“I’M EXCIT ED TO GET IN THE RE AND L EARN T HE INS A ND O UTS O F THE PO S ITIO N.” SARAH HOOVER
PRIMARY LOGO The Sarah Hoover campaign branding is a simple election style wordmark. The elements selected carry implications of confidence, experience and class, while quickly establishing who she is as a candidate. The word ‘Hoover’ has been increased in size to make the name quickly recognizable from other candidates. The choice of typeface and weight will make an impression among potential voters who are driving, walking, scrolling or watching. This version of the logo will be used in a variety of formats and media. The typefaces will be maintained throughout all branding, online and in print, to establish consistency. This will be essential as the campaign moves foward, sending a message to voters that this trait will be maintained throughout daily proceedings if she is elected.
HOOVER BRAND GUIDELINES
REDUCED SIZES Smaller type and elements are to be eliminated when the logo is made smaller.
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A
B
C
HOOVER BRAND GUIDELINES
SECONDARY LOGOS The secondary logos will bring greater depth to campaign materials and allow the primary logo to be simplified and used in a variety of ways.
A
Created with the intention of being used in/on promotional content such as decals, bags, t-shirts and other novelty items.
B
Used for bumper stickers and smaller means of advertising. The stars must remain next to the main word mark as a consistent element from the primary logo.
C
The typefaces reference both of the former logos and ties each together for use on buttons, hats or other forms of promotion where appropriate.
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COLOR USAGE
A
The logo can be used in several ways when dealing with color. The black option (B) is to be used on a background using white or lighter values. The yellow option (A) should be used on backgrounds using black or darker values. The logo should be changed to white as a tertiary option, in the event that neither of the options (A or B) work with the background colors. No colors should be used outside of the ones previously mentioned. This will create brand consistency and integrity acrosss all channels.
HOOVER BRAND GUIDELINES
B
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HOOVER BRAND GUIDELINES
COLOR PALLETTE The yellow and black color values were requested by the candidate because of the family’s local political successes while using each color. Both are also very distinguished and contrast that of competition in the area.
MOOD BOARD This brand and campaign are influenced by several different design sources. All of the brands maintain a clean style of typography while being bold and well pronounced. Each are influenced by, or function with a modern and classic style of design that are timeless.
GOLDEN YELLOW CMYK: 1 18 100 0 RGB: 252 204 8 Hex: fccc08
100 PERCENT BLACK CMYK: 0 0 0 100 RGB: 0 0 0 Hex: 000000
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TYPOGRAPHY The typeface selections draw from classic and modern campaign designs. Each are bold and strong, implying confidence, experience and trust. These families display the brand’s core message of bringing together traditional values with a modern and forward thinking style of leadership.
AMERICAN CAPTAIN Primary Headlines
AMERICAN CAPTAIN A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
MUSEO SANS FAMILY
MUSEO SANS
Secondary Body Copy All Support Text
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
HOOVER BRAND GUIDELINES
“A PUBLIC OFFIC E IS NOT A JOB, IT IS AN OPPORTUNIT Y TO DO SOMETHING FOR THE PUBLIC.” FR AN K L IN K N I GH T L A N E
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HOOVER BRAND GUIDELINES
LOGO USAGE All of the marks are created with the intention of being used across different means of visual communication, from digtal to print. Please ensure that all instances of use remain consistent with the brand guidelines and that each is tasteful in placement and apperance.
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T H A N K YO U F OR YOUR CO N T I N UED SUPPORT
HOOVER BRAND GUIDELINES
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Paid for by the Committee to Elect Sarah Hoover, Brandi Ensor, Treasurer