Corporate Identity and Packaging Manual V 1.1 Jan 2011
1- Logo 1.1-Logo Measurements 1.2- Logo reductions 1.3- Logo lettering 1.4- Logo rules and restrictions
2-Typography 2.1- Typeface schemes
3- Packaging symbols 4- Packaging Box 4.1- Diagonal logic 4.2- Colour codes 4.3- Box Types: 4.3.1- Box window type 4.3.2- Classic box tyoe 4.3.3- Box sticker type
5- Examples
5.1- Decorative 5.2- Specific use 5.3- Technical (thin box)
6-Hang Tag
1.1- Logo
Measurements The Lumit logo should always be used with the tagline on a white background
1.2- Logo Reductions The lumit logo should always be used with the tagline except in sizes bellow 15mm heigh
Minimum 15 mm heigh with tagline
15 mm
Minimum15 mm lenght without tagline 15 mm
1.3- Logo Lettering Version In some cases such as colored backgrounds or as an alternative to avoid repetitive use of the tradicional logo, this version of simple lettering should be used. Exclusively for use in box lateral packaging.
10 mm
1.4- Logo Rules & Restrictions Use of lettering version logo in colored backgrounds
Use of logo (black version) and in colored backgrounds (white only)
Do not use color in lettering version logo
Do not use other colors for logo or mix it with colored backgrounds
Do not distort, rotate or add stroke or others effects to the logo.
2- Typography
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0 Myriad Pro Bold Condensed (titles and product reference names)
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890 Myriad Pro Condensed (tagline and product symbols only)
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890 Myriad Pro Regular technical data (Portuguese)
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890 Myriad Pro Bold technical data (English) only
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890 Myriad Pro Light (technical data Spanish) only
2.1-Typeface Schemes
7Y y
y
y
The proportions of the lumit logo in the box are defined by 1/7 of its box measurements. 7Y
Once defined the lumit logo size, please guide from one of the 3 following size schemes.
7Y
Size 01
All new references should obey to the following type scales and proportions. The old references should apply as examples showed in this manual. Respect the minimum measurements.
Myriad Pro Condensed Bold 65 Pt. Should paragraph break if bigger than technical data paragraph
Myriad Pro Condensed Bold 35 Pt Myriad Pro Bold 22 Pt Myriad Pro Regular 22pt Myriad Pro Light 22 pt
Serie Name 0 0 Technical data English Descrição técnica Português Descrición tecnica Español
Size 02
Warning: If the product hasn’t got any Serie Name the reference number should be put on its place (see examples for further details)
Serie Name
Myriad Pro Condensed Bold 48 Pt. Should paragraph break if bigger than technical data paragraph
0 0
Myriad Pro Condensed Bold 26 Pt
Technical data English Descrição técnica Português Descrición tecnica Español
Myriad Pro Bold 16 Pt Myriad Pro Regular 16pt Myriad Pro Light 16pt
Respect the minimum measurements (size 3).
Size 03 (MINIMUM)
Serie Name
Myriad Pro Condensed Bold 32 Pt. Should paragraph break if bigger than technical data paragraph
0 0
Myriad Pro Condensed Bold 18 Pt
Technical data English Descrição técnica Português Descrición tecnica Español
Myriad Pro Bold 8 Pt Myriad Pro Regular 8 pt Myriad Pro Light 8 pt
3- Product Symbols
ENERGY SAVER BULB SYMBOL Whenever a energy saver lamp is used
Each product should have in box its products symbols. Please respect minimum measurements and do NOT distort artwork The maximum size should be proporcional with the lumit logo measurement rule (1/7)
This symbol should ALWAYS align to bottom right to the box front and right to the other symbols (please check following examples for further detais)
min= 40 mm
E14 & E27 SYMBOLS For use in E14 and E27 sockets. Please consider always bulbs quantity in your model lamp
For further details consider following examples and product technical data.
min= 18 mm
min= 10 mm
GU10 SYMBOL Whenever a bulb GU10 230v is used and included
G9 SYMBOL Whenever the bulb G9 halogen energy saver is used and included.
min= 35 mm
min= 19 mm
min= 35 mm
OPTIMIZED CLASS SYMBOL Whenever a better energy class of bulb is used.
MR16 SYMBOL Whenever a bulb MR16 is used and included
min= 38 mm
min= 19 mm
BULB INCLUED SYMBOL Whenever a bulb is included (except GU10, MR16 and Bi-Pin).
BI-PIN SYMBOL Whenever a bulb Bi-Pin is used and included
min= 42 mm min= 21 mm
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4.1 Packaging Diagonal y
y
ALL the Lumit packaging is compound by a diagonal. The angle should be defined by the proportions of each face box.
7Y
7Y
Some exceptions could apply. See study cases examples (4.4) for further details
7Y
Main box face. Start diagonal from here. The coloured part should ALWAYS be oriented from left to right
The Lumit Logo should ALWAYS be aligned to the left of the main box face
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4.1 Packaging Diagonal STANDARD BOX EXAMPLE (3.2)
Rotate 90 ยบ reference name and technical data on the top The Lumit Logo should ALWAYS be aligned to the left of the main box face
Product description technical data
Reference Name
All the packaging is compose by a diagonal defined by the proportions of each face box. Some exceptions could apply. Please see study cases examples for further details.
Serie Name 112325020 Techinal data English
Insert Packaging Symbols here (White 50% transparency)
Product description technical data
Reference Name
LUMIT Lettering logo version should figure ALWAYS and ONLY in the top and back face of the box
Standard product symbols. Obligatory in every product boxes. Place linedraw above
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10 mm
4.2Packaging Colour Codes Feel free to contact our technical services if further information is required
The Lumit products are divided in 4 main sections, distingued by the following colours
TECHNICAL: Led, focus, downlights, etc
SEA BREEZE
C-55/M-0/Y-55/K-0
DECORATIVE: Appliable to all the modern collection. From acrylic to glass models.
OLIVE GARDEN: Outdoor lamp products
C-60M-25/Y-100/K-0
DEEP RED SPECIFIC: Specific use (Kitchen and Office) models
C-0/M-100/Y-100/K-10
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4.3 BOX TYPES
4.3.1 Window box type This should be the Lumit main product box. The construction of the window shoud always respect the diagonal of the box. The window shoud be placed in the front, in order to present the most relevant part of the product. In the back part of the box, please apply the same rules of the standard box (4.3.2) The window can assume different sizes and positions.. In the front part of the box, but ALWAYS respecting the diagonal and choosing the best location in order to gain product visibilty
Sky is the Lumit. Sky is the Lumit.
0 230 V ~50Hz 1xE27 Max- 3U15W
0 230 V ~50Hz 1xE27 Max- 3U15W
Sky is the Lumit.
0 230 V ~50Hz 1xE27 Max- 3U15W
Do not use upper white area ou other formats that don’t respect diagonal box. Feel free to contact our technical services if further information is required
Sky is the Lumit. Sky is the Lumit.
Sky is the Lumit.
0
0
230 V ~50Hz 1xE27 Max- 3U15W
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230 V ~50Hz 1xE27 Max- 3U15W
0 230 V ~50Hz 1xE27 Max- 3U15W
4.3 BOX TYPES
4.3.2 Classic box type In situations where the window box is not appliable the classic box should be used. Please respect all the diagonals and elements position as described in point 3.1 Feel free to contact our technical services if further information is required
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4.3 BOX TYPES
4.3.3 Sticker box type In the situations that window and classic box are not appliable, the sticker box should be used. The sticker should fill the front and back maximum front back area (A and B) The sticker alignment should ALWAYS on the bottom right of the box (D,E,F) With big dimensions (F), our brand stickers (A) could be used
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The white base box should ALWAYS be built from white glossy paper
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5- PACKAGING EXAMPLES
5.1 Decorative
230VV~50Hz ~50Hz 230 1xE27 1xE27 Max- 3U15W Max3U15W
0 0
Rotate 90 º reference name and technical data on the top
Sky isis the the Lumit. Sky Lumit.
Sky is the Lumit.
0 0 230 V ~50Hz 230 V ~50HZ 1xE27 1xE27 Max- 3U15W Max- 3U15W
Place barcode in this area
0 BRANCO
50% White transparency
CINZA PRETO VERMELHO LARANJA
On the back product reference name align bottom left LUMIT Lettering logo version should figure ALWAYS and ONLY in the top and back face of the box
Centered packshot photo in the diagonal
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LILÁS
Utilizar apenas em lâmpadas de Baixo consumo (Incluída)
Não usar com lâmpadas Incandescentes Ideal para lâmpadas economizadoras Ideal para bombillas economizadoras
0 0
Align energy saver symbol always bottom right
VERDE AZUL
230 V ~50Hz 1xE27 230 V ~50Hz 1xE27 Max- 3U15W Max- 3U15W
Insert linedraw here
AMARELO
5- PACKAGING EXAMPLES
5.2 Specific Use
Not Inclued Não incluída No Incluida
230 v - 50 Hz E14 Max 40 w
HD 0
On the back product reference name align bottom left
HD 0
White/ Branco/ Blanco Black/ Preto/ Nero Zinc/ Zinco/ Zinco Orange/ Laranja/ Naranja
Blue/ Azul/ Naranja
Not Inclued Não incluída No Incluida
230 v ~ 50 Hz E14 Max 40 w
HD 0
3 language typography scheme
HD 0
230 v ~ 50 Hz E14 Max 40 w
Rotate 90 º reference name and technical data on the top Ideal for energy saver bulbs Ideal para lâmpadas economizadoras Ideal para bombillas economizadoras
Not Inclued Não incluída No Incluida
Insert linedraw here
Place barcode in this area
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5- PACKAGING EXAMPLES
5.3 Technical EXCEPTION: When the box is too thin as example, the diagonal applys only to 3 of the 6 sides of the box as showed in B Feel free to contact our technical services if further information is required
A- NORMAL STANDARD
B- EXCEPTION TO EXTRA THIN BOX
Reference Name Product description technical data
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Calha Fluorescente T5
EGS-T5B-21W
Calha Fluorescente T5
EGS-T5B-21W
Calha Fluorescente T5
EGS-T5B-28W
Calha Fluorescente T5
EGS-T5B-28W
Calha Fluorescente T5
EGS-T5B-35W
Calha Fluorescente T5
EGS-T5B-35W
Sky is the Lumit.
Sky is the Lumit.
Place barcode in this area
Place barcode in this area
Place barcode in this area
Insert line draw here
Product tech symbols here
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Sky is the Lumit.
5- PACKAGING EXAMPLES
5.4 Sticker Decorative Box Lumit Sticker Place barcode in this area Ser 0ie0
ria
Alme
00 ~ 50 HZ
230V W 40 Max
ow k Br Dar ur: ho ColoCastan n Cor: r: Marro Colo
Proportional to 1/7 logo Vs box rule
n
Serie Almeria 00 00
230V ~ 50 Hz Max 40 W
White 50% transparency
3 Language scheme, size 8pt
Bulb not included Lâmpada não incluída Bombilla no inlcluida
Bottom right alligned 3 Language scheme, size 10pt
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Colour: Dark Brown Cor: Castanho Color: Marron
6- Hang Tag Each Lumit box must have its own hang tag. Should be printed in CLA paper 200 gr
Sky is the Lumit. 85
55
3 mm hole Reference and Bar code sticker here (centered)
85
0 0 55
PANTONE Orange 021 C
PANTONE 5497 C
35
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