Livestock “The greatest homage we can pay to truth is to use it.” – JAMES RUSSELL LOWELL JANUARY 15, 2011 •
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Digest T Volume 53 • No. 1
Sold Down The River “You cannot W by Lee Pitts
NEWSPAPER PRIORITY HANDLING
unsay a cruel word.”
lated Justice Department looked the other way, and by convincing some big ranchers that they should become contract producers for them. In the process they have devoured smaller companies, made our food less safe and have reduced the numbers of swine and poultry producers by 90 percent and the ranks of cattlemen by half. But what really galls this reporter is we are letting foreigners grab up good American companies at fire sale prices. We are making it way too easy for our foreign competitors. Especially for one in particular.
Brazilian Ball Park Franks JBS began in 1953 when the company’s founder, Jose Batista, opened a butcher shop in rural Brazil and slaughtered five head of cattle per day. Fast forward to today when the Batista family has controlling interest in the world’s largest beef processor, with meat packing plants in the world’s four leading beef producing nations, Brazil, Argentina, USA and Australia. Headquartered in São Paulo, Brazil, it had revenues of $28.7 billion and net income of $3.5 billion in 2009. The company employs 125,000
people around the world. Taking advantage of the low value of the American dollar, in just the last three years it has picked up U.S. beef, pork and poultry processors by spending $2.7 billion. And it’s not even close to being done. Recently the Wall Street Journal reported that Sara Lee Corporation, another American corporation with a long history in this country, is weighing a sale to JBS. By my count, Sara Lee owns 67 brands of food and beverage products and its meat line includes such well known names as Ball Park Franks, Gallo Salame, Hillshire Farms, Jimmy Dean, Sara Lee and a host of others. It’s hard to get more American than Ball Park Franks, Jimmy Dean or Sara Lee yet they all could become Brazilian owned. At the time the Wall Street Journal broke the news Sara Lee’s stock price was $17.26 which would give the company a market capitalization of $11 billion. According to the Journal, “Private equity firm Apollo continued on page two
Labeling law may carry a $10 million-a-year price tag by LISA M. KEEFE, meatingplace.com
he USDA’s Food Service and Inspection Service (FSIS) estimates that the average annual cost of complying with its new final rule on including nutritional labels on meat and poultry products would be between $10.5 million and $10.9 million a year for the next 20 years, according to a notice in the Federal Register explaining the rule. So the total average present value of the total cost over 20 years would be between $156.7 million and $115.4 million, depending on the economic assumptions that are underlying the projections, according to the agency. There are avenues to complying with the rule that would be less costly: For point-ofpurchase nutrition information for major cuts of single-ingredient raw products, the annual average costs are estimated to be between $1.3 million and $1.32 million. The costs compare favorably with the estimated benefits, however. The agency estimates that the average value of the benefits of the
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by LEE PITTS
Leftover Love
www. aaalivestock . com
hen it comes to the global beef business the United States is Mr. Nice Guy. We have opened the world’s most lucrative beef trade to over 30 countries and our government puts onerous restrictions on American producers but doesn’t make foreign importers meet the same requirements. Environmentalists try to put ranchers out of business in this country for taking care of the land while buying meat from foreign competitors who destroy rain forests and commit human rights violations. We tax ourselves to death while giving tax breaks and loans to our foreign competition. Our USDA oversees a checkoff program that won’t let the money be used to differentiate between foreign and U.S. beef and allows the checkoff dollars to be siphoned off to the NCBA, who has become a cheerleader for meat packer interests. (NCBA’s former lobbyist now does the same thing for JBS). Not that the packers need much more help. Cargill, Tyson and JBS now control well over 80 percent of the beef, pork and poultry business in this country. They’ve done it by being opportunistic, taking advantage of deregulation, using illegal immigrants as workers, breaking antitrust laws while an emascu-
Riding Herd
new law is between about $800 million and $1.4 billion. Annually, FSIS estimates that the rule would produce average benefits of between $75.5 million and $91.3 million. The monetized value of the benefits includes the value of lives saved by the new nutritional labeling laws. FSIS concludes, in its Federal Register notice, “The projected annualized average net present values of costs of the rule's nutrition labeling requirements appear to be justified by the larger projected annualized average net present values of benefits.”
Reaction to the rule Various industry organizations and legislators released their reactions to the rule after its publication in the Federal Register. “NCBA supports nutrition labeling on beef products and is pleased to see USDA moving forward with this effort,” said National Cattlement’s Beef Association Executive Director of continued on page six
o paraphrase an old ballad from my youth . . . “Where have all the hippies gone?” It took me awhile to find them but I finally figured out where they’re hiding. you ever Have answered the phone and immediately knew you shouldn’t have? Recently an old hippie from my past called, said he’d heard something on the radio that a Lee Pitts had written, and he wondered if it was his old classmate. Sadly it was. We called him Stoner because he took more trips than a truck driver. Only Stoner’s were on LSD, marijuana and any other drug he could get his hands on. Stoner went to Woodstock, slept in the mud, rocked back and forth to Country Joe and the Fish and lived on free love. Needless to say, we never traveled in the same circles as he took an entirely different orbit around the sun than I did. Stoner was in my area on vacation, looked me up in the phonebook and now wanted to go out to dinner to talk about old times together, despite the fact that we never had any. I couldn’t think of a good excuse fast enough and was trapped. I was shocked by Stoner’s appearance. The guy who used to have long, dirty hair now had less hair than a cue ball and instead of wearing a tie dyed t-shirt with happy faces sewn on to ragged bell bottom jeans, he was wearing a suit and tie. Instead of being barefoot he was wearing an expensive pair of Italian loafers. Stoner had been divorced three times but introduced me to his “life partner” Amber, who was easily 20 years younger than he was. First thing, I looked to see if she was bra-less or wearing sandals. The guy who always said he could live without material things had rings on three fingers, a Rolex watch, expensive sunglasscontinued on page twelve
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