Do your customers leave? Reasons for the low conversion rates of your website For any website to be successful, it is important that its conversion rate is very high. But, a lot of organizations fail to deliver an excellent customer experience that leads to high conversion rates. Here we have discussed some reasons why you have low conversion rates. When it comes to running a successful online business, the number of visitors you get, holds a little value, but your conversion rates matter a lot. In order to earn more profits and to propel your business forward, you main goal shouldn’t be getting as many visitors as possible, but it should be converting the maximum number of visitors into customers. If your business is on the brink of failing, your customers are leaving your store empty handed and your conversion rates are very low, here are some reasons why it is so: Not having a real time assistance Just by providing a real time live channel of communication on the website, you can remarkably increase your conversion rates. Nowadays, a lot of companies are investing on live chat service because of the tremendous advantage it offers. Not only does it make the process of online shopping easier and more convenient for the customers, but also helps in increasing sales and revenues. It has now been revealed that the popularity of live chat is rapidly increasing and customers now demand its presence in an online store. Making your website too complicated One of the main reasons why customers leave a website is that it is too complicated and difficult to navigate. When the customers have to go through hassles to find what they are looking for, they give up quickly and leave. With so many options in sight, customers rarely have time to waste trying to figure your website. They would rather leave. The FAQ section is not comprehensive For any website, its FAQs section is very important. It is the page where customers turn to whenever they need to know something. It must have all the popular questions that customers would want to ask and the answers must be well written and well explained. If your FAQs section is confused and does not have what your customer is looking for, he/she will leave without any hesitation. The check-out page is confusing If your shopping cart abandonment rates are high, one of the reasons might be that the checkout page of your web store which may be confusing and annoying. Customers want the checkout process to be easy and simple, so making it complicated will result in shopping cart
abandonment. It is quite essential that you make this step of online shopping easier for the customers. You are late in your responses Live chat and emails, both the mediums require you to be quick. When you make customers wait and do not respond to their queries, they get agitated and infuriated and leave their association with you. Nothing irritates a customer more than being put on hold and to wait in long queues. So be quick in your responses. To increase your conversion rates and your sales, you must invest on live chat support software and make your website convenient for the customers.