NOORHAN REDA PORTFOLIO 2019
CURRICULUM VITAE
EDUCATION B A C H E LO R O F A R C H I T E C T U R E A N D U R B A N D E S I G N GERMAN UNIVERSITY IN CAIRO | 2014-2019 BACHELOR GRADE: A (Excellent). CUMULATIVE GPA: B (Very Good).
A M E R I C A N D I P LO M A ( S AT G R A D U AT E )
EXPERIENCE GRAPHIC ART DESIGNER
MEGAWRA (BUILT ENVIRONMENT COLLECTIVE) | JAN 2020 - CURRENT. • • •
/
N
PIONEERS INTERNATIONAL SCHOOL | 2009-2014 GRADE: A
Design conceptual designs meeting buisness objectives. Design professional brand identities and brand manuals. Generate marketing ideas and designs.
R
GRAPHIC ART DESIGNER
LIFTUP INNOVATIVE MARKETING | NOV 2019 - DEC 2019 • • •
NOORHAN REDA
Design conceptual designs meeting buisness objectives. Design professional brand identities and brand manual. Generate marketing ideas and designs.
ARCHITECTURAL INTERN
K&A DESIGNS | JAN 2017 - FEB 2017 • • •
Review tender drawings. Preparation of revit drawings. Assist in submissions.
GRAPHIC DESIGNER | ARCHITECT.
ARCHITECTURAL INTERN
AL MASRIYA FOR CONSULTATION AND ENGINEERING DESIGN | JULY 2017 - SEP 2017 • • •
PROFILE
Model making. Designing presentation boards. Working drawing.
A team player architecture fresh
ARCHITECTURAL INTERN
TALAAT MOSTAFA GROUP (TMG) | JULY 2018 - AUG 2018 • • •
graduate with communication skills
Analysis. Site visits. Develop construction documents.
and academic qualifications, seek-
KG T E A C H E R
ing full/part time position in graphic
ESHBELIA INTERNATIONAL SCHOOL | JULY 2013 - JULY 2014 • • • •
Class teacher. Teach all class subjects. Develop and maintain lesson plan. Create and manage activites.
design or architecture field. Posses on-going experience in designing
FREELNCE GRAPHIC DESIGNER ONLINE | JAN 2018 - PRESENT • • • •
and analyzing studies.
Logo Design. Wedding Invitaion. Poster Design. Visual Arts.
SKILLS SOFTWARE • • • • • • • • • •
AutoDesk AutoCAD Adobe Photoshop Adobe Illustrator Adobe Indesign Revit Rhinoceros Grasshopper+Diva Sketchup V-Ray Microsoft Office
HOBBIES • • • • • •
LANGUAGES
Photography. Drawing. Traveling. Digital Painting. Stargazing. Reading.
• • • •
English Arabic French German
SPECIALITIES ARCHITECTURAL • • • •
Design development. Digital graphics. Rendering Surveying and analysis.
CERTIFICATES •
Adobe Certified Associate in Visual Design using Adobe Photoshop.
•
IELTS IDP Certificate.
•
Photographing and editing (Nikon Online).
CONTACT T +201098186274 E noorhanr@gmail.com A 134A South of Academy.
TABLE OF CONTENT
GRAPHIC DESIGN.
1 2 3 4 5 6 7 8 9
GOT SOCIAL MEDIA POSTER DESIGN | TRAINING WORK. INSTASHOP SOCIAL MEDIA DESIGNS. DEERS GYM SOCIAL MEDIA DESIGNS. KHALIFA HERITAGE PARK PITCH | BRAND GUIDE. SDK CAMPAIGN | MEDIA+OUTDOOR. IPAY CAMPAIGN | SOCIAL MEDIA POSTER DESIGN | TRAINING WORK. CORNERSTONE BRUNCH | INVITATION SAMPLES. WEDDING PROJECT | INVITATIONS + PRODUCTS. LOGOFOLIO.
ARCHITECTURE I VISUAL ARTS.
1 2 3 4 5 6
POWER OF VOID | SCENE SETTING. (RE-IMAGINING THE DYNAMCIS OF HELIOPOLIS RAIL). URBAN DESIGN. | COMIC DESIGN. (MIT AKABA AS A CITY OF KNOWLEDGE). BRANDING EGYPTIAN CITIES | SCENE SETTING. (ALAMEIN EDUCATIONAL HUB | ARTS RESEARCH CENTER). NEW YULIN UNIVERSITY CAMPUS. | DIAGRAMS AND SCENE SETTING. INTERIOR DESIGN | SCENE SETTING. (MAADI BOOK CAFE AND BAKERY). BACHELOR PROJECT. | 3DS AND POST PRODUCTION. (DARB EL BARABRA - THE LIGHT DISTRICT).
PHOTOGRAPHY.
GRAPHIC DESIGN. POSTER
GOT SOCIAL MEDIA POSTER DESIGN | 01
Game of Thrones is the immensely popular television show that has aired for eight seasons on HBO. The show is based on the epic fantasy novel series, A Song of Fire and Ice, written by George R. R. Martin. The poster for the final season combines two of the show’s biggest icons — a throne and a dragon — and puts the acronym of the show’s title front. The way the poster blends two key images into one is subtle, so much so that some might miss the dragon eyes upon first glance. I was drawn to the idea of really focusing to discover that the eyes of the dragon blend in with the iron throne.
COVER POSTER
INSTASHOP SOCIAL MEDIA DESIGN | 02
The easiest way to order groceries and have them delivered to you doorstep in less than 30 or 60 minutes average time depending on your location. InstaShop offers a convenient and seamless grocery shopping experience that frees you from the unavoidable chore of heading to the supermarket with all the challenges you may face there.
FACEBOOK CAROUSEL
HOLIDAY POST
INSTAGRAM STORY showcasing Oreo Campaign
DEERS GYM BALLET SOCIAL MEDIA DESIGN | 03
Deers Egypt is a Fitness center for ladies and kids only, offering the widest range of health and wellness solutions. This campaign targets the kids ballet classes.
FACEBOOK POST showcasing Deers kids ballet classes +
GIF VIDEO
FACEBOOK POST
showcasing Deers kids ballet classes.
KHALIFA HERITAGE PARK PITCH | BRAND GUIDE. | 04
SDK CAMPAIGN | MEDIA+OUTDOOR. | 05.
FACEBOOK EVENT
INSTAGRAM STORIES.
IPAY CAMPAIGN | SOCIAL MEDIA POSTER DESIGN | 06
iPay offers a service that allows the customer to make purchases and services in exchange paying back the amount of purchase over a period of time. iPay offers the allowance of access via the internet. When paying meets excellence.
BRUNCH EVENT. You are cordially invited to
CornerStone Brunch 23 November 3:00 p.m at
Lexis.
CORNERSTONE BRUCH INVITATION. | 07
Cornerstone Development are having a brunch event. Shown are three different options for a bruch event invitation.
TWO INVITATION STYLES
showcasing presentations of brunch event invitations.
INVITATION PRESENTATION III
showcasing presentation of brunch event invitation.
WEDDING PRESENTATION
WEDDING PROJECT. | 08
WEDDING INVITATION PRESENTATION
showcasing Arabic+English invitation cards and a Thank You Card
WEDDING PRODUCTS PRESENTATION
SS
S a l ly B e n d a ry Fashion Boutique
LOGOFOLIO. | 09
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Deernet.
Meals on
Wheels
POWER OF VOID Reimaging the Dynamics of Heliopolis Rail | Location: Korba, Cairo. IX | ELECTIVE | 2018.
This project aims to investigate the tram line in Heliopolis, Cairo that has been an infrastructure since the 20th century and by reading it as a void, it had been extracted that the emptiness that elsewhere is simply only a neglected void between spaces; in this project, becomes the primary structure and identity of the city, a void that finds its reasons in relation to the context in which conveys the flows. The project aims to introduce the concept that uses fragments of the abandoned tram rail to form a structure that sets a series of gates and simple urban uses (linear park) of the space that is implemented in the city.
Prof. Rita Pinto de Freitas.
ARCHITECTURE | VISUAL ARTS.
POWER OF VOID | SCENE SETTING. |
01
In a city like Cairo, the constant production and reproduction of of urban space has a considerably vast and scattered by-product: void spaces. When focusing on voids, unused railways are a peculiar spacial element in Heliopolis, often close to being an urban nothingness. Interestingly not considered voids- are often passive spaces that do not invite people to interact with them. Ironically, it is these planned spaces that often function less than the unintended voids.
‘RUINS MAY BE DECAYING, THEY ARE NOT DEAD, THEY ARE FILLED WITH POSSIBIITIES FOR WONDROUS ADVENTURE, INSPIRING VISIONS, QUIET MOMENTS, PERIPATHETIC PLAYFULNESS, DYSTOPIC PREPARATION AND ARTTISTIC POTENTIAL.’ Bradely Garertt
IMPERFECT, INCOMPLETE, BROKEN AND ILLUSIONARY FRAGMENTS
IMPORTANT COMPONENTS IN NARRATION AND RELATE PEOPLE, PLACES, HISTORIES AND FUTURES.
FRAMING AND SEQUENCING OFFER AN INTERPRETATION OF REALITY
‘BECOME LOST, STOP AND ENJOY THE COOL AIR, OR RUN OFF’
EXHIBITION WALL DISPLAY.
EXHIBITION FLYER.
MIT AKABA AS A CITY OF KNOWLEDGE Activate the Potentials | Location: Mit Akaba, Cairo. DESIGN VII | WINTER SEMESTER | 2017.
The challenge was how to transform threshold zones in Mit Akaba to create more activites for everyone, make people walk more in the neighborhood, and inspire them to stay outdoors longer. This project helps invisitagates the urban reasons that answers what really make a neighborhood work. Design phases transitioned from mapping the educational landscape and potentials and analysing the role and needs of women in the neighborhood to using the findings in order to have Mit Akaba as a city of knowledge and help empower women.
Professor Christina Jimenez Mattson In collaboration with Nermeen AbdlWahab and Raneem Hamdy.
URBAN DESIGN. | COMIC DESIGN. | 02
Activate the Potentials! Work, play and socialize.
DAY IN MIT AKABA.
women/children schedules.
women/children. women (work). women (shared time).
Compared to other public spaces, alleys/deadends have unique shapes, sizes, and qualities in the neighborhood. With some creative thinking and a little work, simple solutions can transform an ordinary space into an extraordinary public amenity, adding a newlayer to urban life.Alley can be very dynamic places, bringing women together in one little strip of space, creating some very interesting corridors and nodes for the city.
Case
Study:
Aly
Abo
Taleb
Street.
Further details: Bahlool El Kafrawy Street, Ibrahim Ateya Street, Ismail El Kaferawy, El Ghareeb Street (Souq/Market)
VISION AND GOALS. 1.QUALITY OF SPACE. Great public spaces strengthen neighnorhood interacion. A diversity of type of spaces provides invitations for people to stay and interact. Quality of space is vital to liveable and dynamic neighborhood. Quality also adds to exciting city experiences, and alleys are the perfect places to stimulate vibral communal life. Alleys can be programmed as places to play and socialize.
2. HEALTH AND IMAGE OF THE CITY.
Alleys and dead-ends are excellent opportunities for local plants, stormwater drainage and could be symbols of green neighborhood. Through greening alleys, a healthy environment for people and ecosystem may be created.
3. SAFE ENVIRONMENT FOR PEOPLE. Alleys are often neglected in Mit Akaba, and sometimes have uneven pavement, discarded items and dark places for potential crimes. While alleys are invaluable for giving service access, additional uses such as women seatings, art venues and small women industry will ensure that alleys are cared for and looked after for a safer Mit Akaba.
EXISITING SECTION. Ibrahim Atteya Street
Using locally manufactored lights and colorful lighting helps in creating ambiance and atmosphere in the alley. The ‘Sabat’ which means the wooden basket that helps in delivering food to people dining in the alley.
Clear and direct access to the dining events in the alley. The dining table or the ‘tableya’ adds identity plus communal warmth to the space and makes it more inviting. Straight direct access to the alley from the ground floor makes it an easy task for the woman to deliver food directly to the tableya.
PROPOSED SECTION. Ibrahim Atteya Street
Location: Near the market and Mit Akaba Sporting Club. A neglected vacant space that carried lots of potential that may further be used for workshops for women. Allowing women to handle own business strengthens the woman power in the neighborhood.
Location: Aly El Tantawy, Abo Taleb Street. A neglected deadend that carries lots of potential. Children may carry out fun activities in it with direct supervision of their mothers. Lighting, paving, recycled street furniture and colors makes it more inviting space.
Location: Afify Sheikh Street, 26th of July. Misused space that could be transformed to a communal space: cinema/ event/ gathering space; with assigned time for women only.
RE-BRANDING EGYPTIAN CITIES Arts Research Center | Location: New Alamein, North Coast. DESIGN IX | 2019.
Alamein’s location gives the city some wonderful opportunities, many of which are ripe for realization. The project’s objective was to form a masterplan of the New Alamein City. In collaboration with 15 members, Alamein’s city’s first phase masterplan was created. The design’s most prominant vision was to plan the most liveable city for youth throught educational, touristic, walkable and eco-friemdly strategies. A further step was to divide team members into smaller groups of 5 to further develop in designing different focal points. The team’s focal point was developing the tram lineEducational Promenade, where the main vision was to acheive an activated campus with all surrounding facilities available by a walking distance ensuring a walkable day and night promenade. Finally, the individual task was to design a detailed intervention- building scale: Arts Research Center.
In collaboration with 15 members. Prof. Hussam Hussien Salama
BRANDING EGYPTIAN CITIES | SCENE SETTING. | 03
TERRITORIAL ANALYSIS.
VISION: MOST LIVABLE CITY FOR YOUTH.
SUSTAINABILITY.
VISUALIZATIONS.
EDUCATIONAL PROMENADE.
ALAMEIN ARTS RESEARCH CENTER.
Courtyard Sketch
NEW YULIN UNIVERSITY CAMPUS Renewable Energy College | Location: Shaanxi, China. DESIGN X | 2019.
Alamein’s location gives the city some wonderful opportunities, many of which are ripe for realization. The project’s objective was to form a masterplan of the New Alamein City. In collaboration with 15 members, Alamein’s city’s first phase masterplan was created. The design’s most prominant vision was to plan the most liveable city for youth throught educational, touristic, walkable and eco-friemdly strategies. A further step was to divide team members into smaller groups of 5 to further develop in designing different focal points. The team’s focal point was developing the tram lineEducational Promenade, where the main vision was to acheive an activated campus with all surrounding facilities available by a walking distance ensuring a walkable day and night promenade. Finally, the individual task was to design a detailed intervention- building scale: Arts Research Center.
In collaboration with: Nermeen AbdelWahab and Raneem Hamdy. Prof. Bott Helmet.
VISION.
The vision lays the foundation of low-carbon, energy-resilient transformation through aa focus on green growth. This requires a transformation to a more ‘liveable city’ based on: 1- Suistanable resource use (waste minimization and recycling). 2-An economy that pursues green growth 3-Maximize renewable resources.
04
A walkable and pedestrian friendly city, including: more kilometers of pedestrisn walkways, more kilometers of cycle paths that helps reducing pedestrian waiting times.
ZONING DIAGRAM
NEW YULIN UNIVERSITY CAMPUS. | DIAGRAMS AND SCENE SETTING. |
An important contribution to the city’s economic activity by developing future professionals, fostering knowledge and innovation, and attracting international talent around its campuses.
MAADI BOOK CAFE AND BAKERY Interior Design | Location: Maadi, Cairo. X | ELECTIVE | 2019.
This project aims to create a cafe that would stand out on the busy Maadi streets, as well as welcome locals through a ‘feel at home’ atmosphere. The cafe conveys a lived-in, homelike feel with a Scandinavian influence. The use of authentic and original materials that were exposed and retained during construction, as well as the addition of reclaimed timbers and striped back-and-white brick walls. Wooden floors, white paneled ceilings, woven fabrics and tan leathers all add the modern interpretation of vintage Scandinavian inspired cafe. The design follows the ‘Farmhouse” style: rustic country elements updated with a rich mix of minimal and Scandanavian touches. Natural yet refined, country yet electic and sophisticated as go-to farmhouse characteristics.
Prof. Hussam Hussein Salama.
INTERIOR DESIGN | SCENE SETTING. | 05
Client’s brief: New coffeshop in Maadi, should be inspiring for writers and readers but also include some co-workung spaces for meetings or else. The idea is to include both activities without one distracting the other. Must be different and maintains a ‘feel at home’ vibe. Figure above shows some inspirations the client have in mind.
MOODBOARD
WALL DETAIL.
WALL SECTION
CALL OUT
WALL ELEVATION
REFERENCE PLAN
PRODUCT DESIGN
PRODUCT I WINDOW SEAT
PRODUCT II WINDOW SEAT+ BOOKSHELF
COUNTER DESIGN.
EXTERIOR ELEVATION VISUALIZATION.
DARB EL BARABRA THE LIGHT DISTRICT Light Design Institue | Location: Darb El Barabra, Attaba, Cairo. DESIGN VIII | BACHELOR PROJECT | 2018.
Downtown, has been the urban center and commercial heart of Cairo, Egypt since the late 19th century, when the district was designed and built. In this project, Darb El Barabra District was chosen due to its unique atmosphere. In collaboration with four of my colleagues, we propose a new interpretation of Darb El Barabra by rethinking its typologies. Our intervention targets the heart of the city, Attaba, where a disruption is caused by several reasons. We worked on reconfiguring the qualities of the district to develop simultaneously the urban, architecture and landscape dimensions. Furthermore, this project is a fight against stereotyping typologies. It manifests the importance of the link between history, context and architecture. It promotes realizing the existing reality and including it as a crucial part in a newly introduced system in El Barabra District which is a crucial destination of Downtown Area, an urbanism unique story.
Prof. Hussam Hussien Salama Prof. Raef Fahmy
Figure .1
Figure .2
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El Gdeed
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LIGHT RETAIL. CULTURAL HUB. LIGHT MUSUEM. ART INSTITUTE. LIGHT DESIGN INSTITUTE. ha
r
El
MAIN SPINE & NODES.
Qa
’ed
ANCHORS. URBAN CONNECTIONS.
Figure .1 shows the chosen urban site. Darb El Barabra District connects betweentwo main streets; Port Said Street and El Geish Street. The width of the district varies from 4 to 6 meters. Building heights varies from 3 to4 story levels. Building were mainly mixed-use; ground commercial floor and 1 or 2 residential levels. Figure .2 shows the chosen spots of the future design proposals. The existing spots were mainly unused leftover spaces or ground floor commercial kiosks. Any commercial spaces used by the projects were transferred to the proposed commercial projects of the street. Figure .3 shows the site I individually chose to work on the architectural scale. The existing space was formerly ground floor kiosks that successfully were replaced in other proposed projects. The site is in front of an existing school and beside an existing church. The design proposed to create an educational zone in this specific area, adding to account the neighboring proposed project of the Art Institute.
BACHELOR PROJECT. | 3DS AND POST PRODUCTION. | 06
Go
DISTRICT QUALITIES.
SITE ANALYSIS
LIGHT DESIGN INSTITUTE.
To project lighting, it is necessary to understand what is light and its technical components. The perception of space is directly connected to the way light integrates it. What we see, what we experience and how we interpret the elements is affected by how light interacts with us and the environment. Concept: -Studying light, main theme of street. -When light crosses a prismatic shape, it starts to break down (diffuse) into 7 colors. -Transfer of previous concept and transferring it to a main mass (theoretically as the prism) research center- and 7 main functional studios and destinations. -Masses were further connected by a pavilion that was created at later stages in the design. VIision: A space that creates a better atmosphere through practicing lighting design; to cultivate the universal acknowledgment and appreciation of the Power of Light in human life.
KEYWORDS: Illuminance, color, direction, time, balance in contrast.
R
Red raises the studios energy levels.
O
Orange evokes enthusiasm and excitement in the chemical lab.
Y Yellow is energizing and uplifting in the chemical lab.
W
WHITE PRISM (RESEARCH CENTER)
G
Green enhances calmness and is good for long-term concentration.
B
Blue creates a sense of well-being.
I
Indigo creates sense of security.
V
Violet enhances calmness.
3D Section.
Footing Detail.
Structural Diagram.
Figure .1
Figure .2
Figure .3
Figure .1 shows the view from above the bridge looking to the courtyard and the masses. Figure .2 shows the atmosphere in the courtyard in front of the main mass. Figure .3 shows an overview from above the pedestrian bridge.
Figure .1
Figure .2
Figure .1 shows an interior collage from the exhibition space in the main mass (Research Center). The movement of the surface of the roof creates a unique atmosphere in the space and allows lighting fixtures to be directed on specific spots. Figure .2 shows an interior shot from the metrological studio viewing the courtyard and the other masses by the glass facade and the louvers. The scheme of the studios are monochromatic, and every mass has its own hint of color from the colors that get dispersed in the prism. This studio, as shown, have the highlight of the color blue mixing with the white monochromatic atmosphere. Blue is shown on the handrail, portraits, and other decor fixtures.
PHOTOGRAPHY.
CONTACT +201098186274 noorhanr@gmail.com