UP govt to rope in Amazon, Wipro, GE at 'One District, One Product' summit Noor Arora
To give a major push to Uttar Pradesh's micro, small and medium enterprises (MSME) and cottage industries, the Yogi Adityanath government will exchange memorandums of understanding (MoUs) with top companies such as Amazon, Wipro and GE on Friday. President Ram Nath Kovind will inaugurate the state's flagship 'One District, One Product' summit aimed at showcasing its traditional cottage industries and crafts. On the occasion, the government will exchange MoUs with e-commerce major Amazon, Wipro, GE Healthcare, Quality Circle of India (QCI) and India's leading bourses -- the BSE and National Stock Exchange (NSE). These entities would help the MSMEs and cottage industries by providing training, branding, marketing and other institutional support. For example, Amazon will extend marketing support to traditional industries in 9 districts, including Gorakhpur, Agra, Meerut, Varanasi, Kanpur and Aligarh. The company will showcase local products over its online marketplace and create a micro-site dedicated to the ODOP scheme.
ARTICLE SOURCE: BS