. #678627

Local WINERIES & BREWERIES List Aptos Armitage Wines

105c Post Office Drive 831-708-2874 www.armitagewines.com Thurs. – Fri., 2pm – 7pm Sat: 12-7pm; Sun: 12-6pm

Nicholson Vineyards

2800 Pleasant Valley Road 831-724-7071 www.nicholsonvineyards.com Saturdays, 12-5 pm

Aromas River Run Winery

65 Rogge Lane (off Hwy 129) 831-726-3112 www.riverrunwines.com By appointment

Capitola Armida Winery

Corralitos Alfaro Family Vineyards & Winery

420 Hames Road 831-728-5172 www.alfarowine.com Sat. 12 to 5 pm all year; Sundays all summer, June 14 - Sept. 6

Windy Oaks Estate Vineyards & Winery

550 Hazel Dell Road 831-786-9463 www.windyoaksestate.com open Mon.- Thurs., 2-6pm; Fri.-Sun. 12-7pm

Soquel Bargetto Winery

3535 N. Main St. 831-475-2258 ext. 14 www.bargetto.com Open daily 12-5pm

Capitola tasting room 103 Stockton Avenue 831-462-1065 www.armida.com To visit contact tastingroom@armida.com

Poetic Cellars

Pelican Ranch Winery

Soquel Vineyards

102 Kennedy Dr. 831-426-6911 www.pelicanranch.com Spring/summer: Fridays, 3-8pm Saturday & Sunday 12-5pm 28

5000 N. Rodeo Gulch Road 831-462-3478 www.poeticcellars.com Sat., 12-5pm; Sun. 1-5pm 8063 Glen Haven Road Soquel 831-462-9045 www.soquelvineyards.com Sat. & Sun. 11am-4:30pm

Pajaro Valley Chamber of Commerce and Agriculture

Watsonville Roudon-Smith Winery

831-438-1244 www.roudonsmith.com

Wargin Wines

11 Hangar Way Watsonville 831-531-8108 www.warginwines.com In addition to Saturday Studio hours, also pours Sunday, 12-5pm Watsonville

Watsonville Breweries Corralitos Brewing Co.

2536 Freedom Blvd.

831-728-2311 www.corralitosbrewingco.com

Elkhorn Slough Brewing Co. 65 Hangar Way, Suite D 831-288-3152 www.elkhornsloughbrew.com

ADVERTISERS’ Index A Tool Shed Aldina Real Estate Inc. AnnieGlass Arts Council Santa Cruz County Baker Bros. Appliance Bargetto Winery Cabrillo College Central Electric Century 21 Corralitos Feed Delta Glass Freedom Body Shop Freedom Meat Lockers & Sausage Co. John Mullen, New York Life John’s Jewelers K & D Landscaping, Inc. La Rosa Mas Mac Mehl’s Colonial Chapel Monterey Bay Cardiac & Vascular Center Moreland Notre Dame School Pajaro Valley Lock Shop Peggy Youmans Phil Ybarra Rafael Suarez RVS Technology Group Salinas Auto Sales Santa Cruz Core Fitness & Rehab Santa Cruz Naturals Sukho Thai Taylor’s Office City Tony Melo Realtor Tri County Trophy & Engraving Valley Heights Watsonville Pawn 30

Pajaro Valley Chamber of Commerce and Agriculture

14 31 08 29 30 08 26 03 29 08 27 18 09 27 07 16 30 27 04 02 18 15 30 30 30 04 05 18 13 18 08 48 15 27 29

Watsonville Woman’s Club Wells Fargo | Joanna Sandoval Wesley House Wooden Nickel

27 14 31 34

CALL THE MOST DIVERSE EXPERT IN THE FIELD.

ALDINA

Real Estate Broker CRB, CRS, SRES, ABR, GRI, CNE, CDPE

Consultation By Appointment Hablo Español - Falo Portugués

Family owned business since 1994 "Think Aldina when you think of Real Estate "

713 East Lake Ave. Watsonville, CA 95076 249 West Pacheco Blvd. Ste: D Los Banos, CA 93635

Direct: (831) 840-1360

www.aldinarealestate.com

Pajaro Valley Unified School District

Landmark Elementary 235 Ohlone Park Way (831) 761-7940 www.landmark.pvusd.net

Aptos

Mar Vista Elementary 6860 Soquel Dr. (831) 728-6374 www.marvista.pvusd.net

Rio Del Mar Elementary 819 Pinehurst Dr. (831) 688-2053 www.riodelmar.pvusd.net

Aptos High School 100 Mariner Way (831) 688-6565 www.aptoshs.net

Bradley Elementary 321 Corralitos Road (831) 728-6366 www.bradley.pvusd.net Macquiddy Elementary 330 Martinelli St. (831) 728-6315 www.macquiddy.pvusd.net

Freedom

Freedom Elementary 25 Holly Dr. (831) 728-6260 www.freedom.pvusd.net

Calabasas Elementary 202 Calabasas Road (831) 728-6368 www.calabasas.pvusd.net Mintie White Elementary 515 Palm Ave. (831) 728-6321 www.mintiewhite.pvusd.net

Watsonville Elementary Schools Valencia Elementary 250 Aptos School Road (831) 688-2013 www.valencia.pvusd.net Amesti Elementary 25 Amesti Road (831) 728-6250 www.amesti.pvusd.net Aptos Junior High 1001 Huntington Dr. (831) 688-3234 www.aptosjr.pvusd.net Ann Soldo Elementary 1140 Menasco Drive (831) 786-1310 www.annsoldo.pvusd.net 32

Pajaro Valley Chamber of Commerce and Agriculture

H.A. Hyde Elementary 125 Alta Vista Ave. (831) 728-6243 www.hahyde.pvusd.net Ohlone Elementary 21 Bay Farms Road (831) 728-6977 www.ohlone.pvusd.net Hall District Elementary 300 Sill Road (831) 728-6371 www.hall.pvusd.net Radcliff Elementary 550 Rodriguez St. (831) 728-6469 www.radcliff.pvusd.net

Starlight Elementary 225 Hammer Dr. (831) 728-6979 www.starlight.pvusd.net Middle Schools

Rolling Hills Middle School 130 Herman Ave. (831) 728-6341 www.rollinghills.pvusd.net

Ceiba College Prep Academy 260 West Riverside Drive (831) 740-8800 www.ceiba.pvusd.net

High Schools

Watsonville Charter School of the Arts 75 Whiting Road (831) 728-8123 www.wcsa.santacruz.k12.ca.us/

Cabrillo College Watsonville

Linscott Charter Pajaro Valley High School 220 Elm St. Cesar Chavez Middle (831) 728-6301 500 Harkins Slough Road 440 Arthur Road www.linscott.pvusd.net (831) 728-8102 (831) 761-7699 www.cesarchavez.pvusd.net www.pvhs.pvusd.net

T E.A. Hall Middle School 201 Brewington Ave. (831) 728-6270 www.eahall.pvusd.net

Lakeview Middle School 2350 E. Lake Ave. (831) 728-6455 www.lakeview.pvusd.net

Watsonville High School 250 E. Beach St. (831) 728-6390

New School 165 Harkins Slough Road (831) 761-6140 www.newschool.pvusd.net

Alternative and Charter Schools

Alianza Charter 115 Casserly Road (831) 728-6333 www.alianza.pvusd.net

Pajaro Middle School 250 Salinas Road Academic Vocational (831) 728-6238 www.pajaromiddle.pvusd.net Charter Institute 112 Diamond Drive (831) 728-6225 www.avci.pvusd.net

Pacific Coast Charter 294 Green Valley Rd. (831) 786-2180 www.pccs.pvusd.net

Renaissance High School 11 Spring Valley Road (831) 728-6344 www.renaissance.pvusd.net

he Cabrillo College Watsonville Center offers college level and basic preparation classes in general education and career technical (vocational) education.

Students can earn an associate’s degree, a certificate or skills for career advancement, or prepare to transfer to a fouryear institution. Financial aid information and academic counseling is available in English and Spanish. Services such as tutoring and help with computer skills are offered as well. The Watsonville Center classrooms are all equipped with “smart” classroom technology. Students have access to fully equipped computer labs.

Accreditation Cabrillo College is accredited by the Western Association of Schools and Colleges, and adheres to the standards of the Accrediting Commission for Community and Junior Colleges, and has been approved by the Board of Governors of the California Community Colleges and the California State Department of Education. The College is also approved by the California Department of Education for the training of veterans under the provisions of the G.I. Bill.

The college is a member of the Community College League of California. Designated courses are accepted on a transfer basis by the University of California, the California State University system, and by private four-year colleges and universities.

Pajaro Valley Chamber of Commerce and Agriculture

33

WOODEN NICKEL BAR AND GRILL In Busi ness

Just Like “Cheers”

Since 1 d to Pr 978 oviding Quality Service

Dedicate

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Dinner Served from 5:00 p.m.

Monday - Saturday Breakfast & Lunch Daily, 7 Days a Week 181819 Freedom Blvd.

FULL

BAR

Freedom, California Telephone (831) 724-2600

Thank You Watsonville!

The Register-Pajaronian would like to thank all of our readers and advertisers who continue to support the newspaper.

Here’s to another 150 years!

34

Pajaro Valley Chamber of Commerce and Agriculture

Please contact one of our Marketing Associates on Facebook!

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ACCOUNTING, TAX SERVICE & BOOKKEEPING Credit Bureau Associates 460 Union Avenue, #C Fairfield, CA 94533 831-724-6328

KMCE Doug Howland 1961 Main Street Watsonville, CA 95076 Phone 831-724-0143 www.kmce.tv

Del Mar Food Products, Inc. 1720 W. Beach Watsonville, CA 95076 Phone 831-722-3516 Fax 831-722-7690 www.delmarfoods.com

Henderson & Company 561 Auto Center Drive Watsonville, CA 95076 Phone 831 728-1434 Fax 831-728-3412

KSBW 238 John Street Salinas, CA 93901 831-422-8206 www.ksbw.com

Hutchinson & Bloodgood LLP 579 Auto Center Drive Watsonville, CA 95076 Phone 831-724-2441 Fax 831-761-2136 www.hbllp.com

KSCO/KOMY 2300 Portola Dr. Santa Cruz, CA 95062 831-475-1080 831-475-2967 www.ksco.com

Driscoll’s 345 Westridge Dr. Watsonville, CA 95076 Phone 831-763-5100 Fax 831-761-1090 www.driscolls.com

Monserrat Tax & Business 45 Alta Vista Ave. Watsonville, CA 95076 Phone 831-763-2685 Fax 831-763-1165

LaEspecial 23 E. Beach Street Watsonville, CA 95076 Phone 831-726-5310 Fax 831-726-5324 www.laespecialonline.com

NanoFarms Xavier Marques 1961 Main Street, #146 Watsonville, CA 95076 Phone: 530-682-1041 www.nanofarms.com

ART Annieglass 310 Harvest Drive Watsonville, CA 95076 Phone 831-761-2041 Fax 831-761-2049 annieglass.com

The Root Group Bryce Root 5484 Silver Birch Lane Soquel, CA 95073 Phone: 831-824-4135 www.rootgroupmarketing.com

SC Veterans Alliance Inc. Jason Sweatt 2827 S Rodeo Gulch Road Soquel, CA 95073

Arts Council Santa Cruz County 1070 River Street Santa Cruz, CA 95060 831-475-9600 831-475-9700 www.artscouncilsc.org

Ow Family Properties Accounting, Bookkeeping & CPA’s 1601 41st Avenue, #202 Capitola, CA 95010 Phone 831-475-2186 www.owcommercial.com ADVERTISING & MARKETING Chatter Box PR chatterboxpublicrelations.com marci@chatterboxpublicrelations.com Coastline Marketing Group 426 Salinas Street Salinas, CA 93901 831-759-2273 coastlinemarketinggroup.com Estrella TV Central Coast 238 John Street Salinas, CA 93901 Phone 831-758-7755 www.ksbw/estrellatv Freedom Media Services 87 Meadow Terrace Watsonville, CA 95076 Phone 831-768-9690 www.freedommediaservices.com

IheartMedia 903 N. Main Street Salinas, CA 93906 755-8181 KION/KCBA TV 1550 Moffett St. Salinas, CA 93905 Phone 831-784-1702 Fax 831-757-1766 www.kionrightnow.com

Valley Yellow Pages 1850 N. Gateway Blvd.

Fresno, CA 93727 Phone 831-685-6888 Fax 831-685-3888 ValleyYellowPages.com AGRICULTURE California Giant P. O. Box 1359 Watsonville, CA 95077-1359 831-728-1773 www.calgiant.com California Strawberry Commission P. O. Box 269 Watsonville, CA 95077 831-724-1301 Colleen Strawberries, Inc. P. O. Box 1825 Watsonville, CA 95077 Phone 831-724-0700 Fax 831-724-0705 www.colleenstrawberries.com DD&D Leasing Destry Bogart 347 Locust Street Watsonville, CA 95076 Phone: 831-246-0004

Lakeside Organic Gardens 25 Sakata Lane Watsonville, CA 95076 831-722-6266 www.lakesideorganic.com

Watsonville Coast Produce Gary Manfre 275 Kearney Street Watsonville, CA 95076 Phone: 831-722-3851 www.coastpro.com ALARM COMPANIES Bay Alarm Company 1290 Hammerwood Ave., Ste D Sunnyvale, CA 94089 Phone 831-205-9873 Fax 408-549-2285 www.bayalarm.com ANTIQUES Carriage House Collectibles 723-F East Lake Avenue Watsonville, CA 95076 Phone: 831-319-4885 facebook.com/Carriage-HouseCollectibles-474680546266475/ A Painted Cottage 2905 Freedom Blvd Corralitos, CA 95076 www.apaintedcottage.me APARTMENTS Stonecreek Apts.

300 Bree Lane Watsonville, CA 95076 831-763-9791 livestonecreek.com

APPAREL Foreverfly Skate 442 Main Street Watsonville, CA 95076 Phone: 831-228-9819 ARCHITECTS Fiorovich Group/CDA 11 Aspen Way Watsonville, CA 95076 Phone 831-724-1878 Fax 831-724-3115 www.fiorovichgroup.com Spector Corbett Architects, Inc. 54 Penny Lane #C Watsonville, CA 95076 831-319-4045 www.spectorcorbett.com

Pajaro Valley Chamber Member Directory

Pajaro ValleyCHAMBER MEMBERS

Creator Haven 41 B Hangar Way Watsonville, CA 95076 Phone 408-431-7098 www.creatorhaven.com Monterey Bay Murals P.O. Box 1570 Watsonville, CA 95077 Phone 831-600-5445 www.facebook.com/MBMurals Pajaro Valley Arts Council 37 Sudden St. Watsonville, CA 95076 831-722-3062 www.pajarovalleyartscouncil.org ATTORNEYS Allen, Allen & Caroselli, LLP 240 Westgate, Suite, Suite 241 Watsonville, CA 95076 Phone 831-768-7215 www.aac-llp.com Grunsky, Ebey, Farrar and Howell 240 Westgate Dr. Watsonville, CA 95076 Phone 831-722-2444 Fax 831-722-6153 www.grunskylaw.com

Pajaro Valley Chamber of Commerce and Agriculture

35

Pajaro Valley Chamber Member Directory

AUTOMOBILE DEALERS Chevrolet of Watsonville 490 Auto Center Dr. Watsonville, CA 95076 Phone 831-722-4122 Fax 831-722-2314 www.chevroletofwatsonville.com

BAKERIES Bagel Cafe 1830 Main St. Watsonville, CA 95076 Phone 831-722-3838 Fax 831-722-6640 www.bagelcafebakery.com

Mid Bay Ford Lincoln 550 Auto Center Drive Watsonville, CA 95076 831-724-1853 Midbayford.com

Corralitos Coffee House 531 Corralitos Road Watsonville, CA 95076 www.corralitoscoffeehouse.com

Monterey Bay Chrysler, Dodge, Jeep, Ram 550 Auto Center Drive Watsonville, CA 95076 831-722-4181 montereybaychryslerdodgejeepram.com Watsonville Cadillac, Buick, GMC 500 Auto Center Drive Watsonville, CA 95076 (831)722-3522 www.watsonvillegm.com AUTOMOBILE PARTS, REPAIRS & SERVICE Caliber Collision 716 Walker Street Watsonville, CA 95076 Phone 831-722-3552 Fax 831-722-2075 www.calibercollision.com Chevrolet of Watsonville 490 Auto Center Drive Watsonville, CA 95076 831-722-4122 www.chevroletofwatsonville.com Freedom Body Shop 1701 Freedom Blvd.

Freedom, CA 95019 Phone 831-724-8053 Fax 831-724-4504 www.freedombodyshop.net Mid Bay Ford Lincoln 550 Auto Center Drive Watsonville, CA 95076 831-724-1853 Midbayford.com Valvoline Instant Oil Change 1409 Main Street Watsonville, CA 95076 Phone: 831-763-9558 https://store.vioc.com/ca/ watsonville/1409-main-st-95076HH0048 Watsonville Cadillac, Buick, GMC 500 Auto Center Drive Watsonville, CA 95076 831-722-3522 831-722-2959 www.watsonvillegm.com

36

Freedom Bakery & Confections 125 Hangar Way, #120 Watsonville, CA 95076 Phone 831-722-5223 www.FBandC.com BANKS Bay Federal Credit Union 3333 Clares Street Capitola, CA 95010 Phone 831-477-8521 Fax 831-477-8528 www.bayfed.com Lighthouse Bank 2020 North Pacific Avenue Santa Cruz, CA 95060 831-600-4000 831-427-2260 www.lighthousebank.net Rabobank, N.A. 1915 Main St. Watsonville, CA 95076 Phone 831-768-2668 Fax 831-768-2663 www.rabobankamerica.com Santa Cruz Community Credit Union 590 Auto Center Drive, Suite 2A Watsonville, CA 95076 Phone 831-425-7708 Fax 831-425-6669 www.scccu.org Santa Cruz County Bank 595 Auto Center Drive Watsonville, CA 95076 Phone 831-457-5000 Fax 831-457-5001 www.sccountybank.com Union Bank of California 655 Main Street Watsonville, CA 95076 Phone 831-722-3822 Fax 831-722-9370 www.unionbank.com Wells Fargo Bank 326 Main Street Watsonville, CA 95076 Phone 831-724-8684 Fax 831-722-1737 www.wellsfargo.com

Pajaro Valley Chamber of Commerce and Agriculture

BEAUTY CONSULTANTS, PRODUCTS AND SERVICE Arbonne Health and Wellness Beth Bigger 365 Larkin Valley Road Watsonville, CA 95003 831-915-7865 biggerthanbeautiful.myarbonne Mary El Coiffures 604 E. Lake Ave. Watsonville, CA 95076 Phone 831-728-3777 The Hair Studio, Corralitos 531 Corralitos Road, Suite D Corralitos, CA 95076 831-724-5256 www.thehairstudiocorralitos.com Smith & Vandiver, Inc. 480 Airport Blvd.

Watsonville, CA 95076 Phone 831-722-9526 Fax 831-722-1623 www.svnaturally.com BOAT DEALERS AND MARINE SUPPLIES West Marine Products 500 Westridge Dr. Watsonville, CA 95076 Phone 831-728-2700 Fax 831-768-5253 www.westmarine.com BOOK STORES Kelly’s Books 1838 Main Street Watsonville, CA 95076 Phone 831-728-4139 www.watsonvillebooks.com BREWERIES Elkhorn Slough Brewery 65 Hanger Way, #D Watsonville, CA 95076 Phone 831-288-3152 Elkhornsloughbrew.com BRIDAL / WEDDINGS M & M Party Rentals and Supplies 1010 Freedom Blvd.

Watsonville, CA 95076 Phone 831-728-8405 Fax 831-728-0721 www.mmpartyrentals.com Eventscapes 489 San Andreas Road Watsonville, CA 95076 831-722-2518 www.eventscapesinc.com BUSINESS TECHNOLOGY ATSA Corp 116 Martinelli Street #3 Watsonville, CA 95076 Phone 831-536-4951 Fax 831-576-5761

Cloud 1 Solutions info@cloud1solutions.com Phone: 408-320-6966 Dataflow Business Systems 540 Work Street Salinas, CA 93901 Phone 831-759-8760 Fax 831-417-1905 www.startdbs.com Dwyer Services 317 Hames Road Watsonville, CA 95076 831-334-4522 Roger’s Computer Service P.O. Box 1816 Aptos, CA 95001 Phone 831-588-9687 RV’s Computers, Inc. 1205 Freedom Blvd, Suite 3B Watsonville, CA 95076 831-724-4634 831-722-6233 www.rvscomputers.com CABINETRY Lint Cabinetry Chris Lint 2905 Freedom Blvd.

Corralitos, CA 95076 lintcabinetry@gmail.com 831-254-4423 CAMPGROUNDS KOA of Santa Cruz 1186 San Andreas Rd. Watsonville, CA 95076 Phone 831-722-0551 Fax 831-722-0989 www.santacruzkoa.com Santa Cruz County Fairgrounds 2601 East Lake Ave. Watsonville, CA 95076 Phone 831-724-5671 Fax 831-761-5827 www.santacruzcountyfairgrounds CAREER COUNSELORS Havealife 145 Sir Francis Court Capitola, CA 95010 831-476-4078 831-475-1451 CATERING Barbara & Company Catering P. O. Box 4155 Santa Cruz, CA 95063 Phone 831-426-6051 Fax 831-476-8645 www.barbara-company.com Carmona’s BBQ & Catering 1040 East Lake Avenue Watsonville, CA 95076 831-761-9160 831-761-9154 www.carmonascatering.com

Fired Up Fresh 366 San Miguel Canyon Road Watsonville, CA 95076 831-750-2994 Five Star Catering 121 Martinelli St. Watsonville, CA 95076 Phone 831-728-3090 Fax 831-728-2655 www.fivestarcatering.net From Scratch P.O. Box 1185 Watsonville, CA 95077 Phone: 831-288-0386 or 831-840-0488 www.fromscratchorganic.com

Quicksilver Swimming P.O. Box 36205 San Jose, CA 95158 Phone 760-521-0126 www.teamunify.com COMMERCIAL REAL ESTATE Burgstrom/Kramer, Inc. 21 Brennan St., Suite 16 Watsonville, CA 95076 831-724-2343 831-761-8282 www.burgstromkramer.com John Skinner Sherman & Boone P.O. Box 714 Freedom, CA 950196 Phone 831-359-8624

CONSTRUCTION COMMERCIAL/INDUSTRIAL Barry Swenson 777 North 1st St., 5th Floor San Jose, CA 95112 408-287-0246 408-998-1737 www.barryswensonbuilder.com Blue Water Construction 16 Colina Drive La Selva Beach, CA 95076 831-428-5557 www.bluewaterconst.com Granite Construction 580 West Beach Street Watsonville, CA 95076 Phone: 831-763-6100

Pajaro Valley Electric 220 Pine Street Watsonville, CA 95076 831-724-4757 831-724-0324 www.pveinc.com Platt Electric Supply 2 Hanger Way Watsonville, CA 95076 831-274-3137 www.platt.com Traffic Management Inc. 15 Grove Street Watsonville, CA 95076 www.trafficmanagement.com 562-480-8902

KW Ag and Commercial 42 Brennan St. Watsonville, CA 95076 Phone 831-818-1069 Fax 831-761-8543

Monterey Bay Caterers 152 W. Lake Ave. Watsonville, CA 95076 Phone 831-722-9444 Fax 831-722-7697 www.montereybaycaterers.com

GraniteRock, Inc. 350 Technology Dr. Watsonville, CA 95076 831-768-2000 831-768-2201 www.graniterock.com

COMPUTERS/INTERNET/IT ATSA Corp 116 Martinelli Street #3 Watsonville, CA 95076 831-536-4951 831-576-5761

CONSULTANT/LAND USE AND DEVELOPMENT Mid Coast Engineers 70 Penny Lane, Suite A Watsonville, CA 95076 724-2580 midcoastengineers.com

Traffic Management Inc. 15 Grove Street Watsonville, CA 95076 www.trafficmanagement.com 562-480-8902

Togo’s 1985 Main Street Watsonville, CA 95076 Phone: 831- 761-8744 locations.togos.com/II/US/CA/ Watsonville/1985-Main-St

Cloud 1 Solutions info@cloud1solutions.com Phone: 408-320-6966

CONTRACTORS : CONCRETE/ELECTRIC /BUILDING MATERIALS Ace Hardware Manny Rodriquez 1820 Freedom Blvd.

Freedom, CA 95019 831-724-4740

Ow Family Properties Real Estate Brokerage and Investment Firm 1601 41st Avenue, #202 Capitola, CA 95010 Phone 831-475-2186 www.owcommercial.com

CHURCHES Corralitos Community Church 26 Browns Valley Road Corralitos, CA 95076 Phone 831-722-4363 Fax 831-722-6986 www.ccalive.org Watsonville First United Methodist Church 229 Stanford Street Watsonville, CA 95076 Phone: 831-724-4434 watsonville1stumc.org CIVIL ENGINEERING Mid Coast Engineers 70 Penny Lane, Suite A Watsonville, CA 95076 Phone 831-724-2580 Fax 831-539-2043 www.midcoastengineers.com COACHING/TRAINING /SPEAKING Havealife.com 145 Sir Francis Ct. Capitola, CA 95010 Phone 831-476-4078 Fax 831-475-1451 www.havealife.com

Computer Studios 2709 Lafayette St. Soquel, CA 95073 831-685-2500 Cruzio – The Internet Store 877 Cedar St., Suite 150 Santa Cruz, CA 95060 831-459-6301 831-460-2839 www.cruzio.com Network Management Solutions 1574 F Soquel Drive Santa Cruz, CA 95035 Phone: 831-464-2440 www.netms.me RV’s Computers, Inc. 1205 Freedom Blvd, Suite 3B Watsonville, CA 95076 831-724-4634 831-722-6233 www.rvscomputers.com Spectrum Business Jesse Gomez 8120 Camino Arroyo Gilroy, CA 95020 Phone: 408-500-5812

Central Electric Company 430 Walker Street Watsonville, CA 95076 831-724-6321 831-724-5108 Darrel Varni Electric, Inc. 12 Parkwood Drive Watsonville, CA 95076 831-761-2288 831-761-2285 www.dve-inc.com

Pajaro Valley Chamber Member Directory

D’La Colmena, Inc. 129 W. Lake Ave. Watsonville, CA 95076 Phone 831-724-4544 Fax 831-724-1323 www.dlacolmena.com

COPIERS, FAX MACHINES & SUPPLIES Smile Business Products 4525 Auburn Blvd.

Sacramento, CA 95841 Phone 831-758-1474 Fax 831-753-0282 www.smilebpi.com CREDIT UNIONS Bay Federal Credit Union 3333 Clares St. Capitola, CA 95010 Phone 831-477-8521 Fax 831-477-8528 www.bayfed.com

Granite Construction 580 West Beach Street Watsonville, CA 95076 Phone: 831-763-6100

Santa Cruz Community Credit Union 590 Auto Center Drive Watsonville, CA 95076 Phone 831-425-7708 Fax 831-425-6669 www.scccu.org

Graniterock Company 350 Technology Dr. Watsonville, CA 95076 Phone 831-768-2000 Fax 831-768-2201 www.graniterock.com

DENTISTS Arthur K. Hayashi, D.D.S. 64 Penny Ln., Ste. C Watsonville, CA 95076 Phone 831-728-2096 Fax 831-728-2143

Lint Cabinetry Chris Lint 2905 Freedom Blvd.

Corralitos, CA 95076 lintcabinetry@gmail.com 831-254-4423

Dientes Community Dental 1830 Commercial Way Santa Cruz, CA 95065 831-464-5423 831-464-5416

Pajaro Valley Chamber of Commerce and Agriculture

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Pajaro Valley Chamber Member Directory

Gerald T. Kondo, D.D.S. 390 S. Green Valley Rd. #2 Watsonville, CA 95076 Phone 831-728-1322 Fax 831-728-2778 DISASTER REPAIR/RESTORATION Clean Tec Restoration 111 Dubois Street, Suite C Santa Cruz, CA 95060 831-457-8666 www.ct-restoration.com Disaster Kleenup Specialists 567 Ortiz Avenue Sand City, CA 831-899-3938 www.disasterkleen.com ServiceMaster of Santa Cruz 2276 Freedom Blvd Watsonville, CA 95076 728-1020 www.svmsc.com DISTRIBUTORS Couch Distributing Company, Inc. P. O. Box 50004 Watsonville, CA 95076 Phone 831-724-0649 Fax 831-724-1789 www.couchdistributing.com HeatWave Labs, Inc. 195 Aviation Way, Ste. 100 Watsonville, CA 95076 Phone 831-722-9081 Fax 831-722-5491 www.cathode.com OhSix Logistics, LLC 180 Westgate Drive Watsonville, CA 95076 Phone 831-318-0600 Platt Electric Supply 2 Hangar Way Watsonville, CA 95076 831-274-3137 www.platt.com S. Martinelli & Company P. O. Box 1868 Watsonville, CA 95077-1868 Phone 831-724-1126 Fax 831-724-2910 www.martinellis.com DJS Music Now 230 Mount Herman Road, Ste B Scotts Valley, CA 95066 877-423-4423 www.musicnowdj.com DRILLING COMPANIES Maggiora Brothers Drilling, Inc. 595 Airport Blvd.

Watsonville, CA 95076 Phone 831-724-1338 Fax 831-724-3228

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DRY CLEANERS King Medina Dry Cleaners 1350 Freedom Blvd.

Watsonville, CA 95076 Phone: 831- 724-6152 www.kingmedinadrycleaners.com EDUCATION Ceiba Public Schools Foundation 260 Riverside Drive Watsonville, CA 95076 831-740-8773 ceibafoundation.org Hearts & Hands Christian Childcare & Preschool 40 Blanca Lane Watsonville, CA 95076 Phone 831-724-0175 Fax 831-724-0177 www.hhpreschool.com Mt. Madonna School, Inc. 491 Summit Road Watsonville, CA 95076 408-847-2717 408-847-5633 www.mountmadonnaschool.org Navigator Schools 650 San Benito Street, Suite 250 Hollister, CA 95023 Phone: 831-217-4880 www.navigatorschools.org Pajaro Valley Unified School District 294 Green Valley Rd. Watsonville, CA 95076 831-786-2100 831-761-6010 www.pvusd.net University of California Santa Cruz 1156 High Street Santa Cruz, CA 95064 www.ucsc.edu ELECTRICAL Platt Electric Supply 2 Hanger Way Watsonville, CA 95076 831-274-3137 www.plat.com EGG COMPOST Glaum Egg Ranch 3100 Valencia Rd. Aptos, CA 95003 Phone 831-688-3898 www.glaumeggranch.com Eldercare Bright View Home Care, LLC 109 Behler Road Watsonville, CA 95076 Phone: 831-531-4381 www.brightviewcarehome.com

Pajaro Valley Chamber of Commerce and Agriculture

Montecito Manor 311 Montecito Ave. Watsonville, CA 95076 831-724-3055 Ruth Martin P.O. Box 2990 Santa Cruz, CA 95063-2990 831-632-0603 www.ruthmartinhomecare.com Valley Heights Senior Community 925 Freedom Blvd Watsonville, CA 95076 831-722-4884 831-722-2276 www.valleyheights.com

Santa Cruz County Fairgrounds Foundation 2601 E. Lake Avenue Watsonville, CA 95076 831-786-9698 Santa Cruz County Symphony 307 Church St. Santa Cruz, CA 95060 Phone 831-462-0553 Fax 831-426-1193 www.santacruzsymphony.org Santa Cruz Warriors 903 Pacific Avenue, #903 Santa Cruz, CA 95060 Phone 831-713-4390 www.santacruz.dleague.nba.com

Watsonville Post-Acute 525 Auto Center Dr Watsonville, CA 95076 Phone 831-724-7505 Fax 831-724-6673

Specialized Helicopters 150 Aviation Way, Suite 101 Watsonville, CA 95076 831-763-2244 www.specializedheli.com

EMPLOYMENT SERVICES & AGENCIES Comprehensive Career Services 7960 B Soquel Drive, #139 Aptos, CA 95003 Phone 831-708-2226 www.compcareerservices.com

Spring Hills Golf 105 Spring Hills Drive Watsonville, CA 95076 Phone 831-724-1404 Fax 831-724-1474 www.springhillsgolf.com

ENVIRONMENTAL CONSULTING SERVICES Mid Coast Engineers 70 Penny Lane, Suite A Watsonville, CA 95076 831-724-2580 831-539-2043 midcoastengineers.com

Express Employment Professionals 9000 Soquel Ave., #102 Santa Cruz, CA 95062 Phone 831-462-1202 Fax 831-462-0557 www.expresspros.com Employnet 783 Rio Del Mar Blvd, Suite 43 Aptos, CA 95003831-824-6934 www.novastaffing.com KeenAlignment 1702-L Meridian Ave, Suite 190 San Jose, CA 95125 Phone: 1-888-484-5551 keenalignment.com ENTERTAINMENT Green Valley Cinema 9 1125 S. Green Valley Rd. Watsonville, CA 95076 Phone 831-761-8300 Fax 831-761-0496 www.greenvalleycinema.com Music Now 230 Mount Herman Road, Ste B Scotts Valley, CA 95066 877-423-4423 www.musicnowdj.com Santa Cruz County Fair 2601 East Lake Ave. Watsonville, CA 95076 Phone 831-724-5671 Fax 831-761-5827 www.santacruzcountyfair.com

EVENT FACILITIES Pajaro Dunes Company 101 Shell Dr. Watsonville, CA 95076 831-728-7400 831-728-7444 www.pajarodunes.com Pajaro Dunes North Association 101 Shell Drive Watsonville, CA 95076 831-761-7752 831-761-6285 www.pajarodunesshorebirds.com Pajaro Valley Community Health Trust 85 Nielson St. Watsonville, CA 95076 Phone 831-761-5639 Fax 831-763-6084 www.pvhealthtrust.org Santa Cruz County Fairgrounds 2601 East Lake Ave. Watsonville, CA 95076 Phone 831-724-5671 Fax 831-761-5827 www.santacruzcountyfairgrounds

EYE CARE Coastal Eye Associates 160 Green Valley Rd., Suite 202 Freedom, CA 95019 Phone 831-724-1353 Fax 831-728-4739

Modern Woodmen of America Nicholas Fisher 230 Mount Herman Road, Suite 212 Scotts Valley, CA 95066 Phone 831-566-8659 Fax 831-706-4268 reps.modernwoodmen.org/nfisher New York Life/NYLIFE Securities John Mullen P. O. Box 542 Watsonville, CA 95077

Green Valley Optometry Dr. Sylvia Lee 386 S. Green Valley Rd Watsonville, CA 95076 Phone 831-724-1063 Fax 831-724-1067 www.greenvalleyoptometry.com

FLOOR COVERINGS Rainbow Carpet One 432 Airport Blvd.

Watsonville, CA 95076 Phone 831-728-5290 Fax 831-728-1571 www.rainbowcarpetone.com

FARMS & RANCHES Colleen Strawberries P. O. Box 1825 Watsonville, CA 95077 www.colleenstrawberries.com

FLORISTS - RETAIL Alladin Nursery & Gift Shop 2905 Freedom Blvd.

Watsonville, CA 95076 Phone 831-724-5785 Fax 831-724-6960 www.alladinnursery.com

Driscoll’s 345 Westridge Dr. Watsonville, CA 95076 Phone 831-763-5100 Fax 831-761-1090 www.driscolls.com Gizdich Ranch 55 Peckham Rd. Watsonville, CA 95076 Phone 831-722-1056 Fax 831-722-2458 www.gizdich-ranch.com Royal Oaks Farms L.L.C. P.O. Box 399 Watsonville, CA 95077 Phone 831-722-4113 Fax 831-722-4421 FEED & PET SUPPLIES Corralitos Feed & Pet Supplies 2895 “B” Freedom Blvd Watsonville, CA 95076 831-722-7884 831-722-7804 www.corralitosfeed.com FINANCIAL ADVISORS Edward Jones Luann Lausen 563 Auto Center Drive, Ste 101 Watsonville, CA 95076 831-763-0931 866-709-3953 www.edwardjones.com Edward Jones Rich Otto 717 E. Lake Ave. Watsonville, CA 95076 831-763-0170 888-432-1027 www.edwardjones.com

Eventscapes 489 San Andreas Road Watsonville, CA 95076 831-722-2518 www.eventscapesinc.com Flowers By Toshi 1201 Lincoln St. Watsonville, CA 95076 Phone 831-722-2431

FOOD PRODUCTS, MANUFACTURERS, DISTRIBUTORS Better Brand Foods 256 Kearney St. Watsonville, CA 95076 Phone 831-724-7243 Fax 831-724-5817 www.betterbrandfoods.com Del Mar Food Products, Inc. 1720 W. Beach Watsonville, CA 95076 Phone 831-722-3516 Fax 831-722-7690 www.delmarfoods.com Del Mar Seafoods 331 Ford St. Watsonville, CA 95076 831-763-3000 www.delmarseafoods.com S. Martinelli & Company P. O. Box 1868 Watsonville, CA 95077-1868 Phone 831-724-1126 Fax 831-724-2910 www.martinellis.com

OhSix Logistics, LLC 180 Westgate Drive Watsonville, CA 95076 Phone 831-318-0600 Sensi Products, Inc. 1065 Asbury Street San Jose, CA 95126 Phone 408-483-7131 www.sensiproducts.com Superior Foods 275 Westgate Dr. Watsonville, CA 95076 831-728-3691 831-722-0926 superiorfoods.com Vinegirl Products P.O. Box 1480 Freedom, CA 95019 www.facebook.com/ vinegirlproducts The V.P.S. Companies, Inc. 310 Walker St. Watsonville, CA 95076 Phone: 831-724-7551 FUEL DISTRIBUTORS – GAS, DIESEL & BIOFUELS Amerigas 885 Salinas Road Royal Oaks, CA 95076 Phone 831-438-3400 www.amerigas.com SC Fuels 2075 Alum Rock Ave. San Jose, CA 95116 408-252-7720 408-255-5263 www.scfuels.com Sturdy Oil Company P. O. Box 90 Salinas, CA 93902 Phone 831-422-8801 Fax 831-724-0461 Watsonville Exxon 175 Main St. Watsonville, CA 95076 831-728-9188 831-725-9719 FURNITURE Baker Brothers Furniture and Appliance 55 Brennan St. Watsonville, CA 95076 Phone 831-722-6116 Fax 831-722-2778 Watsonville Home Elegance 501 Main Street Watsonville, CA 95076 Phone: 831-319-4090 www.facebook.com/Watsonvillehome-elegance

FUNERAL HOMES Ave Maria Memorial Chapel 609 Main St. Watsonville, CA 95077 Phone 831-724-4751 Fax 831-724-4967 www.avemariamemorialchapel.com Mehl’s Colonial Chapel 222 E. Lake Ave. Watsonville, CA 95076 Phone 831-724-6371 Fax 831-724-6074 www.funeralplan.com/mehlschapel FURNITURE & APPLIANCES Baker Brothers Furniture and Appliance 55 Brennan St. Watsonville, CA 95076 Phone 831-722-6116 Fax 831-722-2778

Pajaro Valley Chamber Member Directory

Seacliff Inn 7500 Old Dominion Ct. Aptos, CA 95003 Phone 831-688-7300 Fax 831-685-3603 www.seacliffinn.com

GIFT SHOPS Alladin Nursery & Gift Shop 2905 Freedom Blvd.

Watsonville, CA 95076 Phone 831-724-5785 Fax 831-724-6960 www.alladinnursery.com Kelly’s Books 1838 Main Street Watsonville, CA 95076 Phone 831-728-4139 www.watsonvillebooks.com The True Olive Connection 106 Lincoln St. Santa Cruz, CA 95060 Phone 831-458-6457 Fax 831-458-6457 www.trueoliveconnection.com GLASS COMPANIES Delta National Auto Glass 1811 Freedom Blvd.

Freedom, CA 95019 Phone 831-724-6385 Fax 831-724-0693 GOLF Pacific Golf Centers 101 Ranport Road Watsonville, CA 95076 831-274-3271 www.pacificgolfcenters.com Spring Hills Golf Course 105 Spring Hills Drive Watsonville, CA 95076 831-724-1404 831-724-1474 Springhillsgolf.com

Pajaro Valley Chamber of Commerce and Agriculture

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Pajaro Valley Chamber Member Directory

GOVERNMENT City of Watsonville P.O. Box 50000 Watsonville, CA 95077 Phone 831-768-3010 Fax 831-761-0736 www.ci.watsonville.ca.us Santa Cruz County Office of Education 400 Encinal St. Santa Cruz, CA 95060 831-466-5600 831-466-5607 www.santacruzk12.ca.us GREENHOUSE EQUIPMENT & SUPPLIES NanoFarms Xavier Marques 1961 Main Street, #146 Watsonville, CA 95076 530-682-1041 www.nanofarms.com System USA, Inc. 512 Casserly Rd. Watsonville, CA 95076 Phone 831-722-1188 www.systemusa.com GROCERY Grocery Outlet - Watsonville 1000 Main St. Watsonville, CA 95076 Phone 831-728-6506 www.groceryoutlet.com Ortiz Store & Deli 29 E. Beach Street Watsonville, CA 95076 Phone 831-722-6917

Pinnacle HealthCare 99 Airport Blvd Watsonville, CA 95076 Phone 831-728-1199 Fax 831-728-2240 www.pinnacleweb.com

Uyematsu, Inc. 1004 E. Lake Ave. Watsonville, CA 95076 Phone 831-724-2200 Fax 831-724-1329

Salud Para La Gente 195 Aviation Way, Suite 200 Watsonville, CA 95076 Phone 831-728-8250 www.saludparalagente.org

Watsonville Berry Co-Op 416 Salinas Rd. Watsonville, CA 95076 Phone 831-724-5601 Fax 831-761-0237 www.berrycoop.com

Santa Cruz Core Fitness & Rehab 65 Hanger Way Watsonville, CA 95076 831-425-9500 https://santacruzcore.com

HEALTH CLUBS Santa Cruz Core Fitness & Rehab 65 Hanger Way Watsonville, CA 95076 831-425-9500 www.santacruzcore.com

Santa Cruz Veterans Alliance 2827 S Rodeo Gulch Road Soquel, CA 95073 831-431-6347

HEATING & AIR CONDITIONING Airtec Service 175 Aviation Way Watsonville, CA 95076 Phone 831-728-2000 Fax 831-728-2460 Hardy Quality Air 2576 Freedom Boulevard Watsonville, CA 95076 831-722-3242 831-722-3244 hardyqualityair.com

GROWERS, PACKERS, SHIPPERS California Giant, Inc. 75 Sakata Ln. Watsonville, CA 95076 Phone 831-728-1773 www.calgiant.com

HEALTH AND WELLNESS Arbonne Health and Wellness Beth Bigger 365 Larkin Valley Road Watsonville, CA 95076 831-915-7865 biggerthanbeautiful.myarbonne.com

California Pajarosa 133 Hughes Rd. Watsonville, CA 95076 Phone 831-722-6374 Fax 831-722-1316 www.pajarosa.com

DD&D Leasing Destry Bogart 347 Locust Street Watsonville, CA 95076 Phone: 831-246-0004

Driscoll’s 345 Westridge Dr. Watsonville, CA 95076 Phone 831-763-5100 Fax 831-761-1090 www.driscolls.com Monterey Mushrooms 260 Westgate Dr. Watsonville, CA 95076 Phone 831-763-5300 Fax 831-763-2300 www.montmush.com

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Pacific AgPak 150 Aviation Way, Suite 201 Watsonville, CA 95076 831-722-9495 831-722-9750 www.pacificagpak.com

Kaiser Permanente Crossroads Shopping Center 1931 Main Street Watsonville, CA 95076 Phone 831-768-6600 healthy.kaiserpermanente.org Physicians Medical Group of Santa Cruz 100 Enterprise Way, Suite C110 Scotts Valley, CA 95066 831-465-7800 www.pmgscc.com

Pajaro Valley Chamber of Commerce and Agriculture

Sensi Products, Inc. 1065 Asbury Street San Jose, CA 95126 Phone 408-483-7131 www.sensiproducts.com Dr. Robert Weber, M.D. 1066 S. Green Valley Rd. Watsonville, CA 95076 Phone 831-722-2422 HOA & COMMERCIAL ASSOCIATION MANAGEMENT Modern Management P. O. Box 1823 Gilroy, CA 95021 408-465-4655 408-465-4686 www.mmcommunities.com HOME AND GARDEN Alladin Nursery & Gift Shop 2905 Freedom Blvd.

Watsonville, CA 95076 Phone 831-724-5785 www.alladinnursery.com Watsonville Home Elegance 501 Main Street Watsonville, CA 95076 Phone: 831-319-4090 www.facebook.com/Watsonvillehome-elegance HOME IMPROVEMENT Central Coast Ace Hardware Manny Rodriquez 1820 Freedom Blvd.

Freedom, CA 95019 831-724-4740 Lint Cabinetry Chris Lint 2905 Freedom Blvd.

Corralitos, CA 95076 lintcabinetry@gmail.com 831-254-4423

HOSPITALS Dominican Hospital 1555 Soquel Dr. Santa Cruz, CA 95065 Phone 831-462-7700 Fax 831-462-7564 www.dominicanhospital.org Watsonville Community Hospital 75 Nielson St. Watsonville, CA 95076 Phone 831-763-6040 Fax 831-728-4758 www.watsonvillehospital.com HOTELS/MOTELS Holiday Inn Express Hotel & Suites 1855 Main St. Watsonville, CA 95076 Phone 831-728-3600 Fax 831-728-9600 www.hiexpress.com Seacliff Inn 7500 Old Dominion Ct. Aptos, CA 95003 Phone 831-688-7300 Fax 831-685-3603 www.seacliffinn.com INSURANCE AAA Northern CA Alfredo Torres 1195 S. Green Valley Road Watsonville, CA 95076 Phone: 831-768-4557 www.aaa.com Allanson Insurance Agency 9500 Soquel Drive Aptos, CA 95003 Phone 831-685-0101 Fax 831-688-2469 www.allansoninsurance.com Allstate Insurance Gloria Huizar 734 E. Lake Ave., Ste. 4 Watsonville, CA 95076 Phone 831-763-4626 Fax 831-763-4635 www.Allstate.com Allstate Insurance Roger Soell 1054 S. Green Valley Rd Watsonville, CA 95076 831-761-0177 831-761-2134 Farmers Insurance Matthew Jones Agency 2425 Porter Dr, Suite 18 Soquel, CA 95073 Phone 909-319-9457 Gonzalez & Associates Insurance Services, Inc. 1046 East Lake Avenue Watsonville, CA 95076 831-728-8882 831-728-8886

Hardy, Donald Insurance Agency 500 Plum St. Capitola, CA 95010 831-475-4314 831-465-8596 hardyins.com KBK Insurance Agency 1006 Freedom Blvd.

Watsonville, CA 95076 Phone 831-724-1085 Fax 831-724-1089 www.kbkinsurance.com Rafael Suarez Agency Farmers Insurance and Financial Services 1185 Freedom Blvd Watsonville, cA 95076 Phone 831-722-3000 Fax 831-722-3003 https://agents.farmers.com/ca/ watsonville/rafael-suarez McSherry & Hudson 575 Auto Center Dr. Watsonville, CA 95076 Phone 831-724-3841 Fax 831-724-7574 www.mcsherryandhudson.com McSherry Hudson & Hall 575 Auto Center Dr. Watsonville, CA 95076 Phone 831-724-2447 Fax 831-724-1896 www.mcsherryhudsonhall.com Modern Woodmen of America Nicholas Fisher 230 Mount Herman Road, Suite 212 Scotts Valley, CA 95066 Phone 831-566-8659 Fax 831-706-4268 reps.modernwoodmen.org/nfisher New York Life / NYLIFE Securities P. O. Box 542 Watsonville, CA 95077 Phone 831-722-2695 Fax 831-722-5461 www.johnmullen.net Scurich Insurance Service 783 Rio Del Mar Blvd, Suite 7 Aptos, CA 95003 661-5697 722-1997 800-320-3666 info@scurichinsurance.com

Willie Yahiro 801 E. Lake Ave., #B Watsonville, CA 95076 831-728-1237 831-728-1687 willieyahiroinsurance.com INTERNET, INTERNET TECHNOLOGY ATSA Corp.

Aloke Mukherjee 116 Martinelli Street, Suite 3 Watsonville, CA 95076 831-536-4951 CRUZIO - The Internet Store 877 Cedar St., Suite 150 Santa Cruz, CA 95060 Phone 831-459-6301 Fax 831-460-2839 www.cruzio.com Network Management Solutions 1574 F Soquel Drive Santa Cruz, CA 95035 Phone: 831-464-2440 www.netms.me RV’s Computers, Inc. 1205 Freedom Blvd, Suite 3B Watsonville, CA 95076 Phone 831-724-4634 Fax 831-722-6233 www.rvscomputers.com INTERNET MARKETING, COMPUTERS ATSA Corp 116 Martinelli Street #3 Watsonville, CA 95076 831-536-4951 831-576-5761 Cloud 1 Solutions info@cloud1solutions.com Phone: 408-320-6966 Coastline Marketing Group 426 Salinas Street Salinas, CA 93901 831-759-2273 coastlinemarketinggroup.com Computer Studios 2709 Lafayette St. Soquel, CA 95073 831-685-2500 Network Management Solutions 1574 F Soquel Drive Santa Cruz, CA 95035 Phone: 831-464-2440 www.netms.me INVESTMENT PLANNING & SERVICES Edward Jones Richard Otto 717 E. Lake Ave. Watsonville, CA 95076 Phone 831-763-0170 Fax 888-432-1027 www.edwardjones.com

Edward Jones Investments Luann Lauesen 563 Auto Center Drive, Suite 101 Watsonville, CA 95076 Phone 831-763-0931 Fax 866-709-3953 www.edwardjones.com Modern Woodmen of America Nicholas Fisher 230 Mount Herman Road, Suite 212 Scotts Valley, CA 95066 Phone 831-566-8659 Fax 831-706-4268 reps.modernwoodmen.org/nfisher New York Life / NYLIFE Securities John Mullen, CLTC P. O. Box 542 Watsonville, CA 95077 Phone 831-722-2695 Fax 831-722-5461 www.johnmullen.net JANITORIAL SERVICES & SUPPLIES Bethel Janitorial Services Watsonville, CA 95076 831-240-5779 betheljanitorialservices.com Clean-Tec Restoration 111Dubois St., Suite C Santa Cruz, CA 95060 Phone 831-457-8666 Fax 831-457-8548 www.ct-restoration.com Collins Enterprises 18620 Rea Court Aromas , CA 95004 831-761-2762 Disaster Kleenup Specialists 567 Ortiz Avenue Sand City, CA 93955 Phone 831-899-3938 Fax 831-899-2784 ww.disasterkleen.com

Mid Valley Supply 220 Airport Blvd. Ste. B Freedom, CA 95019-2614 Phone 831-724-6301 Fax 831-761-7740 www.midvalleysupply.biz ServiceMaster of Santa Cruz 2276 Freedom Blvd Watsonville, CA 95076 728-1020 www.svmsc.com Smitty’s Janitorial Phone 831-235-1500 www.smittysjanitorial.com JEWELRY Fatimas Fine Jewelry 347 Rodriguez St Watsonville, CA 95076 831-768-1887

John’s Jewelers 42 Mariposa Avenue Watsonville, CA 95076 Phone 831-724-6296 Fax 831-724-6296 www.johnsjewelers.com LANDSCAPING K & D Landscaping P. O. Box 2187 Freedom, CA 95019 831-728-4018 831-728-4018 www.kndlandscaping.com LAND DEVELOPMENT California Sunshine Development 275 Main Street, #450 Watsonville, CA 95076 Phone 415-279-0482 Elite Developments, Inc. 144 West Lake Avenue Watsonville, CA 95076 831-728-4534 831-786-0465

Pajaro Valley Chamber Member Directory

Hansen Insurance Agency 800 E. Lake Ave Watsonville, CA 95076 831-722-9666 831-722-2932

Land Trust of Santa Cruz County 617 Water St. Santa Cruz, CA 95060 Phone 831-429-6116 Fax 831-429-1166 www.landtrustsantacruz.org LAND SURVEYORS Mid Coast Engineers 70 Penny Lane, Suite A Watsonville, CA 95076 Phone 831-724-2580 Fax 831-539-2043 www.midcoastengineers.com LEGAL SERVICES Allen, Allen & Caroselli, LLP 240 Westgate, Suite, Suite 241 Watsonville, CA 95076 Phone 831-768-7215 www.aac-llp.com Grunsky, Ebey, Farrar and Howell 240 Westgate Dr. Watsonville, CA 95076 Phone 831-722-2444 Fax 831-722-6153 www.grunskylaw.com Legal Shield Independent Associate Fiaau Ohmann P.O. Box 584 Aromas, CA 95004 Phone: 831-206-9401 LINEN SUPPLY Mission Linen Supply 435 W. Market St. Salinas, CA 93901 Phone 831-424-1753 Fax 831-424-1072 www.missionlinen.com

Pajaro Valley Chamber of Commerce and Agriculture

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Pajaro Valley Chamber Member Directory

MAILING SERVICES, PACKING & SHIPPING Central Coast Shipping & Screenprinting 1052 East Lake Avenue Watsonville, CA 95076 Phone 831-726-5066 www.facebook.com/ shipandprintnow The UPS Store 1961 Main St. Watsonville, CA 95076 Phone 831-728-1919 Fax 831-728-1507 MANUFACTURERS Fox Racing Shox 130 Hangar Way Watsonville, CA 95076 Phone 831-768-1100 Fax 831-768-9342 www.foxracingshox.com Head’n Home Hats 125 Aviation Way Watsonville, CA 95076 831-722-3324 www.headnhome.com Nordic Naturals 111 Jennings Dr. Watsonville, CA 95076 Phone 831-724-6200 Fax 831-724-6600 www.nordicnaturals.com Sambrailo Packaging 800 Walker St. Watsonville, CA 95076 Phone 831-724-7581 Fax 831-722-7459 www.sambrailo.com SierraTherm, Inc. 200 Westridge Dr. Watsonville, CA 95076 Phone 831-763-0113 Fax 831-763-1509 www.sierratherm.com Smith & Vandiver, Inc. 480 Airport Blvd.

Watsonville, CA 95076 Phone 831-722-9526 Fax 831-722-1623 www.svnaturally.com MARTIAL ARTS Claudio Franca Brazilian Jiu Jitsu 523 Main St. Watsonville, CA 95076 Phone 831-288-0722 www.claudiofrancabjj.com MEDIA SERVICES/PRODUCTION Estrella TV Central Coast 238 John Street Salinas, CA 93901 Phone 831-758-7755 www.ksbw/estrellatv

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Freedom Media Services 87 Meadow Terrace Watsonville, CA 95076 Phone 831-768-9690 www.freedommediaservices.com

IheartMedia 903 N. Main Street Salinas, CA 93906 755-8181 KION/KCBA TV 1550 Moffett St. Salinas, CA 93905 Phone 831-784-1702 Fax 831-757-1766 www.kionrightnow.com KMCE Doug Howland 1961 Main Street Watsonville, CA 95076 Phone 831-724-0143 www.kmce.tv KSBW 238 John Street Salinas, CA 93901 831-422-8206 www.ksbw.com KSCO/KOMY 2300 Portola Dr. Santa Cruz, CA 95062 831-475-1080 831-475-2967 www.ksco.com LaEspecial 23 E. Beach Street Watsonville, CA 95076 Phone 831-726-5310 Fax 831-726-5324 www.laespecialonline.com MEDICAL CENTERS, GROUPS & SERVICES Kaiser Permanente Crossroads Shopping Center 1931 Main Street Watsonville, CA 95076 Phone 831-768-6600 healthy.kaiserpermanente.org Physicians Medical Group of Santa Cruz 100 Enterprise Way, Suite C110 Scotts Valley, CA 95066 831-465-7800 www.pmgscc.com Pinnacle HealthCare 99 Airport Blvd.

Watsonville, CA 95076 Phone 831-728-1199 Fax 831-728-2240 www.pinnacleweb.com

Pajaro Valley Chamber of Commerce and Agriculture

Radiology Medical Group of Santa Cruz 108 Green Valley Rd. #B Freedom, CA 95019 Phone 831-724-2236 Fax 831-724-8440 www.rmgscc.com Salud Para La Gente 195 Aviation Way, Suite 200 Watsonville, CA 95076 Phone 831-728-8250 www.saludparalagente.org Dr. Robert Weber, M.D. 1066 S. Green Valley Rd. Watsonville, CA 95076 Phone 831-722-2422 MORTGAGE BROKERAGE & LOANS Concept Mortgage 540 A Main St. Watsonville, CA 95076 Phone 831-535-3954 Fax 831-535-6723 Integrity Lending 444 Airport Blvd., Ste. 101 Watsonville, CA 95076 Phone 831-722-1558 Fax 831-722-0992 www.trinacoffmangomez. homesandland.com Primary Residential Mortgage, Inc. 561 Auto Center Dr. Watsonville, CA 95076 Phone 831840-6113 Fax 831-427-7555 primaryresidentialmortgage.com Santa Cruz Home Finance Elizabeth Duncan 1535 Seabright Avenue Santa Cruz, CA 95062 Phone 425-1250 Fax 831-425-1044 www.santacruzhomefinance.com Sterling Pacific Financial 1205 Freedom Blvd., Ste. 2 Watsonville, CA 95076 Phone 831-786-1980 Fax 831-786-1999 www.steralpak.com Watsonville Mortgage 128 E. Beach St. Watsonville, CA 95076 Phone 831-722-9291 Fax 831-722-8625 www.watsonvillemortgage.com NEWSPAPERS Register-Pajaronian 100 Westridge Drive Watsonville, CA 95076 Phone 831-761-7300 Fax 831-722-8386 www.register-pajaronian.com

Santa Cruz Sentinel 1800 Green Hills Rd., Suite 210 Scotts Valley, CA 95066 Phone 831-423-4242 Fax 831-423-1154 www.santacruzsentinel.com Times Publishing Group 9601 Soquel Dr. Aptos, CA 95003 831-688-7549 831-688-7551 www.tpgonlinedaily.com

NON-PROFIT ORGANIZATIONS-CLUBS Ag History Project 2601 E. Lake Ave. Watsonville, CA 95076 Phone 831-724-5898 Fax 831-724-5898 www.aghistoryproject.org Alpha Theta Chapter of Omega Nu P. O. Box 953 Watsonville, CA 95077 831-334-1773 American Red Cross 2960 Soquel Ave. Santa Cruz, CA 95062 Phone 831-462-2881 Fax 831-464-5483 www.sccredcross.org Arts Council Santa Cruz County 1070 River Street Santa Cruz, CA 95060 831-475-9600 831-475-9700 www.artscouncilsc.org Big Brothers Big Sisters 1500 41st Ave, Suite 250 Capitola, CA 95010 831-464-8691 www.santacruzmentor.org California Grey Bears 2710 Chanticleer Ave. Santa Cruz, CA 95065 831-479-1055 831-479-8465 www.greybears.org California Strawberry Commission P. O. Box 269 Watsonville, CA 95077 831-724-1301 www.calstrawberry.com CASA of Santa Cruz County 813 Freedom Blvd.

Watsonville, CA 95076 Phone 831-761-2956 Fax 831-761-2913 www.casaofsantacruz.org

Central Coast Energy Services, Inc. 734 E. Lake Ave., Suite. 14 Watsonville, CA 95076 Phone 888-728-3637 Fax 831-728-0535 www.energyservices.org Community Action Board/ Alcance 406 Main St., Suite 207 Watsonville, CA 95076 831-763-2147 831-724-3447 www.cabinc.org Community Foundation Santa Cruz 7807 Soquel Drive Aptos, CA 95003 Phone 831-662-2000 Fax 831-662-2001 www.cfscc.org Corralitos Community Church Tim Coleman 26 Browns Valley Road Corralitos, CA 95076 831-722-4363 Dientes Community Dental Clinic 1830 Commercial Way Santa Cruz, CA 95065 Phone 831-464-5423 Fax 831-464-5416 www.dientes.org Digital NEST 318 Union St, Building B Watsonville, CA 95076 831-331-7419 www.digitalnest.org Ecology Action Piet Canin 877 Cedar St. Santa Cruz, CA 95060 831-515-1327 www.ecoact.org El Pajaro CDC 23 East Beach St., Suite 209 Watsonville, CA 95076 Phone 831-722-1224 Fax 831-722-3128 www.elpajarocdc.org Encompass Community Services 195 Harvey West Blvd.

Santa Cruz, CA 95060 831-469-1700 831-425-1905 www.scccc.org

Hospice of Santa Cruz County 940 Disc Dr. Scotts Valley, CA 95066-4544 Phone 831-430-3000 Fax 831-430-9272 www.hospicesantacruz.org

Freedom Rotary Club Jacob’s Heart Children’s P. O. Box 1156 Cancer Support Services Freedom, CA 95019 680 W Beach St www.freedomrotaryclub.org Watsonville, CA 95076 Friends of the La Selva Beach Phone 831-724-9100 Fax831-724-9101 Library www.jacobsheart.org 316 Estrella Avenue La Selva Beach, CA 95076 Jay Moriarity Foundation Phone: 831-662-3622 P.O. Box 330 Aptos, CA 95001 Friends of the Rail & Trail Phone 831-818-0958 877 Cedar Street, Ste 240 www.jaymoriarityfoundation.org Santa Cruz, CA 95060 www.railandtrail.org Land Trust info@railandtrail.org of Santa Cruz County 617 Water St. Friends of Santa Cruz Santa Cruz, CA 95060 State Parks Phone 831-429-6116 144 School St. Fax 831-429-1166 Santa Cruz, CA 95060 www.landtrustsantacruz.org Phone 831-429-1840 Fax 831-429-6748 Modern Woodmen of America www.thatsmypark.org Nicholas Fisher 230 Mount Herman Road, Suite 212 Friends of Watsonville Parks Scotts Valley, CA 95066 & Community Phone 831-566-8659 P.O. Box 2103 Fax 831-706-4268 Watsonville, CA 95077 reps.modernwoodmen.org/nfisher friendsofwatsonvillepcs.org Families in Transition of Santa Cruz County 406 Main Street, Room 326 Watsonville, CA 95076 831-998-0699 fitsantacruz.org

Girl Scouts of California Central Coast 10550 Merritt St. Castroville, CA 95012 Phone 831-633-4877 Fax 831-633-4029 www.girlscoutsccc.org Goodwill Central Coast 350 Encinal Street Santa Cruz, CA 95060 831-722-2376 goodwill.org Haven of Hope P. O. Box 610 Aptos, CA 95001 Phone 831-425-3010 www.havenofhopehomes.org Hearts & Hands Christian Childcare & Preschool 40 Blanca Lane Watsonville, CA 95076 Phone 831-724-0175 Fax 831-724-0177 www.hhpreschool.com Hope Thrift Store 1060 South Green Valley Road Watsonville, CA 95076 Phone: 831-761-5440 info@hopethrift.org

Monarch Services 233 East Lake Avenue Watsonville, CA 95076 Phone 831-722-4532 Fax 831-722-4990 www.monarchscc.org Monte Vista Christian School 2 School Way Watsonville, CA 95076 Phone 831-722-8178 Fax 831-722-0361 www.mvcs.org Ruth Martin P.O. Box 2990 Santa Cruz, CA 95063-2990 Phone 831-632-0603 www.ruthmartinhomecare.com

Monterey Bay Aquarium 886 Cannery Row Monterey, CA 93940-108 Phone 831-648-4983 Fax 831-648-7960 www.montereybayaquarium.com Monterey Bay Birding Festival P. O. Box 2197 Aptos, CA 95001 Phone 831-726-8052 Fax 831-726-8052 www.montereybaybirding.org

Mount Madonna School 491 Summit Road Watsonville, CA 95076 Phone 408-847-2717 Fax 408-847-5633 www.mountmadonnaschool.org Museo Edwardo Carrillo 1250 Redwood Drive Santa Cruz, CA 95060 831-239-9411 museoeduardocarrillo.org Navigator Schools 650 San Benito Street, Suite 250 Hollister, CA 95023 Phone: 831-217-4880 www.navigatorschools.org Pajaro Rescue Mission P. O. Box 1807 Watsonville, CA 95077 831-724-9576 www.teenchallengemontereybay.org

Pajaro Valley Chamber Member Directory

Ceiba Public Schools Foundation 260 Riverside Drive Watsonville, CA 95076 831-740-8773 ceibafoundation.org

Pajaro Valley Arts Council Watsonville, CA 95076 831-722-3062 www.pajarovalleyartscouncil.org Pajaro Valley Association of Realtors 739 East Lake Avenue Watsonville, CA 95076 Phone 831-728-4537 Fax 831-728-9417 www.pvaor.org Pajaro Valley Community Health Trust 85 Nielson St. Watsonville, CA 95076 Phone 831-761-5639 Fax 831-763-6084 www.pvhealthtrust.org Pajaro Valley Federation of Teachers P. O. Box 1222 Watsonville, CA 95077 831-726-6866 831-722-3009 Pajaro Valley Historical Association P. O. Box 623 Watsonville, CA 95077 Phone (831)722-0305 Fax (831)722-5501 www.pajarovalleyhistory.com Pajaro Valley Loaves & Fishes, Inc. 150 Second St. Watsonville, CA 95076 Phone 831-722-4144 Fax 831-722-5269 www.pvloavesandfishes.org

Pajaro Valley Chamber of Commerce and Agriculture

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Pajaro Valley Chamber Member Directory

Pajaro Valley Prevention and Student Assistance 335 E. Lake Ave. Watsonville, CA 95076 831-728-6445 831-761-6011 pvpsa.org Pajaro Valley Pride P.O. Box 1486 Watsonville, CA 95077 www.pajarovalleypride.org Pajaro Valley Shelter Services 115 Brennan St. Watsonville, CA 95076 Phone 831-728-5649 Fax 831-722-6177 www.pvshelter.org Pajaro Valley Water Management Agency 36 Brennan St. Watsonville, CA 95076 831-722-9292 831-722-3139 www.pvwma.dst.ca.us Pajaro Valley Youth Soccer Club P. O. Box 3242 Freedom, CA 95019 831-840-9080 pvysc.net Professional Fire Fighters of Watsonville P.O. Box 1413 Watsonville, CA 95077 Phone (831)728-6060 Quicksilver Swimming P.O. Box 36205 San Jose, CA 95158 Phone 760-521-0126 www. www.teamunify.com Recreation Advocates, Inc. 620 Peartree Drive Watsonville, CA 95076 recadvocates@gmail.com Rotary Club - Watsonville P. O. Box 282 Watsonville, CA 95077 Phone 831-722-8080 Fax 831-722-8269 www.watsonvillerotary.com Salud Para La Gente 195 Aviation Way, Suite 200 Watsonville, CA 95076 831-728-8250 www.saludparalagente.org Santa Cruz County Business Council P.O. Box 1267 Freedom, CA 95019

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Santa Cruz County Fairgrounds Foundation 2601 E. Lake Avenue Watsonville, CA 95076 831-786-9698 Santa Cruz County Regional Transportation Commission 1523 Pacific Ave. Santa Cruz, CA 95060 831-460-3200 831-460-3215 www.sccrtc.org Santa Cruz County Symphony 307 Church St. Santa Cruz, CA 95060 Phone 831-462-0553 Fax 831-426-1193 www.santacruzsymphony.org Santa Cruz Veterans Alliance 2827 S Rodeo Gulch Road Soquel, CA 95073 831-431-6347 SCORE 716 Capitola Avenue, Suite G Capitola, CA 95010 831-621-3735 santacruzcounty.score.org Second Harvest Food Bank 800 Ohlone Parkway Watsonville, CA 95076-0005 Phone 831-722-7110 Fax 831-722-0435 www.thefoodbank.org Slavic American Cultural Organization P.O. Box 226 Watsonville, CA 95077 831-438-2188 judymhager@earthlink.net Soroptimist International of Watsonville P. O. Box 442 Watsonville, CA 95077 Phone 831-722-5561 www.siwatsonville.org Sons of Italy P. O. Box 1438 Watsonville, CA 95077 831-535-2808 watsonvillesonsofitaly.org The Salvation Army 214 Union Street Watsonville, CA 95076 831-724-3922 United Way of Santa Cruz County 4450 Capitola Rd., Suite 106 Capitola, CA 95010 Phone 831-479-5466 Fax 831-479-5477 www.unitedwaysc.org

Pajaro Valley Chamber of Commerce and Agriculture

Volunteer Center Santa Cruz 349 Main Street Watsonville, CA 95076 Phone 831-722-6708 Fax 831-722-1013 www.scvolunteercenter.com Watsonville First United Methodist Church 229 Stanford Street Watsonville, CA 95076 Phone: 831-724-4434 watsonville1stumc.org Watsonville Community Band 720 Oregon St. Watsonville, CA 95076 831-728-2768 www.watsonville-band.org Watsonville Women’s Club 12 Brennan St. Watsonville, CA 95076 Phone 831-726-2627 Watsonville Family YMCA 27 Sudden St. Watsonville, CA 95076 Phone 831-728-9622 Fax 831-728-3422 www.watsonvilleymca.org Watsonville Wetlands Watch 500 Harkins Slough Rd. Watsonville, CA 95076 831-402-9559 watsonvillewetlandswatch.org Work Force Investment 1000 Emeline St. Santa Cruz, CA 95060 831-454-4873 831-454-4651 YWCA Watsonville 340 E. Beach St. Watsonville, CA 95076 Phone 831-724-6078 www.facebook.com/ ywcaofwatsonville Youth NOW Center 124 E. Lake Ave. Watsonville, CA 95076 831-254-4990 www.youthnowcenter.com NOTARY Central Coast Shipping and Screenprinting 1052 East Lake Avenue Watsonville, CA 95076 831-726-5066 831-726-5066 facebook.com/shipandprintnow The UPS Store 1961 Main St. Watsonville, CA 95076 831-728-1919 831-728-1507 Theupsstore.com

NURSERIES Alladin Nursery & Gift Shop 2905 Freedom Blvd.

Watsonville, CA 95076 Phone 831- 724-5785 Fax 831- 724-6960 www.alladinnursery.com OFFICE SUPPLIES, EQUIPMENT, FURNITURE Taylor’s Office City 440 Main St. Watsonville, CA 95077 Phone 831-724-5681 Fax 831-724-0465 OPTOMETRIST, OPHTHALMOLOGIST Coastal Eye Associates 160 Green Valley Rd., Suite 202 Freedom, CA 95019 Phone 831-724-1353 Fax 831-728-4739 Green Valley Optometry Dr. Sylvia Lee 386 S. Green Valley Rd Watsonville, CA 95076 Phone 831-724-1063 Fax 831-724-1067 www.greenvalleyoptometry.com PACKAGING MATERIALS Central Coast Shipping and Screenprinting 1052 East Lake Avenue Watsonville, CA 95076 831-726-5066 831-726-5066 facebook.com/shipandprintnow Pacific AgPak 150 Aviation Way, Suite 201 Watsonville, CA 95076 831-722-9495 831-722-9750 www.pacificagpak.com Sambrailo Packaging 800 Walker St. Watsonville, CA 95076 Phone 831-724-7581 Fax 831-722-7459 www.sambrailo.com The UPS Store 1961 Main St. Watsonville, CA 95076 831-728-1919 831-728-1507 Theupsstore.com PAINT STORES Kelly-Moore Paint Company 1405 Freedom Blvd.

Watsonville, CA 95076 Phone: 831-724-7576 www.kellymoore.com km0818@kellymoore.com

M & M Party Rentals & Supplies 1010 Freedom Blvd.

Watsonville, CA 95076 Phone 831-728-8405 Fax 831-728-0721 www.mmpartyrentals.com PATENT AGENCIES Central Coast Patent Agency #3 Hangar Way Watsonville, CA 95076 Phone 831-768-1755 Fax 831-768-8550 www.centralcoastpatent.com PAWN/GOLD BUYING Watsonville Pawn, Inc. 456 Main St. Watsonville, CA 95076 831-768-7296 831-724-5626

Radiology Medical Group of Santa Cruz 108 Green Valley Rd. #B Freedom, CA 95019 Phone 831-724-2236 Fax 831-724-8440 www.rmgscc.com Salud Para La Gente 195 Aviation Way, Suite 200 Watsonville, CA 95076 Phone 831-728-8250 www.saludparalagente.org Dr. Robert Weber, M.D. 1066 S. Green Valley Rd. Watsonville, CA 95076 Phone 831-722-2422 www.montereybayfamilyphysicians.com PLUMBING SUPPLIES, WHOLESALE A.L. Lease Company, Inc. 1220 W. Beach St. Watsonville, CA 95076 Phone 831-724-1044 Fax 831-724-1183

PAYROLL SERVICES Paychex, Inc. Craig Hopper 141 Soquel Avenue, Suite 105 Santa Cruz, CA 95062sen

PRINTERS Pajaro Valley Printing 1827 Freedom Blvd.

Freedom, CA 95019 Phone 831-722-2367 Fax 831-722-3696

PHOTOGRAPHERS Batin Photography Ferdinand Batin 1528B Monterey Salinas Hwy, Ste 3 Monterey, CA 93940 Phone: 831-901-3132 www.batinimages.com

PROPANE Amerigas 885 Salinas Road Royal Oaks, CA 95076 Phone: 831-438-3400 www.amerigas.com

American Huney Photographer www.americanhuney.com contact@americanhuney.com Maurice’s Photography 831-726-6234 www.mauricesphotography.com PHYSICIANS & SURGEONS Kaiser Permanente Crossroads Shopping Center 1931 Main Street Watsonville, CA 95076 Phone 831-768-6600 healthy.kaiserpermanente.org Physicians Medical Group of Santa Cruz 100 Enterprise Way, Suite C110 Scotts Valley, CA 95066 831-465-7800 www.pmgscc.com Pinnacle HealthCare 99 Airport Blvd Watsonville, CA 95076 Phone 831-728-1199 Fax 831-728-2240 www.pinnacleweb.com

Exxon 175 Main Street Watsonville, CA 95076 831-728-9188 PROPERTY MANAGEMENT Aldina Real Estate, Inc. Property Management 707 East Lake Ave. Watsonville, CA 95076 Phone 831-763-7777 Fax 831-722-4601 www.aldinapropertymanagement.com Burgstrom/Kramer, Inc. 21 Brennan St., Suite 16 Watsonville, CA 95076 831-724-2343 831-761-8282 www.burgstromkramer.com El Camino Realty & Investments Inc. Garrett Fischer 1725 Freedom Blvd Watsonville, CA 95076 www.garrettfischer.com

Haines & Associates 90 Mariposa Ave. Watsonville, CA 95076 Phone: 831- 247-3410 www.hainesandassociates.com KW Ag and Commercial Chuck & Ramona Allen 44 Brennan St. Watsonville, CA 95076 831-818-1069 Milladin Properties LLC Paul Milladin P. O. Box 207 Watsonville, CA 95077 Oak Tree Properties 936 E. Lake Ave Watsonville, CA 95076 831-722-9922 831-768-9087 Oliver Property Management 723 E. Lake Ave. Watsonville, CA 95076 Phone 831-722-4696 Fax 831-722-8999 www.oliverpm.com PacCom Management Services, Inc. 155 Westridge Dr. Watsonville, CA 95076 Phone 831-722-7609 Fax 831-722-4629 www.paccom.biz RENBO Renee Mello, Broker 44 Brennan St. Watsonville, CA 95076 Phone 831-840-2479 renee@reneemello.com www.reneemello.com Statewide Properties 550 Walker St. Watsonville, CA 95076 Phone 831-728-5996 Fax 831-724-2583 REAL ESTATE/REALTORS Aldina Real Estate, Inc. 713 East Lake Ave. Watsonville, CA 95076 Phone 831-722-7131 Fax 831-722-7316 www.aldinarealestate.com Allen Property Group, Inc. P. O. Box 556 Santa Cruz, CA 95061 Phone 831-688-5102 Fax 831-688-5102 www.allenpginc.com Burgstrom/Kramer, Inc. 21 Brennan St., Suite 16 Watsonville, CA 95076 Phone 831-724-2343 Fax 831-761-8282 www.burgstromkramer.com

California Sunshine Development Lisa Li 275 Main Street, #450 Watsonville, CA 95076 Phone 415-279-0482 Century 21 M&M and Associates 20 Ohlone Pkwy, Suite 101 Watsonville, CA 95076 831-728-2121 831-740-5054 Coast Business Brokerage 10096 Soquel Dr., Suite 10 Aptos, CA 95003 Phone 831-685-8866 Fax 831-685-1918 www.coastbizbrokers.com Coastal Life Real Estate P. O. Box 21 Capitola, CA 95010 831-345-7912 www.rentinsantacruz.com

Pajaro Valley Chamber Member Directory

PARTY SUPPLIES & RENTALS Eventscapes 489 San Andreas Road Watsonville, CA 95076 831-722-2518 www.eventscapesinc.com

Cowley Real Estate and Properties Katy Cowley 2620 Mission Street Santa Cruz, CA 95060 Phone 831-251-2718 Fax 831-251-2718 www.katycowley.com David Lyng Real Estate 55 Penny Lane, Suite #102 Watsonville, CA 95076 Phone 831-763-6700 Fax 831-763-6701 www.davidlyng.com El Camino Realty & Investments Garrett Fischer 1725 Freedom Blvd.

Watsonville, CA 95076 Phone 831-728-2036 Fax 831-728-7017 www.garrettfischer.com Green Age Development 17300 Monterey Road, Ste 200 Morgan Hill, CA 95037 Phone: 408-713-1338 www.greenagedevelopment.com Haines & Associates 90 Mariposa Avenue Watsonville, CA 95076 Phone: 831- 247-3410 www.hainesandassociates.com Integrity Lending 444 Airport Blvd., Ste. 101 Watsonville, CA 95076 Phone 831-722-1558 Fax 831-722-0992 www.trinacoffmangomez. homesandland.com

Pajaro Valley Chamber of Commerce and Agriculture

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Pajaro Valley Chamber Member Directory

John Skinner Sherman & Boone P.O. Box 714 Freedom, CA 950196 Phone 831-359-8624 KW Ag and Commercial 42 Brennan St. Watsonville, CA 95076 Phone 831-818-1069 Fax 831-761-8543 Milladin Properties LLC Paul Milladin P. O. Box 207 Watsonville, CA 95077 831-722-6000 Oak Tree Property Clark Codiga 936 E. Lake Ave. Watsonville, CA 95076 Phone 831-722-9922 Fax 831-768-9087 www.oaktreeproperty.com Ow Family Properties Real Estate Brokerage and Investment Firm 1601 41st Avenue, #202 Capitola, CA 95010 Phone 831-475-2186 www.owcommercial.com

Ow Family Properties Accounting, Bookkeeping & CPA’s 1601 41st Avenue, #202 Capitola, CA 95010 Phone 831-475-2186 www.owcommercial.com California Sunshine Development 275 Main Street, #450 Watsonville, CA 95076 Phone 415-279-0482 Green Age Development 17300 Monterey Road, Ste 200 Morgan Hill, CA 95037 Phone: 408-713-1338 www.greenagedevelopment.com RECYCLING Vision Recycling 41900 Boscell Road Fremont, CA 94538 Phone: 510-429-1300 visionrecycling.com

Realty World Bay Properties 444 Airport Blvd., Suite 107 Watsonville, CA 95076 Phone 831-722-1020 Fax 831-722-3030 www.realtyworldbayproperties.com

RESTAURANTS/EATERIES Bagel Cafe 1830 Main St. Watsonville, CA 95076 Phone 831-722-3838 Fax 831-722-6640 www.bagelcafebakery.com

RENBO Renee Mello, Broker 44 Brennan St. Watsonville, CA 95076 Phone 831-840-2479 renee@reneemello.com www.reneemello.com

Burgers and Brews 1116 Main Street Watsonville, CA 95076 831-566-0329

Statewide Properties 550 Walker St. Watsonville, CA 95076 Phone 831-728-5996 Fax 831-724-2583 Sunset Properties 2661 Beach Rd., Bldg. 2 Watsonville, CA 95076 Phone 831-840-5519 Fax 831-763-9730 Tony Melo Aldina Real Estate, Inc. 713 E. Lake Avenue Watsonville, CA 95076 831-566-9716 831-207-4860 www.tonymelorealestate.com

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REAL ESTATE DEVELOPMENT Elite Developments, Inc. 144 West Lake Avenue Watsonville, CA 95076 831-728-4534 831-786-0465

California Grill of the Pajaro Valley 40 Penny Lane Watsonville, CA 95076 831-722-8052 www.californiagrillrestaurant.com Carmona’s BBQ and Catering 1040 East Lake Ave. Watsonville, CA 95076 831-761-9160 831-761-9154 www.carmonascatering.com Cassidy’s Pizza 1400 Freedom Blvd.

Watsonville, CA 95076 Phone 831- 724-2271 Fax 831- 724-6106 Corralitos Coffee House 531 Corralitos Road Watsonville, CA 95076 www.corralitoscoffee.com

Pajaro Valley Chamber of Commerce and Agriculture

Crow’s Nest Restaurant 2218 E. Cliff Dr. Santa Cruz, CA 95062 Phone 831- 476-4560 www.crowsnest-santacruz.com D’La Colmena, Inc. 129 W. Lake Ave. Watsonville, CA 95076 Phone 831- 724-4544 Fax 831- 724-1323 www.dlacolmena.com Ella’s at the Airport 100 Aviation Way Watsonville, CA 95076 831-728-3282 www.ellaswatsonville.com Grocery Outlet - Watsonville 1000 Main St. Watsonville, CA 95076 Phone 831-728-6506 www.groceryoutlet.com The Haute Enchilada 7902 Moss Landing Road Moss Landing, CA 95039 Phone: 831-633-5843 www.hauteenchilada.com Imura Japanese Restaurant 1994-C Main St. Watsonville, CA 95076 831-761-8799 831-761-9432 imurasushi.com Jalisco Restaurant 315 Main St. Watsonville, CA 95076 Phone 831-728-9080 Fax 831-728-8657 www.jaliscorestaurant.com Mas Mac, Inc. - McDonald’s Restaurants 1598 Freedom Blvd.

Watsonville, CA 95076 Phone 831-761-0671 Mas Mac, Inc. - McDonald’s Restaurants” 1459 Main St. Watsonville, CA 95076 Phone 831-761-8450 Ortiz Store & Deli 29 E. Beach Street Watsonville, CA 95076 Phone 831-722-6917 Red Apple Café 589 Auto Center Dr. Watsonville, CA 95076 831-761-9551 831-768-7625 Round Table Pizza 1975 Main St. Watsonville, CA 95076 Phone 831-722-2492 Fax 831-722-7827 www.roundtablepizza.com/site/ roundtable682

Seacliff Inn/Severino’s 7500 Old Dominion Ct. Aptos, CA 95003 Phone 831-688-7300 Fax 831-685-3603 www.seacliffinn.com Shadowbrook 1750 Wharf Rd. Capitola, CA 95010 Phone 831-475-1222 Fax 831-475-7664 www.shadowbrook-capitola.com Sushi Garden 1441 Main Street Watsonville, CA 95076 Phone 831-728-9192 Fax 831-728-9180 www.sushi-garden.com Taylor Brothers Hot Dog Stand 336 Union St. Watsonville, CA 95076 Phone 831-722-2402 Togo’s 1985 Main Street Watsonville, CA 95076 Phone: 831- 761-8744 locations.togos.com/II/US/CA/ Watsonville/1985-Main-St Whole Enchilada 7902 CA-1 Moss Landing, CA 95039 Phone:831- 633-3038 www.wenchilada.com RETAIL A Painted Cottage 2905 Freedom Blvd Corralitos, CA 95076 www.apaintedcottage.me Ace Hardware Manny Rodriquez 1820 Freedom Blvd.

Freedom, CA 95019 831-724-4740

Alladin Nursery & Gift Shop 2905 Freedom Blvd.

Watsonville, CA 95076 Phone 831-724-5785 Fax 831-724-6960 Alladinnursery.com Baker Brothers Furniture and Appliance 55 Brennan St. Watsonville, CA 95076 Phone 831-722-6116 Fax 831-722-2778 Carriage House Collectibles 723-F East Lake Avenue Watsonville, CA 95076 Phone: 831-319-4885 www.facebook.com/CarriageHouse-Collectibles

Foreverfly Skate 442 Main Street Watsonville, CA 95076 Phone: 831-228-9819 Hope Thrift Store 1060 South Green Valley Rd Watsonville, CA 95076 Phone: 831-761-5440 info@hopethrift.org Kelly-Moore Paint Company 1405 Freedom Blvd.

Watsonville, CA 95076 831-724-7576 www.kellymoore.com km0818@kellymoore.com Ortiz Store & Deli 29 E. Beach Street Watsonville, CA 95076 831-722-6917 The True Olive Connection 106 Lincoln St. Santa Cruz, CA 95060 Phone 831-458-6457 Fax 831-458-6457 www.trueoliveconnection.com Water Street Stereo 125 Hangar Way #10 Watsonville, CA 95076 Phone 831-427-1604 Fax 831-761-2584 www.waterstreetstereo.com Watsonville Home Elegance 501 Main Street Watsonville, CA 95076 Phone: 831-319-4090 www.facebook.com/ Watsonville-home-elegance SANITATION PRODUCTS/PORTABLE RESTROOMS D&G Sanitation P.O. Box 710 Freedom, CA 95019 Phone: 831-722-6066 dgsanitation.com SCHOOLS, COLLEGES & EDUCATION Cabrillo College 6500 Soquel Dr. Aptos, CA 95003 Phone 831-479-6100 Fax 831-479-6153 www.cabrillo.edu

Ceiba Public Schools Foundation 260 Riverside Drive Watsonville, CA 95076 831-740-8773 www.ceibafoundation.org Hearts & Hands Christian Childcare & Preschool 40 Blanca Lane Watsonville, CA 95076 Phone 831-724-0175 Fax 831-724-0177 www.hhpreschool.com Monsbey College 6 Hangar Way, Suite B Watsonville, CA 95076 Phone 831-786-0531 Fax 831-786-0326 www.monsbey.com Mt. Madonna School, Inc. 491 Summit Road Watsonville, CA 95076 408-847-2717 408-847-5633 mountmadonnaschool.org Navigator Schools 650 San Benito Street, Suite 250 Hollister, CA 95023 Phone: 831-217-4880 www.navigatorschools.org Pajaro Valley Federation of Teachers 90-A Mariposa Ave. Watsonville, CA 95076 831-722-2331 Fax 831-722-3009 www.pvft.net Pajaro Valley Unified School District 294 Green Valley Rd. Watsonville, CA 95076 Phone 831-786-2100 Fax 831-761-6010 www.pvusd.net Santa Cruz County Office of Education 400 Encinal St. Santa Cruz, CA 95060 Phone 831-466-5600 Fax 831-466-5607 www.santacruzk12.ca.us University of California Santa Cruz Accounts Payable 1156 High Street Santa Cruz, CA 95064 Watsonville Yoga,

SENIOR RETIREMENT HOMES Valley Heights Senior Community 925 Freedom Blvd.

Watsonville, CA 95076 Phone 831-722-4884 Fax 831-722-2276 www.valleyheights.com SKATE SHOPS Foreverfly Skate 442 Main Street Watsonville, CA 95076 Phone: 831-228-9819 SMOKED MEAT SPECIALTIES Freedom Meat Lockers & Sausage 160 Hi-Grade Ln. Freedom, CA 95019 Phone 831-724-4355 freedommeatlockers.com SPORTS Pajaro Valley Youth Soccer Club P. O. Box 3242 Freedom, CA 95019 Quicksilver Swimming Lucas Salles-Cunha P.O. Box 36205 San Jose, CA 95158 Recreation Advocates, Inc. Annette Baldwin 620 Peartree Drive Watsonville, CA 95076 Santa Cruz Warriors 903 Pacific Avenue, #903 Santa Cruz, CA 95060 Phone 831-713-4390 santacruz.dleague.nba.com

THEATERS Green Valley Cinema 9 1125 S. Green Valley Rd. Watsonville, CA 95076 831-761-8300 Fax 831-761-0496 greenvalleycinema.com

Pajaro Dunes North Association 101 Shell Dr. Watsonville, CA 95076 Phone 831-761-7752 Fax 831-761-6285 pajarodunesshorebirds.com

THRIFT STORES Goodwill Industries 470 Main St. Watsonville, CA 95076 831-722-2376 www.goodwill.org

Tudor Rose Manor 208 Venetian Road Aptos, CA 95003 Phone 831-476-0170 Fax 831-684-1312 familyreunionhome.com

Hope Thrift Store 1060 South Green Valley Rd Watsonville, CA 95076 831-761-5440 info@hopethrift.org

WEBSITE DESIGN Coastline Marketing Group 426 Salinas Street Salinas, CA 93901 831-759-2273 coastlinemarketinggroup.com

Watsonville Pawn, Inc. 456 Main St. Watsonville, CA 95076 831-768-7296 831-724-5626 TRACTORS AND FARM EQUIPMENT C & N Tractors 496 Salinas Rd. Watsonville, CA 95076 Phone 831-722-2733 Fax 831-728-5837 www.c-ntractor.com TRAFFIC Traffic Management Inc. 15 Grove Street Watsonville, CA 95076 trafficmanagement.com 562-480-8902

STORAGE SERVICE AAA Mini Storage 20 Westgate Dr. Watsonville, CA 95076 Phone 831-724-5150

TRUCKS/INDUSTRIAL Southwest Truck Service 50 Pine St. Watsonville, CA 95076 Phone 800-999-3680 Fax 831-724-0523 www.swtrucking.com

TELECOMMUNICATIONS SERVICES Spectrum Business Jesse Gomez 8120 Camino Arroyo Gilroy, CA 95020 Phone: 408-500-5812

UTILITIES Pacific Gas & Electric 356 East Alisal St. Salinas, CA 93901 Phone 831-479-3162 Fax 831-479-5810 www.pge.com

Totlcom Inc. 65 Hangar Way Watsonville, CA 95076 831-728-5000 Fax 831-728-8228 www.totlcom.com

VACATION RENTALS Pajaro Dunes Company 101 Shell Drive Watsonville, CA 95076 Phone 831-728-7400 Fax 831-728-7444 www.pajarodunes.com

Pajaro Valley Chamber Member Directory

Flowers By Toshi 1201 Lincoln St. Watsonville, CA 95076 Phone 831-722-2431

WEDDINGS AND SPECIAL EVENTS Music Now 230 Mount Herman Road, Ste B Scotts Valley, CA 95066 877-423-4423 www.musicnowdj.com Eventscapes 489 San Andreas Road Watsonville, CA 95076 831-722-2518 www.eventscapesinc.com Flowers By Toshi 1201 Lincoln St. Watsonville, CA 95076 Phone 831-722-2431 M & M Party Rentals and Supplies 1010 Freedom Blvd.

Watsonville, CA 95076 Phone 831-728-8405 Fax 831-728-0721 www.mmpartyrentals.com Santa Cruz County Fairgrounds 2601 East Lake Ave. Watsonville, CA 95076 Phone 831-724-5671 Fax 831-761-5827 santacruzcountyfair.com WINERIES Alfaro Family Vineyards MaryKay Alfaro 420 Hames Road Corralitos,CA 95076 Phone 831-728-5172 Fax 831-761-5563 www.alfarowine.com Wargin Wines Denise Wargin 11 Hangar Way Watsonville, CA 95076 831-531-8108 www.warginwines.com

Pajaro Valley Chamber of Commerce and Agriculture

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Pajaro Valley Chamber of Commerce and Agriculture