HOW TO GET REVIEW ON YOUR ECOMMERCE?
When you’re thinking to buy any product online, let’s take an example of smartphone. Then, which is the first thing that you’ve done? Off course, you start some research on the internet about that particular smartphone. Check ratings, consider reviews – what others people talk about that smartphone. And, in case, the majority of negative reviews is greater than positive reviews then I am sure, you’re not going to buy that smartphone. And, if you’re not agree with my words, then check stats: Research says that 91 percent of people regularly or occasionally read online reviews & 84% of people trust online reviews as much as personal recommendation. Here, plays Customer Satisfaction. And it’s also the part of online reputation that you have to manage. If your customer is satisfy with your products then might be he or she post a positive review on your site but if your customer is not satisfy with your products then there’s 100% chance to post a negative review on your eCommerce site. And, how much positive reviews are important for growing your eCommerce sales that you already aware about this.
Ask your customers to give reviews Every customer has a different opinion about your products. Some may be give you 5 star rating, some may be 3 or some may be 2 – list are endless. But one thing remains same that all the customers could be ready to give a review on your site. Research shows that more than 70% of consumers will give a review when asked. Yes, if you follow your customers after made purchase and ask them to give a product or service review on your site. According to stats, more customers will be ready to give a review on your site. But, everything has a step-by-step process that you have to follow. First thing, you have to give some time to your customer while he or she receive products and use it. You have to keep maintain an eye on shipping date before drop a follow-up mail. Your email should be short and direct to the point. If some customers are not replying to your emails then it’s totally fine. You have to maintain your kindness. Lastly, don’t be defend yourself while you’re getting a negative review.
Offer Discounts/ Incentives/ Coupons Everyone loves discount or coupons or something related. If you give your customers some offers then it will increase the chance that you’ll get a review infact not just you’re getting a review but it also increase the engagement of your customers, customers are more likely to buy products for getting additional benefits. Different eCommerce apply different types of tactics for better engagement of customers. Some may be offer heavy discounts on first purchase or on purchase at a minimal value that they decide. Some may be offer coupons that a customer redeem in next shopping. Some may be offer some free gifts on purchase. And whatever. Lots of the tactics that you can apply on your eCommerce store.
Maintain Negative Reviews What you do, if you get a negative review with 1 star rating from a customer? May be, you’re going to lose your temper and start defending yourself. Human Nature, right!
Don’t do it! Your customer’s reviews is everything for your business whether it’s a negative or a positive because with the help of their reviews, you will be improving your business, generate an effective productivity and a one-step more closer to running a successful business. Listen properly your customers what they said, first thing. Second is – solve their queries or issues what they faced. And make sure, always reply solutions to negative reviews. The feedback of your customers is deliver more valuable information which helps to improve your products or services.
Customer Reviews are the most important factor that helps your business grow. So, take it seriously.