Flipkart eyes doubling revenue from exclusive brands during BBD sale Noor Arora
As it gears up for the Big Billion Days (BBD) sale next month, Flipkart Fashion is lining up over 25 exclusive brands and collections. The firm expects exclusive brands to account for around 20 per cent of its total fashion sales during the BBD against 11 per cent now, said Rishi Vasudev, head of Flipkart Fashion. Flipkart Fashion holds 35 per cent of the total online fashion market in India and is growing at 60 per cent month-on-month. The firm expects the festive season over the next two months to drive the share to 50 per cent. “The spike in festive sales will help increase our share in online fashion space to 40 per cent for the full year,� said Vasudev. The e-tailer is launching a new label in women's wear next month. During Diwali season, online marketplaces are seen getting into neck and neck competition offering discounts, special offers, and fast deliveries to capture a bigger slice of the market.
ARTICLE SOURCE: BS