HEALTH_Vol33No3_10 by nontalee verachai

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Ωñ°Õ∫√¡À≈—° Ÿµ√°“√∫√‘À“√∑’Ë School of Business University of Michigan ‰¥â‡√’¬π√ŸâÕ–‰√∫â“ß?

Ωñ°Õ∫√¡À≈—° Ÿµ√°“√∫√‘À“√∑’Ë School of Business University of Michigan

‰¥â‡√’¬π√ŸâÕ–‰√∫â“ß? ‚¥¬ «’√–™—¬ ‘∑∏‘ªî¬– °ÿ≈*

¡¡’‚Õ°“ ‰¥â√∫— ∑ÿπ√—∞∫“≈ (∑ÿπ °.æ.) ”À√—∫‡µ√’¬¡ºŸâ∫√‘À“√√–¥—∫ Ÿß ‰ª Ωñ ° Õ∫√¡¥â “ π°“√∫√‘ À “√À√◊ Õ çExecutive Programé ≥ ª√–‡∑» À√—∞Õ‡¡√‘°“ ‡¡◊ÕË ªï 2550 (24 ¡‘∂πÿ “¬π - 20 °√°Æ“§¡ 2550) ∑’Ë Kellogg School of Management ; North Western University ; Evanston, Illinois, USA. ·≈– ∑’Ë æ÷Ë ß ºà “ π¡“ªï 2553 (25 ‡¡…“¬π - 21 æƒ…¿“§¡ 2553) ∑’Ë Ross School of Business, University of Michigan ; Ann Arbor, Michigan USA. ∂◊Õ«à“‡ªìπ‚™§¥’¢Õß º¡∑’Ë¡’‚Õ°“ π’È ·≈–°“√‰ªΩñ°Õ∫√¡®–‡ªìπ‰ª‰¡à ‰¥â ‡ ≈¬∂â “ ‰¡à ‰ ¥â √— ∫ §«“¡°√ÿ ≥ “®“°∑à “ πÕ∏‘ ∫ ¥’ °√¡Õπ“¡—¬ ·≈–ºŸ∫â √‘À“√√–¥—∫ Ÿß¢Õß°√¡Õπ“¡—¬ ∑’Ë‰¥â°√ÿ≥“ π—∫ πÿπ·≈–Õπÿ≠“µ„Àâº¡¡’‚Õ°“ —¡º— §«“¡°â“«Àπâ“∑“ß«‘™“°“√¥â“π∫√‘À“√ (®÷ß ¢Õ· ¥ß§«“¡¢Õ∫§ÿ≥µàÕ∑à“πÕ¥’µÕ∏‘∫¥’°√¡ Õπ“¡—¬ π“¬·æ∑¬å≥√ß§å»°— ¥‘Ï Õ—ß§– ÿ«æ≈“, ·≈– ∑à“πÕ∏‘∫¥’°√¡Õπ“¡—¬ªí®®ÿ∫—π ¥√.π“¬·æ∑¬å ¡¬» ¥’ √— » ¡’ ·≈–∑à “ π√ÕßÕ∏‘ ∫ ¥’ π “¬·æ∑¬å

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Ωñ°Õ∫√¡À≈—° Ÿµ√°“√∫√‘À“√∑’Ë School of Business University of Michigan ‰¥â‡√’¬π√ŸâÕ–‰√∫â“ß?

ç‡¡◊ÕßπÕ°‡¡◊Õßπ“é ‡¢â“ Course °“√∫√‘À“√ ‘Ëß∑’Ë‡√“µâÕß¡’Õ—π¥—∫·√°§◊Õ ç§«“¡‡™◊ËÕ¡—Ëπ„πµ—« ‡Õßé ‡™◊ÕË «à“‡√“∑”‰¥â ‡√“®–øíßΩ√—ßË æŸ¥‰¥â, ◊ÕË “√ °—∫æ«°‡¢“‰¥â Õà“π, ‡¢’¬π ‚µâµÕ∫‡¢“‰¥â æ° §«“¡¡—Ëπ„®º ¡§«“¡∫â“∫‘Ëπ‰«â°àÕπ ¡’·§àπ’È°Á æÕ·≈â« ”À√—∫≈ÿ¬µàÕÕ¬à“ßÕ◊πË «à“°—π∑’À≈—ß ‡æ√“– ‘Ë ß µà Õ ‰ ª ∑’Ë ‡ √ “ µâ Õ ß ∑” §◊ Õ ° “ √ ‚ µâ µ Õ ∫ °— ∫ ¡À“«‘∑¬“≈—¬ºà“π∑“ß E-mail °«à“®– ”‡√Á® µâÕß‡¢’¬π mail §ÿ¬‰ª§ÿ¬¡“‡ªìπÀ≈“¬ ‘∫©∫—∫∑’ ‡¥’¬«§√—∫ ¡’∫“ß§π∫Õ°º¡«à“ ç¿“…“Õ—ß°ƒ… ‰¡à „ ™à ¿ “…“·¡à ‡ √“ ©–π—È π ¿“…“Õ— ß °ƒ…‰¡à „ ™à ªí≠À“¢Õß‡√“ ·µà‡ªìπªí≠À“¢ÕßΩ√—Ëß∑’Ë®–øíß‡√“ ¡—π°Áøßí ¥Ÿ¥§’ √—∫ ·µà¡π— ®–„™â‰¡à‰¥â°∫— Course ·∫∫ π’È‡æ√“–∂â“‡√“ ◊ËÕ°—∫‡¢“‰¡à‰¥â ‡¢“°Á‰¡à ◊ËÕ°—∫‡√“ µ√ßπ’È·À≈–§◊Õªí≠À“∑’Ëµ“¡¡“¢ÕßºŸâ√—∫∑ÿπ °.æ. ‰ª‡√’¬π·≈â«‰¡à‡µ√’¬¡µ—«¥â“π¿“…“„Àâ¥’®–‡°‘¥ §«“¡‡§√’¬¥¡“°Ê ®πÕ“®¡’º≈∑”„Àâ‰¡à “¡“√∂ ®∫À≈—° Ÿµ√µà“ßÊ π’È‰¥â ·∂¡°≈—∫¡“¡◊Õ‡ª≈à“ §√—∫ «°¡“∫∑ √ÿª¢Õß çThe Michigan Executive Program University of Michigané ¥’°«à“ À≈—° Ÿµ√π’È‡ªìπÀ≈—° Ÿµ√∑’ËÕÕ°·∫∫‡ªìπ æ‘‡»…„Àâ‡À¡“– ¡°—∫∫ÿ§≈“°√∑’Ë‡ªìπ À√◊Õ®–‡ªìπ ºŸâ ∫ √‘ À “√√–¥— ∫ Ÿ ß ¢ÕßÕß§å ° √ „π°“√∫√‘ À “√ ®—¥°“√Õß§å°√„Àâ¡’ª√– ‘∑∏‘¿“æ Ÿß ‚¥¬‡πâπ„π ¥â “ π°“√æ— ≤ π“·π«§‘ ¥ ‡™‘ ß °≈¬ÿ ∑ ∏å · ≈–®— ¥ °“√ ‡√◊ÕË ß∑’¬Ë ßÿà ¬“°∑”„Àâß“à ¬‚¥¬°“√®—¥°“√ºà“π√Ÿª·∫∫ (Module) ´÷Ëß®–‡ªìπ‡§√◊ËÕß¡◊Õ„ÀâºŸâ∫√‘À“√«“ß π‚¬∫“¬À√◊Õ°”Àπ¥∑‘»∑“ß·≈– Position „π °“√‡ª≈’Ë ¬ π·ª≈ß¢ÕßÕß§å ° √ ·≈–§«∫§ÿ ¡ ∂“π°“√≥å„Àâ‡ª≈’Ë¬π·ª≈ß‰ªµ“¡∑’ËµâÕß°“√‰¥â ‚¥¬ “¡“√∂π”π‚¬∫“¬ Ÿà°“√ªØ‘∫—µ‘‰¥âÕ¬à“ß‡ªìπ √Ÿª∏√√¡ πÕ°®“°π’È‡π◊ËÕß®“°‡ªìπ¡À“«‘∑¬“≈—¬∑’Ë µ‘¥Õ—π¥—∫ 3 ¢Õß‚≈° ∑“ß¥â“π Business À≈—° Ÿµ√

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‡°Á∫‡°’Ë¬«Õ–‰√‰¥â∫â“ß¥â“π Concept, ∑ƒ…Æ’, Model, Tools „π°“√∫√‘À“√√–À«à“ß°“√Ωñ°Õ∫√¡ ·≈–¡’¢âÕ§‘¥®–π”‰ª·°â‰¢ªí≠À“¢ÕßÕß§å°√¢Õß ‡√“Õ¬à“ß‰√∫â“ß ‡¡◊ËÕ°≈—∫®“°°“√Ωñ°Õ∫√¡ ¡’ Õ–‰√®–‡ πÕ‡æ◊ËÕ°“√‡ª≈’Ë¬π·ª≈ß„Àâ°—∫Õß§å°√ ¢Õß‡√“ πÕ°®“°π—Èπ°Á¡’À—«¢âÕ‡æ◊ËÕ‡ πÕ„π∑’Ë ª√–™ÿ¡„π∞“π–ß“π°≈ÿà¡¬àÕ¬√–À«à“ßºŸâ‡¢â“√—∫°“√ Õ∫√¡ ®–‡ÀÁπ‰¥â«à“µâÕß„™â∑—°…–∑—Èß¥â“π°“√æŸ¥, °“√øíß, °“√Õà“π ·≈–§«“¡‡¢â“„®„π ‘Ëßµà“ßÊ „π °“√Õ∫√¡ ·≈–„ΩÉÀ“§«“¡√Ÿâ ‡æ◊ËÕ°“√‡√’¬π√Ÿâ§àÕπ ¢â“ß¡“° ·≈–¢¬—π¢—π·¢Áß ‚¥¬‡©æ“–‡Õ° “√∑’Ë µâÕß‡µ√’¬¡µ—«Õà“π„π·µà≈–«—π¡’§àÕπ¢â“ß¡“°·≈– µâÕß√—∫º‘¥™Õ∫ ¡‘©–π—Èπ®–‡√’¬π‰¡à§àÕ¬∑—πÀ√◊Õ ‰¡à√Ÿâ‡√◊ËÕß·≈–‰¡à “¡“√∂‡¢â“√à«¡°“√ª√–™ÿ¡°≈ÿà¡ ¬àÕ¬‰¥â ‚§√ß √â“ßÀ≈—° Ÿµ√ Michigan Executive Program À≈—° Ÿµ√ÕÕ°·∫∫§√Õ∫§≈ÿ¡°“√‡ªìπ GM (General Manager) ∑’¥Ë ‚’ ¥¬¡’‡π◊ÕÈ À“À≈—°Ê Õ’° 6 À—«¢âÕ¥—ß√“¬≈–‡Õ’¬¥¥—ßµàÕ‰ªπ’È 1. The General Managerûs Agenda æŸ¥‚¥¬√«¡¢Õß°“√‡ªìπ GM ∑’¥Ë ’ °“√‡ªìπ Leader ·≈–°“√∫√‘À“√®—¥°“√∑’Ë¥’ ‡π◊ÈÕÀ“ à«ππ’È¡’√“¬ ≈–‡Õ’¬¥«‘™“¥—ßµàÕ‰ªπ’È - The general Managerûs agenda - Creating and Describing a business model - A leaderûs framework for decision making - How Successful leaders think ‡π◊ÈÕÀ“À≈—° Ÿµ√π’È‡ªìπ¿“æ√«¡„À¡à¢Õß °“√∫√‘À“√®—¥°“√„π∞“π– GM (General Manager) ¡’ª√–‡¥Áπ∑’Ëº¡§‘¥«à“πà“®–‡ªìπª√–‚¬™πå µàÕ°“√∫√‘À“√ß“π„π°√¡Õπ“¡—¬∑’ÕË ¬“°®– Share §◊Õ‡√◊ËÕß¢Õß çA leaderûs framework for de-

Ωñ°Õ∫√¡À≈—° Ÿµ√°“√∫√‘À“√∑’Ë School of Business University of Michigan ‰¥â‡√’¬π√ŸâÕ–‰√∫â“ß?

cision makingé ·≈– çHow Successful leaders thinké ‚¥¬ √ÿªÀπâ“∑’Ë ”§—≠Õ—πÀπ÷Ëß¢ÕßºŸâ ∫√‘À“√ §◊Õ ç°“√µ—¥ ‘π„®é °“√µ—¥ ‘π„®¢ÕßºŸâ ∫√‘À“√¡—°‡ªìπ°√–∫«π°“√¢Õß unconcious process ®“°ª√– ∫°“√≥å‡¥‘¡∑’Ë‡§¬¡’ º ¡°—∫ °“√„™â µ‘„π°“√æ‘®“√≥“ (emotional tagging) π—Èπ§◊Õ ¬‘ËßºŸâ∫√‘À“√¡’ª√– ∫°“√≥å¡“° ¡’ µ‘¡“° °“√µ— ¥ ‘ π „®°Á ‡ ªì π Õ— µ ‚π¡— µ‘ ∑’Ë ‡ √Á « ·≈–¡’ ª√– ‘∑∏‘¿“æ ·µà∫“ß§√—Èß°“√µ—¥ ‘π„®Õ“®∂Ÿ° √∫°«π¥â«¬ 3 ªí®®—¬∑’ËµâÕß√–«—ß§◊Õ 1. self - interest 2. emotional attachment 3. misleading ∑’Ë®–¡“√∫°«π°“√µ—¥ ‘π„®¢ÕßºŸâ∫√‘À“√ øíß¥Ÿ§ÿâπ‰À¡§√—∫º¡«à“ªí®®—¬ 3 µ—« ∑’Ëµ”√“„π Modern Business School °≈à“«¡“µ√ß°—∫ ‘Ëß ∑’Ëª√“°Ø„πæ√–ªîÆ°∑’Ë‡¢’¬π∂÷ß°‘‡≈ 3 §◊Õ ‚≈¿ ‚°√∏ À≈ß π—Ëπ·À≈–§√—∫ ·µà∑’Ëº¡«à“ª√–‡¥Áπ„π °“√µ—¥ ‘π„®Õ“®µâÕß¢÷Èπ°—∫ ∂“π°“√≥å¢≥–π—Èπ ¥â«¬«à“‡ªìπ‡™àπ‰√ À≈—° Ÿµ√π’È¡’ Model ∑’Ë®–™à«¬ „π°“√§‘¥·°âªí≠À“¥â«¬°√–∫«π°“√∑’Ë™—¥‡®π ‡√’¬°«à“ çCynefen Framework for decision making (Õà“π«à“ ku - nev - in ‡ªìπ¿“…“ Welsh) ‚¥¬ Model π’È®–·∫àß ∂“π°“√≥å∑’Ë¡’ º≈°√–∑∫µàÕ°“√µ—¥ ‘π„®¢ÕßºŸ∫â √‘À“√‡ªìπ 4 ·∫∫ §◊Õ 1. ∂“π°“√≥å·∫∫ª°µ‘, ßà“¬Ê (Simple) 2. ∂“π°“√≥å·∫∫‰¡à∏√√¡¥“ (Complicated) 3. ∂“π°“√≥å·∫∫´—∫´âÕπ (Complex) 4. ∂“π°“√≥å·∫∫ —∫ π (Chaotic) ´÷Ëß·µà≈– ∂“π°“√≥å°Á®–¡’·π«∑“ß·∫∫ Best Practice „π°“√„™â‡ªìπ·π«„π°“√µ—¥ ‘π „®·≈–·°â‰¢ªí≠À“„ÀâºŸâ∫√‘À“√ (√“¬≈–‡Õ’¬¥¬—ß¡’

Õ’°¡“°§√—∫ ‰«âº¡À“‡«≈“‡¢’¬π‡≈à“√“¬≈–‡Õ’¬¥ „Àâøíß„π‚Õ°“ µàÕ‰ª¥’°«à“§√—∫) 2. Marketing À≈—° Ÿµ√ à«ππ’È°≈à“« ¿“æ√«¡, concept À≈—°·≈– Model ¥â“π Marketing ·≈– Tools µà “ ßÊ ∑’Ë Õ “®π”¡“„™â ª√–‚¬™πå°—∫Õß§å°√ à«π√“™°“√´÷Ëß∂◊Õ«à“‡ªìπ®ÿ¥ ÕàÕπÕ—πÀπ÷Ëß¢Õß¿“§√“™°“√‚¥¬¡’√“¬≈–‡Õ’¬¥ ¢Õß«‘™“¥—ßπ’È - The Foundation of marketing - Re-Thinking marketing - Marketing analysis and strategy - Segmentation, Targeting and Positioning - The marketing mix : product - The marketing mix : price place and promotion à«ππ’æÈ ¥Ÿ ∂÷ßÀ≈—°°“√æ◊πÈ ∞“π·≈– concept √«¡∂÷ß°“√‡Õ“À≈—°°“√∑“ß°“√µ≈“¥¡“„™â°—∫ °“√«“ß·ºπ¬ÿ∑∏»“ µ√å¢ÕßÕß§å°√ ´÷Ëß¥Ÿ‡À¡◊Õπ ®– “¡“√∂π”¡“ª√–¬ÿ°µå„™â°—∫°“√∑”ß“π¢Õß °√¡Õπ“¡—¬´÷ËßµâÕß‡¢â¡¢÷Èπ„π¥â“π°“√µ≈“¥‡æ◊ËÕ À«— ß º≈„π°“√∑”ß“π„π ¿“æ·«¥≈â Õ ¡∑’Ë ‡ª≈’Ë¬π·ª≈ß√«¥‡√Á«·≈–√ÿπ·√ß„π¢≥–π’È ‘Ëß∑’Ë Õ¬“°®– Share °—∫æ«°‡√“∫â“ß °√¡Õπ“¡—¬„π À—«¢âÕ ç°“√µ≈“¥é §◊Õ‡√◊ËÕß¢Õß 1. Business Model Schematic 2. Marketing Model ´÷ßË √«¡‰ª∂÷ß°“√∑” Marketing Research „π°“√«“ß·ºπ¬ÿ∑∏»“ µ√å¢Õß°√¡Õπ“¡—¬‡æ◊ËÕ ¡ÿ¡¡Õß„π·ßà Segmentation, Targetting ·≈– Positioning „π¥â“π°“√µ≈“¥¢Õß ‘π§â“·≈– ∫√‘°“√¢Õß°√¡ ‡æ◊ËÕ°“√®—¥‚§√ß √â“ß·≈–æ—π∏ °‘ ® ¿“¬„µâ ®ÿ ¥ ‡¥à π ¢ÕßÕß§å ° √„Àâ ‰ ¥â ª √–‚¬™πå Ÿß ÿ¥„π°“√µ≈“¥µàÕ‰ª (Marketing Offering)

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(µ√ßπ’È√“¬≈–‡Õ’¬¥°Á¡’‡¬Õ–‡À¡◊Õπ°—π§√—∫‰«âº¡ ¢Õ‰ª‡®√®“°—∫∑à“π ÿ§π∏å „π°“√À“‡π◊ÈÕ∑’Ë„Àâ ‡¢’¬π‡≈à“ Ÿà°—πøíß°—∫™“«°√¡Õπ“¡—¬„π™à«ß‡«≈“ µàÕ‰ª¥â«¬) 3. Strategy and value creation 124 °√°Ø“§¡ - °—π¬“¬π 2553 °√¡Õπ“¡—¬

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À≈—° Ÿµ√ à«ππ’ÈæŸ¥∂÷ß ¡ÿ¡¡Õß„À¡à„π°“√°”Àπ¥ Positioning ·≈– Strategy ¥â “ π New Competitive Landscape æ√âÕ¡¡’ Model „π °“√™à « ¬§‘ ¥ ¬ÿ ∑ ∏»“ µ√å √«¡‰ª∂÷ ß °“√ √â “ ß Corporate Govermance ∑’Ë¥’ √“¬≈–‡Õ’¬¥¢Õß

Ωñ°Õ∫√¡À≈—° Ÿµ√°“√∫√‘À“√∑’Ë School of Business University of Michigan ‰¥â‡√’¬π√ŸâÕ–‰√∫â“ß?

«‘™“¥—ßµàÕ‰ªπ’È - The New Competition Landscape: Challenger for Service Management - Value Creation and Strategic Innovation : The New Rules of Competition Advantage - Strategic Resource Deployment : Shaping In-dustry Future - Corporate Strategy and Corporate Govermance - Creating the globally Competitive Corporation

4. Management and Organization and Human Resource Management À≈—° Ÿµ√π’ËæŸ¥∂÷ß°“√∫√‘À“√¿“¬„π„Àâ Fully engaged ¡’‡§√◊ËÕß¡◊Õ„π°“√«‘‡§√“–ÀåÕß§å°√·≈– ·π«∑“ß„π°“√ create value „ÀâÕß§å°√·≈–°“√ ∫√‘ À “√°“√‡ª≈’Ë ¬ π·ª≈ß √«¡∂÷ ß Talent

- Issues in the European union - Meeting the challenge of ASIAûs Rise à«ππ’ÈæŸ¥∂÷ß¡ÿ¡¡Õß„À¡à „π°“√°”Àπ¥ ¬ÿ∑∏»“ µ√å∑’Ë§‘¥«à“Õ¬“°®– Share °—∫æ«°‡√“ ™“«°√¡Õπ“¡— ¬ §◊ Õ Model „π°“√§‘ ¥ ¬ÿ ∑ ∏»“ µ√å ¢ Õß°√¡Õπ“¡— ¬ «à “ §«√®–°â “ « Õ¬à “ ß‰√„π°≈à Õ ß‰Àπ„π 4 °≈à Õ ß ¢Õß ¬ÿ∑∏»“ µ√å·π«„À¡à¥ß— ·ºπ¿Ÿ¡‘ çChanging Nature of Competitive Challengeé ·πàπÕπ §√—∫√“¬≈–‡Õ’¬¥§ßµâÕßµ‘¥µ“¡µÕπµàÕ‰ª§√—∫

Management √“¬≈–‡Õ’¬¥¢Õß«‘™“¥—ßµàÕ‰ªπ’È - Overview and Stage Setting - Abundance Tools : Enggecunt and PMI - Leading for Engagement - High-Leverage Leadership

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‡ « ∑’ · ≈ ° ‡ ª ≈’Ë ¬ π ‡ √’ ¬ π √Ÿâ Development - The Competing values Framework - Integrating Abundance and competing Values Framework - Leading Transformation Change - Talent and Retention Management à«ππ’Èª√–‡¥Áπ∑’ËÕ¬“° Share °—∫æ«°‡√“ §◊Õ ‡√◊ËÕß¢Õß Talent Management À√◊Õ°“√ ®—¥°“√°—∫∑√—æ¬“°√¡πÿ…¬å ´÷Ëß¥Ÿ‡À¡◊Õπ‡ªìπ ªí≠À“Õ¬à“ß¡“°¢Õß°√¡Õπ“¡—¬¢≥–π’È ‡π◊ÕË ß®“° GAP „π°≈ÿà¡§π∑”ß“π ‚¥¬‡©æ“–°“√‡µ√’¬¡ ∫ÿ§≈“°√∑’Ë®–‡ªìπ Second Line ‡æ◊ËÕ√—∫ß“π°“√ ∫√‘ À “√µà Õ ‰ª„πÕπ“§µ ¡’ ‡ §√◊Ë Õ ß¡◊ Õ ¥’ Ê ‡™à π Critical Eye for Talent ∑’ËµâÕß§ÿ¬°—π„π√“¬ ≈–‡Õ’¬¥§√—∫‚ª√¥µ‘¥µ“¡µÕπµàÕ‰ª! 5. Accounting and The Role of Finance in Business : Value Creating Strategies, Financing Decisions and Risk Management ‡π◊ËÕß®“°‡ªìπ School of Business À≈—° Ÿµ√®÷ß‡πâπ‡√◊ËÕß¢Õß finance Õ¥ ·∑√°„π¡ÿ ¡ ¡Õßµà “ ßÊ µ—È ß ·µà ‡ √◊Ë Õ ß¢Õß°“√ °”Àπ¥¬ÿ∑∏»“ µ√å, °“√ª√–‡¡‘π, °“√µ—¥ ‘π„®, °“√µ‘¥µ“¡º≈ °“√∫√‘À“√§«“¡‡ ’Ë¬ß ‡ªìπ¡ÿ¡ ¡Õß„Àâ‡ÀÁπ«à“ ®√‘ßÊ ·≈â« finance ‡ªìπ‡√◊ËÕß„°≈â µ—« ”À√—∫ºŸâ∫√‘À“√·¡â·µà¿“§√“™°“√°ÁµâÕß√Ÿâ À≈—°√Ÿâ°«â“ß√Ÿâ≈÷°„π finance ‡æ◊ËÕπ”ª√–‚¬™πå¡“ „™â°—∫°“√∫√‘À“√ß“π à«π√“™°“√∑’ËµâÕß‡°’Ë¬«‚¬ß °— ∫ ∏ÿ √ °‘ ® Õ¬Ÿà ¥’ „ πÕπ“§µ∑’Ë ¡’ ° “√‡ª≈’Ë ¬ π·ª≈ß Õ¬à“ß√«¥‡√Á«·≈–√ÿπ·√ß.... ∂÷ß·¡â®–‡ªìπ‡√◊ËÕß ¬“°„π¡ÿ ¡ ¡Õß¿“§√— ∞ ·µà °Á ∑â “ ∑“¬¥’ ! √“¬ ≈–‡Õ’¬¥¢Õß«‘™“¡’¥—ßπ’È - Accounting Fundamentals - Financial Statement Analysis - Value-Based Management 126 °√°Ø“§¡ - °—π¬“¬π 2553 °√¡Õπ“¡—¬

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- Resource allocation for value creation - Hidden traps in Decision Making - Growth Though Acquisitions - Financing Decisions - Risk Management - Performance evaluation 6. À— « ¢â Õ Õ◊Ë π Ê ∑’Ë ‡ °’Ë ¬ «¢â Õ ß°— ∫ °“√ ∫√‘À“√®—¥°“√∑’ËπÕ°¡ÿ¡¡Õß∑“ß∏ÿ√°‘® ‡™àπ ‡√◊Ë Õ ß∑“ß°ÆÀ¡“¬∑’Ë § «√∑√“∫„π°“√∫√‘ À “√ Õß§å°√·≈–°“√∑”ß“π√à«¡°—∫ Non-Traditional Partners ‡™àπ ™ÿ¡™πÕß§å°√∫√‘À“√„πæ◊πÈ ∑’Ë NGO À—«¢âÕ√“¬≈–‡Õ’¬¥¢Õß«‘™“¡’¥—ßπ’È - Legal Responsibilities of Management - Strange Bedfellows : Collaborating with Non-Traditional Partners µ“√“ß„π°“√Õ∫√¡ ‡«≈“µ—Èß·µà 08.00 16.00 π. ¡’™à«ß Brake ™à«ß‡™â“ 2, ∫à“¬ 2 °“√ Õ∫√¡µ√ßµàÕ‡«≈“¡“°™à«ß‡™â“ 08.00 π. ‚¡ßµ√ß, ∫à“¬ 13.30 π. µ√ß‰¡à¡’°“√≈à“™â“ §√—∫‡ªìπ¢âÕ √ÿª‡π’ÕÈ À“«‘™“°“√∑’Ë Update ·≈–§‘¥«à“‡ªìπ çSomething to Shareé °—∫ æ«°‡√“™“«°√¡Õπ“¡— ¬ °Á ∂◊ Õ «à “ ‡ªì π ª√– ∫°“√≥å∑’Ëπà“®¥®”„π°“√∑”ß“π„π∞“π–ºŸâ ∫√‘À“√¢Õß°√¡Õπ“¡—¬∑’Ë‰¥â¡’‚Õ°“ ¥’Ê ®“°°“√ π—∫ πÿπ¢ÕßºŸâ∫√‘À“√√–¥—∫ Ÿß¢Õß°√¡Õπ“¡—¬ ‡æ◊ËÕ„Àâ§√∫∂â«π°√–∫«π°“√ º¡¢Õ √ÿª„π¿“æ √«¡„πª√–‚¬™πå∑’Ë‰¥â√—∫®“°°“√‰¥â√—∫∑ÿπ‰ªΩñ° Õ∫√¡À≈—° Ÿµ√ çThe Michigan Executive Programé §√—Èßπ’È §◊Õ ª√–‚¬™πåµàÕµπ‡Õß - ‰¥â ‡ ÀÁ π √–∫∫°“√‡√’ ¬ π√Ÿâ ¢ Õßµà “ ß ª√–‡∑»∑’Ë¡’®ÿ¥¥’„π¥â“π

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