(re)action by nohana seaund

(re)action_

(re)action_ (re)action_

N o h an a S e a l u n d |

(re)action_ A bodily

(r e) a c t i o n

response to or activity aroused by a stimulus.

000 | 001 | 002

| 003

| 004

| 005

| 006

| 007

school Academy of Art University School of Graphic Design designer Nohana Sealund 707.490.8472 nohanasealund@gmail.com w w w. n o h a n a s e a l u n d . c o m instructor Mary Scott bindery Blurb photography Nohana Sealund E rd m a n P h o t o title of book (re)action printer Blurb paper Mohak typography Din + Mrs.Eveas software Adobe Indesign, Illustrator, Photoshop A l l r i g h t s re s e r v e d . N o p a r t o f t h i s b o o k s h o u l d b e re p ro d u c e d w i t h o u t w r i t t e n p e r m i s s i o n f ro m N o h a n a S e a l u n d .

06 | ( r e ) a c t i o n | N ohana Sealund Port folio

project name | class | instructor | 07

000 | 001 | 002

| 003

| 004

| 005

| 006

08 | ( r e ) a c t i o n | N ohana S ealund Port folio

| 007

(re)action_ w hat is in my book? 010 _ Viviti 028_ Costco

_Bravado

_Kirkland

_Savoy

084_ Rafanelli 098_ Vs 118_ Dollar Store 132_ Benjamin Moore 142_Identity

project name | class | instructor | 09

000 |001 | 002

| 003

| 004

| 005

| 006 | 007

(re)action_ e xtreme light with color.

010 | ( r e ) a c t i o n | N ohana Sealund Port folio

V i v i t i | L i q u i d A g e n c y | K e n C o o k | 0 11

000 |001 | 002

| 003

| 004

| 005

| 006 | 007

objective The purpose of the guidelines is to introduce our identity and its look and feel, including the logo, color palette, typography, and graphic components and brand voice.

solution With every piece of communication for the guidelines we create is an opportunity to reinforce the Viviti brand. The purpose of these guidelines is to ensure that what you write is relevant, appealing and unique for our audiencesâ&#x20AC;&#x201D; and that all of our verbal communications align with our beliefs. By adding the kinetic pulse its giving that bust of energy that the Viviti brand was missing in the beginning. The pulse also helps the consumer feel the intense feeling behind the brand.

project title Viviti

key ideas Bold Pulse Bright Energy Intense

012 | ( r e ) a c t i o n | N ohana S ealund Port folio

V i v i t i | L i q u i d A g e n c y | K e n C o o k | 0 13

000 |001 | 002

| 003

| 004

| 005

| 006 | 007

014 | ( r e ) a c t i o n | N ohana Sealund Port folio

V i v i t i | L i q u i d A g e n c y | K e n C o o k | 0 15

000 | 001 | 002

| 003

| 004

| 005

| 006 | 007

016 | ( r e ) a c t i o n | N ohana S ealund Port folio

V i v i t i | L i q u i d A g e n c y | K e n C o o k | 0 17

000 | 001 | 002

| 003

| 004

| 005

| 006 | 007

018 | ( r e ) a c t i o n | N ohan a Sealund Port folio

V i v i t i | L i q u i d A g e n c y | K e n C o o k | 0 19

000 | 001 | 002

| 003

| 004

| 005

| 006 | 007

020 | ( r e ) a c t i o n | N ohana S ealund Port folio

V i v i t i | L i q u i d A g e n c y | K e n C o o k | 0 21

000 | 001 | 002

| 003

| 004

| 005

| 006 | 007

viti Identity Guidelines â&#x20AC;&#x201C; 4 February 2011

022 | ( r e ) a c t i o n | N ohana Sealund Port folio

also be combined successfully with illustrations, such as maps. In general, avoid using the graphics on their own without a connection to an image.

2.19 Visual identity system Kinetic pulse graphics

no smaller than 3" x 3" (76 x 76 mm).

A hallmark of our visual identity system is a unique graphic device we call kinetic pulse graphics. These abstract line art graphics represent the content-creating connections, both expected and unexpected, that our products enable in our customers.

Think of these graphics as the creative potential that empowers people to create and manage content in ways not previously imagined. Or think of them as the infrastructure for exploring digital possibilities.

Kinetic pulse graphics are not a substitute for or a representation of the Viviti brand. They also do not symbolize energy or a spark of inspiration. They’re much more than that.

These graphics are a distinguishing element of our visual identity but they are not required on all applications.

Viviti Identity Guidelines – 4 February 2011

V i v i t i | L i q u i d A g e n c y | K e n C o o k | 0 23

Visual identity system Additional examples 000 | 001 | 002

| 003

| 004

| 005

from our visual identity system.

| 006 | 007

024 | ( rIdentity e ) a c t i o n |Guidelines N ohana Sealund Port folio Viviti â&#x20AC;&#x201C; 4 February

Upper left: print collateral cover Upper right: signage Lower left: software interface Lower right: print collateral cover

2011

Viviti Id

dentity Guidelines â&#x20AC;&#x201C; 4 February 2011

V i v i t i | L i q u i d A g e n c y | K e n C o o k | 0 25

000 | 001 | 002

| 003

| 004

| 005

| 006 | 007

026 | ( r e ) a c t i o n | N ohana Sealund Port folio

V i v i t i | L i q u i d A g e n c y | K e n C o o k | 0 27

000 | 001 | 002

| 003

| 004

| 005

| 006 | 007

(re)action_ e nhancing

your Costco experience.

028 | ( r e ) a c t i o n | N ohana Sealund Port folio

C o s t c o | P a c k a g i n g Fo u r | M i c h a e l O s b o r n e | 0 29

000 | 001 | 002

| 003

| 004

| 005

| 006 | 007

A line of gourmet

A line of quality and hi-end

In-store cafe with fresh and

All-in-one car

hand crafted coffee.

kitchenware by Guy Savoy .

healthy snacks and drinks .

service station.

Key Adjective:

Authentic

Elegant

Fresh

Full service

Sophisticated

Quality

Quirky

Quality

Classic

Sophisticated

Healthy

Speed

Intelligent

Contemporary

Affordable

Performance

Product List:

Coffee Bags

Knife set

Sandwiches

Motor oil (3 types)

Coffee Jars

Set of pots

Salads

Car wax

Cappuccino Cups

Cooking Utensils

Panini

Mircofiber cloth

Biscotti

Tea Kettle

Fat-free yogurt

Air freshener

Chocolate covered coffee beans

Salt and pepper mills

To-go containers

Tire shine

Milk chocolate mint crisps

Linen napkin

Shopping bag

Sponge

030 | ( r e ) a c t i o n | N ohana S ealund Port folio

KEY ADJECTIVE: Simple, Transparent, Colorful, Varied, Effective, Clean, Bright, Friendly, Comfortable, Affordable. TARGET AUDIENCE: Age 25-50. People looking for quality products within affordable price range.

FOOD Product List: Olive oil Spices Flour Pasta Milk Milk crate

HOME DECOR Product List: Desk lamp Alarm clock Pillow Picture frame Vase

BATHROOM Product List: Shampoo Conditioner Liquid Hand Soap Bath Sponge Bar Soap Toothpaste

HOME ESSENTIALS Product List: Laundry detergent Fabric softener Cleaning spray Toilet paper Disinfectant wipes Odor neutralizer

GARDENING Product List: Gardening kit Small trowel Large trowel Weeder Garden fork Seeds

C o s t c o | P a c k a g i n g Fo u r | M i c h a e l O s b o r n e | 0 31

000 | 001 | 002

| 003

| 004

| 005

| 006 | 007

(re)action_ blends

from around the world.

032 | ( r e ) a c t i o n | N ohana S ealund Port folio

C o s t c o | P a c k a g i n g Fo u r | M i c h a e l O s b o r n e | 0 33

000 | 001 | 002

| 003

| 004

| 005

| 006 | 007

objective To create a variety of packaging for the Coscto private label Bravado; makers of high quality coffee blends and coffee related products from around the world that is targeted towards coffee connoisseurs on a budget.

solution The most important aspects of the Bravado coffee brand is that they make a product that is delicious, international, and authentic; all things that our target audience would look for in a coffee product. To fully appeal to our demographic, the packaging played up the characteristics of the product that made it stand out including the roasting date, the specific farm and region where it was grown, the altitude at which it was grown and even the name of the family that produced it. Highly descriptive text was added to entice the consumer and give them the feeling that they were buying something that is a cut above. Visual cues were taken from classic Italian coffeehouses and culture.

project title Bravado

034 | ( r e ) a c t i o n | N ohana Sealund Port folio

C o s t c o | P a c k a g i n g Fo u r | M i c h a e l O s b o r n e | 0 35

000 | 001 | 002

| 003

| 004

| 005

| 006 | 007

036 | ( r e ) a c t i o n | N ohana S ealund Port folio

C o s t c o | P a c k a g i n g Fo u r | M i c h a e l O s b o r n e | 0 37

000 | 001 | 002

| 003

| 004

| 005

| 006 | 007

038 | ( r e ) a c t i o n | N ohana S ealund Port folio

C o s t c o | P a c k a g i n g Fo u r | M i c h a e l O s b o r n e | 0 39

000 | 001 | 002

| 003

| 004

| 005

| 006 | 007

040 | ( r e ) a c t i o n | N ohan a S ealund Port folio

C o s t c o | P a c k a g i n g Fo u r | M i c h a e l O s b o r n e | 0 41

SIDAMA HOMECHO

AUSOL PACAMARA

PRODUCER FA RM REGION A LTITUDE VA RIE TA L

DATE ROASTED

7/25/10

M A RI A ELEN A AV IL A EL AUSOL SONSON ATE , EL SA LVA DOR 12 0 0 – 16 0 0 M. RED PACA M A R A

E CO L L EC

O FTED C

•

1927

CR A

E S T.

FINCA LA SOLEDAD VENEZUALA BLEND

LIGHT MED DA RK

ORIGIN

DATE ROASTED

9/18/10

PRODUCER FA RM REGION A LTITUDE VA RIE TA L

HENIO & R AUL PERE Z FINCA L A SOLEDA D ACATEN A NGO, V ENE ZUEL A 15 0 0 – 18 0 0 M. RED BOURBON, CATURR A

The aromatics of coffee blossom & violet make way for an incredibly graceful and elegant cup. The body has a light & silky quality, like fresh whipped cream, that beautifully compliments the ever-present notes of confectioner's sugar, rosehips, soft raisin, citron,

Succulent & floral taste with high notes of jasmine atop a delicate lime candy, lemongrass and bergamot. Fresh fennel, currants & sweet herbs surface at the apex and taper into an aromatic aftertaste while the finish, which is long & velvet y, brings notes of maple & malt.

Boasting an effer vescent mouthfeel, the acidit y sits as rich marmalade and lime. Rhubarb, peach & blackberries confidently create the cup while an underbelly of dark chocolate & fig bars anchor the acidit y. The finish is clean & punctuated with hints of spiced rum.

4 8 3 D R I G G S AV E , B R O O K LY N , N Y 11 2 11

042 | ( r e ) a c t i o n | N ohana S ealund Port folio

LIGHT MED DA RK

FINCA LA SOLEDAD

ORIGIN

•R

AUSOL PACAMARA EL SALVADOR BLEND

LIGHT MED DA RK

GICH ATH A INI GIK A NDA C OOPER ATIV E N Y ERI DIS TRIC T, E THIOPI A 17 5 0 – 19 5 0 M. SL-2 8, SL-3 4

ROAST

O FTED C

•

1927

CR A

•R

• E

ROAST

•

E S T.

SIDAMA HOMECHO

•

E CO L L EC

•

O FTED C

1927

CR A

•

ROAST

O •

•R

| 006 | 007

GUARANTEED ORGANICALLY HARVESTED

E CO L L EC

E S T.

• A

| 005

GUARANTEED ORGANICALLY HARVESTED

| 004

| 003

GUARANTEED ORGANICALLY HARVESTED

000 | 001 | 002

DATE ROASTED

4/28/10

E CO L L E C

ESPRESSO BEANS & PURE CHOCOLATE

BEST PAIRING

SIDAMA HOMECHO Real espresso beans enrobed in rich dark chocolate NET WT. 5.5 OZ (155 g)

E S T.

•R E

FOR THE COFFEE CONNOISSEUR • H

CHOCOLATE COVERED COFEE BEANS

Real espresso beans enrobed in rich dark chocolate is the ultimate compliment to a hot cup of Bravado coffee. We have created a chocolate blend that perfectly enhances the rich taste of our beans and truly completes your Bravado taste

1927

AFTED C

•

E CO L L E C

1927

O AFTED C

•

FOR THE COFFEE CONNOISSEUR

• H

E S T.

•

•R E

F OF

MILK CHOCOLATE MINT CRISPS lt THIN COOKIES

Made from natural Morrocan mint and 10 0 % pure milk chocolate, these delightful lit tle cookies are a perfect compliment to a hot cup of Bravado coffee. Whether you prefer a crisp crunch or the sof t texture of a dunked cookie, our milk chocolate mint crisps will truly complete your Bravado taste experience. BEST PAIRING

FINCA LA SOLEDAD

Delightful combintion of pure milk chocolate & Morrocan mint NET WT. 8.5 OZ (278 g)

C o s t c o | P a c k a g i n g Fo u r | M i c h a e l O s b o r n e | 0 43

000 | 001 | 002

| 003

| 004

| 005

| 006 | 007

(re)action_ b randed house.

044 | ( r e ) a c t i o n | N ohana S ealund Port folio

C o s t c o | P a c k a g i n g Fo u r | M i c h a e l O s b o r n e | 0 45

000 | 001 | 002

| 003

| 004

| 005

| 006 | 007

objective Our goal for this project was to design a cohesive, instantly identifiable, and flexible packaging system for a wide variety of products produced by Costcoâ&#x20AC;&#x2122;s in-house brand Kirkland including; home essentials, bath, decor and food.

solution By using a consistent yet flexible logo mark, paired with a specific color palette and typographic language that changes in each section of the Kirkland brand, we created packaging that is clearly identifiable as being from the same family yet also has individual visual styles. Great care was taken to create visual languages that were appropriate for the products being sold and spoke to a variety of audiences that would shop at Costco. For example, the home decor products have a fun and inviting style that is targeted toward a younger audience while the home essentials products exude a cleanliness and simplicity.

project title Kirkland

046 | ( r e ) a c t i o n | N ohana S ealund Port folio

C o s t c o | P a c k a g i n g Fo u r | M i c h a e l O s b o r n e | 0 47

000 | 001 | 002

| 003

| 004

| 005

| 006 | 007

048 | ( r e ) a c t i o n | N ohana Sealund Port folio

C o s t c o | P a c k a g i n g Fo u r | M i c h a e l O s b o r n e | 0 49

000 | 001 | 002

| 003

| 004

| 005

| 006 | 007

050 | ( r e ) a c t i o n | N ohana S ealund Port folio

C o s t c o | P a c k a g i n g Fo u r | M i c h a e l O s b o r n e | 0 51

000 | 001 | 002

| 003

| 004

| 005

| 006 | 007

052 | ( r e ) a c t i o n | N ohana Sealund Port folio

C o s t c o | P a c k a g i n g Fo u r | M i c h a e l O s b o r n e | 0 53

000 | 001 | 002

| 003

| 004

| 005

| 006 | 007

054 | ( r e ) a c t i o n | N ohana Sealund Port folio

C o s t c o | P a c k a g i n g Fo u r | M i c h a e l O s b o r n e | 0 55

000 | 001 | 002

| 003

| 004

| 005

| 006 | 007

056 | ( r e ) a c t i o n | N ohana S ealund Port folio

C o s t c o | P a c k a g i n g Fo u r | M i c h a e l O s b o r n e | 0 57

000 | 001 | 002

| 003

| 004

| 005

| 006 | 007

058 | ( r e ) a c t i o n | N ohana S ealund Port folio

C o s t c o | P a c k a g i n g Fo u r | M i c h a e l O s b o r n e | 0 59

000 | 001 | 002

| 003

| 004

| 005

| 006 | 007

060 | ( r e ) a c t i o n | N ohana Sealund Port folio

C o s t c o | P a c k a g i n g Fo u r | M i c h a e l O s b o r n e | 0 61

000 | 001 | 002

| 003

| 004

| 005

| 006 | 007

062 | ( r e ) a c t i o n | N ohana Sealund Port folio

C o s t c o | P a c k a g i n g Fo u r | M i c h a e l O s b o r n e | 0 63

000 | 001 | 002

| 003

| 004

| 005

| 006 | 007

064 | ( r e ) a c t i o n | N ohana Sealund Port folio

C o s t c o | P a c k a g i n g Fo u r | M i c h a e l O s b o r n e | 0 65

000 | 001 | 002

| 003

| 004

| 005

| 006 | 007

066 | ( r e ) a c t i o n | N ohana Sealund Port folio

C o s t c o | P a c k a g i n g Fo u r | M i c h a e l O s b o r n e | 0 67

000 | 001 | 002

| 003

| 004

| 005

| 006 | 007

068 | ( r e ) a c t i o n | N ohana S ealund Port folio

C o s t c o | P a c k a g i n g Fo u r | M i c h a e l O s b o r n e | 0 69

000 | 001 | 002

| 003

| 004

| 005

| 006 | 007

( r e ) a c t i o n | N ohana Sealund Port folio

C o s t c o | P a c k a g i n g Fo u r | M i c h a e l O s b o r n e | 0 71

000 | 001 | 002

| 003

| 004

| 005

| 006 | 007

(re)action_ u rbanity

cookware.

072 | ( r e ) a c t i o n | N ohana S ealund Port folio

C o s t c o | P a c k a g i n g Fo u r | M i c h a e l O s b o r n e | 0 73

000 | 001 | 002

| 003

| 004

| 005

| 006 | 007

objective To create a variety of packaging for the Coscto private label Savoy; makers of high-end, high-quality cookware that is targeted towards a more sophisticated consumer with a higher price point.

solution To create packaging for such a high-end and product, it was essential that the design was sophisticated and beautiful enough to justify the cost. A consumer buying Savoy cookware is not only buying a piece that they will likely have for many years, but they are also purchasing the experience of feeling like a world class chef themselves. By creating a product endorsed by world class French chef Guy Savoy and accentuating the beauty of the product with sumptuous photography & sophisticated colors / typography, consumers would feel as if they are buying something special. Silver foils matched with rich eggplant and vivid goldenrod give the design a powerful feeling of class.

project title Savoy

074 | ( r e ) a c t i o n | N ohana S ealund Port folio

SAVOY K I T C H E N W A R E

C o s t c o | P a c k a g i n g Fo u r | M i c h a e l O s b o r n e | 0 75

000 | 001 | 002

| 003

| 004

| 005

| 006 | 007

076 | ( r e ) a c t i o n | N ohana S ealund Port folio

C o s t c o | P a c k a g i n g Fo u r | M i c h a e l O s b o r n e | 0 77

000 | 001 | 002

| 003

| 004

| 005 | 006

078 | ( r e ) a c t i o n | N ohana S ealund Port folio

| 007

C o s t c o | P a c k a g i n g Fo u r | M i c h a e l O s b o r n e | 0 79

000 | 001 | 002

| 003

| 004

| 005 | 006 | 007

080 | ( r e ) a c t i o n | N ohana Sealund Port folio

C o s t c o | P a c k a g i n g Fo u r | M i c h a e l O s b o r n e | 0 81

000 | 001 | 002

| 003

| 004

| 005 | 006

082 | ( r e ) a c t i o n | N ohana Sealund Port folio

| 007

C o s t c o | P a c k a g i n g Fo u r | M i c h a e l O s b o r n e | 0 83

000 | 001 | 002

| 003

| 004

| 005 | 006 | 007

(re)action_ b irds of a

feather drink together.

084 | ( r e ) a c t i o n | N ohana S ealund Port folio

R a f a n e l l i | P a c k a g i n g T h r e e | T h o m a s M c N u l t y | 0 85

000 | 001 | 002

| 003

| 004

| 005 | 006 | 007

objective To redesign three wine labels that are currently on the shelves. The label was of our choosing and needed to design three different labels; low-end white, low-end red, and high-end red.

solution To create a design that would still have the feel of the old label. With enough similarity between the three labels so consumers know that the three labels are related. Bringing in some interesting birds & sophisticated colors / typography, consumers would feel as if they are buying something special. Gold foils matched with rich reds and vivid greens give the design a powerful feeling of class.

project title Rafanelli

key ideas Friendly Innovative Creative Heritage

086 | ( r e ) a c t i o n | N ohana S ealund Port folio

000 | 001 | 002

| 003

| 004

| 005 | 006 | 007

RAFANELLI RAFANELLI HEALDSBERG VINEYARDS

RAFANELLI RAFANELLI RAFANELLI HEALDSBERG VINEYARDS HEALDSBERG VINEYARDS

RAFANELLI RAFANELLI HEALDSBERG VINEYARDS HEALDSBERG VINEYARDS

       HEALDSBERG VINEYARDS CABERNET SAUVIGNON

CABERNET SAUVIGNON

 



 

HEALDSBERG VINEYARDS CABERNET SAUVIGNON CABERNET SAUVIGNON CABERNET SAUVIGNON

CABERNET SAUVIGNON CABERNET SAUVIGNON

 

    



 

  



W I N E R Y

c h a r d o n nay

088 | ( r e ) a c t i o n | N ohana S ealund Port folio



R a f a n e l l i | P a c k a g i n g T h r e e | T h o m a s M c N u l t y | 0 89

000 | 001 | 002

RAFANELLI HEALDSBERG VINEYARDS

 CABERNET SAUVIGNON

RAFANELLI RAFANELLI  

VINEYARDS HEALDSBERG HEALDSBERG VINEYARDS CHARDONNAY CHARDONNAY

 

  

 

| 003

| 004

| 005 | 006 | 007

RAFANELLI

RAFANELLI HEALDSBERG VINEYARDS

 CABERNET SAUVIGNON

 



RAFANELLI RAFANELLI

RAFANELLI

RAFANELLI RAFANELLI

CABERNET CABERNET SAUVIGNON SAUVIGNON

HEALDSBERG VINEYARDS CABERNET SAUVIGNON HEALDSBERG HEALDSBERG VINEYARDS VINEYARDS

RAFANELLI RAFANELLI RAFANELLI

     HEALDSBERG HEALDSBERG VINEYARDS VINEYARDS

 

2006   RAFANELLI RAFANELLI



  

HE AL HEDS A LBDS ERG B ERG V I NVEYA I N EYA R DSR DS

  CHARDONNAY CHARDONNAY

   

 

H E A L DS B E RG V I N E YA R DS

H E A L DS B E RG V I N E YA R DS V I N E YA R D S

 HEALDSBERG CHARDONNAY

  

 

RAFANELLI H E A L D S B E R G V I N E YA R D S

CHARDONNAY 2 0 0 6

napa valley 750ml

CABERNET SAUVIGON

RAFANELLI

    

CABERNET SAUVIGNON HEALDSBERG HEALDSBERG VINEYARDS H E A L DS BVINEYARDS E RG V I N E YA R DS CABERNET SAUVIGNON CABERNET CABERNET SAUVIGNON SAUVIGNON

H E A L DS B E RG V I N E YA R DS

CABERNET SAUVIGNON

 



      



 



napa valley 750ml

 



090 | ( r e ) a c t i o n | N ohana Sealund Port folio

RAFANELLI RAFANELLI

RAFANELLI

RAFANELLI RAFANELLI

RAFANELLI

RAFANELLI RAFANELLI

RAFANELLI

RAFANELLI RAFANELLI RAFANELLI RAFANELLI

RAFANELLI RAFANELLI RAFANELLI

CABERNET SAUVIGNON CABERNET CABERNET SAUVIGNON SAUVIGNON

HEALDSBERGHEALDSBERG VINEYARDS HEALDSBERG VINEYARDS VINEYARDS

RAFANELLI RAFANELLI RAFANELLI

           

AFANELLI LI ANELLI

 



RG SDSBERG V I N E YA VIN R DS E YA R DS

ONNAY RDONNAY

   



HEALDSBERGHEALDSBERG VINEYARDS HEALDSBERG VINEYARDS VINEYARDS CABERNET SAUVIGNON CABERNET CABERNET SAUVIGNON SAUVIGNON

RAFANELLI H E A L DS B E RG V I N E YA R DS  

 



   

  CHARDONNAY



 

  



 

RAFANELLI

RAFANELLI RAFANELLICABERNET SAUVIGNON

H E A L DS B E RG V I N E YA R DS

RAFANELLI

H E A L DS B E RG V I N E YA R DS

      CABERNET SAUVIGNON

H E A L DS B E RG V I N E YA R DS

CABERNET SAUVIGNON

RAFANELLI   

H E A L DS B E RG V I N E YA R DS

CHARDONNAY

RAFANELLI H E A L D S B E R G V I N E YA R D S

 2 0 06 CHARDONNAY napa valley  750ml

EA DS B ERRG H E A L DS B E RGH V I NL E YA DS V I N E YA R DS

H E A L DS B E RG V I N E YA R DS

CABERNET SAUVIGNON CABERNET SAUVIGNON

  2006



RAFANELLI   

 

H E A L D S B E R G V I N E YA R D S



CABERNET SAUVIGON

RAFANELLI napa valley 750ml

 CABERNET SAUVIGNON

2006

RAFANELLI   

H E A L D S B E R G V I N E YA R D S

CABERNET SAUVIGON

 



napa valley 750ml

H E A L D S B E R G V I N E YA R D S

CHARDONNAY 2 0 0 6

napa valley 750ml

R a f a n e l l i | P a c k a g i n g T h r e e | T h o m a s M c N u l t y | 0 91

RAFANELLI RAFANELLI RAFANELLI

RAFANELLI

RAFANELLI RAFANELLI

000 | 001 | 002

| 003

| 004

| 005 | 006 | 007

A 092 | ( r e ) a c t i o n | N ohana Sealund Port folio

A A

R a f a n e l l i | P a c k a g i n g T h r e e | T h o m a s M c N u l t y | 0 93

000 | 001 | 002

| 003

| 004

| 005 | 006 | 007

094 | ( r e ) a c t i o n | N ohana S ealund Port folio

R a f a n e l l i | P a c k a g i n g T h r e e | T h o m a s M c N u l t y | 0 95

000 | 001 | 002

| 003

| 004

| 005 | 006 | 007

096 | ( r e ) a c t i o n | N ohana S ealund Port folio

R a f a n e l l i | P a c k a g i n g T h r e e | T h o m a s M c N u l t y | 0 97

000 | 001 | 002

| 003

| 004

| 005

| 006 | 007

(re)action_ beauty is only skin deep.

098 | ( r e ) a c t i o n | N ohana Sealund Port folio

V S | Ty p o g r a p h y Fo u r | L a i n N g | 0 99

000 | 001 | 002

| 003

| 004

| 005

| 006 | 007

objective To successfully engage the reader while showing them the beauty, along with versatility, of the Gmund paper.

solution The dual purpose of narrative and photo heavy content begins highlighting the key ideas of Reaction’s tactile quality and hypnotizing textures while urging readers to grasp the true meaning of their “reactions”.

project title VS.

key ideas Death Beauty Energy Youth Media

0100 | ( r e ) a c t i o n | N ohana S ealund Port folio

001: //

V S | Ty p o g r a p h y Fo u r | L a i n N g | 0 101 V S | Ty p o g r a p h y Fo u r | L a i n N g | 0 101

000 | 001 | 002

| 003

| 004

| 005

| 006 | 007

102 | ( r e ) a c t i o n | N ohana S ealund Port folio

V S | Ty p o g r a p h y Fo u r | L a i n N g | 103

000 | 001 | 002

| 003

| 004

| 005

| 006 | 007

104 | ( r e ) a c t i o n | N ohana Sealund Port folio

V S | Ty p o g r a p h y Fo u r | L a i n N g | 105

000 | 001 | 002

| 003

| 004

| 005

| 006 | 007

106 | ( r e ) a c t i o n | N ohan a S ealund Port folio

V S | Ty p o g r a p h y Fo u r | L a i n N g | 107

000 | 001 | 002

| 003

| 004

| 005

| 006 | 007

108 | ( r e ) a c t i o n | N ohan a Sealund Port folio

V S | Ty p o g r a p h y Fo u r | L a i n N g | 0 109

000 | 001 | 002

| 003

| 004

| 005

| 006 | 007

110 | ( r e ) a c t i o n | N ohana S ealund Port folio

V S | Ty p o g r a p h y Fo u r | L a i n N g | 111

000 | 001 | 002

| 003

| 004

| 005

| 006 | 007

112 | ( r e ) a c t i o n | N ohana S ealund Port folio

V S | Ty p o g r a p h y Fo u r | L a i n N g | 113

000 | 001 | 002

| 003

| 004

| 005

| 006 | 007

114 | ( r e ) a c t i o n | N ohana Sealund Port folio

V S | Ty p o g r a p h y Fo u r | L a i n N g | 115

000 | 001 | 002

| 003

| 004

| 005

| 006 | 007

116 | ( r e ) a c t i o n | N ohana Sealund Port folio

V S | Ty p o g r a p h y Fo u r | L a i n N g | 117

000 | 001 | 002

| 003

| 004

| 005

| 006 | 007

(re)action_ t rees are money.

118 | ( r e ) a c t i o n | N ohana S ealund Port folio

D o l l a r T r e e | I d e n t i t y T h r e e | To d d H e d g p t h 119

000 | 001 | 002

| 003

| 004

| 005

| 006 | 007

objective To redesign the corporate identity of a nationally know corporation, organization or non-profit charity. Guided by the knowledge and information you learn in the research phase to develop a U.S.P. (Unique Selling Position). The U.S.P. will drive the concept and creative execution of the project. Then begin the design process by analyzing the current brand and design elements and conduct an audit of what is working and what isnâ&#x20AC;&#x2122;t. Similarly, it will determine what equity(ies) for company has (if any) in itâ&#x20AC;&#x2122;s current configuration.

solution To create a brand identity that would bring new life to a company in need of a redesign. By using very few of the design principle that the company currently has and making it seen by consumers as a company that grows with its customer. Dollar Store is a low cost store that now has designs of a high end store.

project title Dollar Store

key ideas Corky Pop art Playful Spunky Fun

120 | ( r e ) a c t i o n | N ohana S ealund Port folio

D o l l a r T r e e | I d e n t i t y T h r e e | To d d H e d g p t h 121

000 | 001 | 002

| 003

| 004

| 005

| 006 | 007

122 | ( r e ) a c t i o n | N ohana S ealund Port folio

D o l l a r T r e e | I d e n t i t y T h r e e | To d d H e d g p t h 123

000 | 001 | 002

| 003

| 004

| 005

| 006 | 007

124 | ( r e ) a c t i o n | N ohana Sealund Port folio

D o l l a r T r e e | I d e n t i t y T h r e e | To d d H e d g p t h 125

000 | 001 | 002

| 003

| 004

| 005

| 006 | 007

1.2 Identifier To be most effective the Dollar Store identifier should always be surounded nu the most percise prescribed minimum amout of clear space. this territory will set off distinctly from any other accompanying copy, illustrations with material, photography, and other graphic elements. the recommeted minimum distances that define this territory here are outlined for the Dollar Store on this page. the recommened minimum distance that define this territory are determined from the top principle standards of Dollar Store rules.

126 | ( r e ) a c t i o n | N ohana S ealund Port folio

DOLLAR TREE DOLLAR STORE

D o l l a r T r e e | I d e n t i t y T h r e e | To d d H e d g p t h 127

000 | 001 | 002

| 003

| 004

| 005

| 006 | 007

128 | ( r e ) a c t i o n | N ohana S ealund Port folio

D o l l a r T r e e | I d e n t i t y T h r e e | To d d H e d g p t h 129

000 | 001 | 002

| 003

| 004

| 005

| 006 | 007

130 | ( r e ) a c t i o n | N ohana Sealund Port folio

D o l l a r T r e e | I d e n t i t y T h r e e | To d d H e d g p t h 131

000 | 001 | 002

| 003

| 004

| 005

| 006

| 007

(re)action_ p ainting

couture.

132 | ( r e ) a c t i o n | N ohana S ealund Port folio

B e n j a m i n M o o r e | P a c k a g i n T h r e e | T h o m a s M c N u l t y | 133

000 | 001 | 002

| 003

| 004

| 005

| 006

| 007

objective To create a working logo/brand for this company, and (2) gallon size containers (interior and exterior), (2) quart size containers (interior and exterior), (2) spray cans (gloss and semi-gloss)

solution To bring in the idea of couture in all lifestyles. The fact that all people should have amazing color in their life. Everyone wants more for their money, and with Benjamin Mooreâ&#x20AC;&#x2122;s new paint line anyone can have the sophistication of couture paint in their home.

project title Benjamin Moore

key ideas Memorable Fun New Colorful Beautiful Interactive

134 | ( r e ) a c t i o n | N ohana S ealund Port folio

B e n j a m i n M o o r e | P a c k a g i n T h r e e | T h o m a s M c N u l t y | 135

13M

000 | 001 | 002

| 003

| 004

| 005

BENJAMIN MOORE

2 1

31 2

News Gothic

M 2 M BENJAMIN B

3 Benjamin Benjamin Moore 1Moore MOORE

BENJAMIN BENJAMIN MOORE

Middleton Cantoria

444 C A

M M MM

BENJAMIN BENJAMIN MOORE BENJAMIN MOORE

Berkley Berkley

Minion

Berk Be

Berkley Berkley Cantoria

MOORE

5B MB

MD News Gothic

Middleton

Cantoria Cantoria

MOORE

dleton

BENJAMIN MOORE

M M

Berkley

Minion

Cantoria Cantoria

MOORE MOORE BENJAMIN M MOORE

Middleton

Minion

MBENJAMIN MOORE

Minion

Cantoria Benjamin Moore Cantoria BENJAMIN MOORE News Gothic Middleton Middleton Berkley BENJAMIN MOORE BENJAMIN MOORE Middleton

E IN E

Minion

rkley on

C M C

BENJAMIN BENJAMIN MOORE BENJAMIN MOORE BENJAMIN MOORE

Minion

MOORE

Minion MMOORE Benjamin Moore BENJAMIN Minion

Cantoria

Minion

Berkley

136 |

M BENJAMIN

BENJAMIN BENJAMIN MOORE Benjamin Moore MOORE MOORE News Gothic

Cantoria BENJAMIN Benjamin MOORE Moore Berkley News Gothic Berkley News Gothic

BENJAMIN Benjamin ( r e ) a c t i o n | N ohan a S ealund Port folio News Gothic BENJAMINMoore MOORE MOORE News Gothic

Berkley Berkley

Berkley Middleton News Gothic

M M

Berkley

Minion

MOORE MOORE News Gothic

Middleton

BENJAMIN MOORE BENJAMIN MOORE BENJAMIN MOORE BENJAMIN Minion

Middleton Cantoria

Berkley

MOORE

BENJAMIN MOORE Berkley BENJAMIN MOORE

BENJAMIN MOORE Cantoria

Berkley

BENJAMIN BENJAMIN MOOR BENJAM MOORE MOOR

BENJAMIN MOORE M M BENJAMIN BENJAMIN Benjamin Moore BENJAMIN BENJAMIN BENJAMIN MOORE BENJAMIN MOORE BENJAMIN MOORE BENJAMIN MOORE Benjamin Moore BENJAMIN BENJAMINMOORE MOORE MOORE MOORE Benjamin Moore MOORE MOORE BENJAMIN PAINT BENJAMIN BENJAMIN BENJAMIN MOORE BENJAMIN MOORE M MOORE MOORE MOORE M BENJAMIN MOORE BENJAMIN MOORE Benjamin Moore BENJAMIN BENJAMIN MOORE Benjamin Moore MOORE Benjamin Moore BENJAMIN MOORE BENJAMIN BENJAMIN BENJAMIN BENJAMIN BENJAMIN Berkley

News Got Canto

BENJAMIN BENJAMIN BENJAMIN MOORE MOORE MOORE

Minion Middleton Cantoria

M BENJAMIN Benjamin Moore MOORE

555

BENJAMIN BENJAMIN MOORE BENJAMIN MOORE BENJAMIN MOORE MOORE

BENJAMIN MOORE

News Gothic NewsBerkley Gothic

3 M M 3 4

MOORE MOORE

MOORE

Middleton

Be Be

BENJAMIN MOOR BENJAMIN Benjamin Moore Min M BENJAMIN

BENJAMIN MOORE

BENJAMIN BENJAMIN MOORE MOORE

BENJAMIN Minion NewsMinion Gothic BENJAMIN MOORE

Minion Cantoria Middleton

Middleton

4 5

BENJAMIN BENJAMIN BENJAMIN MOORE MOORE MOORE

BENJAMIN BENJAMIN MOORE BENJAMIN MOORE MOORE

A M BENJAMIN MOORE

Berkley News Gothic

MOORE

M Midd

BENJAMIN BENJAMIN MOOR MOORE

3 M4 M BENJAMIN 2MOORE M M 2 53

Benjamin Moore Middleton BENJAMIN Middleton Minion

MOORE

53 4M

Minion Middleton

Benjamin Moore

BENJAMIN MOORE

BENJAMIN MOORE Middleton Middleton Minion

MOORE

BENJAMIN MOORE

Berkley

BENJAMIN BENJAMIN BENJAMIN MOORE MOORE MOORE

Middleton

C 2 BENJAMIN M M BENJAMIN MOORE MOORE M3 BENJAMIND MOORE 1 1MMOORE M BENJAMIN 4 2

4 BENJAMIN MBENJAMIN MOORE

BENJAMIN MOORE

Benjamin Moore

M M

M 3 5 BENJAMIN MOORE 42 3M

| 007

MOORE

Middleton

M M1

42 B M BENJAMIN | 006

BENJAMIN BENJA BENJAMIN MOORE BENJAMIN MOORE MOORE

Cant Be

MO BENJAMIN MOORE M

BENJAMIN BENJAMI BENJAMIN MOOR MOORE BENJAMIN BENJAMIN MOORE PAINT MOORE

MOORE

Mini

BENJAMIN MOOR Minion

MBENJAM

MOORE BENJAMIN MOORE

BENJAMIN BENJAMIN M BENJAMIN MOORE MOOR Berkley

BENJAMIN MOORE

B e n j a m i n M o o r e | P a c k a g i n T h r e e | T h o m a s M c N u l t y | 137

000 | 001 | 002

| 003

| 004

| 005

| 006

138 | ( r e ) a c t i o n | N ohan a S ealund Port folio

| 007

B e n j a m i n M o o r e | P a c k a g i n T h r e e | T h o m a s M c N u l t y | 139

000 | 001 | 002

| 003

| 004

| 005

| 006

140 | ( r e ) a c t i o n | N ohana S ealund Port folio

| 007

B e n j a m i n M o o r e | P a c k a g i n T h r e e | T h o m a s M c N u l t y | 141

000 | 001 | 002

| 003

| 004

| 005

| 006

142 | ( r e ) a c t i o n | N ohana S ealund Port folio

| 007

B e n j a m i n M o o r e | P a c k a g i n T h r e e | T h o m a s M c N u l t y | 143

000

| 001 | 002

| 003

| 004

| 005

| 006 | 007

(re)action_ b rand identity

144 | ( r e ) a c t i o n | N ohana S ealund Port folio

B r a n d I d e n t i t y | 145

000

| 001 | 002

| 003

| 004

| 005

| 006 | 007

DOLLAR STORE

Dollar

Doll r Store

DOLLAR STORE DOLLAR STORE

DOLLAR STORE

DOLLAR STORE DOLLAR STORE

DOLLAR STORE

NEDDS TEXT STILL

DOLLAR STORE

DOLLAR STORE DOLLAR STORE DOLLAR DOLLAR STORE STORE

NEDDS TEXT STILL Doll r

DOLLAR STORE Store

NEDDS TEXT STILL

DOLLAR STORE

DOLLAR STORE NEDDS TEXT STILL

Dollar Store

146 | ( r e ) a c t i o n | N ohana S ealund Port folio

DOLLAR STORE

NEDDS TEXT STILL

DOLLA

B r a n d I d e n t i t y | 147

000

| 001 | 002

| 003

| 004

| 005

| 006 | 007

148 | ( r e ) a c t i o n | N ohana Sealund Port folio

B r a n d I d e n t i t y | 149

000

| 001 | 002

| 003

| 004

| 005

| 006 | 007

150 | ( r e ) a c t i o n | N ohana S ealund Port folio

ginal Logo

FerrellGas Your Propane Connection

Liquid Agency Brand Marketing

Page 7

Hitachi: Viviti Identity Round 1: 02.16.11

Logo Comparison: Original to Simplified Explorations_Option E Liquid Agency Brand Marketing

Page 7

Hitachi: Viviti Identity Round 1: 02.16.11

Logo Comparison: Original to Simplified Explorations_Option E

Banner 468 x 60 px

Current Standard logo

Logo ReďŹ nement LOREM IPSUM DORET LOR SERTIMA PERSEPHUS MORE >

Banner 468 x 60 px

Current Small Use logo

SiMPLiFiEd

LOREM IPSUM DORET LOR SERTIMA PERSEPHUS MORE >

B r a n d I d e n t i t y | 151 Logo Application

000

| 001 | 002

| 003

| 004

| 005

| 006 | 007

152 | ( r e ) a c t i o n | N ohana S ealund Port folio

B r a n d I d e n t i t y | 153

000

| 001 | 002

| 003

| 004

| 005

| 006 | 007

154 | ( r e ) a c t i o n | N ohana Sealund Port folio

. Randy Shaw

randys@uptowntloin.org 415.885.3286

126 Hyde Street San Francisco, CA 94102 T: 415. 799.5680 F: 415. 799.0980 www.uptownloin.org

Elaine Zamora

elainez@uptowntloin 415.885.3286

126 Hyde Street San Francisco, CA 94 T: 415. 799.5680 F: 415. 799.0980

FerrellGas

www.uptownloin.o

Your Propane Connection

B r a n d I d e n t i t y | 155

000 | 001 | 002

| 003

| 004

| 005

| 006 | 007

156 | ( r e ) a c t i o n | N ohana S ealund Port folio

Thank (you)_ to all my

friends and family whose love and support kept me sane. A special thanks to my parents who gave me hope at my lowest points. Thank you to my teachers and mentors who have nurtured my dream to a living career. p r o j e c t n a m e | c l a s s | i n s t r u c t o r | 157