summer 2014
Seaside serenity For Summer 2014, Noa Noa taps into a playful summer spirit with an easy and contemporary chic collection informed by a gorgeous beachside aesthetic and dotted with signature vintage details. Evoking memories of salty seaside air, soft sunlight and windswept hair, clean and breezy cotton pieces in timeless white and navy and washed-out prints are mixed and matched with romantic prints, neon yellow, coral and bright turquoise to create a summery look infused with a relaxed, carefree elegance. Nordic cool meets faraway splendour in dip-dyes, jacquards and quilted statement waistcoats with ethnic details, set off by colourful scarves and accents of neon. The overall effect is dreamy and feminine, yet grounded in beautiful, simple silhouettes and a soft expression. The summer collection offers four beautiful lines, encapsulating the perfect summer wardrobe from relaxed holiday daytime looks to chic beachwear and gorgeous pieces for special summer occasions.
standing on the beach
�Is taking its cue from the Scandinavian summer light and stretches of natural, unpolished beaches�
The April drop takes contemporary, feminine daywear classics to gorgeously crafted heights. Romantic detailing, jacquard weaves and ethnic influences are mixed and matched with delicate lace jackets, chiffon tops and linen shorts for an effortless summer look. Dresses and separates exude a pared-down boho elegance, seen in a summer quilt jacket with contrast shoulder piping, woven sandals and statement silver cuffs. Sunkist coral and neon orange are set off by beautiful seaside hues of rock, chalk and white.
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1. “Atelier shape” tank top 1-4154 is the summer musthave luxurious linen cotton top, with refined knitting detailing and a cool, feminine expression, worn with the “Summer Anglaise” skirt 1-4060-1. 2. The “Atelier piece” top 1-3976-1 adds a playful mix to our iconic quilted jacket 1-4005-1, this season interpreted with contrasting neon taping to support a creative statement. Worn with the essential “Duga” cotton shorts 1-4057-1 with optional turn-up, and not forgetting the “Bael” bracelet 1-3953-1. 3. “Papercut scarf” 1-4152-1 encapsulates the theme of the beach story and combines pure white with papercutting artwork in Sunkist coral colouring. 4. “Calabash” bracelet 1-3923-1 adds splashes of colour to your outfit. 5. Double romance; the crafted “printed lace” skirt 1-3998-1 is combined with the “Easy Anglaise” top 1-4149-1, and forms an explicit modern romantic outfit, twisted with colourful jewellery. 6. The “Summer gaze” dress 1-4035-1 calls for warm summer days and has refined pleating at the front, and is worn with our signature “Summer quilted” zip waistcoat 1-4006-1. 7. “Hawtorn” sandal 1-4172-1. Essential full leather sandal with lacquered silver surface. Bridging modern shapes with classical footwear.
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8. The essential “Apricot” sandals 1-4169 add bohemian attitude to any outfit and are based on natural materials combining leather and cotton with a signature crochet piece. 9. Our “Duga cotton” is the basis for these jeans 1-4053-1 with rich detailing on the knee area and stamped with our signature star at the pocket area. The jeans create a raw combination with the “cool surface” historical lace waistcoat. Note the long “Sapote” 1-3950-1 finger ring. 10. ”Atelier shape” tank top 1-4154 is the summer must-have luxurious linen cotton top, with refined knitting detailing and a cool, feminine expression. 11. The “Strokes” scarf 1-3962-1. 12. An ethnic-inspired print forms this new version of our well-known “Castell jersey”, Top 1-4022-1.
Apple Swimwear ranges from tops and bras to briefs and swimsuits in solid or printed versions. Ideal for a creative and individual look at the beach, combined with lightweight “Summer chiffon” blouse 1-4155-1”. To complete the summery feeling, wear the “kiwi” paper straw hat.
”Petal” Sunglasses 1-3778-2
The “Atelier piece” 1-3976-1 is uniquely crafted in a modern way.
Our evergreen and ever essential “Doria” top 1-3829-4 has undergone new dying techniques and embraces a casual feeling due to the faded appearance.
Scarf 1-3960-1.
A newcomer to the collection is this granddad-inspired jersey shirt 1-4028-1 that has undergone a cool dying process in order to fade the colour beautifully, easy for all types of jeans and shorts.
Our popular “viscose prints” set no limits for interpretations. For this summer, the programme combines solid surfaces with micro-prints in order to create a graphic appearance, available as shorts 1-4185-1 or as dress, tunic, pants or even a skirt.
The “Easy Anglaise” dress 1-41487-1 is fundamental for a real feminine and romantic statement, and is a musthave piece in any summer wardrobe. Versatile and classic.
“Plum” bracelet 1-4018-1 adds a colourful statement to any outfit. A feminine and sophisticated blend of lace and cotton linen knitting in this half-length t-shirt 1-4090-1. Also seen in both dress and cardigans; explore it for new summer detailing.
ocean living
�Beach life and dazzling shades of ocean blue inspire the direction for a range of fresh and crisp summer pieces available for April�
Feminine and contemporary patterns take centre stage, from Balinese print scarves to Azure blue tie-dye skirts and modern takes on Ikat weaving. The mood is free-spirited and breezy, embodied by a playful shorts suit in blue jacquard and crisp and fuss-free white tunic dresses. The classic sweatshirt is given a gorgeous update via summery broderie anglaise, while key Noa Noa Atelier style counts a delicate lace blouse.
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1. Sapote necklace 1-3950-1. 2. Smartphone case in vivid Malibu colour 1-4093-1. 3. Unique pattern mix defines this cool swimwear bra 1-3971-2. 4. Casual “Summer jeans” 1-4203-1 in Malibu blue create a bright and colourful statement on a summery day, mixed with the “Coast” knit cardigan 1-4144-1. Worn with “Selak” necklace 1-4033-1. 5. Papercut scarf 1-4152-1 encapsulates the theme of the ocean living story and combines pure white with papercutting artwork in Malibu blue. 6. “Jeanne”solid knitted dress 1-4159-1is easy-to-wear and suitable for all occasions.
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7. Mixed patterns are currently key looks in fashion; this outfit combines our delicate washed linen pants 1-3931-1 with the Atelier “printed knit” 1-4104-1 and is completed by the significant “Coconut” 1-4156-1 viscose scarf. 8. Our “Duga cotton” is the basis for these jeans 1-4053-1 with rich detailing at the knee and stamped with our signature star at the pocket area. The jeans give a raw combination with the contemporary anglaise “summer sweat”1-4049-1 which is also available as a dress version. 9. All over ethnic-inspired jacquard pattern in this summer “suit” version. Jacket 1-41251 and shorts 1-4128-1. A unique statement and easy to combine with alternatives such as cardigans or skirts to break the coordinated look. 10. The “Hauz khas village” top 1-4121, adds a contemporary blend of nostalgic looks and ethnical contrast detailing. Styled with our printed viscose trousers 1 3965-1. 11. Sharp men’s shirt inspired top in cotton and with contrasting taping in the placket 1-4109-1. Styled with the printed “Atelier pants” 1-4001-1.
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“To be tied and dyed”, forms one of the great new crafted programs of this summer, a pure Balinese tie dye denim skirt 1-4054-1 is connected with the must have Atelier blouse 1-4087-1.
Apple Swimwear ranges from tops and bras to briefs and swimsuits 1-3970-1 in solid or printed versions. Ideal for a creative and individual look at the beach.
Atelier “Print knit” 1-4104-1 combines a sophisticated use of printed pattern with dip dying for the ultimate crafted mix.
Practical leather bag 1-4015-1 in washed-out skydiver colour.
Our must-have romantic “Atelier blouse” 1-4087-1. Ideal for all occasions Ethnic artwork acts as important inspiration for this collection and gives a colourful statement to this well-known t-shirt in our castell jersey 1-4022-1.
“Vivienne” is the name of this lovely printed programme consisting of a dress, top and this skirt 1-4178-1.
Our popular “viscose prints”, set no limits for interpretations. For this summer, the programme combines solid surfaces with micro-prints in order to create a graphic appearance, available as trousers 1-3965-1 or as a dress, tunic, skirt or even shorts.
Micro striped tunic shirt with embroidered placket area 1-4109-1.
daydreamer
�Rustic timber surfaces greyed by years of saltwater, sun and winds form the backdrop for elegantly graphic pieces�
With a nod to Balinese craftsmanship, the styling is held in a coolly sophisticated palette of black, white and grey. Available in April, this merchandising principle plays on the beauty of contrasts in textures, open knits and embroideries for a look that’s truly unique. The strong and feminine pieces can easily be dressed up for special occasions, seen in key styles such as the embellished Vionnet jacket and the Hallie black metallic pullover as well as the wealth of refined bracelets, necklaces and rings.
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1. ”Atelier shape” tank top 1-4154 is the summer must-have luxurious linen/ cotton top, with refined knitting detailing and a cool feminine expression. 2. ”Jeanne” printed knit cardigan 1-4165 adds a creative edge to this cool outfit, based on the atelier drapy viscose jersey jumpsuit 1-3967-1. All enhanced with antique silver jewellery. 3. The essential apricot sandals 1-4169 add bohemian attitude to any outfit and are based on natural materials combining leather and cotton with a signature crochet piece.
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4. Simplicity is the key for this outfit, however it combines iconic pieces, such as the voile skirt with laces 1-3980-1, the versatile lightweight cotton jersey tank top 1-0533-14, all encapsulated by the exclusive Atelier structure cardigan 1-4157-1. 5. Prints are currently in focus and this is reflected in several pairs of trousers, like on these dotted Atelier pants 1-4001-1, combined with our must-have romantic blouse 1-4087-1. The result is a modern, fashionable mix. 6. Necklace 1-4032-1. 7. Cotton crochet top with solid back piece 1-4158-1 works well with shorts, pants or skirts in contrasting colours.
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11. 8. Dressed in ethnic-inspired jacquard dress 1-4126-1 and combined with organic knit cardigan 1-4151-1, it forms a classical statement for everyday use or for special occasions. 9. The Coco dress 1-4037-1 has roots back to French couture and works as one of the highlights for summer parties, seen here combined with the washed linen waistcoat 1-3988-1. 10. The strokes scarf 1-3962. 11. The fantastic Vionnet pants 1-4092-1 enjoy rich detailing and work as a statement piece in any wardrobe. For a rawer, rougher look, it even combines well with tops and t-shirts, such as the “Central jerseyâ€? top 1-3994-1 with graphical artwork. 12. The open knitted Hallie knit 1-4143-1 includes beautiful textures with refined yarns. Works well layered over several types of LĂŠssentielle tops.
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Our new lace versatile top 1-3104-9 is a feminine alternative to other tank tops in our range and adds an exclusive and romantic touch to the outfit.
The essential washed linen waistcoat 1-3988-1 adds a sophisticated edge to any outfit with a casual, bohemian look.
The silk dress of the season, the Marlene dress 1-4145-1, features a micro pattern and a modern floor-length attitude.
The Ketupa Balinese inspired ring 1-4074-1 brings ancient times to the look.
Tangelo scarf 1-3987-1 in silk cotton is one of our key pieces and soaks up the Balinese dying inspiration.
The classical and versatile rib lace top 1-3785-1 in viscose is essential, and can be worn alone as a t-shirt, or layered under any blouse, top or cardigan.
The signature pants of the range, explicitly designed to stand out from the crowd. The Vionnet pants 1-4091-1 combine jacquard weaving with silver embroidery on top for a rich, full-scale look.
Small practical leather bag 1-4015-1.
One of a programme of printed knitted styles; this dress 1-4165-1 can be worn on its own or is easily combinable with tops and cardigans.
BRIDGING
”The serene and secluded atmosphere of a 100-year-old remote seaside bathhouse sets the tone for the May drop”
Bridging is a merchandising direction filled with chic and casual pieces that can be styled and combined with ease for the quintessential Noa Noa summer look. Chalky whites, dark washed greys and splashes of acacia, peach and black are set off by pops of neon yellow on sandals and scarves. Floor length summer dresses, cropped trousers and slouchy sweatshirts are offered in airy cotton and light materials, perfect for layering over the capsule collection’s printed swimwear.
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1. Hawtorn sandal 1-4172-1. Essential full leather sandal with lacquered, coloured surface. Bridging modern shapes with classical footwear. 2. Marlene pure silk floor-length dress featuring micro patterns 1-4145-1, ideal for summer parties or just for enjoying that luxurious feeling. 3. Silent gaze skirt 1-4072-1 is the essential lightweight skirt and works as an easy-to-combine style that goes with all tank tops, blouses and knits. Combined with our fine-dye top 1-4026-1, with the lovely crochet embroidery, the outfit is suitable for both special occasions or for any summery days. 4. Fully floor-length and with plenty of movement, the versatile dress in silent gaze 1-4069-1 is the summer must-have for beach living, summer house relaxation or can be easily upgraded with high heels and a jacket , and stacks of bracelets .
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5. ”Easy anglaise” forms a romantic style with both top 1-4149-1 and dress 1-4148-1. It works as an easy separate or to be combined with cardigans, jackets or scarves. 6. ”Apple” Swimwear ranges from tops and bras to briefs and swimsuits in solid or printed versions. Ideal for a creative and individual look at the beach, combined with crafted Balinese style sarongs scarfs. 7. ”Apple” flip flop 1-2689-1 in our acacia colour finishes up the beach trend.
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8. 8. Classic Bohemian styling, essentially created by the addition of the washed linen waistcoat 1-3988-1, Pear jewellery 1-3971-1 and decorative sandals (Apricot 1-4169-1). 9. The washed linen shorts 1-4227-1 form the basic part of this outfit worn with the great new 他 length sleeved t-shirt 1-4046-1, incorporating new original print artwork. 10. Cool surface jeans 1-4051-1 in acacia colour adds an edge of brightness to outfits and combines well with either white or peach tops, like with the Atelier piece 1-3976-1 seen here.
Our washed linen short 1-4227-1 is casual and the pre-washed fabric is essential for any summer styling. You can also find dresses, pants skirts and waistcoats in our washed linen.
Our evergreen and ever essential Doria t-shirt 1-3830-4 has undergone new dying techniques and lends a casual feeling due to the cool, faded appearance.
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Scarves are seen throughout all deliveries and in various designs, artworks and colour combinations. This Acacia version adds powerful colouring to the skin.
Pineapple beach purse 1-4175-1 adds a fresh summer statement and comes in a combination with a large beach bag 1-4174-1.
Papercut scarf 1-4152-1 encapsulates the theme of the bridging story and combines pure white with papercutting artwork in neon yellow.
The Elderbarry bag 1-4017-1 in our heavy, raw canvas combines practicality with artwork, printed surfaces and neon trim detailing. Comes also as large beach bag.
Fine-dye t-shirt 1-4025-1 combines the basic tee feeling with an exclusive edge with the open crochet neck insertion.
The Living cotton top 1-4042-1 printed with a small leaf artwork is easily wearable with any shorts or white jeans or for wearing over a bikini top.
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