My Taccuino
Noa Matityahou
Brandscaping
Is the ambiant made by logos
Brandscaping
Logos, colors, names, slogans.
Just do it. Nike
Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services
Guerilla Marketing
"Going after conventional goals using unconventional means" Mitch Meyerson
(Using the streets` stains)
h p://www.youtube.com/watch?v=Zu6Z91lJieE
Buzz Marketing
Creating a fuss around a subject or a product in order to creat expectation and demand
Word of mouth
Social advertising- from one person to another
Artificial demand Creating a fake demand. “Limited edition”
Urban Center
Is a large and densely populated urban area may include several independent administrative districts; "Ancient Troy was a great city"
Urban Center
The new urban center should premote and improve the city, not just ďŹ nantially, to bridge between the the tourists end the inhabitants, to rebrand Florence as young and fresh
Urban Center cuc urban center
The cuc urban center in Liverpool gives its visitors a whole experience, combines art, activities, shopping, work, coee shop, restaurant and on h p://www.contemporaryurbancentre.org/liverpool/
Urban Action
Urban actions are being done in the urban environment and aect it. They can create urban centers
Guerrila gardening, San Francisco park(ing) day
h p://inhabitat.com/tag/guerrilla-gardening/
Moss Your City, London
Florence Symbol
Icons
Florence Icons
The more an Icon is being imitated and interpretated, the more validated it gets
Florence
Inhabitants
Tourists
Relationship= mutual paratisism Paratisism
Host/parasite
Paratisitism
Tourists-Inhabitats Parasitism is a type of symbiotic relationship between organisms of dierent species where one organism, the parasite, beneďŹ ts at the expense of the other, the host. Traditionally parasite referred to organisms with lifestages that needed more than one host
Paratisitism Wheat rust
Wheat rust is fungal disease that eects wheat, barley and rye stems, leaves and grains
Paratisitism
Paratisitism architecture
Za Bor architects
Paratisitism
Paratisitism architecture
Evolo competition
Pavilion
DeďŹ nition
Pavilion may refer to a free-standing structure sited a short distance from a main residence, whose architecture makes it an object of pleasure. Large or small, there is usually a connection with relaxation and pleasure in its intended use.
Pavilion
(Alvaro Siza and Souto Moura (serpentine 2005
Serpentine is an art gallery in central London. The Gallery annually commissions international architects of worldwide acclaim to design a pavilion on the gallery’s lawn that provides a unique showcase for contemporary .architectural practice h p://alvarosizavieira.com/2005-serpentine-gallery
Pavilion
Alvaro Siza and Souto Moura (serpentine 2005) The pavilion is built out of ribs and looks organic and almost living.It is built from organic material and integrates with the surrounding park harmoniously.The building also demonstrates that contemporary design and technology can coexist with traditional construction techniques. The roof and walls made of corrugated
built with Arup’s technological advances -the structure consists 427 timber combined together and create a surprising gallery rising to 17 meters height. This is a mutual support system that uses male female connectors to provide rigidity and stability to the structure.
Pavilion
Ribs Structure
Lazer Cut Notch
Horizontal Ribs
Verticale Ribs
The notches width equals the material thickness
Paratisitism A thought...
Paratisitism Thoughts