23rd Annual Watsonville Strawberry Fest

23rd Annual

Watsonville

Strawberry Festival Saturday & Sunday

Historic Downtown Watsonville

August 5th & 6th, 2017

Free Admission

10am - 7pm

POWER TALK CENTRAL

AM 1460

CO AST

FM 101.1

REGISTER-PAJARONIAN

A Publication by the REGISTER-PAJARONIAN 2017 Watsonville Strawberry Festival

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With Two Locations to Serve You:

397 Coral Street #B ~ Santa Cruz 169-2 West Beach Street ~ Watsonville (831) 818-1593 www.grizlypowdercoating.com

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R O Y A M E H T M MESSAGE FRO

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would like to welcome you and your family to our 23rd Annual Watsonville Strawberry Festival. Summer time in Watsonville is when we celebrate the annual strawberry harvest and also celebrate the workers who harvest the strawberry and make this a special place to live, work, visit and play.

Come and explore downtown Watsonville with plenty of nearby parking and free admission to the event. The family oriented Watsonville Strawberry Festival has something for everyone — great food, carnival rides, tasty strawberry delicacies, live entertainment and much more.

Do not miss Strawberry Lane where you will find delicious strawberry foods prepared and sold by local non-profit organizations. The City, volunteers and our sponsors have worked hard and diligently to bring this fabulous event to the community of Watsonville. I hope that you and your family enjoy everything the Watsonville Strawberry Festival has to offer.

2017 Watsonville Strawberry Festival

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The Comfort Inn Offers: • Complimentary Breakfast • FREE Parking • FREE Wi Fi • FREE Business Center

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• Choice privilege Rewards program • Walking distance to: • Library • Shopping Center • Restaurants • Laundromat

Easy y 1. w s to H the s e c c a tes to Minu nta Cruz , Sa beach terey Bay n & Mo

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SOME ‘BERRY’ INTERESTING FACTS ABOUT STRAWBERRIES Strawberries by the numbers

If all the strawberries produced in California this year were laid berry to berry, they’d wrap around the world 15 times. That’s enough strawberries to provide every U.S. household with 12pint baskets.

Respondents to a recent national survey labeled strawberry lovers as “health conscious, fun loving, intelligent and happy.” Non-strawberry lovers, on the other, were described as “weird, boring, stuffy – picky, fussy eaters who avoid healthy foods.”

I’d Like To Thank The Academy

Hand-Picked And Packed

It would take 7,000 strawberries to create the red carpet that welcomes the stars to the Academy Awards each year.

California Dreaming

California provides approximately 83 percent of the nation’s strawberries.

Rated No. 1 With Children

Strawberries are a favorite with people of all ages, especially children.

In a recent survey, kids seven to nine years old picked strawberries as their favorite fruit, followed by grapes, apples, oranges and bananas.

Better Start Eating Strawberries

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All strawberries are picked, sorted and packed by hand in the field. The trays of strawberries are then rushed to shipping facilities where they are cooled-down to about 34 degrees Fahrenheit. (A tray normally contains 12 one-pint baskets). Within 24 hours of harvest, the strawberries are loaded on refrigerated trucks for delivery to local supermarkets across the country. This unique distribution system ensures that this delicate fruit reaches consumers in fresh-from-the-field condition.

What’s The Best Method/Technique For Growing Strawberries?

Commercial strawberry growing is not the same as techniques a hobbyist would use. Our advice is to contact your local nursery for growing tips.

What’s The Best Way To Store Strawberries?

For strawberries to stay fresh, do not wash them right away. Store them in a large container with a dry paper towel at the bottom. Separate the berries by layering them with paper towels to maximize freshness. Just before using, wash strawberries with the caps attached under a gentle spray of cool water. For each best flavor, allow strawberries to reach room temperature before serving.

Can I Freeze Strawberries?

in a saucepan, mix equal amounts of sugar and water. Stir over medium heat until sugar is dissolved and mixture is clear.

Cool the mixture completely. Measure one cup of steamed and sliced strawberries into a pint sized freezer bag. Pour one-half to two-thirds of a cup of the sugar water mixture into the bag…just enough to completely cover the strawberries. Seal and freeze the bag in a single layer. Because the moisture content of strawberries varies throughout the season, it’s recommended that home frozen strawberries be used in beverages and sauces, not in recipes where liquid variations could make a difference.

(Commercially frozen strawberries are consistent in texture and density.)

How Many Seeds?

On the average, there are 200 tiny seeds in every strawberry.

Care and Handling

California strawberries are fully ripe at the time they are picked and do not continue to ripen after picking. The berries should have a bright red color, natural shine and fresh looking green caps.

September 2, 2017 www.wowflyin.org 2017 Watsonville Strawberry Festival

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2017 Watsonville Strawberry Festival

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Strawberry Festival 2017

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Strawberry Festival Visitor Map Restrooms Baños

Second St. Calle Segunda

Beer and Wine Garden El Jardín de Cerveza y Vino Commercial Vendors Puestos Comercíales Food

Comida

Strawberry Lane Callejón de la Fresa

Non-Profit Information Información de las organizaciones no lucrativas

Food

Maple Ave. Avenida Maple

First Aid/Police Primeros Auxilios y Policia

Information/Souvenirs

Drinks Bebidas

Carnival Carnaval

Comida

Civic Plaza and Library Plaza Civica y Biblioteca

City Plaza

Restrooms Baños Union St. Calle Unión Restrooms Baños Cabrillo College Colegio Cabrillo

2017 Watsonville Strawberry Festival

Arts & Crafts Artesanías y manualidades Free Speech Area Área de la libertad de expresión

Cabrillo College Colegio Cabrillo

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El Festival de la Fresa Mapa Guia Escencario Principal Main Stage

Sponsor Booths Main St. Calle Principal

Arts & Crafts Artesanías y manualidadess

Souvenirs

The Watsonville Strawberry Festival

appreciates your cooperation to make the Festival enjoyable for everyone.

No animals except for service dogs • No bicycles No skateboards • No coolers • No roller skates No glass containers • Only alcohol purchased in the Beer & Wine Garden is permitted and it may only be consumed in the Beer & Wine Garden No weapons • This is a tobacco free event No motorized vehicles except electric wheelchairs

El Festival de la Fresa

de la Ciudad de Watsonville le agradece su cooperacion para hacer de este evento un Festival inolvidable y divertido para todos.

Beach St. Calle Playa

Union St. Calle Unión

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No mascotas excepto perros entrenados en servicio • No bicicletas • No patinetas No hieleras • No patines • No recipientes de vidrio • Las bebidas alcoholicas permitidas son unicamente cerveza y vino de venta en el area designada, y deben consumirse ahi mismo.

No armas • Este es un evento libre de tabaco • No vehiculos motorizados excepto sillas de rueda electricas 2017 Watsonville Strawberry Festival

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STRAWBERRY LANE

STRAWBERRY LANE NON-PROFIT ORGANIZATIONS

Look for vendor booths with a strawberry balloon for special strawberry items.

Victory Outreach Strawberry Cobbler/Strawberry brownies

The mission of Victory Outreach is to plant churches throughout the world. Breaking with the conventional view that the mission field is overseas, we believe any church planted in an under-served area is a mission, be it in America or remote Africa.

At Victory Outreach we believe no matter how downcast a person is, once they surrender their life to Jesus Christ, He unleashes and realizes the greatness of their potential. In turn, they can reach others in like manner.

If you would like more information about our mission projects, or would like to help support our works both in America and aboard, please visit our website

www.victoryoutreachwatsonville.com

Juventut Latina Genesis

Raspados/Snow Cones w/strawberry coconut Ballet Folklórico Juventud Latina Génesis (or Génesis, for short) is dedicated to provide the teachings of the art of folklórico to children, youth, and adult in Watsonville and the greater Santa Cruz County area. These teachings strive to instill a strong sense of self-esteem for it’s members, and promote understanding and human integration in the community.

www.facebook.com/bfjuventudlatinagenesis

Pajaro Valley Pride

Strawberry Cups with toppings

Watsonville PAL

Strawberry: sundaes, agua fresca, cheescake, cheesecake a la mode The Watsonville Police Activities League is a youth crime prevention program that relies on educational, athletic and other activities to cement a bond among police officers, recreation leaders, youth and their parents.

In 1998 Sergeant Montes was asked by Lt. Aluffi to establish a Police Activities League Program within the Watsonville community. Sergeant Montes pursued the challenge and focused on the sport of boxing. Boxing was of interest due to Sergeant Montes participating in boxing programs during his high school years and also participating in the Police Olympics. Once the planning

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process began a building was acquired on Rodriguez St. The building was renovated by many community volunteers to bring in a boxing ring, heavy bags and other boxing equipment. In the summer of 1998 Watsonville PAL had its grand opening which included a professional kickboxing exhibition put on by Rick Nobel and friends.

Watsonville PALs first participant came from the Watsonville Cadets canvassing the community with flyers about the program. Sergeant Montes was the first Executive Director of the Watsonville PAL Program. During the first year of WPAL the facility was open six days a week offering Boxing, Kickboxing and Aerobics classes. Shortly after the establishment of the program Watsonville PAL purchased a van and was able to recruit youth from various areas in the city including labor camps, apartment complexes and schools. Recognizing the need for PAL to expand its programming Sergeant Montes launched an indoor soccer program which consisted of sponsoring teams that played at the local indoor arena. PAL also formed the Watsonville PAL wrestling team that same year. The team was comprised of wrestlers from Watsonville High, Rolling Hills Junior High and E.A. Hall Junior High schools. To raise money for the new program Sergeant Montes organized its first fundraiser, the “Battle of the Badges” which was held in March of 1999. Watsonville PAL had fighters from WPD, CHP. SCSO, CDC, SC Probation and San Jose PD all these local law enforcement agencies battle it out in the ring to raise money for the Watsonville PAL program.

The Rockabilly Mafia Dolls are a vintage inspired social club originally founded on the West Coast in 2010 by Vanessa Garcia (a.k.a. Classi-Ness). Vanessa was inspired to create such a club based upon the good ethics and morals that were passed down to her by her mother Evangelina Duran Garcia. The RMD is a sisterhood who believes in uplifting and empowering all people without bias. We continually encourage women to always “Keep it Classy!” To respect, value, and carry themselves with confidence and self-esteem. We are a sisterhood of strong and unconditionally supportive women. We accept women of all ages, background, and ethnicity, no matter what your current lifestyle may be. All we ask is that you come in with an open mind and a willingness to uphold our “Classy” ethics. The RMD strive to be positive role models in both our personal and public lives. We do this through community outreach, supporting local charities, and hosting like-minded events. Our service is to provide non-profit organizations with our help.

www.rockabillymafiadolls.com

Since the departure of Sergeant Montes in 1999 there have been four Executive Directors that have all contributed to the success of the Watsonville Police Activities League Program. Watsonville PAL is still striving to create the bond between cops and kids through afterschool activities.

Watsonville PAL would like to say thank you to the Watsonville community for the continuous support.

www.watsonvillepal.org

Come out for a Slice of Pie and Strawberry Shortcake Open 7 days a week, 9am-5pm

2017 Watsonville Strawberry Festival

Rockabilly Mafia Dolls Chocolate covered strawberries/ strawberries with marshmallows/ Tajin with chamoy strawberries

“We’re not the biggest body shop, Just the Best!”

• Serving Freedom for over 15 years. Complete painting & collision work • Insurance work welcome • Foreign & Domestic Cars

1701 Freedom Blvd.

Freedom, CA 95019 PH. 724-8053 FAX 724-4504

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Alma Parroquia Maria

Strawberries with whipped cream/ strawberry Icees

El Pajaro CDC

Strawberry Jam and other assorted berry items Fresh Strawberries El Pájaro CDC promotes micro-enterprise and small business development by supporting low-income and minority entrepreneurs in Santa Cruz, San Benito and Monterey Counties. It creates economic opportunities for the community by providing bi-lingual, bi-cultural business education and training, and professional consulting and technical assistance. Its programs and partnerships offer small business entrepreneurs important assistance to help them achieve economic success.

Power Broadcasting Strawberry Tacos

Pajaro Valley Shelter Services Strawberry Shortcake

NCA was established in 2002 in the South County region, and over the years has moved to the Salinas area. We take pride in not only being a dance studio, but a family oriented organization. NCA Dance Studio is a competitive, as well as a recreational program that has competed and performed both locally and nationally for over 10 years.

NCA Dance Studio consists of 3 competitive teams: Mini Hip-Hop, Youth Hip-Hop, and Open Hip-Hop. Our studio dancers attend local competitions and events each year, and attend Nationals in Las Vegas every February. Performance Team routines are choreographed by NCA Dance Studio choreographers and guest choreographers.

NCA has won over 28 regional and national titles. We are a year round program that continually takes new enrollments. Our program is designed for ages 3 and up.

Whether you are an experienced dancer or looking for a new talent to gain, we have room for you!

We are driven.

We are Kubota.

www.ncadance.com

Pajaro Valley Youth Soccer

Gizdich Apple/Strawberry pie

Contigo Program Strawberry Pizza

NCA Dance Studio

Funnel Cakes, Powder sugar, wonks

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C & N Tractors 496 Salinas Rd., Watsonville, CA 95076

831-722-2733

www.kubota.com *For complete warranty, safety and product information, consult your local Kubota dealer and the product operator’s manual. Power (HP/KW) and other specifications are based on various standards or recommended practices.

Optional equipment may be shown. ©Kubota Tractor Corporation, 2016

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2017 STRAWBERRY FESTIVAL MAIN STAGE SCHED ULE SATURDAY, August 5, 2017 Sabado, 5 Agosto 2017 10:00am to 6:00pm 10:00am – 11:00am

House Music/Musica de Fondo 11:00am – 12:00pm

Chicano All Stars

Pan Dulce 12:00pm – 12:30pm

No Respect Band

Pie Eating Contest 12:30pm – 1:30pm

Los Nuevos Austeros (norteno music) 1:30pm – 2:00pm

Pie Eating Contest 2:00pm – 3:00pm

BANDA HERENCIA TAPATIA 3:00pm – 3:30pm

Pan Dulce

Pie Eating Contest

Banda Herencia Tapatia

3:30pm – 4:30pm

No Respect Band 4:30pm – 5:00pm

Pie Eating Contest 5:00pm – 6:00pm

Chicano All Stars

Pie Eating 2017 Watsonville Strawberry Festival

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EN S E N IO C A T N E S E R P ROGRAMACION DE

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LA

SA 2017

LA FRE E D L A IV T S E F L E D L A PRINCIPA

TARIM

Sunday, August 6, 2017 Domingo, 6 Agosto 2017 10:00am to 6:00PM 10:00am – 11:00am

House Music/Musica de Fondo 11:00am – 12:00pm

SAM’S SCHOOL OF ROCK Sam’s School of Rock

12:00pm – 12:30pm

Pie Eating Contest

Beat Street Band

12:30pm – 1:30pm

GRUPO AKTUAL CUMBIA 1:30pm – 2:00pm

Pie Eating Contest 2:00pm – 3:00pm

BEAT STREET

3:00pm – 3:30pm

Pie Eating Contest 3:30pm – 4:30pm

The Groove Foundation

THE GROOVE FOUNDATION 4:30pm – 5:00pm

Pie Eating Contest 5:00pm – 6:00pm

BANDA PELIGRO

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STRAWBERRIES ARE A GOOD ADDITION TO ANY RECIPE C

alifornia strawberries are a nutritious and are a delicious addition to these scrumptious recipes.

Follow these quick and easy recipes to create flavorful delicacies that will entice even the pickiest palate, and won’t overwhelm novice cooks.

Strawberry Iced Tea

1 ounce sweet and sour mix 2 ounces frozen sliced California Strawberries in syrup, partially thawed 1/2 ounce rum 1/2 ounce vodka 1/2 ounce gin 1/2 ounce triple sec 1 scoop ice Splash of lemon-lime soda Whole fresh California Strawberry

Directions

In a blender combine all ingredients except whole berry and lemon-lime soda; flash blend. Pour into tall glass. Splash lemonlime soda on top. Garnish with whole berry.

Strawberry Banana-Nut Bread

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1 cup butter or margarine 1/2 cup sugar 2 eggs lightly beaten 1/2 cup plain (or strawberry) yoghurt

1 teaspoon vanilla extract 4 medium bananas, enough for 1 1/4 cups mashed.

8-12 large California strawberries stemmed & mashed, enough for 3/4 cup 1/2 cup finely chopped walnuts 2 cups of flour

Sift Together:

1 teaspoon baking soda 1 teaspoon corn starch 1/2 teaspoon salt 2 cups of flour

Directions

Preheat oven to 250 degrees. Grease and lightly flour 6-6” x 4” bread pans or 2-9” x 9” cake pans. In large bowl, beat butter at high speed until smooth. Add sugar and beat at high speed until fluffy. Lower speed and add the eggs, vanilla and yogurt one at a time. Allow the ingredients to completely blend. Add bananas and strawberries until evenly blended. Add al sifted ingredients to mixture 1/2 cup at a time until completely blended. Do not over mix! Add the walnuts and stir to mix. Pour the finished batter into the prepared pans and bake for 35-55 minutes. Bread will be browned on top and pull away from side of pan when ready. Place pans on cooling rack for 10 minutes before inverting them.

Wrap in aluminum foil to store in refrigerator.

Freshest Strawberry Jam

cups fresh California strawberries, 5 stemmed 4 cups of sugar 3/4 cup water 1 package (1 3/4 ounces) powdered fruit pectin

Directions

Crush strawberries completely. Measure 2 cups strawberries with juices into bowl.

Thoroughly mix in sugar; set aside 10 minutes. Combine water and pectin in saucepan. Bring to boil and boil one minute, stirring constantly. Stir pectin mixture into strawberries; continue stirring 3 minutes.

Ladle quickly into sterilized freezer jars or containers, allowing 1/2 inch head space.

Cover lids. Let stand at room temperature 24 hours. Store in freezer. If jam is to be used within 2 or 3 weeks, store in refrigerator.

Makes 2 1/2 cups.

Fresh Strawberry Pie

1 - 9 inch pie shell, baked 3/4 Cup - sugar 1/2 Cup - flour 1/4 Teaspoon - salt 3 Cups - milk 3 - egg yolks, beaten slightly

2 Tablespoons - butter 1 1/2 Teaspoons - vanilla 1 Cup - whipping cream 1 1/2 Tablespoons - powdered sugar 2 1/2 Cups - fresh California Strawberries, stemmed 1 Cup - fresh or frozen, thawed,

blueberries

Directions

Cool and set aside pie shell. In 3-quart saucepan combine sugar, flour and salt.

Whisk in milk until smooth. Cook and stir over medium-low heat until mixture is thickened.

8 to 10 minutes, being careful not to scorch.

Beat the egg yolks slightly. Add a couple of tablespoons of the hot milk mixture to them, stirring, then pour the yolk mixture back into the hot milk. Cook and stir 3 minutes. Remove the pan from the heat and stir in the butter and vanilla. Let it cool for 20 minutes, then pour into the prepared pie shell. Chill for several hours until firm. In bowl of electric mixer, combine whipping cream and powdered sugar. Beat until soft peaks form. Set aside. Remove pie from refrigerator. Arrange Strawberries and blueberries on filling. Serve with whipped cream. Makes 6 to 8 servings.

PROUD SUPPORTERS OF THE STRAWBERRY FESTIVAL

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PROUD SUPPORTERS OF THE STRAWBERRY FESTIVAL Licensed - Bonded - Insured KEYS LOCKS SAFES C.C.L. 506955 | LCO 151

Pajaro Valley Lock Shop 1024 Freedom Blvd.

Watsonville, CA 95076 Carroll Cameron, Owner Registered Locksmith

Phone Day (831) 722-6540 Nite (831) 722-4932

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Email cc.pvlock@gmail.com

Doctors on Duty

MEDICAL CLINIC 1505 Main St., Watsonville, CA 95076

831-722-1444

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S R O S N O P S S U O R E N E ANK YOU TO OUR G

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Manual/CNC-Short & Long Runs Repairs, Prototypes, Metal Fabrication, Metal Sales, Welding

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