Forwardization by Noah Love

1986

2010

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N OA H L OV E ˚ P O RT F O L I O

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meeting a new level of modernity

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FORWARD

I had a woodshop instructor once tell me “You’re never lost because your always somewhere.” I took that phrase as nothing until I realized how much it affected

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who I am now. The way I see hand painted signs on the street, the wood work on abandoned buildings, the way I fold my socks, the click in my knee, all lessons taken and moved forward. That saying has stuck with me all through my life and it’s rough lessons. Whatever you’re doing, in any degree, is always moving your forward to become who you are. Take what you learn and press on.

noah love

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000 w hat all of thi s m ean s

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FORMATION & FUNCTION for m ation

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PROTECTION OF THE AERODYNAMIC

Men don’t normally buy skincare products unless it’s from protection of the elements. This task involved a creation of a skin care line for an existing company nonaffiliated

F O R W A R D I Z A T I O N ˚

with skin care products. Simpson is a widely used racing helmet (the only helmet used in nascar) and is known for being the safest helmet you can buy. Therefore all of the products that are sold in the line are protection products i.e. mechanics hand cream, sun block, etc. The bottle shapes reflect the angular form of the helmet and keeping the traditional black, red, and white color scheme. The numbering system element is based on racers identification number plates to distinguish themselves on the track and in turn works to easily distinguish product easier for a wary male audience. The disk brake rotor display also is a big cue to the consumer showing them visually without words that it is indeed an automotive product is adapting to new field in skin care.

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PROJECT INFO / c a te g or y ˚

packaging

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display and bottle design

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The idea of the display came from the intricate geometric patterns of disk brakes used by cars,

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motorcycles, scooters, and most motor driven items. The disk brake with caliper is an echo of safety that Simpson strives to have.

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L O G O P L AT F O R M

FAU X D I S K B R A K E

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A C Y R L I C C L E A R T O P ( T O P D E S P L AY ) D E S P L AY S TA G E

FAUX D I S K B R A K E

A C Y R L I C C L E A R T O P ( T O P D E S P L AY ) THE DISK BRAKE D E S P L AY S TA G E

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SKIN PROTECTION

C I R C U L A R P L AT F O R M

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LOGO PLATFORM

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SKIN PROTECTION

ACYRLIC CLEAR TOP ( TOP DESPLAY ) D ESPLAY STAGE

FAUX DISK BRAKE

A C Y R L I C C L E A R T O P ( T O P D E S P L AY )

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THE DISK BRAKE D E S P L AY S TA G E

L O G O P L AT F O R M

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TIP YOUR BARTENDER tip y o u r b arten d er

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STEP BACK AND TAKE A GOOD LOOK AROUND YOU

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Astrobrights is a line of vary vivid paper stock that is used to grab attention when used in stationary or printed media. The concept behind this promotion booklet, swatch cards, and poster is based on your personal universe. Anything you do has an effect on the world around you. This promotion is used as an awareness campaign showing that it’s more than you in the universe. You effect people around you weather it’s throwing your trash on the ground or opening the door for a stranger.

PROJECT I N F O / c a te g or y ˚

typography

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YO U R U N I VE R S E

However, the picture was changing. Edwin Hubble was discovering other galaxies, and found that the farther away they were, the more the light from them was shifted towards the red end of the spectrum, indicating that they were moving away and the universe was therefore expanding. And physicists like Alexander Friedmann and George Lemaître and others had uncovered Einstein’s apparent mistake. In 1965, two Bell Laboratory scientists, Arno Penzias and Robert Wilson, while trying to eliminate radio interference, discovered cosmic background microwave radiation left over from the big bang.Now we are faced with a universe so big and so old that it defies our imaginations to grasp it. It appears to have begun 15 billion years ago. Our galaxy, alone, has some 100 billion stars, and it is just one of perhaps a 100 billion galaxies, and this immense universe is expanding at an ever increasing rate.

The words "We are ALL One" have reverberated through the hearts and minds of Humanity in one form or another since the beginning of time. They do not express a lofty platitude or a sweet cliché even though our lower human egos have often perceived them as such. They profess a profound Truth. Never, since we were first breathed into manifestation from the Heart of our Father-Mother God as individualized Sons and Daughters of God, has it been more imperative that we grasp the full magnitude of that profound Truth.

( A L B E RT E I N S TE I N , 1954)

word, action or feeling we have changes the dynamics of the whole Universe. At any given moment, depending on our frame of mind, we are either adding to the Light of the World or adding to the shadows. How is that for an awesome responsibility? As the Light of God flows into the physical plane, It pierces the Core of Purity in every particle of life and activates the original Divine Blueprint. No matter how distorted or mutated a life-form is, it still has the original Spark of Divinity which contains the Immaculate Concept of its Divine Potential blazing in its Core of Purity, or it couldn't survive.

Daily and hourly, we witness myriad atrocities appearing on the screen of life. It seems as though in every conceivable corner of the World people are inflicting pain, suffering, injustice and even death on their fellow Human Beings. The ONLY way that behavior could possibly make sense or be justified in anyone's mind is through their ignorance of the profound Truth that we are all One.

Likewise, within every negative manifestation on Earth the original Divine Potential of that life-form still pulsates. Within every electron manifesting as poverty still pulsates the potential of God's Limitless Abundance; within every electron of disease still pulsates the potential for vibrant health; within every electron of war still pulsates the potential of Eternal Peace; within every electron of hate still pulsates the potential of Divine Love.

To inflict harm on another Human Being is totally and completely ludicrous in the face of that Truth. It is self-destructive and suicidal. It is unconscionable and uncivilized.

We as Human Beings need each other to survive on this Planet. We must recognize that we are all in this together. Instead of functioning out of fear and hatred we need to learn about each other and revel in the wonder and beauty of our unique diversities.

During this unprecedented moment of accelerated Light on Earth this problem seems as though it is being exacerbated. This is occurring for a very specific reason. Let's go within and look at the bigger picture for a moment to get a clearer perspective of what is happening on Earth. Ask the Presence of God pulsating as the Divinity in your Heart to take full command of your conscious mind. Allow these words to awaken within you the Inner Knowing and the remembrance of your Oneness with ALL life. What we call "God" is the Omnipotent, Omniscient, Omnipresent and all-encompassing luminous Presence of Divinity that envelopes ALL life everywhere. This includes every minute electron, atom and subatomic particle of life evolving in any time frame or dimension, known or unknown, throughout infinity. What that means, both literally and tangibly, is that everything that exists anywhere in the whole of Creation is a "cell" in the Body of God. Knowing that, we can then understand that all lifeforms pulsate as ONE unified force field in the Body of God. Therefore, what affects one part of life affects the rest of life. What affects one "cell" has an affect on the rest of the "cells." This is the reality of our Oneness. Every single thing we do affects the whole Body of God. Every thought,

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YOUR UNIVERSE

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Y OU H AVE AN EFFEC T

YOUR UNIVERSE

ASTROBRIG

» CO E TH SS RO AC D KI A

Thousands of people have been complaining for decades that our train system is deteriorating; our cities are disorganized jumbles of ugly buildings; and our school system is pathetic. But the majority of people don’t do anything about these problems. Instead, they focus their attention on their income level and the upcoming television shows. The same is true with the Oklahoma City bombing that Tim McVeigh was accused of doing. Where are all the people who care about that “Fertilizer Bomb From Hell”? General Ben Partin, one of the military’s experts on explosives, made a graph to show the pressure gradient from Tim McVeigh’s fertilizer bomb. Partin shows that it is impossible for such a small bomb to do the damage. Furthermore, the damage had non-symmetrical aspects to fertilizer bomb. Partin that it is im fertilizer bomb. Partin shows that it is im it, which is impossible to explain from a bomb that explodes in the street. This outspoken dissident, social activist, and Thai Buddhist monk speaks about why we need to go beyond traditional religious structures. He emphasizes that while religions can powerfully lead to a personal relief and release, what we need now is a deeper and more complex view that takes into account the interdependent factors that create inequity and suffering in our 21st century world. 

W I D E LY R E S P E C TE D F O R H I S H E R O I C S TA N D AG A I N S T P O L I T I C A L A N D SO C I A L C O R R U P T I O N , H E I S T H E R E C I P I E N T O F 1994 A F S C N O B E L P E AC E P R I Z E , T H E 1995 R I G H T L I VE L I H O O D

TE NO M EO TH NE E BA RE TH AD RO S TH OM E

Have you ever held two magnets, one in each hand, and then as you move them closer and closer, they attract each other and eventually stick together? That's the same kind of thing. These atoms are attracted electrically or magnetically to each other. Now, when energy is passed from one atom to another, these atoms trade electrons back and forth, changing their chemical bonds as needed to form new substances. That's what happens when you flick the blanket, or think a thought. You are causing some electrons to grab other atoms, or causing some electrons to let go of their bonds and grab different atoms. That's called a chemical reaction, in some cases, and in others it's simply an exchange of energy.

AWA R D, A N D T H E WO R L D F U T U R E C O U N C I L . H E H A S LE A D T H E LE G AC Y O F S TE P P I N G O F F YO U R H I G H H O R S E .

This was a very simple example, there are many more different kinds of atoms, and they combine to form everything we see and know of in our universe. These are the building blocks of everything we see around us, and we are connected to everything around us through these bonds. You are standing in a room. You are surrounded on every side by air. It is touching your body on every surface it can reach. The electrons of the air are interacting with the electrons of your body. Now, that air is also reaching to the other side of the room and is also touching the table, the wall, other people in the room, animals, etc. So we are at every moment connected to everything else that exists, both physically and spiritually.

Every religious tradition has its negative elements, which we must not ignore. But the positive element in every religious tradition is tremendous. It deals with the mystery of life. It deals with transcendental. We need that transcendental element.

S U L A K S I VA R A K S A WA S B O R N I N 1933 I N T H A I L A N D A N D H A S B E C OME O N E O F T H E LE A D I N G B U D D H I S T AC T I V I S TS I N T H E WO R L D .

TH E U N IVERSE vs. EFFECTED

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BEYOND A SILHOUETTE

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BEYOND A SILHOUETTE

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Many people who proudly boast that they don’t believe in conspiracies also tell me something like, “tIf the September 11th attack was a scam, people would do something about it.” Well, people are trying to do something. There are thousands of us talking about it and trying to help the nation. But all of us are laughed at or ignored for being “conspiracy nuts”. There’s a widespread attitude that people care and that people would do something. But most people don’t care about the world’s problems. Rather, most people care only about their own kind of personal problems.

FA LLI N G O FF TH E H I GH H O RSE 

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a l l l ivi n g crea tu res a n d th e wh o l e o f n a tu re i n i ts b ea u ty...We sh a l l req u i re a su bsta n ti a l l y n ew m a n n er o f thi n ki n g i f h u m a n i ty is to su rvive.”

YOU HAVE AN EFFECT

STAR COMPAIRISON

PERSONA DIAGRAM

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PERSONALITY

The noted scientific cosmologist, P. James E. Peebles, summed up the current state of this field by saying that at its heart is the solidly established big bang theory. But Peebles immediately cautioned, "That the universe is expanding and cooling is the essence of the big bang theory. You will notice I have said nothing about an "explosion" – the big bang theory describes how our universe is evolving, not how it began."1 To the big bang, he tells us, scientists are trying to add the theory of inflation, that is, that early in its life the universe expanded rapidly. There is also strong evidence that most of the mass of the universe cannot be accounted for by the things we see, but there must be some sort of unknown dark matter. Further, it appears that something, some dark energy or quintessence, is making it part of the universe and accelerate.

“A h u m a n b ei n g is p a rt o f th e wh o l e ca l l ed by us u n iverse, a p a rt l i m i ted i n ti m e a n d sp a ce. We exp eri en ce o u rselves, o u r th o u g hts a n d feel i n gs as so m ethi n g sep a ra te fro m th e rest....This d el usi o n is a ki n d o f p riso n fo r us, restri cti n g us to o u r p erso n a l d esi res a n d to a ffecti o n fo r a few p erso ns n ea rest to us. Ou r task m ust b e to free o u rselves fro m th e p riso n by wid en i n g o u r ci rcl e o f co m p assi o n to em b ra ce

THINK ABOUT SELF

It is remarkable not only how quickly this field is changing today, but how our picture of the universe has been transformed in less than a century. When Einstein was writing his theory of general relativity in 1916 the prevailing feeling that the universe was static was so strong that when his equations indicated that the universe should be expanding, or contracting, he introduced a cosmological constant to produce a universe at rest. Not only was there a consensus that the universe was static, but it was also equated with our own galaxy

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EGO-TISTI CA L

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W H O C A R E S A B O U T OT H E R S

You don’t have to judge others, just see yourself, because it is for your own good. If somebody is egoistical makes no difference to you. Or non-egoistical makes no difference; only thing is you should really see for yourself what is good and what is bad. That’s how it works out. Otherwise, I as always say that when I give a lecture immediately we start thinking about somebody whom we think to be egoistical. Actually I’m saying to each one of you to see it, would be a better idea.

OW N T H O U G H TS A N D D E S I R E S A N D A R E N OT A LWAY S T H I N K I N G A B O U T W H AT OT H E R P E O P LE M AY WA N T. T H I S I S N OT N E C E S S A R I LY B E I N G E G O C E N TR I C ; I T I S J U S T B E I N G H U M A N ." BO BENNETT

Many people who proudly boast that they don’t believe in conspiracies also tell me something like, “If the September 11th attack was a scam, people would do something about it.” Well, people are trying to do something. There are thousands of us talking about it and trying to help the nation. But all of us are laughed at or ignored for being “conspiracy nuts”. There’s a widespread attitude that people care and that people would do something. But most people don’t care about the world’s problems. Rather, most people care only about their own personal related problems and would rather not hear yours.

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MO S T ( A L L ) P E O P LE D O N ' T LO O K A R O U N D A N D S I T I N T H E R E OW N P E R SO N A L U N I VE R S E T H AT T H E Y H AVE M A D E . T H E S E E F F E C TS C A N

B E D A M A I N G TO OT H E R S .

General Ben Partin, one of the military’s experts on explosives, made a graph to show the pressure gradient from Tim McVeigh’s fertilizer bomb. Partin shows that it is impossible for such a small bomb to do the damage. Furthermore, the damage had non-symmetrical aspects to it, which is impossible to explain from a bomb that explodes in the street.

Now this ego when it covers your entire head, the complete Sahasrara which is shown there – the white area gets covered; your Brahmarandra, the portion from where the kundalini has to pierce also gets covered. It’s very difficult the whole thing is covered, and this is small here, the gap is here, now, you cannot open the gap here, you have to open the gap here. So this has to go back like that, and this has to come up in the center like that. Then only kundalini can come up. So what happens at such stage, you will find such people have a left hand very weak and right hand throbbing. So you raise their left, put to the right; again raise their left put to the right, again raise their left put to the right, so you bring down the ego like this. And once the ego comes down then this comes up and the gap comes in between and then you raise the kundalini in the center.

TH IS IS WHY YO U D O N'T CA R E

" MO S T O F U S A R E C O N S U ME D W I T H O U R

We are something different now, now we have become the Self, the Atma and when we have become the Atma, then, we are one with that Universal Being, and He is making us do everything. Like my fingers don’t have ego that “I’m doing something and I’m touching the thumb”, because it is a part of this body. Our nose does not have an ego, that, it is something special which is breathing. We say “I breath”, we don’t say “This nose breathes”, neither the nose would say “this mouth…” with which we eat food, it never says that “I eat, because of my mouth”. When you become one with that whole then you just feel that the whole is working and we as part, are working with it, and all the responsibilities are finished.

YO U WA N T W H AT YO U WA N T

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I WA N T E VE R Y T H I N G F O R MY S E L F

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ASTROBRIGHTS w a u s a u p a p e r

your universe

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70 L B S . TE X T WE I G H T

E P SO N R 1800 I N K J E T P R I N TE R

2 C O LO R P R O C E S S S P OT C O LO R : PA N TO N E 485 D U L L VA R N I S H N OA H LOVE // FA L L 2009

YO U H AVE A N EFFECT The four chapters of this book are like four interconnected experiments carried out with the intention of discovering whether Christians can still believe today. Christians believe in a personal and loving God who created the universe. Have the discoveries of modern scientific cosmology undercut or eliminated the rational foundations for this belief? The noted scientific cosmologist, p. James e. peebles, summed up the current state of this field by saying that at its heart is the solidly established big bang theory. But peebles immediately cautioned, "That the universe is expanding and cooling is the essence of the big bang theory. You will notice I have said nothing about an "explosion" – the big bang theory describes how our universe is evolving, not how it began."1 To the big bang, he tells us, scientists are trying to add the theory of inflation, that is, that early in its life the universe expanded rapidly. There is also strong evidence that most of the mass of the universe cannot be accounted for by the things we see, but there must be some sort of unknown dark matter. Further, it appears that something, some dark energy or quintessence, is making the universe accelerate.

takes on the properties of a spatial direction. Just as there is no edge to space, there is no identifiable beginning to time." Hawking writes elsewhere: "the quantum theory of gravity has opened up a new possibility, in which there would be no boundary to space-time and so there would be no need to specify the behavior at the boundary. There would be no singularities at which the laws of science broke down and no edge of space-time at which one would have to appeal to God or some new law to set the boundary conditions for space-time. One could say: "The boundary condition of the universe is that it has no boundary." The universe would be completely self-contained and not affected by anything outside itself. It would neither be created nor destroyed. It would just Be."

“ Yo u n e ve r k n ow w h o s e l i f e Yo u a r e a f f e c t i n g , b i g o r s m a l l”

And a little later he adds: "So long as the universe had a beginning, we could suppose it had a creator. But if the universe is really completely self-contained, having no boundary or edge, it would have neither beginning nor end: it would simply be. what place, then, for a creator?"

It is remarkable not only how quickly this field is changing today, but how our picture of the universe has been transformed in less than a century. when einstein was writing his theory of general relativity in 1916 the prevailing feeling that the universe was static was so strong that when his equations indicated that the universe should be expanding, or contracting, he introduced a cosmological constant to produce a universe at rest. Not only was there a consensus that the universe was static, but it was also equated with our own galaxy.

The Russian cosmologist, Alexander Vilenkin, now at Tufts university, has his own version of the beginning based on the aspect of quantum mechanics in which a particle can appear and disappear in a vacuum like outer space. An account of this theory which appeared in Discover magazine gives us the flavor of how these theories of the beginning of the universe are reported in the popular scientific press not only uncritically, but with a certain sense of awe.

By 1929, however, the picture was changing. edwin Hubble was discovering other galaxies, and found that the farther away they were, the more the light from them was shifted towards the red end of the spectrum, indicating that they were moving away and the universe was therefore expanding. And physicists like Alexander Friedmann and George Lemaître and others had uncovered einstein’s apparent mistake. In 1965, two Bell Laboratory scientists, Arno penzias and Robert wilson, while trying to eliminate radio interference, discovered cosmic background microwave radiation left over from the big bang. Now we are faced with a universe so big and so old that it defies our imaginations to grasp it. It appears to have begun 15 billion years ago. Our galaxy, alone, has some 100 billion stars, and it is just one of perhaps a 100 billion galaxies, and this immense universe is expanding at an ever increasing rate.

Since relativity appears to break down as we approach the beginning of the universe, scientific cosmologists have turned to the other great pillar of modern physics, quantum theory, in order to overcome this limitation, and to create a quantum cosmology that can answer the question of the origin of the universe. Let’s try to get a general sense of this quantum cosmology, not in the scientific particulars of this or that theory, but rather, how scientists present these theories with philosophical and religious overtones. In 1983, James Hartle and Stephen Hawking proposed that a cosmic wave function be applied to the entire universe similar to the wave function that quantum mechanics had applied to elementary particles. "According to this approach, the usual distinction between future and past breaks down in the very early universe; the time direction °°°°

your universe

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A S TR O B R I G H T R O C KE T R E D

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ASTROBRIGHTS w A u S A u p A p e R

A S TR O B R I G H T LU N A R B LU E

70 L B S . TE X T WE I G H T

C MY K P R O C E S S

2 C O LO R P R O C E S S

D U L L VA R N I S H

S P OT C O LO R : PA N TO N E 485 D U L L VA R N I S H 28

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A S TR O B R I G H T C O S M I C O R A N G E 70 L B S . TE X T WE I G H T 2 C O LO R P R O C E S S S P OT C O LO R : PA N TO N E 485

D U L L VA R N I S H

°°°°

YOUR UNIVERSE

ASTROBRIGHTS W A U S A U P A P E R

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YOU HAVE AN EFFECT

S T A R C OM PA I R I S O N

P E R S O N A D I AG RA M

E GO - C E N TR I C

P E R S O N AL I TY

T H I N K A BO UT S E L F

This is an awe-inspiring picture, but what does it say about the origin of the universe? Let’s imagine that the scientific cosmologists have been creating an ever more detailed and vivid movie of the structure and movement of the universe, and this film, when it is played backwards, makes the universe appear as if it is coming together and beginning in an intensely hot and dense state. But the real question is whether this movie takes us back to the absolute beginning, or very origin of the universe. It doesn’t appear to do so because the basic laws of nature, as described by einstein’s relativity, break down as we approach this beginning. It is as if the film runs out and just before we reach the beginning we are dazzled with a blinding white light. And we are faced with the very difficult question: can science find a way to talk about the very beginning of the universe, or is this simply outside its scope? The scientists, themselves, are divided about the matter. The physicist Charles Townes writes: "I do not understand how the scientific approach alone, as separated from a religious approach, can explain an origin of all things. It is true that physicists hope to look behind the ‘big bang,’ and possibly to explain the origin of our universe as, for example, a type of fluctuation. But then, of what is it a fluctuation and how did this in turn begin to exist? In my view, the question of origin seems always left unanswered if we explore from a scientific view alone."2 But other scientists are less reluctant to put science to the task and to try to develop a scientific theory of the beginning of the universe. Let’s look at some of these attempts.

YOUR UNIVERSE

45 D E G R E E S

A S TR O B R I G H T S U N B U R S T YE L LOW

G HT S W A U S A U P A P E R

ST AR CO MPAIR ISO N

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°°°°

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( A l b e rt e i n s te i n , 1 9 5 4 )

ASTROBRIGHTS W A U S A U P A P E R

Photo + Illustraion credit:

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°°°°

your universe

PER SON A DI AGR AM

EGO - CENT R IC

a l l l ivi n g crea tu res a n d th e wh o l e o f n a tu re i n i ts b ea u ty...We sh a l l req u i re a su bsta n ti a l l y n ew m a n n er o f thi n ki n g i f h u m a n i ty is to su rvive.”

PER SON AL ITY

“A h u m a n b ei n g is p a rt o f th e wh o l e ca l l ed b y us u n iverse, a p a rt l i m i ted i n ti m e a n d sp a ce. We exp eri en ce o u rselves, o u r th o u g hts a n d feel i n gs as so m ethi n g sep a ra te fro m th e rest....This d el usi o n is a ki n d o f p riso n fo r us, restri cti n g us to o u r p erso n a l d esi res a n d to a ffecti o n fo r a few p erso ns n ea rest to us. Ou r task m ust b e to free o u rselves fro m th e p riso n b y wid en i n g o u r ci rcl e o f co m p assi o n to em b ra ce

Y O U HA V E A N E FF E C T

∆

S T A R C O M P A IR IS O N

P E R S O NA DI A GR A M

E G O - C E NT R I C

P E R S O NA LI T Y

THinK aBouT seLF

T HINK ABO UT SEL F

Y OU HAV E AN EFFECT

ST AR CO MPAI R ISON

PERSONA DIAGRAM

EGO - CEN TR I C

PER SON AL IT Y

T H IN K AB OUT SELF

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°°°°

YOUR UNIVERSE

ASTROBRIGHTS W A U S A U P A P E R

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°°°°

BEYOND A SILHOUETTE

ASTROBRIGHTS W A U S A U P A P E R

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°°°°

your universe

ASTROBRIGHTS w A u S A u p A p e R

ASTROBRIGHTS W A U S A U P A P E R

pro j e c t

˚ a r i e l g r ey ˚ wau s au pa pe r

in s tr u c tor

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˚ typography 3

F O R W A R D I Z A T I O N ˚

\ 0

noah love

Ë&#x161; s e ni or p or t f ol i o

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002 tip y o u r b arten d er

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˚ a r i e l g r ey ˚ wau s au pa pe r

in s tr u c tor

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F O R W A R D I Z A T I O N ˚

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tip y o u r b arten d er

pro j e c t

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in s tr u c tor

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F O R W A R D I Z A T I O N ˚

\ 0

in s i g ht

The promotional paper swatches act as que

cards that compair the actual universe to your

personal universe.

002

tip y o u r b arten d er

pro j e c t

˚ a r i e l g r ey ˚ wau s au pa pe r

in s tr u c tor

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F O R W A R D I Z A T I O N ˚

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002

tip y o u r b arten d er

YO U

O N E VE R Y I M P O RT WE MUST REALIZ ARE CONNECTED ARE CONNECTED

THE BIRDS, THE R

THE ANIMALS, OT E VE R Y T H I N G T H A CONNECTED TO U

pro j e c t

˚ a r i e l g r ey ˚ wau s au pa pe r

in s tr u c tor

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F O R W A R D I Z A T I O N ˚

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tip y o u r b arten d er

pro j e c t

˚ pau l ka g i wa da ˚ f ol g er s c o ff ee

in s tr u c tor

page \ 44 class

˚ pa c ka g e d e s i g n 2

F O R W A R D I Z A T I O N ˚

\ 0

noah love

Ë&#x161; s e ni or p or t f ol i o

page \ 45

003

WELCOME TO FLAVOR COUNTRY w el c o m e to flavor c o u ntr y

HEY YANKEE, LOOK AT YOURSELF FOR ONCE

The breif was to take a mass market brand and elevate it into a higher price point. Flogers has been around since 1872 making coffee in San Francisco since the

F O R W A R D I Z A T I O N ˚

gold rush started. Now Folgers has become a national known brand and is heavily watered down and easily mixed into the rest of the sub-par coffees. With one of the richest history in the coffee business this was a bench mark that Folgers had not tapped into.

PROJECT INFO / c a te g or y ˚

packaging

d e l i v er a b l e s ˚

pro j e c t

in s tr u c tor

˚ pau l ka g i wa da ˚ f ol g er s c o ff ee

page \ 46

class

˚ pa c ka g e d e s i g n 2

t y pef a ce s ˚

set of four coffee tins

rockwell, univers, bauer bodoni

003

w el c o m e to flavor c o u ntr y

noah love

Ë&#x161; s e ni or p or t f ol i o

page \ 47

in s piration

b roa d s i d e s

pro j e c t

˚ pau l ka g i wa da ˚ f ol g er s c o ff ee

in s tr u c tor

page \ 48 class

˚ pa c ka g e d e s i g n 2

F O R W A R D I Z A T I O N ˚

\ 0

003

w el c o m e to flavor c o u ntr y

pro j e c t

˚ pau l ka g i wa da ˚ f ol g er s c o ff ee

in s tr u c tor

page \ 50 class

˚ pa c ka g e d e s i g n 2

F O R W A R D I Z A T I O N ˚

\ 0

003

w el c o m e to flavor c o u ntr y

BLIS

N I HED

pro j e c t

˚ pau l ka g i wa da ˚ f ol g er s c o ff ee

in s tr u c tor

page \ 54 class

˚ pa c ka g e d e s i g n 2

F O R W A R D I Z A T I O N ˚

\ 0

noah love

Ë&#x161; s e ni or p or t f ol i o

page \ 55

003 w el c o m e to flavor c o u ntr y

pro j e c t

˚ t r oy a l d er s ˚ t h i nk

in s tr u c tor

page \ 56 class

˚ print 2

F O R W A R D I Z A T I O N ˚

AN IDEA BUILT BY FEAR

\ 0

noah love

Ë&#x161; s e ni or p or t f ol i o

page \ 57

004 an i d ea b u ilt b y fear

pro j e c t

˚ t r oy a l d er s ˚ t h i nk

in s tr u c tor

page \ 58 class

˚ print 2

F O R W A R D I Z A T I O N ˚

\ 0

in s piration

life nat u re li b rar y

004

EVERYTHING YOU SEE ISN’T ALWAYS THE TRUTH

an i d ea b u ilt b y fear

News isn’t what it use to be. You never get the full story and only the opinionated view of the network or news paper. Think: Real Facts About Real Problems is a news letter that covers topics that are rarely brought up by the mass media and brings them into the light. This issue was about the global warming scare and how it’s not colliated to co 2 in any means.

PROJECT I N F O / c a te g or y ˚

d e l i v er a b l e s ˚

noah love

˚ s e ni or p or t f ol i o

page \ 59

t y pef a ce s ˚

2 color news letter

trade gothic, officina sans, meta

“NONE OF THE MAJOR C LAST 1,000 YEARS CAN 2009 COLLIATED BY CO2.” NO V EMB E R

pro j e c t

in s tr u c tor

˚ t r oy a l d er s ˚ t h i nk

page \ 60

class

˚ print 2

F O R W A R D I Z A T I O N ˚

By Dudley J. Hug hes

T he claim that increa sed c ar bon diox ide [CO2] in the at mosphere is c ausing “g lobal war ming ” ha s been accepted a s “ f ac t ” in many count r ies wor ldwide. T h

004

an i d ea b u ilt b y fear

REAL CLIMATE CHANGES IN THE ABOU

N BE EXPLAINED AND

e is

noah love

Ë&#x161; s e ni or p or t f ol i o

page \ 61

Dr. Peirs Corbyn, Enviromental Scientist

pro j e c t

˚ t r oy a l d er s ˚ t h i nk

in s tr u c tor

page \ 62 class

˚ print 2

F O R W A R D I Z A T I O N ˚

\ 0

004

an i d ea b u ilt b y fear

pro j e c t

˚ t r oy a l d er s ˚ t h i nk

in s tr u c tor

page \ 66 class

˚ print 2

F O R W A R D I Z A T I O N ˚

\ 0

004

an i d ea b u ilt b y fear

pro j e c t

˚ t om m c nu lt y ˚ s pe a ke a s y b r ew e r y

in s tr u c tor

page \ 68 class

˚ pa c ka g e d e s i g n 3

F O R W A R D I Z A T I O N ˚

SECRET PASSWORD 0

noah love

Ë&#x161; s e ni or p or t f ol i o

page \ 69

005 s e c ret pa s s w or d

pro j e c t

˚ t om m c nu lt y ˚ s pe a ke a s y b r ew e r y

in s tr u c tor

page \ 70 class

˚ pa c ka g e d e s i g n 3

F O R W A R D I Z A T I O N ˚

\ 0

in s piration s e c ret s

005

MURMURS IN THE ROARING TWENTIES ni s e gchtl rety pa m usrsm wuor r sd

Speakeasy is a micro-brewery in San Francisco that distributes keg beer, bottles, and six-pack beer. The reoccurring theme that is played throughout the companies identity is based on the 1920’s prohibition age where gangers and mob bosses ruled the liquor market. Nightly runs were made in dark allies where only secret passwords could get you in to a lavish drunken parties otherwise you were left dry as a bone.

PROJECT I N F O / c a te g or y ˚

packaging

d e l i v er a b l e s ˚

noah love

˚ s e ni or p or t f ol i o

page \ 71

t y pef a ce s ˚

six pack, can, bottle, light bottle

rosewood, zebrawood, sign painter

pro j e c t

˚ t om m c nu lt y ˚ s pe a ke a s y b r ew e r y

in s tr u c tor

page \ 72 class

˚ pa c ka g e d e s i g n 3

F O R W A R D I Z A T I O N ˚

\ 0

noah love

Ë&#x161; s e ni or p or t f ol i o

page \ 73

005 s e c ret pa s s w or d

in s i g ht

The six pack carrying case design is based off of early days of shipping with wood crates to

pro j e c t

in s tr u c tor

˚ t om m c nu lt y ˚ s pe a ke a s y b r ew e r y

page \ 76

class

˚ pa c ka g e d e s i g n 3

F O R W A R D I Z A T I O N ˚

lug bottles around. The label is hidden behind the wood as if to mask it from outsiders like speakeasy’s once did.

noah love

Ë&#x161; s e ni or p or t f ol i o

page \ 77

005 s e c ret pa s s w or d

pro j e c t

˚ t om m c nu lt y ˚ s pe a ke a s y b r ew e r y

in s tr u c tor

page \ 78 class

GOVERNMENT WARNING: (1) According to the Surgeon F O R W A R D I Z A T I O N ˚ women should not drink alcoholic beverages during pregnancy because of the risk of birth defects. (2) Consumption of alcoholic beverages impairs your ability to drive a car or operate machinery, and may cause health problems.

˚ pa c ka g e d e s igeneral, gn 3

GO ge d (2) a ca

noah love

goodbeer.com

OK+

DEPSOIT

goodbeer.com

DEPSOIT

OK+

HI,ME,CT,VT,MA,IA,DE,NY,OR 5¢ MI 10¢

DEPSOIT

CALIF REDEMPTION VALUE

brewed and bottled by speakeasy ales & lagers, San Francisco, Calif.

goodbeer.com

DEPSOIT GOVERNMENT WARNING: (1) According to the Surgeon general, women should not drink alcoholic beverages during pregnancy because of the risk of birth defects. (2) Consumption of alcoholic beverages impairs your ability to drive a car or operate machinery, and may cause health problems.

HI,ME,CT,VT,MA,IA,DE,NY,OR 5¢ MI 10¢

CALIF REDEMPTION VALUE

brewed and bottled by speakeasy ales & lagers, San Francisco, Calif.

goodbeer.com

GOVERNMENT WARNING: (1) According to the Surgeon general, women should not drink alcoholic beverages during pregnancy because of the risk of birth defects. (2) Consumption of alcoholic beverages impairs your ability to drive a car or operate machinery, and may cause health problems.

HI,ME,CT,VT,MA,IA,DE,NY,OR 5¢ MI 10¢

CALIF REDEMPTION VALUE

brewed and bottled by speakeasy ales & lagers, San Francisco, Calif.

OK+

HI,ME,CT,VT,MA,IA,DE,NY,OR 5¢ MI 10¢

CALIF REDEMPTION VALUE

brewed and bottled by speakeasy ales & lagers, San Francisco, Calif.

DEPSOIT

CALIF REDEMPTION VALUE

HI,ME,CT,VT,MA,IA,DE,NY,OR 5¢ MI 10¢

DEPSOIT

CALIF REDEMPTION VALUE

HI,ME,CT,VT,MA,IA,DE,NY,OR 5¢ MI 10¢ GOVERNMENT WARNING: (1) According to the Surgeon general, women should not drink alcoholic beverages during pregnancy because of the risk of birth defects. (2) Consumption of alcoholic beverages impairs your ability to drive a car or operate machinery, and may cause health problems.

OK+

brewed and bottled by speakeasy ales & lagers, San Francisco, Calif.

goodbeer.com brewed and bottled by speakeasy ales & lagers, San Francisco, Calif.

OK+

page \ 79

005

˚ s e ni or p or t f ol i o

s e c ret pa s s w or d

in s i g ht

The current target market for Speakeasy is

catered towards mico-brew beer drinkers. There

is a wide selection of micro brews now that are

starting to mesh together and felt that the voice

of speakeasy needed to visually speak louder

than it was.

pro ˚ s pe a ke as& y b r ew e r y pro j ejce t ˚c t speakeasy ales lagers

in s tr u c tor t om m c nu lt y in s tr u c tor ˚ tom˚mcnulty

page pªge \ \ 80 80 package c l ac lsass ˚s ˚ pa c ka g edesign d e s i g3n

F O R W A R D I Z A T I O N ˚

\ 0

in s i g ht

The all black can hints towards the secrecy of

the prohibition age. The can acts like the slot

you were viewed from when giving over the

password when entering the speakeasy.

pro j e c t Ë&#x161;

tom mcnulty

simpson skin care

in s tr u c tor Ë&#x161;

005 s e c re c t pa s s w or d

pro j e c t

˚ t om m c nu lt y ˚ s pe a ke a s y b r ew e r y

in s tr u c tor

page \ 82 class

˚ pa c ka g e d e s i g n 3

F O R W A R D I Z A T I O N ˚

\ 0

pro j e c t Ë&#x161;

tom mcnulty

simpson skin care

in s tr u c tor Ë&#x161;

005 s e c re c t pa s s w or d

pro j e c t

˚ t om m c nu lt y ˚ s pe a ke a s y b r ew e r y

in s tr u c tor

page \ 84 class

˚ pa c ka g e d e s i g n 3

F O R W A R D I Z A T I O N ˚

\ 0

pro j e c t ˚

tom mcnulty

simpson skin care

in s tr u c tor ˚

pªge \

005 s e c re c t pa s s w or d

pro j e c t

˚ t o m m c n u lt y ˚ s i m p so n h e l m e ts

in s tr u c tor

page \ 86 class

˚ pa c ka g e d e s i g n 3

F O R W A R D I Z A T I O N ˚

\ 0

noah love

Ë&#x161; s e ni or p or t f ol i o

page \ 87

006

BRANDING A HOUSE b ran d in g a ho u s e

pro j e c t

˚ m i c h a e l o sb o u r ne ˚ arrow

in s tr u c tor

page \ 88 class

˚ pa c ka g e d e s i g n 4

F O R W A R D I Z A T I O N ˚

\ 0

006

ARMY OF LABELS UNDER ONE HOUSE b ran d in g a ho u s e

What if Target wanted to compete with Williams-Sonoma and Crate & Barrel? Target is fairly big but when it comes to items that are more luxurious you typically wouldn’t shop at Target. For Michael Osbourne’s class we were presented with a group project to brand a store that would compete with Williams-Sonoma and Crate & Barrel but also keeping “Target Smarts.” The design strategy was to create a branded house and a house of brands to suit different lifestyles and cater to the individual consumer.

PROJECT I N F O / c a te g or y ˚

branding, packaging

d e l i v er a b l e s ˚ te a m ˚

branding and packaging

kristen haff, sal ballesteros, noah love

page \ 89

courtney boyle

noah love

˚ s e ni or p or t f ol i o

in s piration

tar g et s m art s

DESIGN OBJECTIVES

UNIQUE SELLING POINT

To design packaging for Arrow’s branded

A store specialising in beautiful unique

house and house of brand products. The

items for the home that incorporate

design will also reflect the personality of

“Target Smarts.”

the store, and appeal to audiences of Crate & Barrel and Williams-Sonoma.

BRANDED HOUSE

Endorsed by Arrow’s mark and is used on the front of the package for all items.

pro j e c t

in s tr u c tor

˚ m i c h a e l o sb o u r ne ˚ arrow

page \ 90

class

˚ pa c ka g e d e s i g n 4

F O R W A R D I Z A T I O N ˚

(i.e. Williams-Sonoma).

DESCRIPTION

Home cleaning products

Cake mix from around

Perfectly measured

Décor for around the

the world

servings of spices

house and bedroom

and dry food PRICE POINT

PRICE POINT

$10–$30

$5–$10

$5–$20

$40–$250

FOUR KEY ATTRIBUTES

White, color banding, icon

cake structure, multiple

Perfect measures, product

photo of product,

driven, circle cuts

typefaces, patterning,

image on package, type

typographic adjective

colored cake layers

driven, angular structure

panel, abstract shot of product, carrying handle

BRANDING CHART TARGET AUDIENCE

KEY ADJECTIVES

Age rage of 25–50; Including: newlyweds,

Smart, Fun, Unique, Modern, Affordable, Quality, Stylish, Timeless

young professionals, and the creative

minded looking for both quality and style.

HOUSE OF BRANDS

Made by Arrow but with the branding not visible to the consumer. (i.e. Target’s Archer Farms).

DESCRIPTION

Luxurious linens and

Mix and match section of

Colorful kits for the new

High end stainless steel

bath items

your own ceramics

home or apartment

cookware and knife sets

PRICE POINT

$15–$100

$5–$50

$5–$20

$75–$500

FOUR KEY ATTRIBUTES

Soft whites, black blacks,

colorful, illustrative, die

vacuum sealed, color

Material driven, small

condensed informative

cut windows, easy

coated products, angled

side tags, post consumer

type, silver accents

carrying handles

hanging grommet, avant

storage and care,

garde product description

foil accents

WORLDLY CAKES COME IN FLAVORS

Cake mix comes in a variety of flavors but it seems all that is visible to the eye is chocolate and vanilla. When we were thinking about how to improve the look of

F O R W A R D I Z A T I O N ˚

cake we decided to put the actual cake shape on the shelf and give it a personality. Multiple flavors with various colors from around the world also are a bonus for the packaging to stand out on the shelf.

PROJECT INFO / c a te g or y ˚

d e l i v er a b l e s ˚

pro j e c t

˚ m i c h a e l o sb o u r ne ˚ arrow

page \ 94

class

˚ pa c ka g e d e s i g n 4

t y pef a ce s ˚

in s tr u c tor

branding, packaging packaging for five cake mixes

multipule per cake

006

b ran d in g a ho u s e

noah love

Ë&#x161; s e ni or p or t f ol i o

page \ 95

in s piration

c a k e fro m aro u n d the w orl d

pro j e c t

˚ m i c h a e l o sb o u r ne ˚ arrow

in s tr u c tor

page \ 96 class

˚ pa c ka g e d e s i g n 4

F O R W A R D I Z A T I O N ˚

\ 0

006

b ran d in g a ho u s e

in s i g ht

noah love

˚ s e ni or p or t f ol i o

page \ 97

There are many cakes around the world and the word “cake” is very bland in appearance. So instead of cake being dominant on the package it’s a type of cake from the country of origin.

pro j e c t

˚ m i c h a e l o sb o u r ne ˚ arrow

in s tr u c tor

page \ 98 class

˚ pa c ka g e d e s i g n 4

F O R W A R D I Z A T I O N ˚

\ 0

006

b ran d in g a ho u s e

pro j e c t

˚ m i c h a e l o sb o u r ne ˚ arrow

in s tr u c tor

page \ 102 class

˚ pa c ka g e d e s i g n 4

F O R W A R D I Z A T I O N ˚

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b ran d in g a ho u s e

MEETING A NEW LEVEL OF MODERNITY A clean well pressed pillow, Egyptian cotton sheets, and an elegantly burning candle. Feather is Arrow’s answer for high class bed and bath products with a purpose. The

F O R W A R D I Z A T I O N ˚

number systems on the bottles directly collate with the products weather it be burning times of the candles or simply stating that the product is %100 organic.

PROJECT INFO / c a te g or y ˚

d e l i v er a b l e s ˚

pro j e c t

˚ m i c h a e l o sb o u r ne ˚ arrow

page \ 104

class

˚ pa c ka g e d e s i g n 4

t y pef a ce s ˚

in s tr u c tor

branding, packaging lotion bottle, candles, bed sheets, pillow

universe, sackers gothic, mrs eaves, gotham

006

b ran d in g a ho u s e

noah love

Ë&#x161; s e ni or p or t f ol i o

page \ 105

in s piration

k in g

q u een s

pro j e c t

˚ m i c h a e l o sb o u r ne ˚ arrow

in s tr u c tor

page \ 106 class

˚ pa c ka g e d e s i g n 4

F O R W A R D I Z A T I O N ˚

\ 0

006

b ran d in g a ho u s e

pro j e c t

˚ m i c h a e l o sb o u r ne ˚ arrow

in s tr u c tor

page \ 108 class

˚ pa c ka g e d e s i g n 4

F O R W A R D I Z A T I O N ˚

\ 0

noah love

Ë&#x161; s e ni or p or t f ol i o

page \ 109

006 b ran d in g a ho u s e

pro j e c t

˚ m i c h a e l o sb o u r ne ˚ arrow

in s tr u c tor

page \ 112 class

˚ pa c ka g e d e s i g n 4

F O R W A R D I Z A T I O N ˚

\ 0

006

b ran d in g a ho u s e

pro j e c t

˚ m i c h a e l o sb o u r ne ˚ arrow

in s tr u c tor

page \ 114 class

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F O R W A R D I Z A T I O N ˚

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in s piration c hef k nive s

006

ESTABLISHED FOR A VERY LONG TIME b ran d in g a ho u s e

The items that last in your kitchen the are the ones with the most reputable name. Armour Standard has the quality and trust from the look of the product and shows through the add value of materials used that the knifes are going to be in your home for generations. All of the items in Armour Standard come with some type of case or cleaning cloth to highlight that the investment is worth spending.

PROJECT I N F O / c a te g or y ˚

branding, packaging

d e l i v er a b l e s ˚

noah love

˚ s e ni or p or t f ol i o

page \ 115

t y pef a ce s ˚

knives, spoon, pot, pan, graders

tungsten, garamond, gotham

in s i g ht

The inspiration came from chef knifes. Every good chef has there own personal knives that

pro j e c t

in s tr u c tor

˚ m i c h a e l o sb o u r ne ˚ arrow

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class

˚ pa c ka g e d e s i g n 4

F O R W A R D I Z A T I O N ˚

they only use. Since the knives come with there own cases there is no need to go buy a case when you can buy a quality knife with a quality made case.

noah love

Ë&#x161; s e ni or p or t f ol i o

page \ 117

006 b ran d in g a ho u s e

pro j e c t

˚ m i c h a e l o sb o u r ne ˚ arrow

in s tr u c tor

page \ 118 class

˚ pa c ka g e d e s i g n 4

F O R W A R D I Z A T I O N ˚

\ 0

noah love

Ë&#x161; s e ni or p or t f ol i o

page \ 119

006 b ran d in g a ho u s e

pro j e c t

˚ m i c h a e l o sb o u r ne ˚ arrow

in s tr u c tor

page \ 120 class

˚ pa c ka g e d e s i g n 4

F O R W A R D I Z A T I O N ˚

\ 0

006

b ran d in g a ho u s e

pro j e c t

˚ m i c h a e l o sb o u r ne ˚ arrow

in s tr u c tor

page \ 124 class

˚ pa c ka g e d e s i g n 4

F O R W A R D I Z A T I O N ˚

\ 0

in s piration

tar g et s m art s

006

COOL, CALM, CLEAN, COLLECTED, ARROW b ran d in g a ho u s e

PROJECT I N F O / c a te g or y ˚

branding, packaging

d e l i v er a b l e s ˚

noah love

˚ s e ni or p or t f ol i o

page \ 125

t y pef a ce s ˚

home cleaning products

neo sans, gotham rounded

pro j e c t

˚ m i c h a e l o sb o u r ne ˚ arrow

in s tr u c tor

page \ 128 class

˚ pa c ka g e d e s i g n 4

F O R W A R D I Z A T I O N ˚

\ 0

pure oxygen laundry bleach Naturally scented. Heavy cleaning power. Biodegradable.

006

b ran d in g a ho u s e

noah love

Ë&#x161; s e ni or p or t f ol i o

page \ 129

undry bleach

tan

tangerine laundry detergent Tangerine scent. Heavy cleaning power. Biodegradable.

Tang

pro j e c t

˚ m i c h a e l o sb o u r ne ˚ arrow

in s tr u c tor

page \ 130 class

˚ pa c ka g e d e s i g n 4

F O R W A R D I Z A T I O N ˚

\ 0

006

b ran d in g a ho u s e

pro j e c t ˚

tom mcnulty

sioux identity

in s tr u c tor ˚

pªge \

132 class˚

identity 2

F O R W A R D I Z A T I O N ˚

\ 0

noah love

Ë&#x161; s e ni or p or t f ol i o

page \ 133

007

TRADITION ENGINEERED tra d ition en g ineere d

ENGINEERED FOR OVER 500 YEARS

Fishing is all in the tradition. Growing up you are taught by your peers how to bait your hook, cast, and reel in a fish. Since 1856 Orvis has been deep in the tradition of

F O R W A R D I Z A T I O N ˚

fly fishing therefore their knowledge is vast and deep. The Sioux Indian tribe is one of the oldest fishing tribes in North America so therefore the name was perfect for a sub-brand of Orvis. Sioux has a focus on precisely engineered products without loosing the tradition of fishing.

PROJECT INFO / c a te g or y ˚

identity

d e l i v er a b l e s ˚

neutra display, baskerville

page \ 134

class

˚ identity 2

t y pef a ce s ˚

logo, stationary system, applications

pro j e c t

in s tr u c tor

˚ t om m c nu lt y ˚ sioux

in s piration

in d ian fi s hin g tri b e s

noah love

Ë&#x161; s e ni or p or t f ol i o

page \ 135

007 tra d ition en g ineere d

pro j e c t

in s tr u c tor

˚ t om m c nu lt y ˚ sioux

page \ 136

class

˚ identity 2

F O R W A R D I Z A T I O N ˚

F I S H I N G E N G I N E E R E D

i c oni c m ar k

Used primarily as a graphic element that represents Sioux abstractly. The mark is located on higher end products such as reels, coats, and heavy duty equipment.

007

tra d ition en g ineere d

page \ 137

F I S H I N G Â E N G I N E E R E D

t y po g raphi c m ar k

Used on applications where the iconic mark is not commonly seen. Located on most apparel,

noah love

Ë&#x161; s e ni or p or t f ol i o

advertisments, and arbitrary application products that are indirect.

pro j e c t

˚ t om m c nu lt y ˚ sioux

in s tr u c tor

page \ 140 class

˚ identity 2

F O R W A R D I Z A T I O N ˚

\ 0

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Ë&#x161; s e ni or p or t f ol i o

page \ 141

007 tra d ition en g ineere d

pro j e c t

˚ t om m c nu lt y ˚ sioux

in s tr u c tor

page \ 142 class

˚ identity 2

F O R W A R D I Z A T I O N ˚

\ 0

007

tra d ition en g ineere d

in s i g ht

The watermark on the stationary system is a old map of the Missouri river where the Sioux did all

pro j e c t

in s tr u c tor

˚ t om m c nu lt y ˚ sioux

page \ 144

class

˚ identity 2

F O R W A R D I Z A T I O N ˚

of their fishing.

noah love

Ë&#x161; s e ni or p or t f ol i o

page \ 145

007 tra d ition en g ineere d

class

˚ identity 2

F O R W A R D I Z A T I O N ˚

pro j e c t

in s tr u c tor

˚ t om m c nu lt y ˚ sioux

page \ 146

F I S H I N G E N G I N E E R E D

ON/AC

F I S H I N G E N G I N E E R E D

noah love

Ë&#x161; s e ni or p or t f ol i o

page \ 147

007 tra d ition en g ineere d

pro j e c t

˚ — ˚ p os t er a nd l o g o s

in s tr u c tor

page \ 148 class

˚ va r i o u s

F O R W A R D I Z A T I O N ˚

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Ë&#x161; s e ni or p or t f ol i o

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008

EVERYHTING AND ALL ever y thin g an d all

A COLLECTION OF THE NOT LEAST

A collection of designed items that can’t be put into words. Projects include logos and

pro j e c t

in s tr u c tor

˚ — ˚ p os t er a nd l o g o s

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class

˚ va r i o u s

F O R W A R D I Z A T I O N ˚

posters I’ve done with Roland Young, Laura Milton, and my internship at United*dsn.

noah love

Ë&#x161; s e ni or p or t f ol i o

page \ 151

008 ever y thin g an d all

pro j e c t

˚ — ˚ p os t er a nd l o g o s

in s tr u c tor

page \ 152 class

˚ va r i o u s

F O R W A R D I Z A T I O N ˚

\ 0

INSIGHT

in s tr u ctor ˚

cre a te d in ˚

project ˚

print 2 roland young

easy rider movie poster

noah love

Ë&#x161; s e ni or p or t f ol i o

page \ 153

008 ever y thin g an d all

pro j e c t

˚ — ˚ p os t er a nd l o g o s

in s tr u c tor

page \ 154 class

˚ va r i o u s

F O R W A R D I Z A T I O N ˚

\ 0

INSIGHT

in s tr u ctor ˚

cre a te d in ˚

project ˚

new york united*dsn

blue hawk hardware & tools

noah love

Ë&#x161; s e ni or p or t f ol i o

page \ 155

008 ever y thin g an d all

pro j e c t

˚ — ˚ p os t er a nd l o g o s

in s tr u c tor

page \ 156 class

˚ va r i o u s

F O R W A R D I Z A T I O N ˚

\ 0

INSIGHT

in s tr u ctor ˚

cre a te d in ˚

project ˚

print 2 roland young

tachen books identity

noah love

Ë&#x161; s e ni or p or t f ol i o

page \ 157

008 ever y thin g an d all

pro j e c t

˚ — ˚ p os t er a nd l o g o s

in s tr u c tor

page \ 158 class

˚ va r i o u s

F O R W A R D I Z A T I O N ˚

\ 0

INSIGHT

in s tr u ctor ˚

united*dsn

cre a te d in ˚

san francisco

project ˚

flav aerated fruit drink

noah love

Ë&#x161; s e ni or p or t f ol i o

page \ 159

008 ever y thin g an d all

pro j e c t

˚ — ˚ p os t er a nd l o g o s

in s tr u c tor

page \ 160 class

˚ va r i o u s

F O R W A R D I Z A T I O N ˚

\ 0

INSIGHT

in s tr u ctor ˚

cre a te d in ˚

project ˚

print 2 roland young

2-stroke moped shop identity

noah love

Ë&#x161; s e ni or p or t f ol i o

page \ 161

008 ever y thin g an d all

y ear

˚ 2010

z o d ia c s i g n

˚ a r i es

page \ 162 school

˚ academy of art

F O R W A R D I Z A T I O N ˚

\ 0

THE END

000

than k y o u ver y m u c h

THANK YOU Thanks Mom and Dad for helping me through school and life. Thanks Erin for being

there when I needed you, It really means a lot. Thanks Kristen for being my personal chauffeur/photo studio/stressful friend. Thanks to all of my friends back home and

in San Francisco for trying to peer pressure me into not doing my work, I won (no

but really thanks for being my friends you’re all rad.) Thank you mopeds for getting me to and from school as well as making friends around the world. Thanks to all of my instructors: Mary Scott for taking the time to remember me, Roland Young for

being f*cking nuts, Michael Osbourne for being down to earth and awesome, Tom McNulty for showing me the way of design, Paul Kagiwada for making me finally like

packaging, Christine George for introducing me into the love of packaging, Megan

Aide for teaching me letterpress, Macy Chadwick for showing me the magic of books, and United*dsn for showing me the ropes of being a designer in the real world. Last but not least thank you for taking the time to look at my portfolio that i’ve spent many months working on.

noah love

˚ s e ni or p or t f ol i o

page \ 163

– Noah Love

c op y ri g ht

a l l r i g h t s reserved. no part of this publication may be reproduced, stor e d i n a r e t r i e va l s y s t e m o r t ransmitted, in any form or by any means, without the writte n p e r m i s s i o n o f n o a h l ov e .

noah love phone

˚ 7 1 4-317-6792

ele c troni c m ail web

˚ noah@noahlove.nl

˚ w w w .noahlove.nl

a c a d e m y of art u niver s it y

7 9 n e w m o n tgomery, san francisco, ca d epart m ent d ire c tor

˚ mary scott

s pe c ifi c s te x t s to c k

˚ nina natural 80lbs text

printer

˚ p rogressive solutions, san clara, ca

b in d er y

˚ t he key bindery, oakland, ca

t y pefa c e s s oft w are printer c a m era

˚ champion, chronicle, zwo, numbers depot ˚ adobe creative suite 4

˚ hp indigo printer ˚ c anon digital rebel SLR

photo g raph y s to c k photo s

˚ noah love, kristen haff ˚ courtesy of compfight, google, bmx forums