Micromax forays into premium smartphone segment, launches flagship 'dual 5'

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Micromax forays into premium smartphone segment, launches flagship 'Dual 5'

Homegrown handsets maker Micromax on Wednesday announced a foray into premium devices with the launch of 4G VoLTE ready smartphone 'Dual 5', which is priced at Rs 24,999. We are eyeing up to 25 per cent business growth in premium mobile sector during 2017-18, said the company in the statement. "We want to be an important player in premium smartphone segment in Rs 20,000 plus range. All Micromax phones will now be 4G enabled. We expect 20-25 per cent business growth in 2017-18," Micromax Informatics Co-Founder Rahul Sharma said while launching the Dual 5.


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