More4 On Air Identity Style Guide
Typography
More4 Menu Bold is used for Clarity-generated menus ONLY.
More4 Bold is the standard font for on-air graphics. There are four sizes for most on-air situations. Promo endframes will tend to use sizes A & B only.
type size A
Usage: timing, title and other information where there is a small word count and a lot of space.
type size B
Usage: timing, title and other information where words are too long or numerous for size A.
type size C
Usage: type on credit squeezes when there is not enough room for size B. This size is NOT used on promo endboards.
Sound Dubbing Cy Jack
Production Manager Lynda McCaig
Editor Chris Buckland
Usgae: headers and URL
type size D
Typography
Text sizes & position
Type Size
Clarity measurement
Aston Measuremernt
Mac/PC (on a 1024 x 576px frame)
A
49
33 lines Leading offset: 8 lines Global width offset: -2
51pt Leading 56.5pt
B
39
29 lines Leading offset: 3 lines Global width offset: -8
42pt Leading 45.5pt
C
34
N/A on endboards – just for panels/squeezes
33pt Leading 35pt
D
27
18 lines Leading offset: 3 lines Global width offset: -8
28pt Leading 30pt
E Lozenge & DOG text only
21
N/A
20pt
Typography on endboards has to fit into the area defined by the grey panel so as not to interfere with the resolving More4 logo on the right. Break lines rather than allowing type to get too close to the logo.
Typography Aston type positions
Aston positions
Templates found at EDIT ASTON: EDIT 2/ M4 PROMOS/ TEMPLATES
type size A X=139 Y=various
type size B X=139 Y=various
Promo endboard
Promos end with a type and logo animation – the logo wipes off VT to black and wipes on the TX information.
All timing and title information is set in the same size and leading. Additional information (URL/header) is in type size D
The day, phrases like Next or After, header and URL are in pale blue: R-102 G-170 B-170 Time information is in More4 green and is aligned with the baseline of the MORE of the logo: R-0 G-204 B-0 Programme titles are in white: R-255 G-255 B-255
Promo endboard One programme
Two line programme
After one line + one line
Network Premiere, one line
New Series, two lines
Promo endboard Long / two programmes
Type for all information is set in the same size and leading – size B.
After two line + one line
Three line programme Note: URL moves down one line
After two line + two line Note: URL moves down one line
Space between two sections of information must be a full line space.
Two programmes, one line + two line – different days
Promo endboard Long / two programmes
Two programmes, 2 lines each – same day
Two programmes, 2 lines each – different days In this case the time & day sit on the same line. Both are in green.
Promo endboard Sponsorship
Normally a sponsorship logo goes top left
If there is additional information which goes top left, the sponsorship logo sits below this, aligned to the left of the type area
Panel
Sound Dubbing Cy Jack
Production Manager Lynda McCaig
Editor Chris Buckland
Day & time is in green, programme information in white, URL in blue
Half-frame credit squeeze panel with VT All programme information is in type size. When there is a lot of information use type size C. URL is on one line and always in type size D.
Sound Dubbing Cy Jack
Production Manager Lynda McCaig
Editor Chris Buckland
Third-frame credit squeeze panel with VT Sound Dubbing Cy Jack
Production Manager Lynda McCaig
Editor Chris Buckland
Sound Dubbing Cy Jack
Production Manager Lynda McCaig
Editor Chris Buckland
All programme information is in type size B, or size C if there are a lot of words. URL (type size D) is split over two lines
Lozenge Strap
Lozenges use type size E on both one and two line lozenges.
One line
Lozenge panels are always the same size and are displayed at 80% opacity black. Top right is the correct position. Time information is in green, programme information is in white. Two line
For emergency information use ype size D
Strap
Pubic announcement _Consumer _Text
Full-frame consumer Type position same as for credit squeeze Information in type size A (consumable is in green, other information in white), URL in type size D
Half-frame consumer Sound Dubbing Cy Jack
Type position same as for credit squeeze
Production Manager Lynda McCaig
Consumer images occupy top half of screen only – as VT on credit squeeze
Editor Chris Buckland
Generic background used for all pub annos / emergency menus
Full-frame text Phone number in type size A, extra details and URL in type size D
Half-frame text Sound Dubbing Cy Jack
Production Manager Lynda McCaig
Editor Chris Buckland
DOG
More4 The DOG is in black and has a 50% opacity
New Programme descriptors sit under the E of MORE and are in type size E
More4 +1 New The +1 sits to the right of the E of MORE
Notes on endboard animations
Promos end with a logo and type animation sequence. There are seven different animations to choose from with varying durations.
The logo wipes off VT to black and wipes on the TX information. Promo directors need to bear in mind that a max amount of 2 sec is needed in vision at the end of a promo because the logo animates over moving footage. For example Animation #2 (shown) takes 2 seconds and 15 frames to wipe off picture and wipe on TX. Clear TX should hold for at least 3 seconds. Animation
Type Clear
1 2 3 4 (darker) 5 6 7
2s.05f 2s.12f 1s.12f 1s.12f 2s.06f 2s.00f 2s.07f
Notes on endboard animations
Endframe transition 1
Endframe transition 2
Endframe transition 3
Notes on endboard animations
Endframe transition 3 (dark)
Endframe transition 4
Endframe transition 5
Notes on endboard animations
Endframe transition 6
Endframe transition 7
Endframe transition 8