I. ABOUT NOBRAND
NOBRAND
is an award winning agency for luxury branding and hospitality, with extensive experience in web solutions, Apps and social media. We are the only agency to be featured in Taschen’s icon series worldwide in more than five international cities including, Paris, London, Tokyo, New York, Berlin, Brussels, Amsterdam, and Copenhagen. A testament to our commitment to service, quality, creativity and innovation.
We Are
Deeply rooted in the Arab culture and respect cultural affinities. We break the boundaries of modern Arabic design by bridging the gaps between international and local trends.
PORTFOLIO
GONG ASIAN CUISINE
PRINT PORTFOLIO
PRINT PORTFOLIO
Wall graphics
PRINT PORTFOLIO
Restaurant full iden3ty
Wall graphics
PRINT PORTFOLIO
Corporate iden3ty
ELIE SAAB
S&D FURNITURE
NOBRAND BELIEVES IN
CREATIVE SPACE TO UNLEASH THE
DESIGNERS ~ CREATIVITY ~
EVENTS & ACTIVITIES
GIVING BACK TO THE COMMUNITY
HOSTING GASTRONOMIC EVENTS THROUGH OUR SISTER COMPANY BeirutRestaurants.com
EL BULLI EVENT VIDEO
MY ART
Wood Installa3ons
Wood Installa3ons
IV. SOCIAL MEDIA
Introduc-on:
It’s no secret that our world is looking quite different from what it was ten years ago. Welcome to the digital Era.
Social media has become an integral part of modern society.
Major por3on of younger genera3on, teenagers and middle aged people, are major percentage of the total social media user popula3on.
Social media can be used everywhere. A study found that: 34 percent of social network users logged on at work, 13 percent at school, and 18 percent in the car, while 44 percent used social networks in bed, 7 percent in the bathroom, and 6 percent in the toilet.
Why is it important?
1. Social media is easily accessible without any third party interven3on. 2. Adver-sing through social media 3. Search engine op-miza-on 4. No Geographical Boundaries 5. Larger Sales, FaIer Profits 6. Keep Up With Current Global Trends 7. Marke-ng Budgets
Luxury branding on social media. Have similar goals : 1. To engage with loyal followers, 2. Reach new customers 3. Launch marke3ng campaigns 4. Learn about their customers 5. Show off their value while they connect with customers: social media give brands the space to engage in a much richer conversa3on with consumers
Luxury branding on social media: 1. Spread the word and adver3se 2. Social media act “as an amplifier for our message and also allows us to gain insights about what people like, what they don’t like, what works and what doesn’t work”, Mr Weir says. “It is really straighUorward – about engaging with your customers.” 3. Market to new poten3al buyers
successful examples:
Social Media is beginning to touch the majority of high-‐end considered purchases. Nearly half of the luxury watches sold in Europe are purchased by Chinese tourists who are s3ll learning about the brands. Rolex held out on social media marke3ng for a long 3me, un3l it launched its Facebook page in April this year. It has a[racted more than 1.5m “likes”.
IWC also held off crea3ng an official Facebook page for several years but now is considered one of the most established and ac3ve social media marketers among luxury watchmakers. Before IWC launched its Facebook page in 2010, it had no3ced that enthusiasts had created a series of fan pages and wanted to talk to the brand. The company is able to track how ac3vity on social media leads people to buy a product, sign up for emails, request a catalogue
Luxury brands should not mistake making their core values more accessible with losing their sacred distance with customers.
Burberry interna3onal, in that regard, has done an incredible job. On the one hand, it has created content that reinforces the story around the brand and enriches its magic. At the same 3me, it has "opened its heart", for instance, by deciding to share online, instantaneously, through YouTube and Instagram, its fashion shows.
Second, think about the web as a springboard for your brand values. Rely on the many talents that are already on the web to reinterpret your brand values and help you connect with the various groups and communi-es.
Third, recreate and manage your status online.
Luxury brands are, for a large part, status symbols. To avoid dilu3ng one's status, it is important not to trade off online brand presence with being exclusive.
BRAND SOUL
Luxury generates value by crea3ng distance between a brand and its consumers. That distance is necessary to create the dream associated with a brand's core value and is commonly created through the form of scarcity, exclusivity in retail, or even being in a remote loca3on.
For more informa3on on luxury branding or Social Media for Luxury Brands, please don’t hesitate to contact us. www.TheNobrandAgency.com
THANK YOU