Bulls & Heifers FOR SALE AT THE FARM
Answering the Call to Quality Source: American Hereford Association
D
espite current challenges, cow-calf producers raise the bar on furnishing MANUEL SALAZAR consistent, efficient, high-quality beef. 136 County Road 194 When retail markets climbed last year in Cañones, NM 87516 the wake of foodservice restrictions, beef usa.ranch@yahoo.com took center plate as the protein of choice. PHONE: 575-638-5434 While the beef industry emerged from the pandemic stronger, more roadblocks are in store for American farmers and ranchers. According to CattleFax, drought conditions and high corn prices are causing a liquidation of the U.S. beef cow herd. “We’re in a La Nina weather pattern, which means the bulk of the Western U.S. is both warm and dry,” explains CattleFax Vice President of Industry Affairs Kevin Good. Marketing Bulls & Replacement Females “So unfortunately, we started to see some cow culling through the fall of last year, and we would expect that trend to continue through 2021.” Corn and bean supplies are also tight this year, resulting in higher prices and presenting major headwinds for producers on productions costs. Still, there is a bright story for beef quality. When demand shifted from foodservice to retail last year, beef market share increased two percent. This compares to a Daric & Patty Knight 20-year period where beef gained six percent of the market. Springerville, Arizona Daric & Patty Knight “We went from 40 to 46 percent of the c: 928-521-9897 • h: 928-333-3600Arizona Springerville, dollar spent between 1998 and 2019, and Daric & Patty Knight c: 928-521-9897 • h: 928-333-3600 that jumped two percent last year alone,” Good says. “We took market share away Springerville, Arizona from both pork and poultry. 928-521-9897 • h: 928-333-3600 According to Good, this data is a positive. “It tells us we’ve got a higher quality, more consistent product, and consumers are willing to pay a wider price premium for Quality Genetics for Great Black Baldy Calves beef compared to pork and poultry.” Quality Genetics Great Black Baldy that will performfor and grade through theCalves feedlot! He stresses that cow-calf producers that will perform and grade through the feedlot! make improvements to get top dollar for their cattle. “If you’re involved in the industry and you’re not making the changes, you’re not improving your herd or what you’re producing, over time instead of getting average or premiums, you’re going to start to get discounts and bigger discounts,” he says. Over the last decade, the American Hereford Association (AHA) reports a 150 percent growth in marbling and an 86 percent growth in rib eye area. The Association’s feedout programs give producers
Registered Polled Herefords
White Mountain Herefords White Mountain Herefords e Mountain Herefords
:
CornBeef BeefBulls Bulls Corn
Give Us a Call TODAY!
Give Us a Call TODAY!
Mike & Jennifer Corn 575-420-3630 Mikemwc1983@roswellwool.com & Jennifer Corn
20
575-420-3630 mwc1983@roswellwool.com
OCTOBER 2021
25 miles NW of Roswell At mile marker 55 25 NW of Roswell onmiles Hwy 246
At mile marker 55 on Hwy 246
continued on page 22 >>