Fur trend forecast 2014

FUR TREND FORECAST AUTUMN / WINTER 2014 / 2015

BY NOELIA FONSECA

THE TREND STORY

THE WORLD HAS CHANGED THEREFOR FUR HAS CHANGED How has the world changed?

Economic crisis has changed the way consumers and byers think affecting the market and industires.

With innovation and the development of new techniques, fur have given the designers in the latestet years, the opportunity to work with 3D-effect and expand possibilities to work with other materials. Changes can be taken with colours, patterns, shapes, sillhoettes and new ways of using the products.

Recycling and re-use of vintage fur creates the opportunity to bring fur into a sustainable direction.

In case of purchasing new fur from aution houses make sure that they are transparent and work within responsible principles or renewable and sustainable resources and respect the animal welfare standards laws.

This trend forecast book is a toolbox focusing on new trends and tendencies within fur.

In order to give a broad view on the lifestyle trend for the season, colours, inspirational mood boards, streetstyles, sketches, silhouettes, techniques and craftmanship are included.

A fur will last a long time especially if it is created base on values, skills or consciously design principles, which is the opposite of throwaway fashion. This book has its focusing on creating a trend that can be passed from one generation to another creating a traditional heritage trend because when there is an emotional experience or attachment to a garment it will likely make the wearer feel and look special.

COLOURS SWATCHES - THEMES NEUTRAL

POSITIVE

ANDROGYNOUS

HERITAGE

CRAFTMANSHIP

TECHNIQUES

TECHNIQUES

TECHNIQUES

NEUTRAL KEY WORDS: Sharp and edgy Soft materials Details and structures Folding Layering Calm nuances light colours Constructed

STREET STYLE

POSITIVE KEY WORDS: Mix of colours loose fittings combination of diffrent types of fur eclectic colours match

STREET STYLE

ANDROGYNOUS KEY WORDS: Boyish Exclusive surface White colour blocking Contrast Minimalistic look Dark nuances

STREET STYLE

HERITAGE KEY WORDS: Boyish Exclusive surface White colour blocking Contrast Minimalistic look Dark nuances

STREET STYLE

Sketch