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Design Manager & Fashion Editor
Portfolio 2019-2021
N r Alazzawi
Noor Alazzawi Design Manager & Fashion Editor
My name is Noor Alazzawi and I am a Design Manager and certified Fashion Stylist and Editor based in Dubai. Having attained a Bachelor’s degree in Design Management and three years worth of agency experience in advertising, marketing, and publishing. I am devoted to helping my clients create innovative and unique work. My background in fashion stems from my passion, I enjoy working on editorial shoots showcasing talent and culture through fashion and editorial campaigns. My mantra in work is based upon Design Thinking and Design Research methods. It allows me to use my creativity and to utilize my multifaceted skills to come up with new experiences through different platforms and art mediums. I enjoy being creative and find a hard time putting a label on myself and the scope of work that I can do. But if I had to pick labels to describe myself then I would identify myself as a Creative and a Visionary.
Introduction
About Me
Introduction
Clients
Cultural Foundation - Campaign Branding
Design Management
Project management and creative direction for the Cultural Foundation under by AbuDhabi’s Culture and Tourism sector. The re-branding created allowed for a flexible and adaptable design for the institutions identity and marketing assets. The scope of work included creating collaterals, EDMs, brochures, billboards, etc.
Young City Makers - Competition Campaign
Design Management
Project management and creative direction for the Young City Makers competition campaign under The Executive Council of Dubai. New visual language was developed for the competition which included a playful and interactive approach. Scope of work included creating social media posts, campaign posters, marketing collaterals, and gifts.
Sharjah International Film Festival - Branding
Design Management
Project management and creative direction for the SIFF2020 campaign branding proposal. A branding proposal was created including three different directions which are all in line with the festivals original branding. The concepts explored simplicity, abstract art, and illustrations. All directions were based on the concept that imagination and creativity are limitless.
Expo 2020 Dubai - Hammour House Emirati Pavilion
Design Management
Project management and creative direction for the Dubai Expo 2020 Hammour House. This was part of the Sustainability District at the Expo Emirati Pavilion. The design and illustrations are informative and serve as a guide for the visitors that visit to explore the coral reefs and learn about the fish, sustainability technologies, and more.
Van Cleef & Arpels - Treasures & Legends Event
Design Management
Project and production management for The Treasures and Legends collection by Van Cleef & Arpels which was an exhibition showcasing rare jewelry collections held in Les Salons Dubai Opera. The scope of the project included video invite and host collaterals. A graphic was designed was to be used on invites and other printed material incorporating the Les Salons Dubai Opera store façade pattern.
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Design Management
Project management of Hermés emailers done for multiple occasions such as new product launches, press releases, and announcements. Emailers were designed and translated for the Middle East across the GCC.
HE AN RM FO H ÈS R -P IT RI S NT NE W ST OR E
Hermès - Emailers and Online Ads
The Avenues Ground Floor Prestige
Hermès - Ramadan Event
The event consisted of activation using Hermes origami pattern that was designed specially for the event. The event also included a majlis popup at the store produced and designed for the event along with hang drum and oud music performances.The activation was streamed on multiple online platforms that were for VIP clients to participate in during the month of Ramadan.
Design Management
Production and management of the Ramadan event done for Hermes Middle east stores in Dubai, Bahrain, and Kuwait.
Amzan Cafe & Library - Branding and Design
Design Management
Project management and creative direction of the Amzan Cafe and library in Sharjah. The brand’s DNA is poetic and artistic. Full production of the packaging design for the cafe and library including, Customer Journey Experience, way finding, collaterals, and merchandise were created for the client.
Amzan Cafe & Library - Marketing & Social Media
Design Management
Project management, creative direction, and styling of Amzan’s social media accounts. The photoshoot served as content for the launch documenting the space, food, and ambiance of the Bookstore and cafe.
Dubai Harbour - Magazine Branding
Design Management
Project management and creative direction of the Dubai Harbour Magazine. The magazine was designed for the sailors, visitors, and tourists. Naming, layout design, and content development consultation was provided for the client.
Smart Dubai - Presentation & Infographic Design
Design Management
Project management of the digital presentations guide created for Smart Dubai. The client requested an on brand template to be create for their annual presentations. A layout was designed to complement and integrate within the Smart Dubai communication. The approach was simple and direct whilst maintaining a rhythm.
Dubai Harbour - Brochure & Newsletter
Design Management
Project management and creative direction of the Dubai Harbour Brochure. The design was developed to be able to fit a newsletter that goes into the pocket of the brochure. Scope of work included: production, layout and infographic design.
Hermès - Social Media
Design Management
Project management and creative direction of the Hermés emailers and social media content for different announcements and services. A short video was produced explaining the new home services the client was offering.
Faraidooni - Website Design
Design Management
Project and production management and creative direction for the rebranding and website design development of Faraidooni trading. The design was upgraded to be more minimalist and modern which allows for easier navigation through the products.
Fluerdelis - Website Design
Design Management
Project management and production of Fluerdelis’s shopping website. The website’s design and user experience offers the shoppers a very seamless and smooth journey. The design and colors were based on the brand’s design and color palette.
MOTY 2021 Cover Adam Bakri - GQ Middle East Junior Fashion Editor for GQ Middle East’s Men of the Year 2021 cover featuring breakthrough actor Adam Bakri.
Fashion Editor
Shot by: Niquita Bento
Kandora Style Guide - GQ Middle East Fashion styling and creative direction done for GQ Middle East. The shoot was done for the April 2021 issue’s style guide. The style guide was about 7 ways on how to style Kandora featuring international and regional brands.
Fashion Editor
Shot by: CHNDY
Louis Vuitton - GQ Middle East Styling and set design assistance for GQ Middle East. The aim of the shoot was to portray the latest Louis Vuitton leather goods and accessories as contemporary works of art. The shoot was done for the April 2021 issue.
Fashion Editor
Shot by: Efraim Evidor
Grooming Extreme Beauty - GQ Middle East
Creative direction and styling done for GQ’s Middle East’s Extreme Beauty Guide. The aim of the series is to push boundaries for beauty standards for men and part of this was a collaboration with Chalk Hair studio were we designed the hair looks and featured a guide for men to take care of their bleached and colored hair. Featured in the September 2021 issue.
Fashion Editor
Shot by: Parvane Barret
May 2021 Cover Star Peggy Gou - GQ Middle East Junior Fashion Editor for GQ Middle East’s May 2021 cover star Peggy Gou. The story featured a youtube video where Peggy Got shared famous moments from her Instagram profile.
Fashion Editor
Shot by: Chndy
Editorial Accessories Guide - GQ Middle East Styling and set design for GQ Middle East’s accessories style guide. The aim of the shoot was to portray designer lifestyle objects. The products were curated and shot for the September 2021 issue.
Fashion Editor
Shot by: Efraim Evidor
Advertorial Kitch-In - GQ Middle East Art direction, set design, and styling for KitchIn’s application launch. The video concept featuring Chef Izu and local creative talent was revealing around a kitschy dinner party that Chef Izu hosted using his latest app Kitch-In.
Fashion Editor
Shot by: Kais Dahoul
Louis Vuitton x Nigo - GQ Middle East Junior Fashion Editor for Louis Vuitton x Nigo and Virgil Abloh’s special drop featuring classic cuts on streetwear staples and leather bags featuring cartoon heroes from Nigo’s childhood. The shoot featured an Instagram Reel video.
Fashion Editor
Shot by: Niquita Bento
Burberry Advertorial - GQ Middle East Fashion styling for Burberry’s Hero campaign. The campaign’s concept aimed evoke a sense of freshness and duality.
Fashion Editor
Shot by: Sam Alison
Bottega Veneta - GQ Middle East Fashion styling, creative direction done for GQ Middle East March 2021 issue. The two page spread featured the trendiest accessories for men for the SS21 season.
Fashion Editor
Shot by: Sophia Khalifeh
Feature Pro le: Odunsi - GQ Middle East Junior Fashion Editor for GQ Middle East’s June 2021 feature profile that shed light on upcoming alternative Nigerian musician Odunsi.
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Fashion Editor
Shot by: Hangout Motel Production
Versace - GQ Middle East Fashion styling, creative direction, and photography done for GQ Middle East. The still life shoot was done for the publication’s Wanted story which showcases the coolest and most hype fashion items.
Fashion Editor
Shot by: Noor Alazzawi
Skin Care Guide for Men - GQ Middle East Fashion styling and curation of a skin care guide for men. The focus of this editorial was to combine hydration products and compile a simple 6 step routine for all skin care needs. The guide came with mini article on how to use the products.
Fashion Editor
Shot by: Efraim Evidor
Paco Robanne - GQ Middle East Styling and creative concept for Paco Robanne’s Phantom. The latest perfume launch feature’s a magnetic chip that connects via a smartphone to a virtual Phantom experience.
Fashion Editor
Shot by: Efraim Evidor
Hublot x DJ Snake Advertorial - GQ Middle East Styling and creative concept for the DJ Snake x Hublot collaboration watch. This limited edition watch was featured in the October 2021 issue.
Fashion Editor
Shot by: Efraim Evidor
Kilian x French Montana - GQ Middle East Set design and creative concept done for the launch of the new Kilian perfume in collaboration with French Montana. The new launch featured an article along with social media coverage.
Fashion Editor
Shot by: Efraim Evidor
Louis Vuitton - GQ Middle East
Creative direction and styling for GQ Middle East Wanted series. The aim of the shoot was to portray the latest Louis Vuitton IT bag. The shoot was done for the September 2021 issue.
Fashion Editor
Shot by: Sophia Khalifeh
Hublot - GQ Middle East Fashion assistance for Hublot’s watches advertorial for the April 2021 issue. The aim of the shoot was to highlight the astonishing limited edition pieces that the brand launched. The direction of the shoot aimed to bring out the designs and colors of the timepieces in a simple and bold way.
Fashion Editor
Shot by: Efraim Evidor
Style Nails Shoot - GQ Middle East Styling assistance, creative direction and casting done for GQ Middle East March 2021 issue. The two page spread was about a style guide celebrating men who can rock nail art.
Fashion Editor
Shot by: Efraim Evidor
Get in touch! +971 55 175 7401 noor.azzwi@gmail.com Dubai, UAE https://issuu.com/nooralazzawi
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