Nobile Sports Brand Book 2018

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BRAND PHILOSOPHY


“What a wonderful world” – sang Louis Armstrong. We believe that this world can be even more beautiful, if you use the Nobile equipment.

WE WANT EVERYTHING WE DO – FROM THE GEAR WE PRODUCE TO THE CONTENT WE CREATE – TO BE THE FULFILLMENT OF DREAMS AND EXPECTATIONS.


FACTORY We do everything by ourselves, so we could be fully responsible for our products. Nobile Factory (NBL Sport) is a family-owned company established in 1994, based on passion and experience. There are thousands of winter and summer sports fans riding on the products made in Bielsko-Biała (Poland) factory. We have almost 8,000 square metres of production facilities, 130 experts employed, and we are equipped with a high-level solid machinery using best materials and patented technologies. Our Nobile Kiteboarding team in Nobile Sports is well-educated, keen in sports and uses modern solution in client service and sales.


ABOUT US

NOBILE Nobile means noble. The nobleness we share includes quality, design and care for our customers. This is what we are and always will be. We want everything we create with passion to be the fulfillment of your dreams. Nobile is more than just a brand. Since 1994 we have been present worldwide, creating and building relations from remote Asia, through Europe, to both Americas. We are not a typical corporation; we adapt quickly to changing world, with a stable team, reliable partners and brand friends, who have been with us from the very beginning. Pleasing you is pleasing us.

Nobile. No other.


ABOUT US

MISSION

VISION

A major player on the global market of sports equipment. Our mission is to design and deliver top-quality products with the best performance, manufactured manually in the state-of-the-art quality control system. Supported by the best and latest technologies, these are combined with almost 25year experience, in order to meet the changing expectations of our customers and maintain the highest level of their satisfaction.

The overarching objective of our strategy is the continuous growth of sales and our product quality. It is our DNA – we know a lot about sports we offer top-quality products for.


ABOUT US

PHILOSOPHY

PERFORMANCE

This motto says all about our philosophy. We manufacture sports equipment which gives joy and fulfills dreams. Our efforts to make you use our products with smile and fun are the part of our life and company’s mission.

We strive for keeping the highest quality in everything we do. This is our priority. Operational safety – useradjusted parameters (Human Concept) together with performance are continuously analysed by our R&D team. We are famous for quality and durability. We want our equipment to serve you for many years.

I love Nobile just how they love us, women.


KITEBOARDING FOIL SNOWKITE SNOWBOARDING WAKEBOARDING SKIS

OUR SPORTS We are one of the fastest developing sport brands in the world. Skis, windsurfing and skateboarding has accompanied the Rosiak family since they were young. Then, in the 1980s, the snowboard arrived – and that’s how everything began. Dariusz Rosiak, founder of Nobile, was the first CEO of the Polish Snowboard Association and multiple medalist in Polish Snowboard Championships. The Nobile factory saw the light of the day in 1994. The boards produced there were so good that first Burton Snowboards decided to move its production to Bielsko-Biała and then almost fifty other well-known and valued global brands followed. Now Nobile Sports, managed by CEO Małgorzata Rosiak-Brawańska (who competed in the Nagano Olympics and European and World Snowboarding Championships) is one of the fastest developing sports brands in the world. Nobile offers snowboards, wakeboards, and a full assortment

of kiteboarding equipment. It was acknowledged as the third-ranked kiteboard brand on the global market in 2016, and the RC2000 snowkite board holds the title of the best worldwide. Nobile Sports was the first to produce split-type folding boards. As part of its efforts to seek new challenges, Nobile is now a force to be reckoned with in the hydrofoil sector, and offers the only split board dedicated to foil. Małgorzata Rosiak-Brawańska manages a closeknit team consisting of R&D experts, and sales and communication specialists. Nobile Sports works 24 hours a day, serving retail and wholesale customers around the globe. In 2016, Nobile opened its online store, where the full assortment of the company’s products is available and delivered within 72 hours, even to the most remote parts of the world. Nobile. No other.


KITEBOARDING The Nobile brand, as well as the kiteboard factory was established by Dariusz Rosiak. First Nobile branded kiteboards were released in 2004. These were built in the snowboard technology and featured groundbreaking technologies developed by Nobile R&D, including: Elliptical Progressive Concave, Dynamic Asymmetrical Shape, Hydrodynamic Rocker Line, 3D Construction or IFS System. Since then Nobile products have been famous for its astonishing quality and performance. All Nobile products are carefully developed in accordance with the Human Concept philosophy. Nobile equipment offers the maximum possible performance, while keeping safety

and comfort always in mind. Nobile Splitboards are the latest addition to our kiteboarding collection. Within few seconds each of these boards can be packed to a standard quiver or travel bag, still leaving enough space for other necessities and helping to save on the travel expenses. The Nobile headquarters is located in Bielsko-Biala, Poland, in the centre of Europe. The office is in the same building as the Nobile-owned kiteboard factory, so the company keeps a direct control over the manufacturing process and unlimited prototyping possibilities.

www.nobilekiteboarding.com


SNOWBOARDING During the Nobile Snowboards’ 20-year journey up and down the world’s slopes we have gained a reputation of a company which produces the most durable boards with the best technical parameters. The Nobile Snowboards R&D team consists of engineers and riders who have been

taking part in World Cup, X-Games or Olympic Games competitions for many years. Thanks to their experience and love for sports some of the most popular snowboards in the world are made in our factory.

wwww.nobilesnowboards.com


WAKEBOARDING We have tested our boards on lifts in Germany, Argentina, Indonesia, USA, Czech Republic, United Kingdom and Poland. During the 20-year history we have built a reputation of a company which manufactures the most durable boards with the best parameters available. The

Nobile Sports R&D team consists of engineers and riders who have been contributing to the development of this sports for many years.

wwww.nobilewake.com


SKIS There are no other skis like the Nobile ones. Especially thanks to the Tech Triangle system which actively triggers three Nobile-patented solutions: APS, Autorocker and Trapezium Shape, it’s hard to find better skis for snow riding in the world. Also thanks to the Human Concept philosophy the skis’ parameters are optimally adjusted to human capabilities and limitations, in order to provide the maximum comfort and safety. Each product is provided with the “Made with Polish Hands” information, because all of them are hand-made and under the watchful eye of eminent professionals. Nobile skis were used by, among others, Marc Girardelli, Marcin Szafrański and some of the best members of Skiing Instructors and Trainers Society in Poland. The company is also highly valued in terms of design. In prestigious international World Ski Test and ranking our skis have won the bronze medal in the “Open Space” category. World Ski Test experts, including the “test boss”

– Franz Klammer, the legendary Austrian skier and world champion in downhill, as well as Gerhard Brüggler – the World Ski Test organizer – provided such justification for their choice of Nobile skis: “Polish Nobile skis surprised the testers with its all-round abilities. By its width the Trapezium is particularly suitable for avid freeriders. What the looks concern, the young designers met the taste of our testers and were rewarded with a bronze medal in the Snow Style. During the ascent you will feel as confident as the Lynx, deftly and quickly gaining elevation. Nobile Lynx Tour skis are very light (1290 g at 170 cm) and thanks to the use of carbon-Kevlar fabrics within the whole construction, they ensure perfect contact with the surface and great performance on the way down. Lynx is a perfect blend of light weight and riding properties. Climbing on the top will be awarded with an unforgettable ride!

wwww.nobileskis.com


LOGOTYPE. BRANDS COLOR PALETTE

KITEBOARDING

FOIL

SNOWKITE

Pantone 199C

Pantone Black C

Pantone Orange 021 C

Pantone 199 C

CMYK: 5/100/76/0#db0b34

CMYK: 0/0/0/100

CMYK: 0/65/95/0

CMYK: 60/8/15/0

#000000

#ff7100

#67b9d2

Pantone Yellow 012 C

Pantone Black C

White

Pantone 423 C

CMYK: 0/0/100/0

CMYK: 0/0/0/100

CMYK: 0/0/0/0

CMYK: 0/0/0/70

#ffeb00

#000000

#ffffff

#88888

Pantone 375 C

Pantone Black C

Pantone 423 C

Pantone 569 C

CMYK: 41/1/99/0

CMYK: 0/0/0/100

CMYK: 0/0/0/70

CMYK: 80/16/60/0

#92E601

#000000

#88888

#15997d

SNOWBOARDING

WAKEBOARDING

SKIS Pantone Black C

White

Pantone 423 C

Pantone 199 C

CMYK: 0/0/0/100

CMYK: 0/0/0/0

CMYK: 0/0/0/70

CMYK: 5/100/76/0

#000000

#ffffff

#88888

#db0b34


TYPOGRAPHY

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AVENIR FONT FAMILY

UNIVERSE CONDENSED

ABCDEFGHIJKLMNOPRSTUWXYZ abcdefghijklmnoprstuwxyz 123456789110

ABCDEFGHIJKLMNOPRSTUWXYZ abcdefghijklmnoprstuwxyz 123456789110

Avenir Black Avenir Black Oblique Avenir Book Avenir Book Oblique

Universe Condensed Bold Universe Condensed Medium

Life’s better when you’re riding Nobile


PHOTOGRAPHY LIFESTYLE: FRIENDSHIP – PERSON, LANDSCAPE, WARM

ACTION: MOTION, NATURE, ADVENTURE


THIS IS OUR WORLD. NOBILE ADVENTURE WILL NEVER END. JOIN US AND KEEP RIDING!


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