Infosys is embedding 'specialists' to push sales in digital space Noor Arora
In a bid to push sales in digital space, India’s second largest IT services company, Infosys, is embedding ‘digital specialists’ to select base of clients who are in the advanced stage of adopting newer technologies for transforming their businesses. The Bengaluru-based firm, which started this practice last quarter, said it was helping it to be precise on its offerings with greater understanding of the client needs. “For some of our identified clients, we are embedding what we call as ‘digital specialists’ in each of these accounts. They are experts (in various digital technologies) and understand digital transformation. They can be architects or people with strong domain background who work closely with our sales people and help in shaping the conversation with clients,” U B Pravin Rao, chief operating officer at Infosys, told Business Standard.
ARTICLE SOURCE: BS