Robyn Makinson OUGD303 Board 01/05
Brief 02 Los Pecados Skate Company Branding a seven deadly sins themed skate company. Colour and pattern play an important part in bringing something generic to life.
The Brief What started as a branding brief, turned into much more when I dsicovered the potential for illustration and pattern design. The logo itself utilises the stroke tool, and recognises how visually striking the combination of black and white can be. Adopting a ‘crest’ shape, the logo is self contained and can therefore be applied to a range of items such as business cards, swing tags and even skate decks.
Deliverables include seven surface pattern designs, which are then applied to a range of products such as apparel, packaging and even online material. The main inspiration for the illustrations is taken from the so called ‘punishments in hell’ assigned to each sin. Considering this is dark subject matter, I used playful vector illustrations and bright colour combinations to bring a more light hearted tone of voice. The colour combinations are also reminiscent of the skateboarding world in the 1980’s.