Facebook Marketing Trends
Facebook is a leading social media platform that has changed digital marketing forever. The recent addition of the Messenger bot platform and the announcement of Spark AR at the F8 event have transformed Facebook into a one-stop destination. It has become even more powerful by allowing you to reach out to more customers than ever before. With the fast-changing Facebook market trends, it’s difficult for most to keep up with the pace. This is exactly where an expert digital marketing agency Melbourne comes into the picture. Phone 03 8752 1302 | digiwhiz.com.au
Facebook trends to keep an eye on in 2021 Finding out what is trending on social media is a task. Let’s start with Facebook and the social media trends associated with it. The top profiles are updated regularly to keep up with the trend. So, let’s have a glimpse at the potential Facebook trends in 2021.
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Chatbot Marketing Most customers like to get an instant response for their query, no matter what hour of the day it is. Businesses able to match these expectations are able to do better. When it comes to marketing, chatbots have changed the digital game. The introduction of this new form of technology has made it possible for brands to build a stronger connection with their audience. They are also much more appealing than email marketing.
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Facebook Stories A great way to promote your brand, Facebook Stories can be used as an extension of your other video marketing efforts. It’s perfect for reaching out to the younger generation. This social media outlet lets you share what’s going on in your life right now. For example, if you are having a great time at the beach with friends, it lets you share that fact with those you connect with. Phone 03 8752 1302 | digiwhiz.com.au
Influencer Marketing Influencers can also be good for signal boosting. Whether it’s one influencer or a hundred, they represent part of your community, and thus, they will influence your brand’s trustworthiness when they endorse you. People can be hesitant to try new things. That’s why it’s important to let your influencers show off your product in their own unique ways. Influencers on Instagram or Facebook have a massive amount of power and influence. They are gatekeepers to an audience of their own, and their friends can see that. Phone 03 8752 1302 | digiwhiz.com.au
Customer Journey Tracking The journey to purchasing is a long and often complicated one. A potential customer tends to visit many different sites before they complete the transaction, for example. To fully understand this process, Facebook has created the Attribution Tool, which helps marketers view all these interactions to determine which strategies are actually the most useful. This tool is a great addition to the existing features of Facebook and allows brands to get a complete understanding of their customer journey. Phone 03 8752 1302 | digiwhiz.com.au
Wrapping Up The new social media trends, such as live video and group video chat, provide a good opportunity for people to build relationships with others in more personal ways. These immersive experiences create opportunities for people to interact with brands on Facebook. With the advent of Facebook privacy updates and its dominance as a channel for growing your business, you must be aware of how their latest changes will impact your content strategy. Web design company Melbourne understands the latest Facebook trends and keeps your business up to date on social media. Phone 03 8752 1302 | digiwhiz.com.au
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