01 02 03 04 05
Versed»
06 07 08 09
� NOELLE
┐
MATEO
00»
Portfolio Selected Works
01 02 03 04 05
Versed»
06 07 08 09
� NOELLE
┐
MATEO
00»
Portfolio Selected Works
Copyright 2017 All rights reserved. No part of this book may be reproduced, used or transmitted in any form by any means electronic or mechanical without prior permi– ssion from Noelle Mateo.
Noelle Mateo +1 925.353.7290 noellemateo@gmail.com noellemateo.com
Academy of Art University 79 new Montgomery Street San Francisco, CA 94105 School of Graphic Design
Course Director Mary Scott
Preface»
00»
Versed By definition it is to be experienced or skilled in— knowledgeable about. It is the summation of skills and interests that one strives for. A graphic designer can reveal facets of the human experience in useful and approachable ways.
Table of Contents» 01» PA G E » 10
04» PA G E » 62
07» PA G E » 114
02»
Never Stop, Never Settle Hennessy Spirits Packaging
PA G E » 24
The Measure of You Seamless Ideation
PA G E » 78
Healthy Habits & Habitat Gut Microbiome Exploring Typography
05»
08» PA G E » 132
Vine to Heart Humanitas Wine Packaging
03» PA G E » 46
06»
Aged 70 Million Years Dinosoirée Event Promotion
PA G E » 100
Beauty Beyond the Surface Azure Package Design
PA G E » 154
09»
Color Your World Enchroma Capabilities Brochure
Flavors of the World Lupicia Package Design
Small Town, Major League Diablo Tempe Stadium Graphic Standards Manual
░░░░░» ░
V E R S E D » N O E L L E M AT E O
01 02 03 04 05 06 07 08 09
Never Stop, Never Settle»
PA G E » 10
SELECTED WORK»
PROJECT TITLE» HENNESSY
� HENNESSY
┐
Key Adjectives 01» E xc l u s i ve 0 2 » Tr a d i t i o n 03» C e l e b ra t i o n
Ta r g e t A u d i e n c e 01» 2 0 -70 ye a r s 0 2 » O l d Tr a d i t i o n a l 0 3 » Yo u n g A d u l t s 04» H i p H o p / R a p C u l t u re
Color Palette 01» C 0 M 1 Y 2 5 K 0 02» C 0 M 9 9 Y 7 3 K 6 0 03» C 0 M 0 Y 0 K 1 0 0
PA G E » 11
░░░░░» ░
V E R S E D » N O E L L E M AT E O
01 02 03 04 05 06 07 08 09
Never Stop, Never Settle»
SELECTED WORK»
Co u r s e Package Design 4 —
—
P roje c t Spirits Packaging
Te rm Fall 2016
M ate ri a l s Crystal Decanter Hennessy Bottle Wine Red Satin Ribbon White Rubdown Black & Gold Foil Rubdown Gold Foil Rubdown Black Matte Spray Paint Epson Premium Presentation Paper Matte
D e live ra b l e s 2 Bottles
S of t wa re
PA G E » 12
I n s t r u c to r Thomas McNulty
PROJECT TITLE» HENNESSY
� HENNESSY
01»
Objective Design a label evoking signature aspects of the current brand image, then design a revolutionary image.
02»
Background Hennessy cognac was selected for its' rich history in Europe and the United States. An Irish man named— Richard Hennessy—founded the House of Hennessy in 1765, in Cognac France after serving with the French military against the British. The brand's logo is derived from the House of Hennessy coat of arms, with the armored arm wielding an axe symbolizing the family's military accomplishments. Originally, Hennessy was mostly popular with older men. In the post-WWII era, it became associated with African Americans as well, stemming from the return of veterans who served in France, and became a symbol of having "made it." Hennessy's high distinction made it a common reference as "Henny" in Hip-Hop and rap culture to evoke a sense of exclusivity and the high-life.
┐
Key Adjectives 01» E xc l u s i ve 0 2 » Tr a d i t i o n 03» C e l e b ra t i o n
Ta r g e t A u d i e n c e 01» 2 0 -70 ye a r s 0 2 » O l d Tr a d i t i o n a l 0 3 » Yo u n g A d u l t s 04» H i p H o p / R a p C u l t u re
I explored how to re-frame the label's traditional grape vine border as a gradual evolution of the current design, and to represent Hennessy's place as a cultural touchstone today—created a revolutionary design inspired by Hip-Hop, rap, and local cultures.
Ty p e f a c e
Color Palette
01» Ke p l e r
01» C 0 M 1 Y 2 5 K 0
02» H a a s U n i c a
02» C 0 M 9 9 Y 7 3 K 6 0
03» Ad r i a n e
03» C 0 M 0 Y 0 K 1 0 0
04» S n e l l R o u n d h a n d 05» Ad o b e J e n s o n P ro 06» S w i s s 72 1 BT
PA G E » 13
░░░░░» ░
V E R S E D » N O E L L E M AT E O
01 02 03 04 05 06 07 08 09
PA G E » 14
SELECTED WORK»
PROJECT TITLE» HENNESSY
PA G E » 15
░░░░░» ░
V E R S E D » N O E L L E M AT E O
01 02 03 04 05 06 07 08 09
PA G E » 16
SELECTED WORK»
V E R S E D » N O E L L E M AT E O
SELECTED WORK»
PROJECT TITLE» HENNESSY
PA G E » 19
░░░░░» ░
V E R S E D » N O E L L E M AT E O
01 02 03 04 05 06 07 08 09
PA G E » 20
SELECTED WORK»
PROJECT TITLE» HENNESSY
PA G E » 21
░░░░░» ░
V E R S E D » N O E L L E M AT E O
01 02 03 04 05 06 07 08 09
PA G E » 22
SELECTED WORK»
PROJECT TITLE» HENNESSY
PA G E » 23
░░░░░» ░
V E R S E D » N O E L L E M AT E O
01 02 03 04 05 06 07 08 09
Vine to Heart»
PA G E » 24
SELECTED WORK»
P R O J E C T T I T L E » H U M A N I TA S
� HUMANITAS ┐
Key Adjectives 01» C h a r i t y 02» C o m m u n i t y 0 3 » Quality
Ta r g e t A u d i e n c e 01» 2 1 + ye a r s 02» Wi n e E n t h u s i a s t s 03» M i l l e n n i a l s
Color Palette 01» C 5 8 M 5 4 Y 5 4 K 8 02» C 0 M 9 9 Y 7 3 K 6 0 03» C 0 M 7 5 Y 8 3 K 4 2 04» C 4 8 M 0 Y 1 0 0 K 3 7 05» C 6 2 M 0 Y 1 0 0 K 6 0 06» C 4 0 M 2 8 Y 5 K 0
PA G E » 25
░░░░░» ░
V E R S E D » N O E L L E M AT E O
01 02 03 04 05 06 07 08 09
Vine to Heart»
SELECTED WORK»
Co u r s e Package Design 3
I n s t r u c to r Thomas McNulty
—
—
Project Wine Packaging
Te rm Spring 2016
M ate ri a l s Gold Foil Rubdown White Rubdown Green Satin Spray Paint Burgundy Satin Spray Paint Black Matte Spray Paint Clear Vinyl Custom Print Adhesive Label Cricut Adhesive Gold Foil Stainless Epson Premium Presentation Paper Matte
D e live ra b l e s 3 Bottles
S of t wa re
PA G E » 26
1 Case
P R O J E C T T I T L E » H U M A N I TA S
� HUMANITAS ┐
01»
Objective Rebrand a wine label by evaluating existing packaging systems related to the target audience and marketplace.
02»
Background Humanitas was chosen for their unique approach to quality wines with heart. This company is named after a Latin virtue, and their slogan "Drink Charitably" refers to Cicero's call for health, prosperity, and safety of all men. Founder Judd Wallenbrock started making wine from the best grapes in a humble shed he called his "Shed-Teau." Humanitas grew out of its' shed when it joined The Good Life Wine Collective in 2014. With this growth they support the greater community with a proceed of profits going towards breast cancer research, poverty relief, food banks, and conservation efforts.
Key Adjectives 01» C h a r i t y 02» C o m m u n i t y 0 3 » Quality
Ta r g e t A u d i e n c e 01» 2 1 + ye a r s 02» Wi n e E n t h u s i a s t s 03» M i l l e n n i a l s
Ty p e f a c e
Color Palette
0 1 » Av e n i r
01» C 5 8 M 5 4 Y 5 4 K 8
02» B a s i l i a C o m
02» C 0 M 9 9 Y 7 3 K 6 0
03» I TC N ew B a s ke r v i l l e
03» C 0 M 7 5 Y 8 3 K 4 2
04» C e r vo
04» C 4 8 M 0 Y 1 0 0 K 3 7 05» C 6 2 M 0 Y 1 0 0 K 6 0 06» C 4 0 M 2 8 Y 5 K 0
PA G E » 27
░░░░░» ░
V E R S E D » N O E L L E M AT E O
01 02 03 04 05 06 07 08 09
PA G E » 28
SELECTED WORK»
P R O J E C T T I T L E » H U M A N I TA S
PA G E » 29
░░░░░» ░
V E R S E D » N O E L L E M AT E O
01 02 03 04 05 06 07 08 09
PA G E » 30
SELECTED WORK»
P R O J E C T T I T L E » H U M A N I TA S
PA G E » 31
░░░░░» ░
V E R S E D » N O E L L E M AT E O
01 02 03 04 05 06 07 08 09
PA G E » 32
SELECTED WORK»
P R O J E C T T I T L E » H U M A N I TA S
PA G E » 33
░░░░░» ░
V E R S E D » N O E L L E M AT E O
01 02 03 04 05 06 07 08 09
PA G E » 34
SELECTED WORK»
P R O J E C T T I T L E » H U M A N I TA S
PA G E » 35
░░░░░» ░
V E R S E D » N O E L L E M AT E O
01 02 03 04 05 06 07 08 09
PA G E » 38
SELECTED WORK»
P R O J E C T T I T L E » H U M A N I TA S
PA G E » 39
░░░░░» ░
V E R S E D » N O E L L E M AT E O
01 02 03 04 05 06 07 08 09
SELECTED WORK»
P R O J E C T T I T L E » H U M A N I TA S
PA G E » 41
SELECTED WORK»
P R O J E C T T I T L E » H U M A N I TA S
PA G E » 43
░░░░░» ░
V E R S E D » N O E L L E M AT E O
01 02 03 04 05 06 07 08 09
PA G E » 44
SELECTED WORK»
PA G E » 45
░░░░░» ░
V E R S E D » N O E L L E M AT E O
01 02 03 04 05 06 07 08 09
Color Your World»
PA G E » 46
SELECTED WORK»
PROJECT TITLE» ENCHROMA
� ENCHROMA ┐
Key Adjectives 01» Vi v i d 02» N e ce s s a r y 03» C o l o r f u l
Ta r g e t A u d i e n c e 01» O p to m e t r i s t s 0 2 » E y e We a r Ve n d o r s
Color Palette 01» C 6 2 M 4 6 Y 4 5 K 1 3 02» C 7 0 M 0 Y 1 1 K 0 03» C 0 M 8 3 Y 9 2 K 1 2
PA G E » 47
░░░░░» ░
V E R S E D » N O E L L E M AT E O
01 02 03 04 05 06 07 08 09
Color Your World»
SELECTED WORK»
Co u r s e Visual Systems 1
I n s t r u c to r Christoph Opperman
—
—
P roje c t Capabilities Brochure
Te rm Spring 2016
M ate ri a l s Red Transcolor Film RedRiver 45 lb. Zeppelin Semi Gloss Double-sided Grafix Clear Ink Jet Film
D e live ra b l e s 1 Brochure
S of t wa re
PA G E » 48
1 Envelope
PROJECT TITLE» ENCHROMA
� ENCHROMA ┐
01»
Objective Demonstrate visual and conceptual fluency.
02»
Background EnChroma was chosen for the practical technological development of glasses that help color blind people see colors more vividly. Research found that one-in-twenty men are color blind, and one-in-two hundred women are color blind. Many potential customers would benefit from EnChroma in their daily lives with tasks such as driving with the ability to see stoplights correctly. Don McPherson, Ph.D. in Glass Science at Alfred University, discovered EnChroma lenses that filter and segment light into distinguishable categories of visible color light waves.
Key Adjectives 01» Vi v i d 02» N e ce s s a r y 03» C o l o r f u l
Ta r g e t A u d i e n c e 01» O p to m e t r i s t s 0 2 » E y e We a r Ve n d o r s
The concept was to prove that the glasses work, through the overlap and segmenting of color in images and type.
Ty p e f a c e
Color Palette
0 1 » Av e n i r
01» C 6 2 M 4 6 Y 4 5 K 1 3
02» B a s i l i a C o m
02» C 7 0 M 0 Y 1 1 K 0 03» C 0 M 8 3 Y 9 2 K 1 2
PA G E » 49
░░░░░» ░
V E R S E D » N O E L L E M AT E O
01 02 03 04 05 06 07 08 09
PA G E » 50
SELECTED WORK»
PROJECT TITLE» ENCHROMA
PA G E » 51
░░░░░» ░
V E R S E D » N O E L L E M AT E O
01 02 03 04 05 06 07 08 09
PA G E » 52
SELECTED WORK»
PROJECT TITLE» ENCHROMA
PA G E » 53
░░░░░» ░
V E R S E D » N O E L L E M AT E O
01 02 03 04 05 06 07 08 09
PA G E » 54
SELECTED WORK»
PROJECT TITLE» ENCHROMA
PA G E » 55
░░░░░» ░
V E R S E D » N O E L L E M AT E O
01 02 03 04 05 06 07 08 09
PA G E » 56
SELECTED WORK»
PROJECT TITLE» ENCHROMA
PA G E » 57
░░░░░» ░
V E R S E D » N O E L L E M AT E O
01 02 03 04 05 06 07 08 09
PA G E » 58
SELECTED WORK»
PROJECT TITLE» ENCHROMA
PA G E » 59
░░░░░» ░
V E R S E D » N O E L L E M AT E O
01 02 03 04 05 06 07 08 09
PA G E » 60
SELECTED WORK»
PROJECT TITLE» ENCHROMA
PA G E » 61
░░░░░» ░
V E R S E D » N O E L L E M AT E O
01 02 03 04 05 06 07 08 09
The Measure of You»
PA G E » 62
SELECTED WORK»
PROJECT TITLE» SEAMLESS
� SEAMLESS
┐
Key Adjectives 01» C o nve n i e n t 02» F u n 03» Fa s h i o n a b l e
Ta r g e t A u d i e n c e 01» 1 8 - 4 0 ye a r s 0 2 » Wo m e n 03» Fa s h i o n i s t a s
Color Palette 01» C 5 9 M 0 Y 3 5 K 0 02» C 0 M 0 Y 0 K 1 0 0 03» C 0 M 1 0 Y 1 0 0 K 0
PA G E » 63
░░░░░» ░
V E R S E D » N O E L L E M AT E O
01 02 03 04 05 06 07 08 09
The Measure of You»
SELECTED WORK»
Co u r s e Graphic Design 2 —
—
P roje c t Ideation
Te rm Summer 2015
M ate ri a l s RedRiver 50 lb. Premium Matte RedRiver 32 lb. Premium Matte
D e live ra b l e s 1 Brochure
S of t wa re
PA G E » 64
I n s t r u c to r David Hake
1 Mailer
PROJECT TITLE» SEAMLESS
� SEAMLESS
01»
Objective Create and brand a novel product or service.
02»
Background Seamless is a service created as an application used by online retailers to help customers check size and fit digitally to alleviate concerns when buying online. The brochure serves to promote and educate the use of the application. The motif of rules and measurements help to express the concept. The measuring tape around the brochure and mailer function as measurements for scale when taking a photo for the application
┐
Key Adjectives 01» C o nve n i e n t 02» F u n 03» Fa s h i o n a b l e
Ta r g e t A u d i e n c e 01» 1 8 - 4 0 ye a r s 0 2 » Wo m e n 03» Fa s h i o n i s t a s
Ty p e f a c e
Color Palette
0 1 » Av e n i r LT S t d
01» C 5 9 M 0 Y 3 5 K 0
02» A rc h e r
02» C 0 M 0 Y 0 K 1 0 0 03» C 0 M 1 0 Y 1 0 0 K 0
PA G E » 65
░░░░░» ░
V E R S E D » N O E L L E M AT E O
01 02 03 04 05 06 07 08 09
PA G E » 66
SELECTED WORK»
PROJECT TITLE» SEAMLESS
PA G E » 67
░░░░░» ░
V E R S E D » N O E L L E M AT E O
01 02 03 04 05 06 07 08 09
PA G E » 68
SELECTED WORK»
PROJECT TITLE» SEAMLESS
PA G E » 69
░░░░░» ░
V E R S E D » N O E L L E M AT E O
01 02 03 04 05 06 07 08 09
PA G E » 70
SELECTED WORK»
PROJECT TITLE» SEAMLESS
PA G E » 71
░░░░░» ░
V E R S E D » N O E L L E M AT E O
01 02 03 04 05 06 07 08 09
PA G E » 72
PROJECT TITLE» SEAMLESS
PA G E » 73
░░░░░» ░
V E R S E D » N O E L L E M AT E O
01 02 03 04 05 06 07 08 09
PA G E » 74
SELECTED WORK»
PROJECT TITLE» SEAMLESS
PA G E » 75
░░░░░» ░
V E R S E D » N O E L L E M AT E O
01 02 03 04 05 06 07 08 09
PA G E » 76
SELECTED WORK»
PROJECT TITLE» SEAMLESS
PA G E » 77
░░░░░» ░
V E R S E D » N O E L L E M AT E O
01 02 03 04 05 06 07 08 09
Aged 70 Million Years»
PA G E » 78
SELECTED WORK»
PROJECT TITLE» DINOSOIRÉE
� DINOSOIRÉE ┐
Key Adjectives 01» E a r t hy 02» G ro u n d e d 03» M a t u re
Ta r g e t A u d i e n c e 01» 3 0 - 6 0 ye a r s 02» E d u c a to r s 03» Fo s s i l E n t h u s i a s t s
Color Palette 01» C 4 8 M 1 Y 7 3 K 9 02» C 1 3 M 1 4 Y 2 5 K 7 1 03» C 1 3 M 1 4 Y 2 5 K 0
PA G E » 79
░░░░░» ░
V E R S E D » N O E L L E M AT E O
01 02 03 04 05 06 07 08 09
Aged 70 Million Years»
SELECTED WORK»
Co u r s e Graphic Design 2
I n s t r u c to r David Hake
—
—
P roje c t Event Collateral
Te rm Summer 2015
M ate ri a l s Epson Cold Press Natural RedRiver 50 lb. premium matte RedRiver 32 lb. premium matte
D e live ra b l e s 1 Brochure
S of t wa re
PA G E » 80
1 Mailer
1 Poster
1 Business Card
PROJECT TITLE» DINOSOIRÉE
� DINOSOIRÉE ┐
01»
Objective Create a promotional campaign for an original event.
02»
Background The promoted event combines the auction of fossils and wine for the benefit of academic knowledge and research. The creation and development of the venue and audience was inspired by museum events and education.
Key Adjectives 01» E a r t hy 02» G ro u n d e d 03» M a t u re
Ta r g e t A u d i e n c e 01» 3 0 - 6 0 ye a r s 02» E d u c a to r s 03» Fo s s i l E n t h u s i a s t s
Ty p e f a c e
Color Palette
01» A rc h e r
01» C 4 8 M 1 Y 7 3 K 9
02» G o t h a m
02» C 1 3 M 1 4 Y 2 5 K 7 1 03» C 1 3 M 1 4 Y 2 5 K 0
PA G E » 81
░░░░░» ░
V E R S E D » N O E L L E M AT E O
01 02 03 04 05 06 07 08 09
PA G E » 82
SELECTED WORK»
PROJECT TITLE» DINOSOIRÉE
PA G E » 83
░░░░░» ░
V E R S E D » N O E L L E M AT E O
01 02 03 04 05 06 07 08 09
PA G E » 84
SELECTED WORK»
PROJECT TITLE» DINOSOIRÉE
PA G E » 85
DINOSOIRÉE
AGED
70
MYA
CABERNET SAURVIGNON
Reserve | Limited Release Donkey & Goat Wineries
PROJECT TITLE» DINOSOIRÉE
PA G E » 87
░░░░░» ░
V E R S E D » N O E L L E M AT E O
01 02 03 04 05 06 07 08 09
PA G E » 88
SELECTED WORK»
PROJECT TITLE» DINOSOIRÉE
PA G E » 89
░░░░░» ░
V E R S E D » N O E L L E M AT E O
01 02 03 04 05 06 07 08 09
PA G E » 90
SELECTED WORK»
PROJECT TITLE» DINOSOIRÉE
PA G E » 91
░░░░░» ░
V E R S E D » N O E L L E M AT E O
01 02 03 04 05 06 07 08 09
PA G E » 92
SELECTED WORK»
PROJECT TITLE» DINOSOIRÉE
PA G E » 93
░░░░░» ░
V E R S E D » N O E L L E M AT E O
01 02 03 04 05 06 07 08 09
PA G E » 94
SELECTED WORK»
PROJECT TITLE» DINOSOIRÉE
CONTENTS Itinerary, Food, Wine & Fossil Selection
2
Williams Selyem Pinot Grigio 2007 & Hadrosaurus
10
Dinosoirée’s Cabernet Sauvignon & Albertosaurus
4
Grgich Hills Sauvignon Blanc 2012 & Prognathodon Giganteus
12
St. Innocent Zenith Vineyard Pinot Noir 2009 & Californosaurus
6 Laurent-Perrier Millésime Brut Sparkling 2004 & Canadian Ammolite
14
A. Christmann Riesling 2002 & Madagascan Ammonite
8 References
16
PA G E » 95
░░░░░» ░
V E R S E D » N O E L L E M AT E O
01 02 03 04 05 06 07 08 09
PA G E » 96
SELECTED WORK»
PROJECT TITLE» DINOSOIRÉE
PA G E » 97
░░░░░» ░
V E R S E D » N O E L L E M AT E O
01 02 03 04 05 06 07 08 09
PA G E » 98
SELECTED WORK»
PROJECT TITLE» DINOSOIRÉE
PA G E » 99
░░░░░» ░
V E R S E D » N O E L L E M AT E O
01 02 03 04 05 06 07 08 09
Flavors of the World»
PA G E » 100
SELECTED WORK»
PROJECT TITLE» LUPICIA
� LUPICIA
┐
Key Adjectives 01» H e r i t a g e 02» D e l i c a te 03» P ro u d
Ta r g e t A u d i e n c e 01» 2 0 - 3 0 ye a r s 0 2 » Wo m e n 0 3 » Te a E n t h u s i a s t s
Color Palette 01» C 4 1 M 0 Y 3 0 K 0 02» C 6 M 8 4 Y 5 7 K 0 03» C 0 M 1 0 Y 2 8 K 0
PA G E » 101
░░░░░» ░
V E R S E D » N O E L L E M AT E O
01 02 03 04 05 06 07 08 09
Flavors of the World»
SELECTED WORK»
Co u r s e Package Design 1 —
—
P roje c t Gift Set Packaging
Te rm Spring 2015
M ate ri a l s Epson Cold Press Natural Coral Satin Ribbon Cancun Green Satin Ribbon Black Satin Ribbon Black Matte Spray Paint Tea Tins Tea Strainer Basswood Wood Glue
D e live ra b l e s 3 Cans
S of t wa re
PA G E » 102
I n s t r u c to r Kathrin Blatter
1 Box
PROJECT TITLE» LUPICIA
� LUPICIA
01»
Objective Create a gift set demonstrating knowledge of process and materials that faithfully embody brand and concept.
02»
Background LUPICIA originates from a black tea specialty shop called “L’epicier” (grocery store in French) that merged with a green tea specialty shop called “Lu Pi Cha En,” (jade green tea garden in Chinese). LUPICIA's vision is the blending of cultures to spread the many wonderful flavors of tea and culture throughout the world. The theme for the promotion is "Women in History," and focuses on three key women in history, each from a unique time period and background.
┐
Key Adjectives 01» H e r i t a g e 02» D e l i c a te 03» P ro u d
Ta r g e t A u d i e n c e 01» 2 0 - 3 0 ye a r s 0 2 » Wo m e n 0 3 » Te a E n t h u s i a s t s
Ty p e f a c e
Color Palette
01» Ad o b e C a s l o n P ro
01» C 4 1 M 0 Y 3 0 K 0
02» L e c ke r l i O n e
02» C 6 M 8 4 Y 5 7 K 0 03» C 0 M 1 0 Y 2 8 K 0
PA G E » 103
░░░░░» ░
V E R S E D » N O E L L E M AT E O
01 02 03 04 05 06 07 08 09
PA G E » 104
SELECTED WORK»
PROJECT TITLE» LUPICIA
PA G E » 105
░░░░░» ░
V E R S E D » N O E L L E M AT E O
01 02 03 04 05 06 07 08 09
PA G E » 106
PROJECT TITLE» LUPICIA
PA G E » 107
░░░░░» ░
V E R S E D » N O E L L E M AT E O
01 02 03 04 05 06 07 08 09
PA G E » 108
SELECTED WORK»
PROJECT TITLE» LUPICIA
PA G E » 109
░░░░░» ░
V E R S E D » N O E L L E M AT E O
01 02 03 04 05 06 07 08 09
PA G E » 110
SELECTED WORK»
PROJECT TITLE» LUPICIA
PA G E » 111
░░░░░» ░
V E R S E D » N O E L L E M AT E O
01 02 03 04 05 06 07 08 09
PA G E » 112
SELECTED WORK»
PROJECT TITLE» LUPICIA
PA G E » 113
░░░░░» ░
V E R S E D » N O E L L E M AT E O
01 02 03 04 05 06 07 08 09
Healthy Habits & Habitat»
PA G E » 114
SELECTED WORK»
PROJECT TITLE» GUT MICROBIOME
┐
� GUT
MICROBIOME
Key Adjectives 01» P l a y f u l 02» O r g a n i c 03» C l e a n
Ta r g e t A u d i e n c e 01» 2 0 + y e a r s 02» P a r e n t s 03» H e a l t h C o n s c i o u s
Color Palette 01» C 3 5 M 8 Y 8 5 K 0 02» C 0 M 2 3 Y 1 0 0 K 0 03» C 0 M 5 0 Y 1 0 0 K 0 04» C 0 M 6 9 Y 1 0 0 K 1 4 05» C 0 M 6 9 Y 1 0 0 K 6 3 06» C 1 0 0 M 1 4 Y 3 9 K 0 07» C 1 0 0 M 6 9 Y 3 9 K 0
PA G E » 115
░░░░░» ░
V E R S E D » N O E L L E M AT E O
01 02 03 04 05 06 07 08 09
Healthy Habits & Habitat»
SELECTED WORK»
Co u r s e Typography 2
I n s t r u c to r Ariel Grey
—
—
P roje c t Exploring Typography
Te rm Fall 2015
M ate ri a l s Magnifying bookmark RedRiver 50 lb. Premium Matte RedRiver 32 lb. Premium Matte Grafix Clear Ink Jet Adhesive Film Epson Cold Press Natural
D e live ra b l e s 1 Book
S of t wa re
PA G E » 116
2 Bookmarks
PROJECT TITLE» GUT MICROBIOME
┐
� GUT
MICROBIOME
01»
Objective Design a book based on a scientific topic, while demonstrating attention to detail and layout flow.
02»
Background The human gut microbiome is complex with evolving discoveries in the field. Guts have a habitat of bacteria that help to maintain our physical and mental health. Only recently has technology been advanced enough to explore the tiny details that help us thrive. To create a coherent message using imagery of guts, bacteria, and food—the refined layouts needed to be approachable with simple and vibrant vector art.
Key Adjectives 01» P l a y f u l 02» O r g a n i c 03» C l e a n
Ta r g e t A u d i e n c e 01» 2 0 + y e a r s 02» P a r e n t s 03» H e a l t h C o n s c i o u s
Ty p e f a c e
Color Palette
01» C h a p a r ra l P ro
01» C 3 5 M 8 Y 8 5 K 0
02» D e l m
02» C 0 M 2 3 Y 1 0 0 K 0 03» C 0 M 5 0 Y 1 0 0 K 0 04» C 0 M 6 9 Y 1 0 0 K 1 4 05» C 0 M 6 9 Y 1 0 0 K 6 3 06» C 1 0 0 M 1 4 Y 3 9 K 0 07» C 1 0 0 M 6 9 Y 3 9 K 0
PA G E » 117
░░░░░» ░
V E R S E D » N O E L L E M AT E O
01 02 03 04 05 06 07 08 09
PA G E » 118
SELECTED WORK»
PROJECT TITLE» GUT MICROBIOME
PA G E » 119
░░░░░» ░
V E R S E D » N O E L L E M AT E O
01 02 03 04 05 06 07 08 09
PA G E » 120
SELECTED WORK»
PROJECT TITLE» GUT MICROBIOME
PA G E » 121
░░░░░» ░
V E R S E D » N O E L L E M AT E O
01 02 03 04 05 06 07 08 09
PA G E » 122
SELECTED WORK»
PROJECT TITLE» GUT MICROBIOME
PA G E » 123
░░░░░» ░
V E R S E D » N O E L L E M AT E O
01 02 03 04 05 06 07 08 09
PA G E » 124
SELECTED WORK»
PROJECT TITLE» GUT MICROBIOME
PA G E » 125
░░░░░» ░
V E R S E D » N O E L L E M AT E O
01 02 03 04 05 06 07 08 09
PA G E » 126
SELECTED WORK»
PROJECT TITLE» GUT MICROBIOME
PA G E » 127
░░░░░» ░
V E R S E D » N O E L L E M AT E O
01 02 03 04 05 06 07 08 09
PA G E » 128
SELECTED WORK»
PROJECT TITLE» GUT MICROBIOME
PA G E » 129
░░░░░» ░
V E R S E D » N O E L L E M AT E O
01 02 03 04 05 06 07 08 09
PA G E » 130
SELECTED WORK»
PROJECT TITLE» GUT MICROBIOME
PA G E » 131
░░░░░» ░
V E R S E D » N O E L L E M AT E O
01 02 03 04 05 06 07 08 09
Beauty Beyond the Surface»
PA G E » 132
SELECTED WORK»
PROJECT TITLE» AZURE
┐
� AZURE
Key Adjectives 01» S l e e k 02» M o d e r n 03» F u n c t i o n a l
Ta r g e t A u d i e n c e 01» 1 8 + ye a r s 02» U p p e r M i d d l e C l a s s 03» Ad ve n t u re r s
Color Palette 01» C 1 0 0 M 0 Y 0 K 0 02» C 3 5 M 0 Y 2 2 K 0 03» C 9 4 M 3 Y 3 2 K 0 04» C 1 0 0 M 4 2 Y 5 1 K 2 0 05» C 9 3 M 8 4 Y 2 9 K 1 6 06» C 7 6 M 8 4 Y 2 9 K 1 6 07» C 0 M 1 0 0 Y 0 K 0 08» C 0 M 9 1 Y 9 2 K 0
PA G E » 133
░░░░░» ░
V E R S E D » N O E L L E M AT E O
01 02 03 04 05 06 07 08 09
Beauty Beyond the Surface»
SELECTED WORK»
Co u r s e Package Design 4
I n s t r u c to r Thomas McNulty
—
—
P roje c t Sub-brand Packaging
Te rm Fall 2016
M ate ri a l s Silver Metallic Spray Metallic Perfume Bottles Plastic Cosmetic Tubes Plastic Cosmetic Cream Jars Grafix Clear Ink Jet Film FinestraArt Premium Pearl Photo Paper Moab Slickrock Metallic Silver 300 Photo Paper
D e live ra b l e s 18 Skin Care Packaging
S of t wa re
PA G E » 134
6 Soap Packaging
2 Dental Care Packaging
PROJECT TITLE» AZURE
┐
� AZURE
01»
Objective Create a sub-brand that does not exist under a currently existing major brand. Examine the marketing and branding of a product line.
02»
Background A month trip in space inspired the creation of a brand under SpaceX, for near future cruise vacation packages. Research conducted was concentrated on the past, present, and future of living in space. Sixty3 branding was created in collaboration with Noor Ashi, Mike Gomez, Zahra Ilyas, Karen Song, Carl Vallin, and Robert Walter. This chapter focuses on Azure, the beauty line for Sixty3.
Key Adjectives 01» S l e e k 02» M o d e r n 03» F u n c t i o n a l
Ta r g e t A u d i e n c e 01» 1 8 + ye a r s 02» U p p e r M i d d l e C l a s s 03» Ad ve n t u re r s
Ty p e f a c e
Color Palette
01» H a a s U n i c a
01» C 1 0 0 M 0 Y 0 K 0
02» G l y p h a
02» C 3 5 M 0 Y 2 2 K 0 03» C 9 4 M 3 Y 3 2 K 0 04» C 1 0 0 M 4 2 Y 5 1 K 2 0 05» C 9 3 M 8 4 Y 2 9 K 1 6 06» C 7 6 M 8 4 Y 2 9 K 1 6 07» C 0 M 1 0 0 Y 0 K 0 08» C 0 M 9 1 Y 9 2 K 0
PA G E » 135
PROJECT TITLE» AZURE
PA G E » 137
PROJECT TITLE» AZURE
PA G E » 139
░░░░░» ░
V E R S E D » N O E L L E M AT E O
01 02 03 04 05 06 07 08 09
PA G E » 140
SELECTED WORK»
PROJECT TITLE» AZURE
PA G E » 141
░░░░░» ░
V E R S E D » N O E L L E M AT E O
01 02 03 04 05 06 07 08 09
PA G E » 142
SELECTED WORK»
PROJECT TITLE» AZURE
PA G E » 143
░░░░░» ░
V E R S E D » N O E L L E M AT E O
01 02 03 04 05 06 07 08 09
PA G E » 144
SELECTED WORK»
PROJECT TITLE» AZURE
PA G E » 145
░░░░░» ░
V E R S E D » N O E L L E M AT E O
01 02 03 04 05 06 07 08 09
PA G E » 146
SELECTED WORK»
PROJECT TITLE» AZURE
PA G E » 147
░░░░░» ░
V E R S E D » N O E L L E M AT E O
01 02 03 04 05 06 07 08 09
PA G E » 148
SELECTED WORK»
PROJECT TITLE» AZURE
PA G E » 149
░░░░░» ░
V E R S E D » N O E L L E M AT E O
01 02 03 04 05 06 07 08 09
PA G E » 150
SELECTED WORK»
PROJECT TITLE» AZURE
PA G E » 151
░░░░░» ░
V E R S E D » N O E L L E M AT E O
01 02 03 04 05 06 07 08 09
PA G E » 152
SELECTED WORK»
PROJECT TITLE» AZURE
PA G E » 153
░░░░░» ░
V E R S E D » N O E L L E M AT E O
01 02 03 04 05 06 07 08 09
Small Town, Major League»
PA G E » 154
SELECTED WORK»
P R O J E C T T I T L E » T E M P E D I A B L O S TA D I U M
┐
� TEMPE
DIABLO STADIUM
Key Adjectives 01» L o c a l 02» Fa m i l y 03» P ro f e s s i o n a l
Ta r g e t A u d i e n c e 01» A l l Ag e s 02» B a s e b a l l Fa n s 0 3 » Te a m O w n e r
Color Palette 01» C 0 M 1 0 0 Y 6 5 K 1 5 02» C 0 M 1 0 0 Y 6 5 K 2 0 03» C 0 M 1 0 0 Y 6 5 K 4 7 04» C 5 M 0 Y 0 K 4 05» C 5 M 0 Y 0 K 2 0 06» C 1 0 0 M 6 0 Y 0 K 5 6
PA G E » 155
░░░░░» ░
V E R S E D » N O E L L E M AT E O
01 02 03 04 05 06 07 08 09
Small Town, Major League»
SELECTED WORK»
Co u r s e Strategies for Branding —
—
P roje c t Graphic Standards Manual
Te rm Spring 2016
M ate ri a l s Case Bound Heavy Weight Matte Paper
D e live ra b l e 1 Graphic Standard Manual
S of t wa re
PA G E » 156
I n s t r u c to r Thomas McNulty
P R O J E C T T I T L E » T E M P E D I A B L O S TA D I U M
┐
� TEMPE
DIABLO STADIUM
01»
Objective Create a corporate identity system.
02»
Background The first step was to research core values of the chosen brand, which can be leveraged for the creation of new opportunities. Tempe Diablo Stadium was chosen as the current design does not reflect its' place as the Major League Baseball's summer training grounds of the Los Angeles Angels of Anaheim.
Key Adjectives 01» L o c a l 02» Fa m i l y 03» P ro f e s s i o n a l
Ta r g e t A u d i e n c e 01» A l l Ag e s 02» B a s e b a l l Fa n s 0 3 » Te a m O w n e r
Ty p e f a c e
Color Palette
01» G o t h a m
01» C 0 M 1 0 0 Y 6 5 K 1 5
02» C e r vo
02» C 0 M 1 0 0 Y 6 5 K 2 0 03» C 0 M 1 0 0 Y 6 5 K 4 7 04» C 5 M 0 Y 0 K 4 05» C 5 M 0 Y 0 K 2 0 06» C 1 0 0 M 6 0 Y 0 K 5 6
PA G E » 157
░░░░░» ░
V E R S E D » N O E L L E M AT E O
01 02 03 04 05 06 07 08 09
PA G E » 158
SELECTED WORK»
P R O J E C T T I T L E » T E M P E D I A B L O S TA D I U M
PA G E » 159
░░░░░» ░
V E R S E D » N O E L L E M AT E O
01 02 03 04 05 06 07 08 09
PA G E » 160
SELECTED WORK»
P R O J E C T T I T L E » T E M P E D I A B L O S TA D I U M
PA G E » 161
░░░░░» ░
V E R S E D » N O E L L E M AT E O
01 02 03 04 05 06 07 08 09
PA G E » 162
SELECTED WORK»
P R O J E C T T I T L E » T E M P E D I A B L O S TA D I U M
PA G E » 163
░░░░░» ░
V E R S E D » N O E L L E M AT E O
01 02 03 04 05 06 07 08 09
PA G E » 164
SELECTED WORK»
P R O J E C T T I T L E » T E M P E D I A B L O S TA D I U M
PA G E » 165
░░░░░» ░
V E R S E D » N O E L L E M AT E O
01 02 03 04 05 06 07 08 09
SELECTED WORK»
P R O J E C T T I T L E » T E M P E D I A B L O S TA D I U M
░░░░░» ░
V E R S E D » N O E L L E M AT E O
01 02 03 04 05 06 07 08 09
PA G E » 168
SELECTED WORK»
P R O J E C T T I T L E » T E M P E D I A B L O S TA D I U M
PA G E » 169
░░░░░» ░
V E R S E D » N O E L L E M AT E O
01 02 03 04 05 06 07 08 09
PA G E » 170
SELECTED WORK»
P R O J E C T T I T L E » T E M P E D I A B L O S TA D I U M
PA G E » 171
░░░░░» ░
V E R S E D » N O E L L E M AT E O
01 02 03 04 05 06 07 08 09
PA G E » 172
SELECTED WORK»
� THANK YOU ┐
01»
Family & Friends To my parents, thank you for always supporting all my dreams. To my brother, thank you for supporting me on all-nighters with calming music playlists. To the Prasad Family, thank you for supporting me like family. Everyone, thanks for supporting years of blood, sweat, and tears.
02»
Instructors A special thanks goes to Dir. Mary Scott for overseeing the development of this portfolio, and pushing me to my fullest extent of my capabilities. To instructors Kathrin Blatter, Hannah Coward, Ariel Grey, David Hake, Thomas McNulty, and Chistoph Oppermann— thank you all for your expert guidance.
Academy of Art University 79 New Montgomery Street San Francisco, CA 94105 School of Graphic Design
Course & Instructor Senior Portfolio Mary Scott
Student Noelle Mateo +1 925.353.7290 noellemateo@gmail.com noellemateo.com
Photography Noelle Mateo Canon EOS Rebel T3i P a g e 1 3 6 – 1 3 7, Wa l l u p . n e t Page 138–139, Hair Design by Jacqueline Sanchez
Ty p e f a c e s Gotham Apercu Andale Mono
Software Adobe Creative Cloud
Print & Publishing Blurb
Cover Stock Cover Stock
Te x t S t o c k P r e m i u m M a t t e 1 0 0 # Te x t