Noa Noa AU14 lookbook

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Collections are designed at Noa Noa’s picturesque headquarters north of Copenhagen.

Noa Noa – Tahitian for ‘simple and harmonious’ – is about a fresh and contemporary take on femininity in all its guises.

facebook.com/noanoaofficial @noanoaofficial #noanoa

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At Noa Noa, we’ve always been drawn to contrasts. We love the clean, effortless lines of our less-is-more Danish design heritage, but we also have a serious case of wanderlust, looking to every corner of the globe to dream up beautifully eclectic pieces that celebrate the intricate craftsmanship of diverse cultures.

To us, fashion is a way of exploring and expressing multifaceted individuality. Celebrating the fact that all women are unique and have their own stories to tell, NOA NOA has chosen to pay homage to the beauty and strength of real women.

We believe that every woman is representing great resources. And we believe that if each and every one of us is sharing even our smallest surplus with our fellow human beings, we can make the world a better place.

That is what we are striving for in the future.

Please, read on and join our efforts to support the bravery of admirable women around the world.

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S H A R E

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“ Cosy up for a season of style with Noa Noa’s autumn collection.

Work eclectic, feminine details and borrow from the boys with tailored silhouettes – this season, the beauty of contrasts rules supreme.

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Showcasing the easy elegance of the Noa Noa Autumn 2014 collection, ditsy f lorals, monochrome dots and Moorish patterns unite in an eclectic mix of style.

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shine through what you wear, always.

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Personality and charisma should

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Style is personal. Invest in a print dress for autumn and make it your own by mixing and matching with contrasting textures and colours.

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Cosy up for a season of style with Noa Noa’s autumn collection. Work eclectic, feminine details and borrow from the boys with tailored silhouettes – this season, the beauty of contrasts rules supreme.

As autumnal colours change the landscapes and the nights draw in, fashion also shifts gear. Cue warm knits and cosy textured silhouettes, set off by laid-back silks in hues to mimic nature’s blaze of burnt orange and cardinal red leaves. And just as nature balances between the last light of summer and the promise of winter, this season Noa Noa takes its style cues from contrasts.

Inspired by a woman who isn’t afraid to play with opposites to create her own look, soft pastels and pretty lace mix with boyish tailored silhouettes and grey tweeds. The result is a fresh and eclectic take on bohemia for a modern, individual woman.

This season’s collection is feminine, textural and expressive – and filled with contrasts.

The collection references our eternal fascination with craftsmanship and storytelling.

NOA NOA’S DESIGN T E A M E X PLOR E CR A FTSM A NSHIP A ND STORY TELLING IN A CONTEMPOR A RY UNI V ERSE INSPIR ED

BY V INTAGE FINDS FROM A SA N FR A NCISCO FLE A M A R K ET.

Burnt orange and cardinal red interplay with blacks and greys.

Our greatest inspiration is found where contrasts meet.

The cool harbour light is ref lected in muted greys and blues.

Everywhere, opposites attract, like in a chunky melange cardigan worn over a light f loral viscose dress.

E V E R Y W O M A N H A S A S T O R Y.

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In fashion – as in life – there’s one rule we should all live by: be yourself. After all, who else would you be? More than anything, style is about knowing yourself, not just in

C l o t h i n g c o m p l e m e nt s , s t r e n g t h e n s a n d d i g n i f i e s t h e w e a r e r. terms of what shapes flatter your figure but in terms of investing in key pieces that reflect who you are as a person. Clothes are not unlike a silent film. They should help tell our story as an extension of our personality – in all its facets.

Quatur, eium voluptae. Ut facia quaeres nonsed comnia quati blaut fugit quae consenimet et rehe aliq

No one is one-dimensional, and fashion today celebrates and underscores this fact. Being a modern-day woman means mixing different moods and ideas in one outfit, using clothes to express an independent and multifaceted spirit as well as the different roles we fill in our day-to-day lives.

Fashion really works when we instinctively gravitate towards pieces that convey who we are among the rails of new season collections. It’s about discovering how to wear and style things to suit your look, investing in pieces that you can combine across your wardrobe. But most of all, it’s about feeling good in what you’re wearing.

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R I K K E B O LU N DBE R G , 4 0 P R ODUC T M A NAG E R A T A L L E R M E DI A A / S “Style is about having self-awareness and wearing clothes that reflect that.”

C ON T E N T S

G I T T E S A R LV I T, 4 6 NOR DIC P R & M A R K E T I NG DI R E C T OR A T PA N D OR A “For me, style is about dressing to underscore your personality – it’s a mode of expression or even an art form.”

Models are beautiful. No doubt. But this season we want to pay tribute to the depth and strength of real-life women. That is why we choose to give the professional models time off when shooting pictures for this catalogue. Though it is their first time modelling, we really hope that you appreciate the shots of these four unique and resourceful characters. We are glad that they agreed to share their strength with us. Meet them here…

A NJA C E T T I A N DE R S E N, 4 8 A S T R OP H Y S IC I S T A T T H E DA R K C O S MOL O G Y C E N T R E A T T H E N I E L S B OH R I NS T ITUTE AT THE UNI V ERSIT Y OF C OP E N H AG E N “Style is about being able to draw attention to your strengths and dressing with dignity.”

R AC H A E L MOR G A N, 3 8 DI R E C T OR A T R P MOR G A N – FA S H ION & L I F E S T Y L E C OM M U N IC A T IONS C ONS U LT A NC Y “I love the fact there are few constants in fashion – like a person, it’s ever-changing.”

Fashion is a way of exploring and expressing multifaceted individuality. Celebrating the fact that all women are unique and have their own stories to tell, Noa Noa has choosen to pay homage to the beauty and strength of real women.

E V E RY WO M A N H AS A S T O RY

Follow us to see how we celebrate real women. noanoaofficial

#SHAREYOURSTRENGTH

# S H A R E YO U R S T R E N G T H

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