Company ProďŹ le
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Content I. Profile ......................................................... II. Chairman Foreword .................................. III. Our Vision ................................................ IV. Our Mission .............................................. V. Our Values ................................................ VI. Management Statement .......................... VII. The Mall .................................................. VIII. Gibran Mall’s Priorities ........................... IX. Our Differentiating Factor ........................ X. Floor plan / Expected Gross Area ............
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XI. Operating Frame Work ................................ - Retail .................................................... - Dining ................................................... - Entertainment ...................................... XII. The Team of Experts .................................. XIII. Expected Opening Date ........................... XIV. Contact Us ................................................ XV. Appendix .................................................... - Market Analysis ...................................
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Profile
> Department stores > Fashion > Lifestyle > Sports
> Electronics > MONOPRIX hyper market > 10 Dining and café options
Gibran Mall is the first shopping center in Ghoubairyi, developed by Abraj Beirut Properties. With a total gross area of 18,000 SQM, the mall includes retail stores, an entertainment center, a food court, cafes, resturants, a hypermarket, a bank, and offices.
> Family entertainment area > 150 parking spaces and rental offices
Gibran mall features 2 floors for parking with 150 parking spaces. In April 2013, the two-level Blom Bank branch opened welcoming on average 4500 visitors to date.
18,000 SQM
C h a i rm a n
Fo re w o rd
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Azza m Sb eity C EO
Our Vision To become the most visited shopping mall in the neighborhood, where customers witness unique added value in every purchasing experience.
Our Mission To produce a radical positive change for each stakeholder: - For the Tenants: by generating attractive ROI ( Return on Investment ) proďŹ ts. - For the Customers: by creating a rich, fresh and comfortable shopping experience. - For the Employees: by establishing an ethical and healthy workplace with sound rules and policies. - For the Community: by affording job opportunities to the workforce living in the neighborhood.
Our Values - Focus on customer delight. - Respect for community characteristics. - Integrity and fairness. - Positive work environment.
G i b r a n M a l l’ s lon g term s u q u a l ity t en a n s t a in a b i l ity d t s int o t h e h e p en d s o n it s o us e o f G i b r a t en a n t ex p e r i a b i l ity t o a tt n . Th e s e r vi c e n c e i s o f g re r a c t h ig h e q u a l ity a n d a t i mp o rt a n c a n d c us t o m e r t h e o ve r a l l e to s s a t i s fi e d . I n o r d e r t o m us ; fo r w e a i m t o k e e p w o rk i n g h a r d o e t o m a inta in a p o s it i o n a s et o u r obj e c t i ves w e w i l l u r t en a n t s a lw a y s b e a p re s t i g i o u s c o m m un ity m a ll . A hmad Bash ir - GM
Roof top ( Restaurant ) = 900 SQM
The Mall
Level 2 ( Luxury ) = 750 SQM
- Gibran Mall has established itself as a retail and leisure destination within a prime location. - Our approach fulďŹ lls the need for people to shop, be entertained, and dine with various choices to select from. - Our classic architectural style of the mall structure holds a classic family environment.
Blom Bank = 600 SQM
Basement 1 ( Monoprix ) = 2000 SQM Basement 2 ( Retail ) = 2040 SQM Basement 3 = 1870 SQM ( Food Court + Entertainment Center ) Basement 4 ( Parking ) = 2087 SQM Basement 5 ( Parking ) = 2070 SQM
Mezzanine & Ground Floor 335 SQM
Roof Top Offices Offices Offices Luxury Floor Mezzanine & Entrance
Mall Interior
Mall Interior
Mall Interior
Mall Interior
Gibran Mall’s Priorities Tenant and customer satisfaction experience.
Tenants Experience - Implement a new initiative to cultivate and reward excellence by increasing contact between tenants and customers. - Build greater recognition with long term commitment. - Support high quality service.
Customer Satisfaction - Become engaged particularly through events. - Ensure that Gibran Mall remains a desirable place to connect with family and friends. - Develop into a meeting place.
Our Differentiating Factors - Prime Location 2 km away from the RaďŹ c Hariri International Airport. - Convenient access to all road networks. - Excellent access for pedestrians. - Densely populated residential & commercial area.
Floor Plan or Expected Gross Area
Roof top ( Restaurant ) = 900 SQM
Level 2 ( Luxury ) = 750 SQM
Blom Bank = 600 SQM
Basement 1 ( Monoprix ) = 2000 SQM Basement 2 ( Retail ) = 2040 SQM Basement 3 = 1870 SQM ( Food Court + Entertainment Center ) Basement 4 ( Parking ) = 2087 SQM Basement 5 ( Parking ) = 2070 SQM
Mezzanine & Ground Floor 335 SQM
Operating Frame Work
Retail
Retail - A total of 23 retail stores on Basement 2 of A- / B class ( Floor size range: 36-335sqm ) - A total of 13 stores on Level 2 the luxury oor of A / A- class ( Floor size range: 22-65 sqm )
The retail stores on level 2 are inspired by elegance, luxury and prestige, whilst Basement 2 offers a unique shopping experience .
Dining
Dining - Over 10 restaurants and cafes including 2 unique concepts on the roof. - A wide variety of restaurants. - 1 food court, with 4 outlets in the entertainment area – Basement 3. - Licensed restaurants and themed diners. - Provide respite and meeting places to hang out and chill with friends.
Entertainment
Entertainment Family entertainment for all age groups in Basement 3 including: - Laser tag - Arcade games (Redemption, simulations, shooting, racing, and 3D games) - 7D cinema
The Team of Experts
The Team of Experts Gibran Mall’s Management is controlled by the operation manager and is responsible for the following elements: - Tenant/ management relations - Customer Service - Marketing and PR - Facilities & Services Management These functions are focused on providing our customers with a quality environment in which people may shop, dine, be entertained and generally relax knowing that a secure and clean Mall will be provided at all times; this securing a strong and long term relation with our tenants.
Expected Opening Date
Quarter 2 - 2014
Beirut
Sin El Fil
Contact Us
Ghobeiry
Gibran Mall
Main Airport Road Gibran Mall - 4th Floor Telephone: 70 - 774770 / 03 - 009553 03 - 009556 / 03 - 009557 Email: marcom@gibranmalllb.com www.gibranmall.com
Kfarchima
Appendix
Market Analysis The research conducted was performed by the Municipality of Ghobeiry in 2013.
Overview Southern Dahyeh area includes:
- Chiyah, Ghobeiry - Haret Hreik, Borj Al Barajneh - Hadath, Mraijeh - Part of Choueifat ( Hay Al Sellom )
Beirut
Southern Dahyeh
12 square kilometers
Damour
Hazmieh
- Southern Dahyeh is almost 12 square kilometers. - Bordered by Beirut from the North, Hazmieh from the East, Damour from the South, and the Mediterranean Sea from the West. - Links the south with Beirut and the mountain with Bekaa’. - The location of Gibran Mall itself is strategic since Borj al Barajne is 500m south while Haret Hriek is in the parallel street from the east, and Chiyah is to its north.
Mediterranean Sea
Geographic Experience
Demographics & Income Level Population: Approximately 1.2 million inhabitants in almost 12 square kilometers of land. The population consists of: - The upper class ( class A ) ( income: $5000 to $10,000 / month ) - The middle class ( class B ) ( income: $2000 to $4000 / month ) - The lower class ( class C ) ( income: $500 to $1500 / month )
The upper class (class A)
The middle class (class B) The lower class (class C)
1.2 million inhabitants in 12 square kilometers of land
All figures were given by the Municipality of Ghobeiry in 2013.
Facts - Within the 5km radius surrounding the mall, there are approximately 650,000 inhabitants. - It is a residential and commercial area. - Area includes 80 schools: varying between public and private schools ( Rawda Highschool, Ras Beirut International School etc... ). - There are 20 vocational institutions and universities within the area. - There are 20 health centers and hundreds of specialized clinics ( Al Rasoul Al Aa’zam, Rafic Hariri hospital, Mount Lebanon Hospital, Saint Therese hospital etc… ). - There are many Sports & Entertainment Facilities ( Golf Club, Hoops, Fantasy World etc… ).
Sector Overview - The Central bank of Lebanon stated that in 2012, the remittance reached 7.5$ Billion. Hence approximately 2$ billion to 2.5$ billion of these remittances enter the Southern Dahye region alone. There is an expected continuous increase in this remittance which ensures that individuals with migrants relatives could easily sustain the spending habits. - In the area surrounding the mall, there are prime targeted ďŹ rms such as Cremino, KFC, Salameh, Arcom and Banks.
Sector Overview... Other important institutions that attract many businesses: - Ogero. - Liban Post. - The national council for scientiďŹ c research. - The council of implementation of construction projects. - UNRWA building of the United Nations (department of Palestinian refugees). - The mechanical inspection center. - The embassy of Iran. - The embassy of Kuwait and numerous other institutions.
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