2023 MEDIA KIT E Q P @noirewomenswellnessmag @noirewomenswellnessmag @noirewomenswellnessmag
Noire Women’s Wellness™ magazine’s mission is to bridge the gap in information for and representation of Black women in fitness and health publications. Our astute contributors of doctors, health professionals, and yoga and fitness instructors aim to educate and motivate the Black women about ways to be healthy - physically, emotionally, and mentally. Noire Women’s Wellness mag is a mind, body, and soul 360° wellness approach.
OUR MISSION
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2023 EDITORIAL CALENDAR
APRIL/MAY
NOIRE MOTHERS
Every day should be Mother’s Day! We’re getting a jump start on Mother’s Day and dedicating this issue to the bad a*% moms taking care of business, while taking care of home. We encourage our Noire mamas to feel comfortable in their skin and dig deep to find their hidden sex appeal.
Materials due: March 15, 2023
On sale: April 1, 2023
OCTOBER/NOVEMBER NOIRE MAGIC
Reflection is an important component to achieving growth. The second to last issue of the year is dedicated to showing our readers how to dig deep and find the magic they need to reach their fullest potential in their personal and professional lives.
Materials due: August 15, 2023
On sale: October 1, 2023
JULY/AUGUST
HOT (NOIRE) GIRL SUMMER
Women spend so much time pouring into their families and loved ones that sometimes they forget to take care of themselves. This summer issue will speak to our readers’ inner HOT (NOIRE) GIRL and give them the tools they need to live their best life this summer.
Materials due: May 15, 2023
On sale: July 1, 2023
HOLIDAY ISSUE
LITTLE NOIRE DRESS
Every woman should have a Little NOIRE Dress in their closet at all times to pull out in the event of a fashion emergency. In this issue, we flashback to our favorite trends of the year and equip our readers with must-have strategies to enter the new year with.
Materials due October 15, 2023
On sale: December 1, 2023
Noire Women’s Wellness 2023 MEDIA KIT | 3
OUR CONTENT
LIFESTYLE & BEAUTY
• Fashion tips and trends
• Beauty tips and trends
• Tools and tools for navigating family, friendship, and relationship situations
• Inspiration for living your best life authentically
• Leisure and travel as it relates to health and wellness
MIND
• Discussions about mental health issues and introducing strategies for management
• Debunking common mental health myths and misconceptions
• Sharing tools and strategies for stress management
HEALTH & WELLNESS
• Sharing stories specific to maintenance of chronic health conditions
•Proactive health maintenance tactics
•Providing in depth insight on emerging and popular alternative medicines or regimens
•Discussions on the state of Black maternal health
FITNESS
• Exercise and fitness topics, covering all exercise genres, to keep your bodies moving and healthy
IN EVERY ISSUE
• #noirepowerlist is list of forces to be reckoned with in the Health and Fitness community
• Coverage of health and wellness community events
• Celebrating non-profits with a focus of improving the state of Black women’s health
• Highlighting community gyms and fitness centers making waves
• Introduction of common and unorthodox physical fitness routines
•
Highlighting personal trainers making a significant impact
HEALTHY EATING
• Providing recipes for healthy eating habits
• Discussing popular diets and exposing little known facts as well as pros and cons
• Articles from Chefs, Dieticians, and Nutritionists with their take on healthy eating
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CIRCULATION AND DISTRIBUTION
We have a circulation of 65,000 copies distributed to the following markets: Atlanta, Boston, Detroit, Los Angeles, New York, Niagara Falls, Tallahassee, and consists of the following: controlled circulation, subscriber, and bulk distribution. Bulk: NWW distributes 6,000 copies per market by bulk to restaurants, bars, lounges, spas, health clubs, doctor offices, car dealerships, hotel concierges and targeted events in and around these metropolitan areas. NWW is sold in over 65+ hospital gift stores. NWW will increase circulation by 5,000+ per remaining issues in 2023. Controlled: NWW distributes over 18,800 copies to Affluent African American Women households with $125,000+ HHI. This list is accessed through Experian Database, the nation’s leading targeted data service. Subscriber: NWW currently services 1,200 subscribers in and around these metropolitan areas. *Newsstand distribution being finalized with Comag Marketing Group, the leading national distributor of magazines in the country, at time of print.
Noire Women’s Wellness 2023 MEDIA KIT | 5
A UDIENCE DEMOGRAPHICS MEDIAN AGE AGE 18-34 AGE 35-54 AGE 55+ MEDIAN HHI HHI $100,000+ ANY COLLEGE EMPLOYED HOMEOWNER MARRIED ANY KIDS MULTICULTURAL 46 26% 47% 27% $89,471 62% 70% 68% 65% 56% 45% 25% Source: MRI Doublebase 2021, Total Adults; Median HHI Based on Total Women
AD SIZES 3 ISSUES 2 ISSUES 1 ISSUE INSIDE FRONT COVER 3100
INSIDE BACK COVER 2850
3250 BACK COVER 3600 3750
PAGE 3 2600 2750 3000 FULL 2250 2500 2750 2/3 1900 2000 2100 1/2 ISLAND OR 1/2 VERTICAL 1500 1600 1800 1/2 HORIZONTAL 1450 1550 1750 1/3 950 1000 1100 1/4 825
1/6 650 700 750 RATES PRICES ARE PER ISSUE ADVERTORIALS Please inquire for advertorial rates or sponsorship content #noirepower list Page Sponsorship Sponsor the #noirepower list page to include company’s logo placement at $500 per issue
3250 3500
3000
4000
875 950
AD SPECIFICATIONS
On full page ads, the bleed color or image must extend .25” beyond each side (bleed). All important text or images must be at least .5” inside the final trim size (live area). Not applicable to fractional ads.
Trim size: 8.375” x 10.875”
Bleed: 8.625” x 11.125” Live area: 7.875” x 10.375”
TERMS: Advertiser may pay by check or credit card. All insertion orders for new accounts must be accompanied by advance payment. Advertisers and their agencies will be held jointly responsible for unpaid invoices. If it becomes necessary for the magazine to sue for financial recovery, the advertiser and/or his agent will be held liable for court costs and attorneys’ fees.
AGENCY COMMISSION: 20 percent to recognized advertising agencies on space, color and position if paid in 30 days.
ARTWORK: Rates are for advertisement space only. Design services available for additional charge. E-mail artwork in high resolution (300 dpi) PDF files to clifton@noirewomenswellness.com.
SEND ALL PAYMENTS AND CONTRACTS TO:
Noire Women’s Wellness Magazine Post Office Box 52284
Atlanta, GA 30355
Phone: (844) NOIRE-01 Fax: (888) 251-1659 E-mail: clifton@noirewomenswellness.com
Full page (full bleed)
Full page (no bleed)
2/3 Vertical 1/3 Vertical
1/6 Vertical 1/4 Vertical
1/2 Vertical
1/6 Horizontal 1/2 Island 1/3 Horizontal 1/2 Horizontal
WIDTH DEPTH
Full page (with bleed) 8.625” 11.125”
Full page (no bleed) 8.125” 10.625”
2/3 vertical 4.875” 9.875”
1/3 vertical 2.25” 9.875”
1/3 horizontal 4.875” 4.875”
1/2 island 4.875” 7.5”
1/2 vertical 3.625” 9.875”
1/2 horizontal 7.5” 4.875”
1/4 vertical 3.625” 4.875”
1/6 vertical 4.875” 2.25”
1/6 horizontal 2.25” 4.875”
Noire Women’s Wellness 2023 MEDIA KIT | 7
Address: PO Box 52284,Atlanta, GA30355 Phone: 844-NOIRE-01 Fax: 888-251-1659 Website: www.noirewomenswellness.com Email: clifton@noirewomenswellness.com
COLLABORATION
The Noire Box: Your brand’s credibility will be enhanced by including your fitness and/or health products, as an Editor’s pick, in our The Noire Box quarterly subscription. Editorial collaborations and sponsored content are additional ways to engage and capture active buyers. PRODUCT
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