Indian Coffee House to get a revamp; outlets across 8 cities to be upgraded Noor Arora
The old school environs of the iconic India Coffee House (ICH) will soon welcome patrons with a swanky look as private players vie for operational rights to the eight-decade-old chain of shops. Currently operated by the Coffee Board, 12 prime ICH outlets have been put up for bids for operation in a franchise model, Coffee Board Chief Executive Officer Srivatsa Krishna said on Tuesday. Coffee chain Café Coffee Day and Mumbai-based food company Afoozo have filed successful bids and the process is ongoing. The board is also in talks with online retail giant Amazon for setting up ‘digital coffee shops’ that will see quality produce through an online portal, directly sourced from farmers.
ARTICLE SOURCE: BS