brief 05

Robyn Makinson OUGD303 Board 01/06

Brief 05 A Television Culture: Sitcom Standards Celebrating three critically acclaimed television sitcoms from the previous 20 years.

It’s Always Sunny in Philadelphia, 30 Rock & Seinfeld.

The Brief An illustratively driven brief.

Designed to explore the eccentricities of current and past sitcom characters, both infamous and lesser known. Also designed to combine my character illustrations with an engaging and humourous subject.

Additional exploration into applying illustration to different contexts and delivering a range of products.

The most ‘Popular Culture’ inspired brief with an audience of TV fans waiting to see what I can deliver.

Lesser consideration put into type layout, main focus on bespoke illustrations.

Deliverables include three type heavy brochures designed to educate an un-informed audience.

Seven double sided A1 posters designed to appeal to exisiting/developing fans.

Stationery set including two 16 page notebooks and a 36 page notepad.

Comes with additional sticker set.

Apparel wear including t-shirts and supporting online material such as a web store and downloadable wallpapers.

Robyn Makinson OUGD303 Board 02/06

Brief 05 A Television Culture: Sitcom Standards Celebrating three critically acclaimed television sitcoms from the previous 20 years.

It’s Always Sunny in Philadelphia, 30 Rock & Seinfeld.

The Illustrations The main reasoning behind this brief was to expand my illustration skills, so here I present the seven character illustrations I developed for the TV related brief.

I wanted the drawings to be bold and reflect the extrovert personalities of the characters. I also wanted the illustrations to portray the humour of each programme.

I kept the illustrations one colour, and used crisp edges so as not to detract from the facial features of each character.

I dealt with three sitcoms and tackled the following characters specifically: It’s Always Sunny in Philadelphia Frank Reynolds Charlie Kelly Dennis Reynolds Dee Reynolds Ronald ‘Mac’ McDonald 30 Rock Liz Lemon Seinfeld Jerry Seinfeld

charlie ’ d r a c d l i w ‘ kelly

Robyn Makinson OUGD303 Board 03/06

Brief 05 A Television Culture: Sitcom Standards Celebrating three critically acclaimed television sitcoms from the previous 20 years.

It’s Always Sunny in Philadelphia, 30 Rock & Seinfeld.

Informative Leaflets A set of three 20 page leaflets designed to inform a potential audience of the sitcoms back story, history and give an insight into the characters depicted in the illustrations.

Large scale, black and white imagery used inside to break up the information and bring visual stimulant to something text heavy and formulaic.

Additional material applied to online format and available to purchase.

Inside the leaflets are one colour prints onto 90 gsm sugar paper.

Front covers are one colour prints on 250 gsm coloured stock (red, blue, yellow).

Packaged with belly band. One colour on 90 gsm stock. Continuation of design found on the inside.

Robyn Makinson OUGD303 Board 04/06

Brief 05 A Television Culture: Sitcom Standards Celebrating three critically acclaimed television sitcoms from the previous 20 years.

It’s Always Sunny in Philadelphia, 30 Rock & Seinfeld.

Stationery Set A comprehensive stationery set designed for each of the seven characters including two 16 page notebooks with alternative covers, one 36 page notepad and additional stickers.

Purposely left blank for the buyer to take notes and use in future.

Additional option for stationery items such as pencils and bookmarks available online.

Packaged in a clear acetate stock, and correspondings stickers applied to front.

Notebooks on 90 gsm sugar paper.

Covers printed on coloured 250 gsm stock.

Robyn Makinson OUGD303 Board 05/06

Brief 05 A Television Culture: Sitcom Standards Celebrating three critically acclaimed television sitcoms from the previous 20 years.

It’s Always Sunny in Philadelphia, 30 Rock & Seinfeld.

A1 Poster Set Set of seven A1 posters with individual illustrations applied to front, and repeated pattern applied to black.

Available to purchase in online shop, and given the option of buying extra printed material such as postcards and greetings cards.

Two colour print on 90 gsm sugar paper.

Packaged in cardboard tube with informative stickers applied to exterior.

Robyn Makinson OUGD303 Board 06/06

Brief 05 A Television Culture: Sitcom Standards Celebrating three critically acclaimed television sitcoms from the previous 20 years.

It’s Always Sunny in Philadelphia, 30 Rock & Seinfeld.

Merchandise Deliverables Seven Illustrations applied to 100% cotton, 175gsm t-shirts in three different ways.

Circular, coloured information box with appropriate moniker, choice of seven.

Repeated pattern on three quarters, front and back, sleeves left blank, colour heavy.

Complete character illustration with circular, coloured information box.

Pricing

Mens Womens

£12.50 GBP £10.00 GBP

Men and womens styles available.

Available in sizes S, M & L. One colour choice, white.

Labels designed for corresponding garments are a continuation of the visuals seen on the items.