06
BA (Hons.) GRAPHIC DESIGN
LEVEL
Module Code
OUGD303
Outcomes
Module Title
FINAL MAJOR PROJECT
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FINAL MAJOR PROJECT STATEMENT OF INTENT Name: Robyn Makinson Blog Address: r-makinson0912-fmp.blogspot.com Rationale ‘An aesthetically driven, print based investigation into popular culture with an emphasis on packaging, promotion and publication. •
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My primary focus is to explore the relationship between image, colour and composition. I aim to combine my interest of colour perception with a longstanding appreciation for the entertainment industry; ranging from contemporary and popular to older and lesser known. I will focus less on typography and type layout; though still understand its importance and often necessity when communicating an intended message. I aim to work with a raised level of awareness in regards to client needs, print processes and the overall successes of my designs. I aim to consistently take these into account and in turn raise my level of professionalism. I will also be more open to compromise, and design with forethought as to what technical requirements and social impact my resolutions will involve. I do not wish to work directly for screen, or motion, but I understand its importance in resolving a brief to its full level of potential. My work will possess the ability of application across a range of different formats, though primarily be directed at print. I will increase my technical skills in regards all aspects of design. Primarily the practical assembly of packaging and public perception of my poster and editorial design. I will become more informed in a general sense by asking the opinion of my peers throughout my process. Through a series of interviews, both freelancers and collective studios, I will determine my place within the design industry and learn what it takes to achieve my aims. Through hearing of their creative experiences I will improve my standard of work and add a competitive edge to my practice.
Subjects / Themes Popular Western Culture: Film, television, theatre, gaming, literature, music, fashion etc. in relation to poster design, packaging, character representation, publication and editorial layout, cultural impact, celebration etc. Visual Importance: Conscientious decisions made to create design that is bold and memorable. Particular importance on colour choice, compositional adjustments, appropriate tone of voice and print finishes. Clever concepts are of less importance. Humour: Sarcasm, satire, ‘in jokes’, intertextuality etc. and it’s connection with colour.