More4 Logo

More4 On Air Identity Style Guide

Typography

More4 Menu Bold is used for Clarity-generated menus ONLY.

More4 Bold is the standard font for on-air graphics.

There are four sizes for most on-air situations. Promo endframes will tend to use sizes A & B only.

type size A

Usage: timing, title and other information where there is a small word count and a lot of space.

type size B

Usage: timing, title and other information where words are too long or numerous for size A.

type size C

Usage: type on credit squeezes when there is not enough room for size B. This size is NOT used on promo endboards.

Sound Dubbing Cy Jack

Production Manager Lynda McCaig

Editor Chris Buckland

Usgae: headers and URL

type size D

Typography

Text sizes & position

Type Size

Clarity measurement

Aston Measuremernt

Mac/PC (on a 1024 x 576px frame)

A

49

33 lines Leading offset: 8 lines Global width offset: -2

51pt Leading 56.5pt

B

39

29 lines Leading offset: 3 lines Global width offset: -8

42pt Leading 45.5pt

C

34

N/A on endboards – just for panels/squeezes

33pt Leading 35pt

D

27

18 lines Leading offset: 3 lines Global width offset: -8

28pt Leading 30pt

E Lozenge & DOG text only

21

N/A

20pt

Typography on endboards has to fit into the area defined by the grey panel so as not to interfere with the resolving More4 logo on the right.

Break lines rather than allowing type to get too close to the logo.

Typography Aston type positions

Aston positions

Templates found at EDIT ASTON: EDIT 2/ M4 PROMOS/ TEMPLATES

type size A X=139 Y=various

type size B X=139 Y=various

Promo endboard

Promos end with a type and logo animation – the logo wipes off VT to black and wipes on the TX information.

All timing and title information is set in the same size and leading.

Additional information (URL/header) is in type size D

The day, phrases like Next or After, header and URL are in pale blue: R-102 G-170 B-170 Time information is in More4 green and is aligned with the baseline of the MORE of the logo: R-0 G-204 B-0 Programme titles are in white: R-255 G-255 B-255

Promo endboard One programme

Two line programme

After one line + one line

Network Premiere, one line

New Series, two lines

Promo endboard Long / two programmes

Type for all information is set in the same size and leading – size B.

After two line + one line

Three line programme Note: URL moves down one line

After two line + two line Note: URL moves down one line

Space between two sections of information must be a full line space.

Two programmes, one line + two line – different days

Promo endboard Long / two programmes

Two programmes, 2 lines each – same day

Two programmes, 2 lines each – different days In this case the time & day sit on the same line. Both are in green.

Promo endboard Sponsorship

Normally a sponsorship logo goes top left

If there is additional information which goes top left, the sponsorship logo sits below this, aligned to the left of the type area

Panel

Sound Dubbing Cy Jack

Production Manager Lynda McCaig

Editor Chris Buckland

Day & time is in green, programme information in white, URL in blue

Half-frame credit squeeze panel with VT All programme information is in type size. When there is a lot of information use type size C. URL is on one line and always in type size D.

Sound Dubbing Cy Jack

Production Manager Lynda McCaig

Editor Chris Buckland

Third-frame credit squeeze panel with VT Sound Dubbing Cy Jack

Production Manager Lynda McCaig

Editor Chris Buckland

Sound Dubbing Cy Jack

Production Manager Lynda McCaig

Editor Chris Buckland

All programme information is in type size B, or size C if there are a lot of words.

URL (type size D) is split over two lines

Lozenge Strap

Lozenges use type size E on both one and two line lozenges.

One line

Lozenge panels are always the same size and are displayed at 80% opacity black. Top right is the correct position.

Time information is in green, programme information is in white.

Two line

For emergency information use ype size D

Strap

Pubic announcement _Consumer _Text

Full-frame consumer Type position same as for credit squeeze Information in type size A (consumable is in green, other information in white), URL in type size D

Half-frame consumer Sound Dubbing Cy Jack

Type position same as for credit squeeze

Production Manager Lynda McCaig

Consumer images occupy top half of screen only – as VT on credit squeeze

Editor Chris Buckland

Generic background used for all pub annos / emergency menus

Full-frame text Phone number in type size A, extra details and URL in type size D

Half-frame text Sound Dubbing Cy Jack

Production Manager Lynda McCaig

Editor Chris Buckland

DOG

More4 The DOG is in black and has a 50% opacity

New Programme descriptors sit under the E of MORE and are in type size E

More4 +1 New The +1 sits to the right of the E of MORE

Notes on endboard animations

Promos end with a logo and type animation sequence. There are seven different animations to choose from with varying durations.

The logo wipes off VT to black and wipes on the TX information.

Promo directors need to bear in mind that a max amount of 2 sec is needed in vision at the end of a promo because the logo animates over moving footage.

For example Animation #2 (shown) takes 2 seconds and 15 frames to wipe off picture and wipe on TX. Clear TX should hold for at least 3 seconds.

Animation

Type Clear

1 2 3 4 (darker) 5 6 7

2s.05f 2s.12f 1s.12f 1s.12f 2s.06f 2s.00f 2s.07f

Notes on endboard animations

Endframe transition 1

Endframe transition 2

Endframe transition 3

Notes on endboard animations

Endframe transition 3 (dark)

Endframe transition 4

Endframe transition 5

Notes on endboard animations

Endframe transition 6

Endframe transition 7

Endframe transition 8