Amazon launches EMI option without credit, debit card through 'Pay' Noor Arora
Soon after it extended EMI option on debit cards, Amazon through it payments service Amazon Pay has launched card-less EMIs for select customers. The facility, called Amazon Pay EMI, provides instant financing options for up to Rs 60,000 at low-interest rates to customers who may not yet have access to a credit card. The move has been made to attract moare customers, especially ahead of the festive season when the traffic at e-commerce website is usually high. The company has partnered with digital lending startup Capital Float to design and enable Amazon Pay EMI. Currently, this is an invite-only program and customers will have to complete a two-step registration process to check the credit limit. Customers without access to credit, often find it difficult to afford high-value purchases and go through the hassle of saving up or delaying their purchase, can now fulfil their shopping aspirations during the upcoming festival season, a statement by the company said.
ARTICLE SOURCE: BS