06 catalogue buff lifestyle hiver 2016 17

Autumn-Winter 2016-17 Lifestyle Collection BUFF ® is a registered trademark property of Original Buff, S.A. (Spain)

original buff, S.A. C/ França 16, 08700 Igualada Barcelona (Spain) tel.: +34 93 805 48 61 fax: +34 93 804 47 02

524579

buff@buff.eu www.buff.eu

Lifestyle Collection Autumn-Winter 2016-17

Campaign

2

Daily

40

Leisure

52

Active

68

Ski Chic

78

Ski

84

Freestyle

94

Collection Overview

102

Product Chart

112

Campaign & Point Of Sale

114

Product Information

128

People describe you as adventurous.

Intense. Original.

For wherever adventure takes you

Whether you’re standing on a mountain top, having a pleasant walk in the forest or strolling down a city street, you’re following your own inner compass.

Tromso, Norway, is a place of cold, harsh beauty.

At BUFF®, we salute bold risk-takers like you.

Our latest Lifestyle collection combines authentic style and superior protection from the elements. It incorporates the high-quality manufacturing that has made BUFF® products famous worldwide. And it embodies the spirit of individuality that has animated our company since its founding.

In every season, on every continent, wherever life takes you, bring BUFF® along on your journey.

Bold travelers come here to marvel at the northern lights. To hike, bike, snowshoe or ski through the rugged terrain. To catch a glimpse majestic whales in the surrounding sea. To explore the mountains, fjords and islands. To relive Tromso’s history as a starting point for countless polar expeditions. And to stroll through the picturesque city streets and absorb the local culture.

This land where layered clothing is always recommended was the perfect backdrop for the 2016-2017 Autumn-Winter BUFF® Lifestyle photo shoot.

It’s wild. Rugged. An area where outdoor sport is a part of daily life.

BUFF® is right at home in Tromso, just as in every part of the world where adventurous souls dare to go.

Key Styles Diamond Simulant New

Lifestyle Collection Autumn-Winter 2016-17

The BUFF® Lifestyle collection is made for those who accessorize their life in different moments with the latest trends.

2

Daily

Ski Chic

Every wardrobe needs a few staples. Statement pieces that express your personal style and provide the perfect accent to your routine activities. These products bring an outdoor aesthetic to accessories meant for urban life. It’s a modern take on classic essentials.

Heading out for an adventure doesn’t mean you have to leave luxury behind.

Crafted with exquisite attention to detail, the BUFF® Chic line appeals to those for whom fashion is never an afterthought. This head- and neckwear stands up to the harshest weather— and the harshest scrutiny.

The classic BUFF® attitude gets an elegant twist.style and looks for a high quality and luxury accessories.

Leisure

Ski

What’s on your list for your next weekend holiday? A walk in the woods? Drinks in a pub? A rustic cabin? A casual bistro? All of the above? The BUFF® Leisure collection goes from one activity to the next as quickly and effortlessly as you do. It adds warmth and style to your travel wardrobe.

You not only know how to conquer the slopes, you know how to look great doing it.

The ski products are for those who care as much about style as about function. For those who know that high-quality manufacturing can make the difference between a chic ensemble and a fashion miss.

Active

Freestyle

Designed for those who enjoy outdoor sports in every season, it is ideal for camping, trekking and climbing in cooler weather. From our founding, BUFF® has catered to the needs of those who are a little adventurous, a little out of the ordinary.

Brash. Daring. Alive.

These products embody the attitude of the snow park. Crafted with an extreme attention to detail, these knitted hats and neckwarmers protect you from the elements while expressing your personal sense of fun.

3

6

10

16

17

26

27

30

31

34

35

36

37

38

Lifestyle Collection

Daily

Autumn-Winter 2016-17

Haan Knitted Hat 100% Merino wool

2009.929.10 · Grey Castlerock

2009.322.10 · Cobblestone

2002.929.10 · Grey Castlerock

2002.322.10 · Cobblestone

2010.754.10 · Stone Blue

2010.612.10 · Lilac Shadow

2003.754.10 · Stone Blue

2003.612.10 · Lilac Shadow

Knitted Neckwarmer 100% Merino wool

Mawi Knitted Hat 100% Merino wool

Knitted Neckwarmer 100% Merino wool

40

41

Lifestyle Collection

Daily

Autumn-Winter 2016-17

Nuba Knitted Hat 100% Merino wool

2008.783.10 路 Medieval Blue

2008.305.10 路 Nut

Knitted Neckwarmer Comfort 100% Merino wool

1855.783.10 路 Medieval Blue

42

1855.305.10 路 Nut

43

Lifestyle Collection

Daily

Autumn-Winter 2016-17

Dean Knitted Hat 95% Acrylic 5% Wool

113510.311.10.00 · Fossil

113510.787.10.00 · Navy

113548.311.10.00 · Fossil

113548.787.10.00 · Navy

Knitted Neckwarmer Comfort 95% Acrylic 5% Wool

113548.999.10.00 · Black

Knitted Neckwarmer Hat 95% Acrylic 5% Wool Reversible 2 ways to wear Neckwarmer & Hat 113542.311.10.00 · Fossil Wine

113542.937.10.00 · Grey Black

Knitted Infinity 95% Acrylic 5% Wool 2 loops

113561.787.10.00 · Navy

113561.403.10.00 · Wine

Dean Beanie Knitted & Polar Fleece Hat 95% Acrylic 5% Wool Fleece band 113504.937.10.00 · Grey Grey Vigoré Fleece 44

113504.403.10.00 · Wine Grey Vigoré Fleece 45

Lifestyle Collection

Daily

Autumn-Winter 2016-17

Eskimo Knitted Hat 50% Polyamide 17% Acrylic 17% Wool 15% Nylon 1% Elastan

2007.936.10 路 Glacier Grey

2007.999.10 路 Black

1715.936.10 路 Glacier Grey

1715.999.10 路 Black

Knitted Neckwarmer 50% Polyamide 17% Acrylic 17% Wool 15% Nylon 1% Elastan

46

47

Lifestyle Collection

Daily

Autumn-Winter 2016-17

Liz Knitted & Polar Fleece Hat 33% Acrylic 33% Cotton 20% Wool 9% Polyester 5% Alpaca Fleece band

113505.790.10.00 · Dark Navy Grey Vigoré Fleece

113505.311.10.00 · Fossil Cru Fleece

113505.555.10.00 · Multi Grey Vigoré Fleece

113562.790.10.00 · Dark Navy

113562.311.10.00 · Fossil

113562.555.10.00 · Multi

Knitted Infinity 33% Acrylic 33% Cotton 20% Wool 9% Polyester 5% Alpaca 2 loops

48

49

Lifestyle Collection

Daily

Autumn-Winter 2016-17

Basic Knitted Hat 100% Acrylic

1867.999.10 · Black

1867.790.10 · Dark Navy

1867.506.10 · Coral

1867.002.10 · White Egret

1867.403.10 · Wine

1497.999 · Black-Grey

1497.790 · Dark Navy-Navy

1497.403 · Wine-Coral

1883.999.10 · Black

1883.002.10 · White Egret

1883.403.10 · Wine

Snud Knitted Neckwarmer 100% Acrylic

Adalwolf Knitted Collar 50% Acrylic 50% Polyester Fake fur inside Reversible

50

51

Lifestyle Collection

Leisure

Autumn-Winter 2016-17

Gribling Knitted Hat 75% Acrylic 15% Wool 10% Alpaca 2006.911.10 · Excalibur

2006.907.10 · Mineral

1234.911 · Excalibur

1234.907 · Mineral

2012.911.10 · Excalibur

2012.326.10 · Tobacco

1847.911.10 · Excalibur

1847.326.10 · Tobacco

Knitted Collar 75% Acrylic 15% Wool 10% Alpaca

Braid Knitted Hat 75% Acrylic 15% Wool 10% Alpaca

Knitted Collar 75% Acrylic 15% Wool 10% Alpaca

52

53

Lifestyle Collection

Leisure

Autumn-Winter 2016-17

Cay Knitted Hood 75% Acrylic 15% Wool 10% Alpaca

2005.911.10 · Excalibur

2005.612.10 · Lilac Shadow

1664.916.10 · Paloma

1664.403.10 · Wine

Comber Knitted Wrap 52% Acrylic 41% Wool 7% Alpaca

Plaid Knitted Hat 75% Acrylic 15% Wool 10% Alpaca

2013.783.10 · Medieval Blue

2013.326.10 · Tobacco

Knitted Collar 75% Acrylic 15% Wool 10% Alpaca

2004.783.10 · Medieval Blue 54

2004.326.10 · Tobacco 55

Lifestyle Collection

Leisure

Autumn-Winter 2016-17

Margo Knitted & Polar Fleece Hat 73% Acrylic 27% Wool Fleece Band

113513.937.10.00 · Grey Black Fleece

113513.622.10.00 · Plum Grey Vigoré Fleece

113513.204.10.00 · Orange Grey Vigoré Fleece

113552.937.10.00 · Grey Black Fleece

113552.622.10.00 · Plum Grey Vigoré Fleece

113552.204.10.00 · Orange Grey Vigoré Fleece

113564.937.10.00 · Grey

113564.622.10.00 · Plum

Knitted & Polar Fleece Neckwarmer 73% Acrylic 27% Wool Full Fleece lining

Knitted Infinity 73% Acrylic 27% Wool 2 loops

56

57

Lifestyle Collection

Leisure

Autumn-Winter 2016-17

Amby Knitted & Polar Fleece Hat 63% Acrylic 21% Wool 8% Alpaca 8% Nylon Full Fleece Lining

113521.015.10.00 · Snow Cru Fleece

113521.325.10.00 · Brown Brown Fleece

113521.753.10.00 · Seaport Blue Navy Fleece

113556.015.10.00 · Snow Cru Fleece

113556.325.10.00 · Brown Brown Fleece

113556.753.10.00 · Seaport Blue Navy Fleece

Knitted & Polar Fleece Neckwarmer 63% Acrylic 21% Wool 8% Alpaca 8% Nylon Full Fleece Lining

58

59

Lifestyle Collection

Leisure

Autumn-Winter 2016-17

Ethel Knitted & Polar Fleece Hat 100% Acrylic Fleece Band

113506.783.10.00 · Medieval Blue Navy Fleece

113506.014.10.00 · Cru Cru Fleece

113544.783.10.00 · Medieval Blue Navy Fleece

113544.014.10.00 · Cru Cru Fleece

113565.783.10.00 · Medieval Blue Navy Fleece

113565.014.10.00 · Cru Cru Fleece

Knitted & Polar Fleece Neckwarmer Comfort 100% Acrylic Full Fleece Lining

Knitted & Polar Fleece Hood 100% Acrylic Fleece Band on the neck

60

61

Lifestyle Collection

Leisure

Autumn-Winter 2016-17

Kirvy Knitted & Polar Fleece Hat 100% Acrylic Full Fleece Lining

113507.999.10.00 · Black Black Fleece

113507.311.10.00 · Fossil Brown Fleece

113507.790.10.00 · Dark Navy Navy Fleece

113545.999.10.00 · Black Black Fleece

113545.311.10.00 · Fossil Brown Fleece

113545.790.10.00 · Dark Navy Navy Fleece

113563.999.10.00 · Black Black Fleece

113563.311.10.00 · Fossil Brown Fleece

113563.790.10.00 · Dark Navy Navy Fleece

Knitted & Polar Fleece Neckwarmer Comfort 100% Acrylic Full Fleece Lining

Knitted & Polar Fleece Infinity 100% Acrylic Full Fleece Lining 2 loops

62

63

Lifestyle Collection

Leisure

Autumn-Winter 2016-17

Kirvy Knitted & Polar Fleece Bandana 100% Acrylic Fleece Band on the neck

113567.311.10.00 · Fossil Brown Fleece

Harper Knitted & Polar Fleece Hat 100% Acrylic Fleece Band

113508.311.10.00 · Fossil Brown Fleece

113508.999.10.00 · Black Black Fleece

113546.311.10.00 · Fossil

113546.999.10.00 · Black

Knitted Neckwarmer Comfort 100% Acrylic

64

65

Lifestyle Collection

Leisure

Autumn-Winter 2016-17

Ramdon Knitted Neckwarmer Hat 100% Acrylic Reversible 2 ways to wear Neckwarmer & Hat

111032.999.10.00 · Black

111032.753.10.00 · Seaport Blue

111021.999.10.00 · Black Black Fleece

111021.707.10.00 · Blue Grey Vigoré Fleece

111021.403.10.00 · Wine Black Fleece

113549.999.10.00 · Black Black Fleece

113549.707.10.00 · Blue Grey Vigoré Fleece

113549.403.10.00 · Wine Black Fleece

Airon Knitted & Polar Fleece Hat 100% Acrylic Fleece Band

Knitted & Polar Fleece Neckwarmer 100% Acrylic Full Fleece Lining

Cotton Jacquard Infinity 100% Organic Cotton 2 loops

113288.513.10.00 Eliat · Pink Azalea 66

113288.754.10.00 Eliat · Stone Blue

113289.718.10.00 Alyx · Blue Capri

113289.929.10.00 Alyx · Grey Castlerock 67

Lifestyle Collection

Active

Autumn-Winter 2016-17

Edna Knitted & Polar Fleece Hat 50% Wool 50% Rayon Fleece Band

113517.605.10.00 · Purple Navy Fleece

113517.311.10.00 · Fossil Brown Fleece

113554.605.10.00 · Purple Navy Fleece

113554.311.10.00 · Fossil Brown Fleece

113514.790.10.00 · Dark Navy Navy Fleece

113514.403.10.00 · Wine Grey Vigoré Fleece

113553.790.10.00 · Dark Navy Navy Fleece

113553.403.10.00 · Wine Grey Vigoré Fleece

Knitted & Polar Fleece Neckwarmer 50% Wool 50% Rayon Full Fleece Lining

Ardal Knitted & Polar Fleece Hat 50% Wool 50% Rayon Fleece Band

Knitted & Polar Fleece Neckwarmer 50% Wool 50% Rayon Full Fleece Lining

68

69

Lifestyle Collection

Active

Autumn-Winter 2016-17

Van Tech Knitted Hat with Windstopper® membrane 100% Acrylic Full Windstopper Fabric Lining 113525.703.10.00 · Blue Skydiver Black windstopper

113525.521.10.00 · Pink Cerisse Black windstopper

113526.753.10.00 · Seaport Blue Black windstopper

113526.999.10.00 · Black Black windstopper

Tech Logo Knitted Hat with Windstopper® membrane 100% Acrylic Full Windstopper Fabric Lining

70

71

Lifestyle Collection

Active

Autumn-Winter 2016-17

Stowe Knitted & Polar Fleece Hat 100% Acrylic Fleece Band

113341.513.10.00 · Pink Azalea Mardi Grape Fleece

113341.845.10.00 · Green Grey Vigoré Fleece

113348.718.10.00 · Blue Capri Mardi Grape Fleece

113348.929.10.00 · Grey Castlerock Grey Vigoré Fleece

113341.999.10.00 · Black Black Fleece

Knitted & Polar Fleece Neckwarmer 100% Acrylic Full Fleece Lining

72

73

Lifestyle Collection

Active

Autumn-Winter 2016-17

Laki Stripes Knitted & Polar Fleece Hat 100% Acrylic Fleece Band 113520.789.10.00 · Turquoise Navy Fleece

113520.311.10.00 · Fossil Grey Vigoré Fleece

113555.789.10.00 · Turquoise Navy Fleece

113555.311.10.00 · Fossil Grey Vigoré Fleece

113555.999.10.00 · Black Black Fleece

113017.118.10.00 · Mustard

113017.521.10.00 · Pink Cerisse

113017.753.10.00 · Seaport Blue

Knitted & Polar Fleece Neckwarmer 100% Acrylic Full Fleece Lining

Solid Merino Wool Infinity 100% Merino Wool 2 loops

104776.00 · Grey

74

75

Lifestyle Collection

Active

Autumn-Winter 2016-17

Solid Knitted & Polar Fleece Hat 100% Acrylic Fleece Band 113519.999.10.00 · Black Grey Vigoré Fleece

113519.809.10.00 · Forest Grey Vigoré Fleece

113519.703.10.00 · Blue Skydiver Grey Vigoré Fleece

113519.521.10.00 · Pink Cerisse Mardi Grape Fleece

Laki Knitted & Polar Fleece Hat 100% Acrylic Fleece Band

113516.999.10.00 · Black Black Fleece

113516.707.10.00 · Blue Navy Fleece

113515.929.10.00 · Grey Castlerock Black Fleece

113515.622.10.00 · Plum Black Fleece

113518.426.10.00 · Red Samba Grey Vigoré Fleece

113518.999.10.00 · Black Black Fleece

Laska Knitted & Polar Fleece Hat 100% Acrylic Fleece Band

Solid Logo Knitted & Polar Fleece Hat 100% Acrylic Fleece Band

76

113518.789.10.00 · Turquoise Grey Vigoré Fleece

77

Lifestyle Collection

Ski Chic

Autumn-Winter 2016-17

Aura Knitted & Polar Fleece Hat 70% Acrylic 25% Wool 5% Alpaca Fleece Band

113522.014.10.00 · Cru Cru Fleece

113522.937.10.00 · Grey Grey Vigoré Fleece

113557.014.10.00 · Cru Cru Fleece

113557.937.10.00 · Grey Grey Vigoré Fleece

Knitted & Polar Fleece Neckwarmer 70% Acrylic 25% Wool 5% Alpaca Full Fleece Lining

Nyssa Knitted & Polar Fleece Headband 100% Acrylic Full Fleece Lining

78

113538.325.10.00 · Brown Brown Fleece

113538.933.10.00 · Light Grey Grey Vigoré Fleece

79

Lifestyle Collection

Ski Chic

Autumn-Winter 2016-17

Lia Knitted & Polar Fleece Hat 100% Acrylic Full Fleece Lining 113524.009.10.00 · Starwhite Cru Fleece

113524.999.10.00 · Black Grey Vigoré Fleece

113559.009.10.00 · Starwhite Cru Fleece

113559.999.10.00 · Black Grey Vigoré Fleece

Knitted & Polar Fleece Neckwarmer 100% Acrylic Full Fleece Lining

80

81

Lifestyle Collection

Ski Chic

Autumn-Winter 2016-17

Stella Knitted & Polar Fleece Hat 100% Acrylic Full Fleece Lining

113523.325.10.00 · Brown Brown Fleece

113523.014.10.00 · Cru Cru Fleece

113523.999.10.00 · Black Black Fleece

113558.014.10.00 · Cru Cru Fleece

113558.999.10.00 · Black Black Fleece

Knitted & Polar Fleece Neckwarmer 100% Acrylic Full Fleece Lining

82

83

Lifestyle Collection

Ski

Autumn-Winter 2016-17

Whistler Knitted & Polar Fleece Headband 100% Acrylic Full Fleece Lining

113352.999.10.00 · Black Black Fleece

113352.014.10.00 · Cru Cru Fleece

113346.999.10.00 · Black Black Fleece

113346.014.10.00 · Cru Cru Fleece

113351.999.10.00 · Black Black Fleece

113351.014.10.00 · Cru Cru Fleece

Knitted & Polar Fleece Hat 100% Acrylic Fleece Band

Knitted & Polar Fleece Neckwarmer 100% Acrylic Full Fleece Lining

84

85

Lifestyle Collection

Ski

Autumn-Winter 2016-17

Neper Knitted & Polar Fleece Hat 100% Acrylic Fleece Band

113586.535.10.00 · Magenta Mardi Grape Fleece

113586.937.10.00 · Eleni Grey Grey Vigoré Fleece

113586.426.10.00 · Red Samba Grey Vigoré Fleece

113347.535.10.00 · Magenta Mardi Grape Fleece

113347.937.10.00 · Eleni Grey Grey Vigoré Fleece

113347.426.10.00 · Red Samba Grey Vigoré Fleece

Knitted & Polar Fleece Neckwarmer 100% Acrylic Full Fleece Lining

86

87

Lifestyle Collection

Ski

Autumn-Winter 2016-17

Dorn Knitted & Polar Fleece Hat 100% Acrylic Fleece Band 113584.787.10.00 · Navy Navy Fleece

113584.203.10.00 · Flame Grey Vigoré Fleece

113338.622.10.00 · Plum Mardi Grape Fleece

113338.790.10.00 · Dark Navy Navy Fleece

113350.622.10.00 · Plum Mardi Grape Fleece

113350.790.10.00 · Dark Navy Navy Fleece

113509.737.10.00 · Ocean Grey Vigoré Fleece

113509.521.10.00 · Pink Cerisse Mardi Grape Fleece

113547.737.10.00 · Ocean Grey Vigoré Fleece

113547.521.10.00 · Pink Cerisse Mardi Grape Fleece

Berna Knitted & Polar Fleece Hat 100% Acrylic Fleece Band

Knitted & Polar Fleece Neckwarmer 100% Acrylic Full Fleece Lining

Navar Knitted & Polar Fleece Hat 100% Acrylic Fleece Band

Knitted & Polar Fleece Neckwarmer Comfort 100% Acrylic Full Fleece Lining

88

89

Lifestyle Collection

Ski

Autumn-Winter 2016-17

Vail Knitted & Polar Fleece Hat 100% Acrylic Fleece Band

113339.622.10.00 · Plum Cru Fleece

113339.790.10.00 · Dark Navy Navy Fleece

113343.622.10.00 · Plum Cru Fleece

113343.790.10.00 · Dark Navy Navy Fleece

111005.006.10.00 · Cream Grey Vigoré Fleece

111005.929.10.00 · Grey Castlerock Grey Vigoré Fleece

113349.006.10.00 · Cream Grey Vigoré Fleece

113349.929.10.00 · Grey Castlerock Grey Fleece

113339.999.10.00 · Black Black Fleece

Knitted & Polar Fleece Neckwarmer 100% Acrylic Full Fleece Lining

Savva Knitted & Polar Fleece Hat 100% Acrylic Full Fleece Lining

111005.718.10.00 · Blue Capri Navy Fleece

Knitted & Polar Fleece Neckwarmer 100% Acrylic Full Fleece Lining

90

91

Lifestyle Collection

Ski

Autumn-Winter 2016-17

Lech Knitted & Polar Fleece Hat 100% Acrylic Fleece Band 113344.999.10.00 · Black Black Fleece

113344.703.10.00 · Blue Skydiver Navy Fleece

113344.929.10.00 · Grey Castlerock Grey Vigoré Fleece

Taos Knitted & Polar Fleece Hat 100% Acrylic Fleece Band *113340.938.10.00 80% Acrylic 20% Nylon

113340.999.10.00 · Black Black Fleece

113340.009.10.00 · Star white Black Fleece

113340.426.10.00 · Red Samba Black Fleece

*113340.938.10.00 · Melange Grey Black Fleece

Dalarna Knitted & Polar Fleece Hat 100% Acrylic Fleece Band 113345.929.10.00 · Grey Castlerock Black Fleece

113345.555.10.00 · Multi Grey Vigoré Fleece

Jorden Knitted & Polar Fleece Hat 100% Acrylic Fleece Band

113585.999.10.00 · Black Black Fleece

113585.933.10.00 · Grey Grey Vigoré Fleece

Neo Knitted & Polar Fleece Neckwarmer 100% Acrylic Full Fleece Lining

113560.999.10.00 · Black Black Fleece

92

113560.718.10.00 · Blue Capri 113560.426.10.00 · Red Samba 113560.933.10.00 · Light Grey Grey Vigoré Fleece Grey Vigoré Fleece Grey Vigoré Fleece

93

Lifestyle Collection

Freestyle

Autumn-Winter 2016-17

Yssik Knitted & Polar Fleece Hat 70% Acrylic 30% Nylon Fleece Band 110992.009.10.00 · Starwhite Cru Fleece

110992.790.10.00 · Dark Navy Navy Fleece

113335.009.10.00 · Starwhite Cru Fleece

113335.790.10.00 · Dark Navy Navy Fleece

113332.009.10.00 · Starwhite Cru Fleece

113332.790.10.00 · Dark Navy Navy Fleece

Knitted & Polar Fleece Neckwarmer 70% Acrylic 30% Nylon Full Fleece Lining

Knitted & Polar Fleece Headband 70% Acrylic 30% Nylon Full Fleece Lining

94

95

Lifestyle Collection

Freestyle

Autumn-Winter 2016-17

Switch Knitted & Polar Fleece Hat 100% Acrylic Full Fleece Lining

113329.790.10.00 · Dark Navy Navy Fleece

113329.521.10.00 · Pink Cerisse Mardi Grape Fleece

113337.790.10.00 · Dark navy Navy Fleece

113337.521.10.00 · Pink Cerisse Mardi Grape Fleece

113331.783.10.00 · Medieval Blue Navy Fleece

*113331.938.10.00 · Melange Grey Grey Vigoré Fleece

Knitted & Polar Fleece Neckwarmer 100% Acrylic Full Fleece Lining

Aspen Knitted & Polar Fleece Hat 100% Acrylic Fleece Band *113331.938.10.00

80% Acrylic 20% Nylon

96

97

Lifestyle Collection

Freestyle

Autumn-Winter 2016-17

Tizzy Knitted & Polar Fleece Hat 100% Acrylic Full Fleece Lining

113330.521.10.00 · Pink cerisse Mardi Grape Fleece

113330.929.10.00 · Grey Castlerock Grey Vigoré Fleece

113336.521.10.00 · Pink Cerisse Mardi Grape Fleece

113336.929.10.00 · Grey Castlerock Grey Vigoré Fleece

113333.521.10.00 · Pink Cerisse Mardi Grape Fleece

113333.929.10.00 · Grey Castlerock Grey Vigoré Fleece

Knitted & Polar Fleece Neckwarmer 100% Acrylic Full Fleece Lining

Knitted & Polar Fleece Headband 100% Acrylic Full Fleece Lining

98

99

Lifestyle Collection

Freestyle

Autumn-Winter 2016-17

Drip Knitted & Polar Fleece Hat 100% Acrylic Fleece Band

110981.999.10.00 Black Black Fleece

110981.703.10.00 Blue Skydiver Grey Vigoré Fleece

110981.117.10.00 Yellow Fluor Grey Vigoré Fleece

110981.522.10.00 Pink Fluor Grey Vigoré Fleece

110981.901.10.00 Grey Grey Vigoré Fleece

Knitted & Polar Fleece Neckwarmer 100% Acrylic Full Fleece Lining

113334.999.10.00 Black Black Fleece

113334.703.10.00 Blue Skydiver Grey Vigoré Fleece

113334.117.10.00 Yellow Fluor Grey Vigoré Fleece

113334.522.10.00 Pink Fluor Grey Vigoré Fleece

Dash Knitted & Polar Fleece Hat 100% Acrylic Fleece Band

113328.929.10.00 · Grey Castlerock Grey Vigoré Fleece

113328.790.10.00 · Dark Navy Navy Fleece

113327.999.10.00 · Black Black & Fluor dots

113327.521. 10.00 · Pink cerisse Black & Fluor dots

113328.622.10.00 · Plum Grey Vigoré Fleece

Nitro Knitted Neckwarmer Hat 100% Acrylic Reversible 2 ways to wear Neckwarmer & Hat

100

101

Collection Overview

Lifestyle Collection Autumn-Winter 2016-17

Liz

Haan

Mawi

100% Merino wool

100% Merino wool

Page 41

33% Acrylic 33% Cotton 20% Wool 9% Polyester 5% Alpaca Page 49

Page 41

2009.929.10

2002.929.10

2009.322.10

2002.322.10

Nuba

Dean

100% Merino wool

95% Acrylic 5% Wool Page 45

Page 43

2008.783.10

2008.305.10

2010.754.10

2010.612.10

2003.754.10

2003.612.10

113510.311.10.00

113505.790.10.00

113505.311.10.00

113505.555.10.00

113562.787.10.00

113562.311.10.00

113562.555.10.00

1867.999.10

1867.790.10

1867.506.10

Basic

113510.787.10.00

100% Acrylic Page 51

1855.783.10

113548.311.10.00

1855.305.10

113542.311.10.00

113548.787.10.00

1867.403.10

1867.002.10

113548.999.10.00

Snud

Adalwolf

100% Acrylic Page 51

50% Acrylic 50% Polyester Page 51 1497.999

113542.937.10.00

1497.790

1497.403

1883.999.10

1883.002.10

1883.403.10

Eskimo 50% Polyamide 17% Acrylic 17% Wool 15% Nylon 1% Elastan Page 47

2007.936.10

2007.999.10

113561.787.10.00

113561.403.10.00

113504.937.10.00

113504.403.10.00

Gribling

Braid

75% Acrylic 15% Wool 10% Alpaca Page 53

75% Acrylic 15% Wool 10% Alpaca Page 53

2006.911.10

2006.907.10

2012.911.10

2012.326.10

Dean Beanie 95% Acrylic 5% Wool Page 45 1715.936.10 102

1715.999.10

1234.911

1234.907

1847.911.10

1847.326.10 103

Lifestyle Collection Autumn-Winter 2016-17

Cay

Comber

Ethel

Kirvy

75% Acrylic 15% Wool 10% Alpaca Page 54

52% Acrylic 41% Wool 7% Alpaca Page 54

100% Acrylic Page 61

100% Acrylic Page 63 113506.783.10.00

1664.916.10 2005.911.10

113507.999.10.00

113507.311.10.00

113544.783.10.00

113544.014.10.00

113545.999.10.00

113545.311.10.00

113545.790.10.00

113565.783.10.00

113565.014.10.00

113563.999.10.00

113563.311.10.00

113563.790.10.00

113507.790.10.00

1664.403.10

2005.612.10

Plaid

Margo

75% Acrylic 15% Wool 10% Alpaca Page 54

73% Acrylic 27% Wool Page 57 2013.783.10

113506.014.10.00

2013.326.10

113513.937.10.00

113513.622.10.00

113513.204.10.00

Kirvy 2004.783.10

2004.326.10

113552.937.10.00

113552.622.10.00

113552.204.10.00

100% Acrylic Page 65

Harper 100% Acrylic Page 65 113508.311.10.00 113564.937.10.00

113508.999.10.00

113564.622.10.00 113567.311.10.00

Amby 63% Acrylic 21% Wool 8% Alpaca 8% Nylon Page 59

Airon 100% Acrylic Page 67 113521.015.10.00

113521.325.10.00

113521.753.10.00 113546.311.10.00

113546.999.10.00

111021.999.10.00

111021.707.10.00

111021.403.10.00

Ramdon 100% Acrylic Page 67 113556.015.10.00 104

113556.325.10.00

113556.753.10.00

113032.753.10.00

111032.999.10.00

113549.999.10.00

113549.707.10.00

113549.403.10.00 105

Lifestyle Collection Autumn-Winter 2016-17

Eilat

Alyx

Solid

100% Organic Cotton Page 67

100% Organic Cotton Page 67

100% Merino Wool

Page 75

104776.00 113288.513.10.00

113288.754.10.00

113289.718.10.00

Edna

Ardal

50% Wool 50% Rayon Page 69

50% Wool 50% Rayon Page 69 113517.605.10.00

113554.311.10.00

113553.790.10.00

Van

Tech Logo

100% Acrylic Page 71

100% Acrylic Page 71

113525.703.10.00

100% Acrylic Page 77

100% Acrylic Page 77

Stowe

Laki Stripes

100% Acrylic Page 73

100% Acrylic Page 75 113341.513.10.00

113341.845.10.00

113553.403.10.00

113519.521.10.00

113516.999.10.00

113519.999.10.00

113516.707.10.00

Laska

Solid Logo

100% Acrylic Page 77

100% Acrylic Page 77 113518.426.10.00

113515.622.10.00

Aura

Lia

70% Acrylic 25% Wool 5% Alpaca Page 79

100% Acrylic Page 81 113524.009.10.00

113518.999.10.00

113518.789.10.00

113524.999.10.00

113522.937.10.00

113526.999.10.00

113559.009.10.00

113559.999.10.00

Stella 113520.789.10.00

113341.999.10.00

113519.703.10.00

113514.403.10.00

113522.014.10.00 113526.753.10.00

113525.521.10.00

113017.753.10.00

Laki

113515.929.10.00

113554.605.10.00

113017.521.10.00

Solid

113519.809.10.00 113514.790.10.00

113517.311.10.00

113017.118.10.00

113289.929.10.00

113520.311.10.00

113557.014.10.00

113557.937.10.00

100% Acrylic Page 83 113523.325.10.00

113523.014.10.00

113523.999.10.00

Nyssa 100% Acrylic Page 79 113538.325.10.00 113348.718.10.00

113348.929.10.00

113555.999.10.00

113555.789.10.00

113538.933.10.00

113555.311.10.00

113558.014.10.00 106

113558.999.10.00 107

Lifestyle Collection Autumn-Winter 2016-17

Whistler

Neper

Savva

100% Acrylic Page 85

100% Acrylic Page 87

100% Acrylic Page 91

113352.999.10.00

113346.999.10.00

113352.014.10.00

113586.535.10.00

113586.937.10.00

113586.426.10.00

113347.535.10.00

113347.937.10.00

113347.426.10.00

111005.006.10.00

Dorn 113351.014.10.00

100% Acrylic Page 89

100% Acrylic Page 93 113584.203.10.00 113344.999.10.00

Berna

Navar

Taos

100% Acrylic Page 89

100% Acrylic Page 89

100% Acrylic Page 93

113338.790.10.00

113349.929.10.00

Lech

113584.787.10.00

113338.622.10.00

111005.718.10.00

113346.014.10.00

113349.006.10.00

113351.999.10.00

111005.929.10.00

113509.737.10.00

113509.521.10.00

113344.929.10.00

113344.703.10.00

113340.999.10.00

113340.009.10.00

113340.426.10.00

113345.555.10.00

113345.929.10.00

113585.999.10.00

113585.933.10.00

113340.938.10.00

Dalarma 100% Acrylic Page 93

113350.622.10.00

113547.737.10.00

113350.790.10.00

113547.521.10.00

Jorden 100% Acrylic Pรกg.93

Vail 100% Acrylic Page 91 113339.622.10.00

113339.790.10.00

113339.999.10.00

Neo Knitted & Polar Fleece Neckwarmer 100% Acrylic Page 93

113343.622.10.00

108

113560.426.10.00

113560.718.10.00

113560.933.10.00

113560.999.10.00

113343.790.10.00

109

Lifestyle Collection Autumn-Winter 2016-17

Yssik

Drip

70% Acrylic 30% Nylon

100% Acrylic Page 101

Page 95

110992.009.10.00

110992.790.10.00 110981.999.10.00

110992.009.10.00

110992.790.10.00

113335.009.10.00

113334.999.10.00

113335.790.10.00

Switch

Aspen

Dash

100% Acrylic Page 97

100% Acrylic Page 97

100% Acrylic Page 101

113329.790.10.00

113329.521.10.00

113331.783.10.00

113328.929.10.00

*113331.938.10.00 80% Acrylic 20% Nylon

110981.703.10.00

110981.117.10.00

113334.703.10.00

113328.790.10.00

110981.522.10.00

113334.117.10.00

110981.901.10.00

113334.522.10.00

113328.622.10.00

Nitro 100% Acrylic Page 101

113337.790.10.00

113337.521.10.00 113327.999.10.00

113327.521. 10.00

Tizzy 100% Acrylic Page 99

110

113330.521.10.00

113330.929.10.00

113336.521.10.00

113336.929.10.00

113333.521.10.00

113333.929.10.00 111

112 ETHEL

RAMDON

TIZZY

STELLA

SAVVA

LIA

AIRON

HARPER

NITRO

NYSSA

DRIP

SOLID LOGO

SOLID

NEPER

VAN

STOWE

Acrylic

WHISTLER

NAVAR

VAIL

JORDEN

TAOS

KIRVY

DORN

DALARNA

LECH

YSSIK

Bandana

Wrap

Infinity

Collar

Neckwarmer Comfort

Neckwarmer

PRODUCT

KIRVY

KIRVY

ADAWOLF

ETHEL

LIA

VAIL

NAVAR

YSSIK

SWITCH

Acrylic

HARPER

AIRON

TIZZY

STELLA

DRIP

LAKI

STOWE

KIRVY

NEPER

WHISTLER

LAKI

SNUD

BERNA

NEO

SAVVA

DASH

ETHEL

YSSIK

LAKI STRIPES

BERNA

LIFESTYLE PRODUCT CHART

Hood

Neckwarmer Hat

Headband

HAT

PRODUCT

LIFESTYLE PRODUCT CHART

LAKI STRIPES

WHISTLER

BASIC

TIZZY

TECH LOGO

ASPEN

LASKA

SWITCH

COMBER

LIZ

BRAID

MARGO

GRIBLING

ARDAL

MARGO

DEAN

AMBY

GRIBLING

EDNA

SKIMO

Wool Blend

CAY

DEAN

BRAID

MARGO

EDNA

ARDAL

AURA

SKIMO

DEAN BEANIE

Wool Blend

DEAN

PLAID

AURA

PLAID

AMBY

DEAN

LIZ

SOLID

MAWI

NUBA

Merino Wool

HAAN

NUBA

MAWI

HAAN

Merino Wool

ALYX

Cotton

Cotton

EILAT

Lifestyle Collection Autumn-Winter 2016-17

113

Lifestyle Collection

Campaign & Point Of Sale

Autumn-Winter 2016-17

Key Take Aways

Model To Success

What

The communication campaign is based on the product KEY STYLES. The Key styles are a selection of the most representative products in this collection, which have marketing supports and ensure a good sell through data.

Why

· Be aware of the marketing strategy benefits and the impact of it!

The Key styles cover the main product stories and each one is scheduled on the month that fits best the product benefit. The below flow shows the monthly approach used for both, advertising plan and point of sale and it is highly recommended to follow in order to elevate the product stories at retail.

November / December

January

Active

Advertisements

Leisure

Lead Stories

How

· Range and push key styles when planning your assortment.

Product Stories September / October

· Only key style products are supported globally by specific marketing materials. · Use appropriate and effective communication for each segment / consumer. · Be aligned to all marketing activities.

DaIly Ski FreeStyle

Stores

Ski Chic

Principal Stories

Display - 30 cm x 42 cm

These Key styles cover different segments needs and are the only ones used in all marketing activities: Advertising, Public relations, Images displays for store.

Segments

Key Styles

Slat Wall for Wall Display - 116 cm x 30 cm

Campaign

Daily Those who wear accessories to express their personal style and provide the perfect accent to their routine activities. They want to bring outdoor aesthetics to accessories meant for urban life.

Leisure People who go to of a holiday weekend to walk in the woods, stay in a rustic cabin and want to add warmth and style to your travel wardrobe.

Active Designed for those who enjoy outdoor sport in every

season, the BUFF® Active collection is ideal for camping, hiking, and trekking in cooler weather.

Freestyle Adrenaline enthusiasts, snow fanatics, those who snow is their lifestyle and who look for trendy and comfortable products.

Ski Those who care as much about style as about function, who know

that high-quality manufacturing can make the difference between a chic ensemble and a fashion miss.

Ski Chic A glamorous woman on a ski trip, who cares about the style and looks for a high quality and luxury accessories.

114

Window Poster - 80 cm x 100 cm

Poster for Wall Display - 96 cm x 171 cm

115

Lifestyle Collection

Key Styles

Autumn-Winter 2016-17

Please find below the whole selection of KEY STYLES and the Point Of Sale items available for Autumn Winter 2016-17 season.

All these key style products are highlighted with a STAR along the product section on this catalogue.

Daily

Ski chic Man

Woman

Daily

Woman

Daily

2008.305 1855.305

113505.790.10.00

524670 524686

Ski Chic Lia

113522.014.10.00

113562.787.10.00

Ref Image Display: Ref Window Poster:

Woman

Ski Chic Aura

113557.014.10.00 524670 524687 524688

Ref Image Display: Ref Poster Wall: Ref Slat Wall:

113559.009.10.00

Ref Image Display: Ref Poster Wall:

Leisure

113524.009.10.00

524667 524675

524667 524674 524676

Ref Image Display: Ref Window Poster: Ref Slat Wall:

Ski

Woman

111021.403.10.00 113549.403.10.00

113556.015.10.00

113506.014.10.00 113544.014.10.00

Ref Image Display: Ref Window Poster: Ref Poster Wall: Ref Slat Wall:

524669 524689 *

Active

524669 524677 524678 524679

Woman

Ski

Leisure

113521.015.10.00

Ref Image Display: Ref Cube set:

Man

Couple Man & Woman

Leisure

Ski

113346.999.10.00

113345.929.10.00 113351.999.10.00

113560.999.10.00 Ref Image Display: Ref Poster Wall: Ref Slat Wall:

524666 524681 524682

524666 524680 524689 *

Ref Image Display: Ref Window Poster: Ref Cube set:

Freestyle

Man

113555.311.10.00

113517.605.10.00 113554.605.10.00

524665 524671 524672 524673

Ref Image Display: Ref Cube set:

Woman

Freestyle

Active

113519.809.10.00

Ref Image Display: Ref Window Poster: Ref Poster Wall: Ref Slat Wall:

Man

Woman

Active

Freestyle

110981.703.10.00 113337.521.10.00

113335.790.10.00 524665 524689 *

Ref Image Display: Ref Window Poster: Ref Slat Wall: Ref Cube set:

113329.521.10.00

524668 524683 524685 524689 *

Ref Image Display: Ref Poster Wall:

524668 524684

* NOTE

116

The cube set #524689 will display four product images, one on each side.

117

Point of Sale

118

Lifestyle Collection Autumn-Winter 2016-17

119

Lifestyle Collection

Point of Sale - Best Practice

Autumn-Winter 2016-17

The communication campaign is based on the product stories selected and is aimed for being implemented in every store.

In-store

Multiple supports have been developed to highlight the whole key styles selection to help the stores on: 1. being aligned with the marketing strategy.

2. benefit from campaign investment 3. attracting the end consumer to purchase BUFF® products when in store.

We like to refine every possible detail by putting together a panoramic shot on how to present BUFF® key styles within the whole collection at Point Of Sale.

The pictures above will help you to understand the potential of all our fixtures and how impactful they are in the retail floor. All of them are easy to implement and most importantly, help rapidly to transform orders into sales!

BUFF® has designed specific concepts that will underline the key-styles on a different levels. These supports cover 2 main retail spaces: Window / In-store

Window Windows will be implemented only in selected stores. Therefore, if you wish to be part of this plan ask your BUFF® agent for further information.

There are two window choices:

Wow Window This level is intended to be executed on a full window.

BUFF® Barcelona Showroom - Overview shot

Star Window This level is intended to be executed on a shared brand window.

* NOTE Final designs still to be delivered.

120

121

Lifestyle Collection Autumn-Winter 2016-17

Gondola Sales Display

Wall Display

- Display of 140 x 116 x 70 cm.

- 2 sides.

This display includes: - A metal structure with 6 wooden panels.

- 24 hooks.

- 2 metal logos on the top of the display.

- 4 wheels (2 of them with brakes).

- It comes in a box of 155 x 122,2 x 72 cm - Weight: 70 Kg. - Value*: 700 €.

Reference: 508029

- Display of 180 x 116 x 53,5 cm.

- 1 side.

This display includes: - A metal structure with 3 wooden panels and a base.

- 16 hooks.

- A metal logo on the top of the display.

- It comes in one box of 96 x 112 x 38 cm - Weight: 65 Kg. - Value*: 550 €.

Reference: 503733

*1 *1

*2 *2

*3

*3

· Optional Pieces

· Optional Pieces WOODEN PANELS: - Wooden panel in 3 sizes, to replace in case of damage.

- Value*: 60 €.

- Upper panel Reference: 510245 (*1) - Mid panel Reference: 510243 (*2) - Lower panel Reference: 510242 (*3)

WOODEN PANELS: - Wooden panel in 3 sizes, to replace in case of damage.

- Value*: 50 €.

- Upper panel Reference: 515912 (*1) - Mid panel Reference: 510243 (*2) - Lower panel Reference: 510242 (*3)

DISPLAY LIGHT: - Height of wall display with light structure = 210 cm.

- 14 watts bulb included.

- 2 lights displays per box.

- Value*: 72 € per light.

Reference: 508034

GONDOLA WHEELS: - Pack of 4 wheels for replacements or to give it mobility.

- 2 of them with brakes.

- Value*: 17 €.

Reference: 515877

Common accessories to be applied on both, wall display and gondola fixtures

WOODEN SHELF WITH HOOK: - A shelf with a hook below that allows to put a 3D head or a campaign display on.

Capacity product allowed on the below look.

- Value*: 40 €.

Reference: 508030

HOOK PACK: - Pack of 10 hooks to replace damaged hooks.

- Value*: 60 €.

Reference: 515876

10 HATS DISPLAY ADAPTER: - Hats display structure for 10 units.

- Attachable removing two hooks - Value*: 92 € Reference: 521142

38 HATS DISPLAY ADAPTER: - Hats display structure for 38 units.

- Attachable removing four hooks.

- Value*: 155 € Reference: 521143

MIRROR: - Wood metal mirror attachable to the Wall Display and on a shelf without the hook.

- Mirror can be slightly adjustable.

- Size: 31 x 24 x 85 cm (without hook) & 27 cm (with hook) - Value*: 60 € Reference: 522636

* NOTE

122

The final cost for these items is subject to order value. Please check prices and availability with your BUFF® sales agent.

HAT & NECK SHAPE HOLDER: - Metal hook with hat and neck shape holder attachable to the wall display.

- Size: 39 x 30 x 18 cm - Value*: 80 €/box (2 pieces / box) Reference: 522634 123

Lifestyle Collection Autumn-Winter 2016-17

Branding Items

Metal Floor Display - Display of 150 x 34 x 54 cm - 2 sides.

This gyratory display includes: - Wooden shelf on the top.

- The metal structure is divided in 2 pieces to be packed in a smaller box.

- 8 hooks, including 16 rubber ends, that allows to display product in each side.

- 4 wheels (2 of them with brakes).

- It comes in a box of 80 x 35 x 50 cm.

- Value*: 160 €.

Reference: 515879

Branding Display

*

- Wooden display of 36,5 x 20,4 x 14,5 cm to place on a shelf or on a desk.

- This element can be used either as a combination of the hat and neck together or alone.

Reference: 521140 - Value*: 32 € HAT HOLDER - Size: 2,5 x 1,8 x 1,8 cm Reference Hat Holder: 521141 - Value*: 29 € * Hat holder attachable to only Reference: 521140 Branding displays.

Head Form Display - A 3D head made of paper pulp.

- Value*: 30€.

Reference: 521679 ADULT 3D HEAD WHITE - Value*: 20€.

Reference: 521139 ADULT 3D HEAD

· Optional Pieces

WOODEN SHELF: - Wooden shelf piece to place on the top of the metal display.

- To use on the old displays that did not have any shelf.

- Value*: 40 €.

Reference: 503719

BASE WITH WHEELS: - Metal base with 4 wheels for replacements or to give it mobility.

- It can be used in all the metal displays.

- Value*: 50 €.

Reference: 515964

PLASTIC RUBBER ENDS: (pack of 20 pieces) - Rubber to put at the end of the display hooks.

- It has a new shape that fit stronger to the hook.

- BUFF® logo is printed on.

- Value*: 1,2 €.

Reference: 503893

10 HATS DISPLAY ADAPTER: - Hats display structure for 10 units.

- Attachable removing two hooks - Value*: 92 € Reference: 521142 124

FLOOR WHEELS: - Pack of 4 wheels for replacements (2 of them with brakes).

- Value*: 10 €.

Reference: 515878

Cardboard Cube - Cardboard cubes of 32 x 32 x 32 cm.

- Value*: 9€/unit Reference: 524632 Lifestyle Cube set

Image Holder - Wooden piece designed to hold a campaign display image.

- Value*: 8€.

Reference: 521153

HOOK: - Hook with peaks in each end to hold the rubber.

- Value*: 1 € each.

Reference: 503948

HAT & NECK SHAPE METAL FLOOR ADAPTER - Adapter to attach the hat & neck shape holder on both metal display sides.

- Value*: 36 €/box (2 pieces / box) Reference: 522641

Gift Box

HAT & NECK SHAPE HOLDER: - Metal hook with hat and neck shape holder.

- Size: 39 x 30 x 18 cm.

- Value*: 80 €/box (2 pieces / box) Reference: 522634 * Hat & neck shape holder has to be ordered along with Reference.

522641 for Metal Floor Display.

- Box of 21 cm depth and 26 cm width.

Reference: 503718

* NOTE The final cost for these items is subject to order value. Please check prices and availability with your BUFF® sales agent.

125

Lifestyle Collection Autumn-Winter 2016-17

Wooden Totem

Wooden Stender

-Display of 1600 cm height, 580 cm width and 360 cm depth.

-Materials: Oak corners, iron structure and wooden panels.

Reference: 521144

- Display of 1600 cm height, 1180 cm width and 360 cm depth.

- Materials: Oak corners, iron structure and wooden panels.

Reference: 521145

路 Accessories

10 HATS DISPLAY ADAPTER: - Hats display structure for 10 units.

- It can be attached or placed on a wooden shelve.

Reference: 521242 *Attachable to only on the wooden totem.

路 Accessories

WOODEN HOOK: - Hanger of 15 cm height and 14,5 cm width.

Reference: 518275

10 HATS DISPLAY ADAPTER: - Hats display structure for 10 units.

- It can be attached or placed on a wooden shelve.

Reference: 521243 *Attachable to only on the wooden stender.

WOODEN HOOK: - Hanger of 15 cm height and 14,5 cm width.

Reference: 518275

* NOTE

126

The final cost for these items is subject to order value. Please check prices and availability with your BUFF庐 sales agent.

127

Packaging

Lifestyle Collection

Neckwear Fits

Autumn-Winter 2016-17

Design, comfort and performance remain the main foundation on which BUFF® develops its products, so the range includes different fits that cover these principals:

All BUFF® lifestyle products offer two ways to be displayed in the stores a cardboard packaging or a plastic hook. Each store can decide depending on the shop style how to display the products as all products are delivered with the accessories for both options.

Neck Fits

Cardboard Packaging:

1. Neckwarmer: Close around the neck.

2. Neckwarmer Comfort: A little baggy around the neck.

3. Collar: Baggy around the neck.

4. Wrap: It can cover neck and shoulders 5. Infinity Scarf: Two loops around the neck.

1 2 3 · NECKWARMER

· HOOD

· HEADBAND

·BANDANA · NECKWARMER COMFORT · INFINITY SCARF · COLLAR · WRAP

4 5

Hook: If a store wants to expose the product without the cardboard packaging, they can take it out and use the small plastic hook and hangtags fixed on the textile label.

Infinity Scarf

Wrap

Hats: All hats come with an incorporated hook.

Collar 128

Neckwarmer Comfort

Neckwarmer 129

Lifestyle Collection Autumn-Winter 2016-17

Sticker On Header

When putting together an outfit, don’t forget to accessorize.

At BUFF® we believe that your Head & Neckwear accessories give you a great deal of combination possibilities based on color and design.

With this collection we encourage you to find the perfect match for you between snoods and hats. Explore the new BUFF® Lifestyle pieces, find the endless design combinations, and enrich your look.

The Mix & Match property is mentioned on packaging and hangtags of all the products that fulfill it, as shown on the top right. Below is a small sample of these products combinations:

130

Product Hangtag

131

Legacy of Innovation The legacy goes all the way back to 1927 when the Rojas family, founders of the company, built their first textile factory. Ever since then, generation after generation have been dedicated to the knitting business, creating and establishing a tradition that ended up becoming the foundation of BUFF® in 1992.

Twenty-five years ago, an idea hatched in the mind of Joan Rojas. He was a rebel. A non-conformist. Passionate about motorcycling.

His love for motorsports led him to imagine the original BUFF® multifunctional headwear. At his family's knitting factory in Igualada (Barcelona), he produced the first samples of the seamless, tubular accessory. He proudly wore his innovative design on his rides through the surrounding mountains.

Soon everyone was asking where they could get BUFF® headgear of their own. Within three years, BUFF® headgear was on sale in Germany, France, Switzerland and other parts of Europe.

Since then, BUFF® has continued to innovate. Today, we develop high-tech gear for extreme sports—and high-fashion accessories for a new generation of non-conformists. More than 90% of our production still takes place in that now-legendary factory in Igualada, where we can ensure the high-quality and attention to detail that our customers have come to expect.

Twenty-five years later, we're still just as passionate about doing things differently. We're proud to carry on the legacy of Joan Rojas. His "non-flat" spirit inspires us—and our collections—to this day.