color family
supplimental mark
T H E R E : C O L L E C T I V E WA R E H O U S E
JEREMY SHELLHORN FA L L 2 01 2
workshops logo
DESIGN FOR CHANGE BRAND IDENTITY
tool kit logo
PROBLEM advocate for the the Rebuilding Exchange by giving them a brand and a vision to expand across the country AUDIENCE ultimately DIY families, small business owners and property management
SOLUTION a hopeful brand with new branches in each major city, showing pride in that city through visual identity and conceptual colateral CA PA B I L I T I E S brand idenity, audience profile and time management
U LT I M AT E : T H E G R E AT E S T S P O R T E V E R
PAT R I C K D O O L E Y FA L L 2 01 1
PUBLICAION AND EDITORIAL 1 0 ” X 1 0 ” – 3 2 P.
PROBLEM redesign a previously dull book; catering to a new target audience, AUDIENCE young adults already invested in the game of ultimate frisbee
SOLUTION redirect the feeling of the book from field guide, to an enterainining table book CA PA B I L I T I E S audience
B e t t y 's
h o r ro r z o n ta l s
THE
PERMANENT grad student
JACK COLICCHIO
THE
THE
ENGINEER
ATHLETE 2003-2007
2008-2012
37
s e aw e e d
CHRISTY CHEUNG
34
KATIE EVERDEEN
7
perforated collector ultimate player cards
72
48
D O U B L E T I M E T Y P E FAC E
ANDREA HERSTOWSKI FA L L 2 01 2
CIRCUS burlesque
24
balanced
14
and bound
10
by line
PORTFOLIO FULL ALPHABET
PROBLEM generate a typeface founded upon a chosen muse, in full alphabet form
SOLUTION based on the documentary, “Fast, Cheap and Out of Control” as a muse
AUDIENCE typographers and documentary fans
CA PA B I L I T I E S typeface form and construction
THE FINE PINT : PUBLIC TYPOGRAPHY
PAT R I C K D O O L E Y FA L L 2 01 1
DESIGNER AS AUTHOR 8 ” X 1 0 ” — 4 2 P .
PROBLEM write, photograph and design a book about a specific relationship between typography and its enviroment
SOLUTION explore brewing, packaging and shipping processs and the typographic detail associated with its intricacies
AUDIENCE beer lovers and font nerds
CA PA B I L I T I E S photography, copy writing, layout
BLACK INSIDE
F I R E B E L LY D E S I G N SUMMER 2012
PROJECT NIA 5 . 5 ” X 8 . 5 ” – 3 2 P.
PROBLEM a zine designed as a supplement to an exhibition called Black Inside, by a non-profit called Project NIA AUDIENCE radical prison complex protesters
SOLUTION incorporation of exhibitions artifacts and images with narratives of prisoners CA PA B I L I T I E S collaboration, large scale printing
G ET OU T T H E VOT E
PAT R I C K D O O L E Y SPRING 2012
P U B L I C AT I O N A N D E D I T O R I A L 11” X 17”
PROBLEM design a set of posters based on resarch of the voting process AUDIENCE tech saavy, social media millenials
SOLUTION target the young adults who avoid the polls because they have to leave the comfort of their dorm room CA PA B I L I T I E S research, copy writing, technique
TYPOGRAPHIC IDENTITY
PAT R I C K D O O L E Y FA L L 2 01 1
DESIGNER AS AUTHOR 9 ” X 9 ” M O D I F I E D G AT E F O L D
PROBLEM formulate a monogram and based on that design a revealing typographic identity based on a design philosophy AUDIENCE interested professionals, designer peers
SOLUTION the words “comfortable” and “compelling” are telling of my design philosophy, giving a backbone to the book as you flip from one to the other CA PA B I L I T I E S binding, form, information design
THIS BELONGS IN A MUSEUM
TIM HOSSLER SPRING 2012
D E S I G N I N G I N T E R AC T I O N I N T E R AC T I V E GA L L E RY
PROBLEM archive a collection of items that belong in a museum, allowing the public to become curators of the exhibition AUDIENCE tech saavy, social media millenials
SOLUTION focus on the conversations people share about scars, and the stories behind them CA PA B I L I T I E S research, layout and navigation
BLO OMS TAXONOMY
JEREMY SHELLHORN FA L L 2 01 2
DESIGNER AS AUTHOR 8 ” X 1 0 ” — 4 2 P .
PROBLEM communicate a unique story of work and personal curricular goals, create a visual reflection connecting the two reflections AUDIENCE design peers and interested faculty
SOLUTION compare design aspiration and attitude before, during and after each project CA PA B I L I T I E S concepting and infographic design
T H A N K YO U