21st Annual Watsonville STRAWBERRY FESTIVAL by Weeklys

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2015 Watsonville Strawberry Festival

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MESSAGE FROM THE

MAYOR

Dr. Nancy A. Bilicich Mayor

ou are cordially invited to the 21st Annual Watsonville Strawberry Festival in Historic Downtown Watsonville! Please join us as we celebrate Watsonville’s hardworking community, its beautiful and historic downtown, and of course, the strawberry. Come to the Festival and experience a variety of tasty foods from around the area, enjoy family oriented carnival rides, and sit back and relax to live performances from local and regional bands and groups.

Don’t forget to visit Strawberry Lane where local non-profit organizations feature many delicious strawberry treats. One of our most popular items is strawberry pizza. Other goodies include strawberry salsa, strawberry waffles, chocolate strawberries, strawberry ice cream and strawberry shortcake to name a few. Once again, welcome to the 21st Annual Watsonville Strawberry Festival and we hope you and your family enjoy this fun filled event and make memories that will last a lifetime. Sincerely, Dr. Nancy A. Bilicich Mayor

2015 Watsonville Strawberry Festival

ueda usted cordialmente invitado al 21er. Festival Anual de la Fresa en el Centro Historico de la Ciudad de Watsonville! Unase a nosotros a festejar a la comunidad arduamente trabajadora de Watsonville, su hermoso e historico Zocalo, y por supuesto, las fresas. Asista al Festival y pruebe la variedad de sabrosos antojitos del area de la region, disfrute de lo juegos mecanicos o simplemente tome asiento y relajese a disfrutar las actuaciones de grupos y bandas locales y de la region. No se olvide de visitar La Avenida de la Fresa, en donde varias organizaciones sin fines de lucro presentaran deliciosos antojitos con fresas. Uno de los mas famosos platillos es la pizza de fresa. Entre otros antojitos se incluyen: salsa de fresas, waffles con fresas, fresas cubiertas de chocolate, helado de fresa, pastel de fresas, y demas.

Bienvenidos una vez mas, al 21er. Festival Anual de la Fresa de la Ciudad de Watsonville y esperamos que usted y su familia disfruten de este evento familiar, lleno de diversion y de futuros recuerdos duraderos para toda la vida. Sinceramente, Dr. Nancy A Bilicich Alcalde

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ESTING FACTS ABOUT STRAWBERR IES

Strawberries by the numbers If all the strawberries produced in California this year were laid berry to berry, they’d wrap around the world 15 times. That’s enough strawberries to provide every U.S. household with 12-pint baskets. I’d Like To Thank The Academy It would take 7,000 strawberries to create the red carpet that welcomes the stars to the Academy Awards each year. California Dreaming California provides approximately 83 percent of the nation’s strawberries. Rated No. 1 With Children Strawberries are a favorite with people of all ages, especially children. In a recent survey, kids seven to nine years old picked strawberries as their favorite fruit, followed by grapes, apples, oranges and bananas.

2015 Watsonville Strawberry Festival

Better Start Eating Strawberries Respondents to a recent national survey labeled strawberry lovers as “health conscious, fun loving, intelligent and happy.” Nonstrawberry lovers, on the other, were described as “weird, boring, stuffy – picky, fussy eaters who avoid healthy foods.” Hand-Picked And Packed All strawberries are picked, sorted and packed by hand in the field. The trays of strawberries are then rushed to shipping facilities where they are cooled-down to about 34 degrees Fahrenheit. (A tray normally contains 12 onepint baskets). Within 24 hours of harvest, the strawberries are loaded on refrigerated trucks for delivery to local supermarkets across the country. This unique distribution system ensures that this delicate fruit reaches consumers in fresh-from-the-field condition.

What’s The Best Method/ Technique For Growing Strawberries? Commercial strawberry growing is not the same as techniques a hobbyist would use. Our advice is to contact your local nursery for growing tips. What’s The Best Way To Store Strawberries? For strawberries to stay fresh, do not wash them right away. Store them in a large container with a dry paper towel at the bottom. Separate the berries by layering them with paper towels to maximize freshness. Just before using, wash strawberries with the caps attached under a gentle spray of cool water. For each best flavor, allow strawberries to reach room temperature before serving. Can I Freeze Strawberries? in a saucepan, mix equal amounts of sugar and water. Stir over medium heat until sugar is dissolved and mixture is clear.

Cool the mixture completely. Measure one cup of steamed and sliced strawberries into a pint sized freezer bag. Pour one-half to two-thirds of a cup of the sugar water mixture into the bag…just enough to completely cover the strawberries. Seal and freeze the bag in a single layer. Because the moisture content of strawberries varies throughout the season, it’s recommended that home frozen strawberries be used in beverages and sauces, not in recipes where liquid variations could make a difference. (Commercially frozen strawberries are consistent in texture and density.) How Many Seeds? On the average, there are 200 tiny seeds in every strawberry. Care and Handling California strawberries are fully ripe at the time they are picked and do not continue to ripen after picking. The berries should have a bright red color, natural shine and fresh looking green caps.

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Photos by ister-Pajaronian Erik Chalhoub/Reg

K O O B P A R C S L A IV T STRAWBERRY FES

David Ramirez (from left), Angel Fernandez, Sandor Rodriguez and Eric Fernandez, members of Santa Cruz County F.C. Revolution, teamed up with Cassidy’s Pizza to sell strawberry pizza.

riguez hold up a Madison Kaim (left) and Sarah Rodtwo helped sell The e. waffl y berr “strawffle,” a straw Dame de Namur the plate as a way to benefit Notre . team l ybal volle en’s wom y’s ersit Univ

Two friends from Morgan Hill, Xander (left) and Adrian, compete in a pie eating contest during the Watsonville Strawberry Festival.

“Fun Slide” was one of the many attractions at the festival’s carniv al area.

Joann Borbolla helped sell strawberry salsa for the Kawakami-Watsonville Sister City Association.

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A crowd navigates its way thro ugh the festival on East Beach Street.

Tropicalismo Impacto 5 perform tunes for the audience.

“Happy Swing” was one of the many rides in the festival’s carnival area.

2015 Watsonville Strawberry Festival

STRAWBERRIES ARE A GOOD ADDITION TO ANY R ECIPE C

alifornia strawberries are a nutritious and are a delicious addition to these scrumptious recipes. Follow these quick and easy recipes to create flavorful delicacies that will entice even the pickiest palate, and won’t overwhelm novice cooks.

Strawberry Banana-Nut Bread

1 cup butter or margarine 1/2 cup sugar 2 eggs lightly beaten 1/2 cup plain (or strawberry) yoghurt 1 teaspoon vanilla extract 4 medium bananas, enough for 1 1/4 cups mashed. 8-12 large California strawberries stemmed & mashed, enough for 3/4 cup 1/2 cup finely chopped walnuts 2 cups of flour

Sift Together:

1 teaspoon baking soda 1 teaspoon corn starch 1/2 teaspoon salt 2 cups of flour

Directions Preheat oven to 250 degrees. Grease and lightly flour 6-6” x 4” bread pans or 2-9” x 9” cake pans. In large bowl, beat butter at high speed until smooth. Add sugar and beat at high speed until fluffy. Lower speed and add the eggs, vanilla and yogurt one at a time. Allow the ingredients to completely blend. Add bananas and strawberries until evenly blended. Add al sifted ingredients to mixture 1/2 cup

2015 Watsonville Strawberry Festival

at a time until completely blended. Do not over mix! Add the walnuts and stir to mix. Pour the finished batter into the prepared pans and bake for 3555 minutes. Bread will be browned on top and pull away from side of pan when ready. Place pans on cooling rack for 10 minutes before inverting them. Wrap in aluminum foil to store in refrigerator.

Rosy Strawberry Soup

1 1/2 quarts strawberry preserves 4 1/2 cups sour cream 1 1/2 cups sherry 6 tablespoons grenadine 3 cups of half and half 4 pints baskets fresh California strawberries, stemmed and halved Mint, sprigs for garnish

Splash of lemon-lime soda Whole fresh California Strawberry

Directions In a blender combine all ingredients except whole berry and lemon-lime soda; flash blend. Pour into tall glass. Splash lemon-lime soda on top. Garnish with whole berry.

Strawberry Freeze

1/4 ounces Baileys Original Irish Cream 4 ounces vanilla soft serve ice cream 4 ounces frozen slices California Strawberries in syrup, partially thawed Whole fresh California Strawberry

Directions In a blender combine all ingredients except whole berry; blend smooth.

Pour into stemmed glass. Garnish with while berry.

Strawberry-Orange Smoothies

1 pint basket California strawberries,

washed and stemmed 1 1/4 cups low fat milk 2/3 cup unflavored lowfat yogurt 2 1/2 tablespoons frozen orange juice concentrate 2 tablespoons honey 4 ice cubes

Directions Combine ingredients in container of electric blender. Blend until smooth. Pour into four 8-ounce glasses. Garnish with orange wheels, if desired. Serve with straws. Makes 4 servings.

Directions Whisk together strawberry preserves and sour cream until smooth. Stir in remaining ingredients. Cover and refrigerate several hours or overnight to blend flavors. Ladle into stemmed glass goblets and garnish with mint. Yield: 24 servings, 2/3 cups each.

Strawberry Iced Tea

1 ounce sweet and sour mix 2 ounces frozen sliced California Strawberries in syrup, partially thawed 1/2 ounce rum 1/2 ounce vodka 1/2 ounce gin 1/2 ounce triple sec 1 scoop ice

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Berry Blender Ice Cream

package (10 ounces) - frozen sliced 1 California strawberries in syrup 1/4 cup - whipping cream 1- egg 1 Teaspoon - Lemon Juice

Directions Combine ingredients in container of electric blender. Blend until smooth. Pour into four B-ounce glasses. Garnish with orange wheels, if desired. Serve with straws. Makes 4 servings.

Fresh Strawberry Pie

1 - 9 inch pie shell, baked 3/4 Cup - sugar 1/2 Cup - flour 1/4 Teaspoon - salt 3 Cups - milk 3 - egg yolks, beaten slightly 2 Tablespoons - butter 1 1/2 Teaspoons - vanilla 1 Cup - whipping cream 1 1/2 Tablespoons - powdered sugar 2 1/2 Cups - fresh California Strawberries, stemmed 1 Cup - fresh or frozen, thawed, blueberries

Directions Cool and set aside pie shell. In 3-quart saucepan combine sugar, flour and salt. Whisk in milk until smooth. Cook and stir over medium-low heat until mixture is thickened. 8 to 10 minutes, being careful not to scorch. Beat the

egg yolks slightly. Add a couple of tablespoons of the hot milk mixture to them, stirring, then pour the yolk mixture back into the hot milk. Cook and stir 3 minutes. Remove the pan from the heat and stir in the butter and vanilla. Let it cool for 20 minutes, then pour into the prepared pie shell. Chill for several hours until firm. In bowl of electric mixer, combine whipping cream and powdered sugar. Beat until soft peaks form. Set aside. Remove pie from refrigerator. Arrange Strawberries and blueberries on filling. Serve with whipped cream. Makes 6 to 8 servings.

Strawberry Chocolate Mousse Cake

cup (about 5 ounces) chocolate 1 cookie or chocolate graham cracker crumbs 3 tablespoons melted butter or margarine 2 pint baskets California strawberries, stemmed and halved 2 cups (12 ounces) semisweet chocolate chips 1/2 cup water 2 tablespoons light corn syrup 2 1/2 cups whipping cream, divided 1 tablespoon sugar

Directions In bowl, mix crumbs and butter to blend thoroughly. Press evenly onto bottom of 9-inch springform pan. Stand

strawberry halves, touching, side-byside, pointed ends up with cut sides against side of pan; set aside. Place chocolate chips in blender container. In small saucepan over medium heat, mix water and corn syrup; bring to boil and simmer 1 minute. Immediately pour over chocolate chips and blend until smooth. Cool to room temperature. Meanwhile, in large mixer bowl, beat 1 1/2 cups of the cream to form stiff peaks. With rubber spatula, fold cooled chocolate into whipped cream to blend thoroughly. Pour into prepared pan; level top. (Points of strawberries might extend above chocolate mixture.) Cover and refrigerate 4 to 24 hours.

3/4 cup water 1 package (1 3/4 ounces) powdered fruit pectin

Directions Crush strawberries completely. Measure 2 cups strawberries with juices into bowl. Thoroughly mix in sugar; set aside 10 minutes. Combine water and pectin in saucepan. Bring to boil and boil one minute, stirring constantly. Stir pectin mixture into strawberries; continue stirring 3 minutes. Ladle quickly into sterilized freezer jars or containers, allowing 1/2 inch head space. Cover lids. Let stand at room temperature 24 hours. Store in freezer. If jam is to be used within 2 or 3 weeks, store in refrigerator. Makes 2 1/2 cups.

Up to 2 hours before serving, in medium mixer bowl, beat remaining 1-cup cream to form soft peaks. Add sugar; beat to form stiff peaks. Remove side of pan; place cake on serving plate. Pipe or dollop whipped cream onto top of cake. Arrange remaining halved strawberries on whipped cream. To serve, cut into wedges with thin knife, wiping blade between cuts. Makes 12 servings.

Freshest Strawberry Jam

cups fresh California strawberries, 5 stemmed 4 cups of sugar

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2015 Watsonville Strawberry Festival

Strawberry Festival Visitor Map Restrooms Baños

Second St. Calle Segunda

Beer and Wine Garden El Jardín de Cerveza y Vino Commercial Vendors Puestos Comercíales Food

Comida

Strawberry Lane Callejón de la Fresa

Non-Profit Information Información de las organizaciones no lucrativas

Food

Maple Ave. Avenida Maple

First Aid/Police Primeros Auxilios y Policia

Information/Souvenirs Información/Souvenirs

Drinks Bebidas

Carnival Carnaval

Comida

Civic Plaza and Library Plaza Civica y Biblioteca

City Plaza

Restrooms Baños Union St. Calle Unión Restrooms Restrooms Baños Baños Cabrillo College Colegio Cabrillo

10 2015 Watsonville Strawberry Festival

Arts & Crafts Artesanías y manualidades Free Speech Area Área de la libertad de expresión

Cabrillo College Colegio Cabrillo

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Escencario Principal Main Stage

Sponsor Booths Booths Patrocinadores Patrocinadores Main Main St. St. Calle Principal Principal

Arts & Crafts Artesanías y manualidadess

Souvenirs

The Watsonville Strawberry Festival

appreciates your cooperation to make the Festival enjoyable for everyone. No animals except for service dogs • No bicycles No skateboards • No coolers • No roller skates No glass containers • Only alcohol purchased in the Beer & Wine Garden is permitted and it may only be consumed in the Beer & Wine Garden No weapons • This is a tobacco free event No motorized vehicles except electric wheelchairs

El Festival de la Fresa

de la Ciudad de Watsonville le agradece su cooperacion para hacer de este evento un Festival inolvidable y divertido para todos. Union St. St. Calle Unión Unión

Beach St. Calle Playa

a a

El Festival de la Fresa Mapa Guia

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No mascotas excepto perros entrenados en servicio • No bicicletas • No patinetas No hieleras • No patines • No recipientes de vidrio • Las bebidas alcoholicas permitidas son unicamente cerveza y vino de venta en el area designada, y deben consumirse ahi mismo. No armas • Este es un evento libre de tabaco • No vehiculos motorizados excepto sillas de rueda electricas 2015 Watsonville Strawberry Festival

STRAWBERRY LANE Strawberry Lane Non-Profit Organizations

American Red Cross Strawberry Shortcake The American Red Cross is a humanitarian organization that provides emergency assistance, disaster relief and education inside the United States.

Youth Now Strawberry Smoothie & Strawberry Banana Smoothie Youth NOW Center is an after school student center that provides no-cost tutoring and academic support and a safe social environment for middle and high school students in the downtown Watsonville area. Youth NOW is comprised of two program sites, one for high school students and one for middle school students. Each site has both a learning center space and a recreational social space. Its learning centers offer individualized tutoring, homework help, independent study, school project resources, computer labs, and printing services. Social and recreational spaces are comprised of a high school ‘coffee house’ and the middle school gym. These sites serve as spaces for activities such as enrichment classes, clubs, sports clinics and evening social events. During the summer, they offer a five-week all-day program. No-cost food is offered at both sites.

Grupo Juventud Strawberry Bionico, Strawberry Croissant & Strawberry Lemonade

Watsonville Police Assistance Fund Strawberry Mexican Pastries, Cookies, Coffee, Hot Cocoa & Iced Teas The Watsonville Police Assistance Fund promotes and implements police programs to help make Watsonville a safer place. Specific programs and objectives include: gang violence education, drug prevention, senior citizen safety, elder abuse prevention, anti-bullying education and materials, adult and child safety training, community outreach activities, WPD Canine Program, pedestrian traffic safety, neighborhood watch, violence suppression resources, school safety and hostage rescue.

Central Coast Pop Warner Krispy Kreme Strawberry Delights CCPW provides an opportunity for children ages 5-15 to learn about sportsmanship, teamwork and enjoying the game of football and cheer.

Si Se Puede Chocolate Dipped Strawberries Si Se Puede is a program of the non-profit Santa Cruz Community Counseling Center. The program is a rehabilitation clinic for individuals suffering from drug and alcohol addition. It offers various counseling services to clients.

Santa Cruz County FC Revolution Strawberry & Pepperoni Pizza

Rainbow Girls Tritip Sandwiches and Babyback Ribs with Strawberry BBQ Sauce & Deep Fried Strawberries

Santa Cruz County FC Revolution is a year-round premier soccer club founded for underserved children of families unable to afford the costs of competing at the highest levels of youth soccer. The club provides a healthy environment. Coaches serve as positive role models, giving children an opportunity to play competitive soccer year round at little or no cost.

The International Order of the Rainbow for Girls is a Masonic youth service organization that teaches leadership training through community service.

El Pajaro CDC Fresh Strawberries/Strawberry Jam

Watsonville PAL Agua Fresca, Strawberry Sundaes & Cheesecake with Strawberries The Watsonville Police Activities League is a youth crime prevention program that relies on educational, athletic and other activities to cement a bond among police officers, recreation leaders, youth and their parents.

12 2015 Watsonville Strawberry Festival

El Pájaro CDC promotes micro-enterprise and small business development by supporting low-income and minority entrepreneurs in Santa Cruz, San Benito and Monterey Counties. It creates economic opportunities for the community by providing bi-lingual, bi-cultural business education and training, and professional consulting and technical assistance. Its programs and partnerships offer small business entrepreneurs important assistance to help them achieve economic success.

Sponsors Aldina Real Estate Bay Federal Credit Union C&N Tractor California Strawberry Commission City of Watsonville iHeartMedia Couch Distributing El Frijolito Martinelli’s Panther Protective Services Pajaro Valley Printing Register Pajaronian Northern California Ford Dealers Wells Fargo Bank Salud Para La Gente Sign Services Suni Tut Watsonville Chevrolet

Strawberry Donors Andrew and Williamson California Giant Dole Driscoll’s Naturipe Santa Cruz Berry Farming Sun Valley Berries Watsonville Berry Co-op

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2015 Watsonville Strawberry Festival

2015 STRAWBERRY FESTIVAL MAIN STAGE SCHED ULE Saturday, August 1, 2015 Sabado, 1 Agosto 2015 10:00am to 6:00pm 10:00am – 11:00am

House Music/Musica de Fondo 11:00am – 12:00pm

The Valerias The Valerias

12:00pm – 12:30pm

Little Logan Thorstenson Pie Eating Contest/Competencia de “quien come mas pay”

Gabriela Sepulveda

12:30pm – 1:30pm

Tribute to Selena by Gabriela Sepulveda and the Dancing Queens 1:30pm – 2:00pm

Pie Eating Contest/Competencia de “quien come mas pay” 2:00pm – 3:00pm

Banda La Grande de Jalisco

Dancing Queens

3:00pm – 3:30pm

Pie Eating Contest/Competencia de “quien come mas pay” 3:30pm – 4:30pm

VICTORY LANE 4:30pm – 5:00pm

Pie Eating Contest/Competencia de “quien come mas pay” 5:00pm – 6:00pm 14

No Respect Band

VICTORY LANE

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LA N E S E N IO C A T N E S RE P E D N IO C A M A R G O PR

015

2 A S E R F A L E D L A IV EL FEST D L A IP C IN R P A IM R TA Sunday, August 2, 2015 Domingo, 2 Agosto 2015 10:00am to 6:00PM 10:00am – 11:00am

House Music/Musica de Fondo 11:00am – 12:00pm

K-FETAL de LA SIERRA 12:00pm – 12:30pm

K-FETAL de LA SIERRA

Pie Eating Contest/Competencia de “quien come mas pay”

Harpin Jonny and the Groovehounds

12:30pm – 1:30pm

Harpin Jonny and the Groovehounds Pie Eating Contest/Competencia de “quien come mas pay” 1:30pm – 2:00pm

Gabriela Sepulveda con Mariachi 2:00pm – 3:00pm

LEON PICAZO con el Mariachi Juvenil Santa Cruz

LEON PICAZO con el Mariachi Juvenil Santa Cruz 3:00pm – 3:30pm

Donald Elvis with a Tribute to Elvis Presley/Pie Eating Contest/

Donald Elvis with a Tribute to Elvis Presley

Competencia de “quien come mas pay” 3:30pm – 4:30pm

Beat Street Band 4:30pm – 5:00pm

Pie Eating Contest/Competencia de “quien come mas pay” 5:00pm – 6:00pm

Beat Street Band

Banda Escuela de Rancho

PROUD SUPPORTERS OF THE STRAWBERRY FESTIVAL

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Santiago Renteria Realtor

LINDA CHAVEZ TAX/PAYROLL SPECIALIST

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Toriumi’s Auto Repair

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16 2015 Watsonville Strawberry Festival

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MEDICAL CLINIC 1505 Main St., Watsonville, CA 95076

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1416 Freedom Blvd. (831) 722-0370 Watsonville, CA 95076 Pasteles Para Toda Ocasion

2015 Watsonville Strawberry Festival

S R O S N O P S S U O R E K YOU TO OUR GEN

THAN

ADORES IN C O R T A P S O R T S E U SIDAD DE N O R E N E G A L S O M E C E AGRAD

2015 Watsonville Strawberry Festival

THE BEST BERRIES

FOR LIFE’S BEST MOMENTS Enjoy the Strawberry Festival!

wellpict.com 20 2015 Watsonville Strawberry Festival

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