ZENAIDA CELLARS
INSIDER NEWSLETTER
SPRING/SUMMER 2012
Vineyard News
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have taken some of my so-called time off to work on a couple of projects. Some of you have noticed the new signs; we have new “Z” signs at the east and west corners of the vineyard along 46 West and one more at the gate. Mentioning the gate… our poor old gate met its end one morning during the 2011 harvest chaos. A friend was following me, taking a tour of the vineyard, when one side of the front gate decided to jump out in front of his truck. We are still trying to determine the motive; however, we suspect tragic unrequited love may be at play. The gate on the other side has yet to talk. I also wonder if the same gremlins that break my pipes and are sometimes known to lock unsuspecting Loft guests in, or sometimes out, are now discovering hilarious and more dangerous activities. Nonetheless, we have since replaced the gate and hope that all of our guests get acquainted with it from afar. Another mini-green project I have been working on involves our case box. Our cardboard case box has been a standard white paper covered cardboard box with a label plastered lovingly on one side, sometimes straight. It always bothered me that the stock box was white; a process that entails taking a product that is naturally brown and bleaching it. We had no choice in the matter, that is just how everyone does it, and apparently nobody ever questioned it until I came along. I assume that a white box must have been more aesthetically pleasing to someone who makes those kinds of decisions; however, I wanted a nonbleached, non-white bread, not over-processed (ok I understand it’s cardboard…baby steps) box. I wanted a plain brown wrapper. I wanted the school issue pencils sans erasures and a big ole sheet of 80-grit brown writing paper
with blue lines and sometimes bits of wood that made your pencil skip like a broken record. After all, cardboard is brown after it goes through its cardboard making process, right? The bleaching part was unnecessary for me, and again I assumed that I would be able to get this less processed, processed material for the same or less cost. Nope. Well kind of. I could get the plain brown wrapper but my glass would still be shipped from the factory in a white box and they would send me the brown box separate. I could throw away the white box and use the brown box. Oh man… again, apparently I was the only person who had ever asked for a plain brown box, and the glass/box making company did not have the answer I was looking for. I kept digging. What I discovered was that I could get a plain brown box with the glass actually packed inside shipped as one. However, since nobody in the whole world wanted a plain brown box except for me, it was going to have to be a ….special order. I didn’t like the sound of that, usually means signing papers with fine print, agreements, no return policies, and yep….minimum orders. I calculated my time spent thus far, took into account the millions of gallons of wood pulp that I could save from the bleach bath and it became a quest. I was going for it, and scheduled the dreaded lunch with a sales representative. Nothing personal Dan, you rock! Dan the sales representative, let’s just call him Dan the Man, explained to me the finer details of glass packing. What it boiled down to was that if I was going to special order a plain brown box (insert eye roll here), sounds silly I know, we might as well slap a design on it for a nominal one-time fee. I did like the sound of that and immediately saw opportunity for coolness, as well as a non-bleached container for my babies. Hence, the “log box” that signifies the noble beginnings of our fine non-bleached cardboard box...I win! For a sneak peak, check out the 2010’s we bottled in April on our Zenaida Facebook page. Cheers! -eo
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Phone: 805/227-0382 Fax: 805/227-0349 www.zenaidacellars.com
1550 Highway 46 West Paso Robles, CA 93446
ZENAIDA CELLARS
Presorted Standard US POSTAGE PAID Permit 163 Paso Robles, CA
Keep up with us on our blog: http://zenaidacellars.blogspot.com/
Welcome our new crew member:
f you’ve been in the tasting room the past few months you may have seen a new smiling face greeting you as you’ve walked in. We are proud to introduce our newest Zenaida Cellars employee, Jennifer Shong. With years of experience in the Paso Robles wine community, and knowledge of the area from growing up on the Central Coast, she has become a great addition to the team and is the new Events/Hospitality Manager. We can’t wait to have you here at the winery for the events she already has planned for 2012!
Eric Ogorsolka
Winemaker/Owner
Z
Jill Ogorsolka
Hospitality/Owner
Jason Deger
Tasting Room/Wine Club Manager
CREW
Jennifer Shong
Events/Hospitality Manager
Sarah Danley
Wine Sales/Hospitality
Morgan Molnar
Wine Sales/Hospitality
UPCOMING EVENTS 30TH ANNUAL PASO ROBLES WINE FESTIVAL May 18-20th Paso Robles, CA | www.pasowine.com
MOTHER’S DAY AT ZENAIDA CELLARS May 13th Moms: Come get a rose from us
The Wine Cellar 2010 ZC WHITE
Paso Robles, CA | www.pasowine.com
350 Cases Produced
FATHER’S DAY AT ZENAIDA CELLARS June 17th Lunch with Dad on the patio Paso Robles, CA | www.pasowine.com
CALFORNIA MID-STATE FAIR July 21st Wine sno-cones at the winery to celebrate the fair!
Zc White is a refreshing white Rhone blend designed to be enjoyed with food on everyday occasions. It is comprised of 75% Grenache Blanc, 15% Roussanne and 10% Viognier. This wine is a blend of fruit sourced from two of our favorite Paso Robles AVA Vineyards. The Grenache Blanc and Marsanne sourced from the Nevarez Vineyard was pressed whole cluster to tank, cold settled and fermented cold. The Viognier sourced from the Fralich Vineyard in Templeton was whole cluster pressed, chilled and barrel fermented in neutral French oak barrels. Pairs well with Scallops, Brown Butter Chicken, and Fish Tacos with a Mango Salsa.
Paso Robles, CA | www.pasowine.com
2010 ZINFANDEL WINE CLUB ANNUAL PICK-UP PARTY
300 Cases Produced
August 11th A party to thank the Cellar Club!
Having been to Paso, you most likely know that we are known for our Zinfandel. Here at Zenaida Cellars, we utilize sustainable agriculture practices to produce a Zinfandel that is predominantly fruit forward while still expressing our unique west side terroir. In mid-summer the vines are “green thinned”. Green clusters are cut from the vine, leaving a smaller amount of more mature clusters to alleviate the plants of uneven ripening and concentrate flavors in remaining clusters. Even though this decreases our yields, our thought process is simple: a better tasting wine is more important than production levels. The wine is aged for 15 months in mainly select French oak barrels, though a few Hungarian, and Northern American oak barrels are used as well. Pairs great with BBQ Short Ribs, Chicken Parmesan, and even a Pizza on a Friday night!
Paso Robles, CA | www.pasowine.com
Visit our web page
2009 WANDERLUST
Scan this code with your smart phone for a direct link to ZenaidaCellars.com
238 Cases Produced The Wanderlust is a rustic Rhone varietal blend from two Paso Robles vineyards. The Grenache and Mourvedre comes from a south west facing river bench vineyard north of Paso Robles, characterized by warm dry days and mild night time temperatures. The fruit was harvested ultra ripe, cold macerated and was allowed to ferment using specialized yeast isolated from the Rhone valley. The Syrah comes from our estate vineyard and is a combination of our “Hell Block” and “Hillside”. The estate vineyard is located in the Templeton Gap region on the western edge of the Paso Robles AVA. This area is considerably cooler and characterized by warm days and cool nights and is also known for having some of the most drastic daytime to night time temperature swings; up to 50 degrees from peak to low. Enjoy this wine with Prosciutto, Boeuf Bourguignon, and French Onion Soup.
2010 KNUCKLEHEAD
Picnic and a Movie: May 18th Picnic under the stars Zenaida Style. Enjoy our beautiful vineyard setting for an evening of great food, great friends and great wine. Call ahead to reserve a spot in our vineyard, lawn and patio area, or we'll even let you dine in the Barrel Room! Picnic blankets will be available for those of you who want to have an authentic picnic experience, or opt for traditional dining (we'll throw in a table and chairs). Each basket includes a glass of wine, appetizers, gourmet fried chicken, 3 cheese macaroni, spicy green beans and old fashioned apple pie cheesecake for two. Following dinner, enjoy popcorn and a movie. We will also be offering special discounts on select wines for Cellar Club members. $85/Basket for two, $75 for Cellar Club.
151 Cases Produced After being sold out for months the Knucklehead has finally returned! The grapes for this 100% Petite Sirah were sourced from the El Pomar region of Templeton which we chose because of it's similar growing conditions to our estate vines. The soil is layered with shale and limestone and geographically it sits at the tail end of the Templeton Gap. Similar to here, this results in drastic temperature changes between day and night and provides a slower ripening process. With its beautiful dark color, and bright blackberry mouthfeel it's no wonder this is a Cellar Club favorite. Enjoy this bottle with Lamb, BBQ pork sliders, or even some Carne Asada.
Join us the first weekend in November, February, May and August.
COMPLIMENTARY CHEESE PAIRING in the tasting room the 1st weekend of each quarter to go with the featured Cellar Club wines. Cheese pairings brought to you by:
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ZENAIDA CELLARS
Spring/Summer 2012
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ZENAIDA CELLARS
ORDER
Cellar Club Price
Price
Quantity
2010 Zc White
$13.60
$17.00
2010 Force De Fleurs
$16.00
$20.00
2009 Force De Fleurs
$16.00
$20.00
2009 Beekeeper *375ml. bottle
$20.00
$25.00
2010 Zc Pink (Grenache Rosé)
$17.00
$17.00
2009 Zephyr
$25.60
$32.00
2008 Syrah “Hell Block”
$21.60
$27.00
2007 Syrah
$20.00
$25.00
2009 Wanderlust
$28.00
$35.00
2009 Cabernet Sauvignon
$21.60
$27.00
2009 Zc Red
$16.00
$20.00
2009 Fire Sign
$25.60
$32.00
2007 Fire Sign
$25.60
$32.00
2009 Syrah New!
$20.00
$25.00
2010 Zinfandel New!
$21.60
$27.00
2010 Knucklehead New!
$25.60
$32.00
2010 Beekeeper *375ml bottle New!
$20.00
$25.00
RE-ORDER discounts will now apply to the 2010 Zc White, 2010 Zinfandel, 2009 Wanderlust, and 2010 Knucklehead.
Total
Subtotal (Qty. 4-11 bottles) Re-order Discount 25% (extra 5% savings)
*Shipping within CA: 2btls=$13.5, 4btls=$17.5, 6btls=$18.5, 12 btls=$20.5
(Qty. 12+ bottles) Re-order Discount 30% (extra 10% savings)
*Shipping (western states): 2btls=$18.5, 4btls=$22.5, 6btls=$26.5, 12 btls=$35.5
NEW CA Sales Tax Rate 7.25% ADD: Shipping*
*Shipping (midwest/east coast): 2btls=$20.5, 4btls=$24.5, 6btls=$30.5, 12 btls=$40.5
GRAND TOTAL
Not a Cellar Club Member? Check the box below and enter your information to take advantage of club discounts and benefits. Club information, terms and shipment dates can be found on our web site: www.zenaidacellars.com under “buy.” ❑ YES! I want to become a Cellar Club Member!
❑ I am already a Cellar Club Member and would like to re-order!
We accept MasterCard and Visa ONLY Credit Card Number: Name:
Expiration Date: Phone:
E-mail:
State:
Zip:
City:
State:
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❑ Red Wine Only
❑ Mixed Allocation
Shipping Address (No P.O. boxes please): City: Mailing Address (if different from shipping address):
❑ I authorize that I am 21 years of age or older and I agree to a one-year Cellar Club membership (4 shipment minimum.) Signature:
Come and stay…
Cook a meal and cozy up next to the fireplace in the Winemaker's Loft or experience one of our areas fabulous restaurants and crash in the Cellarmaster's Suite!
Cellarmaster’s Suite Get in on the action from the Cellarmaster's Suite featuring a window above the bed that looks into our winery barrel room (room rates starting at $200/night).
or… Winemaker’s Loft Bring friends and stay in the two-bedroom Winemaker's Loft which overlooks our crush pad (room rates starting at $280/night).
Spring/Summer 2012
ZENAIDA CELLARS
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ZENAIDA CELLARS
Spring/Summer 2012